Rayark
Rayark Inc. is a Taipei-based independent game developer founded in 2011 that builds original rhythm, RPG, and action games for mobile, PC, and console. The studio serves global consumers through hit franchises including DEEMO, Cytus II, Sdorica, and Soul of Eden.
- Company typePrivate
- Founded2011
- HeadquartersTaipei, Taiwan
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Rayark does
Rayark Inc. is a Taipei-headquartered, privately held video game developer founded in September 2011 by six co-founders and led by CEO and Executive Producer Ming-Yang Yu. The studio specializes in original-IP games built around proprietary rhythm-game mechanics, narrative-driven design, and curated music collaborations with Japanese and international artists, releasing titles across mobile, PC, and console storefronts.
The company's portfolio centers on three pillars: rhythm-game franchises (Cytus, Cytus II, Cytus α, DEEMO, DEEMO II, DEEMO -Reborn-, VOEZ), strategy/RPG titles (Sdorica, Soul of Eden), and action or casual games (Implosion, MO: Astray, Mandora), with RayarkPass providing a cross-title subscription layer. Technical differentiation rests on a signature falling-note rhythm input system reused across DEEMO and Cytus titles, integration of 100+ licensed and original tracks per flagship title, and 3D/VR reinterpretations of legacy IP for console (DEEMO -Reborn- on PS4 with PS VR support).
Rayark monetizes primarily through freemium mobile games with in-app purchases (DEEMO II, Cytus II, Sdorica, Soul of Eden), premium one-time console/PC purchases (Cytus α, DEEMO -Reborn-, MO: Astray, Implosion), per-track DLC song packs, and the RayarkPass subscription, distributing globally through iOS App Store, Google Play, Steam, Nintendo eShop, PlayStation Store, and physical retail in Asia and Japan. The studio reaches consumers directly via app-led discovery, pre-registration campaigns, live community events (RayarkCon, Rayark Wonderland), and a regional Cytus II esports circuit (C2 CHAOS), and supplements internal development with publishing partnerships (e.g., Archpray for MO: Astray) and cross-IP collaborations with Kizuna AI, DJMAX, Arknights, and CITY NO.1.
Rayark firmographics
Firmographics- Name
- Rayark
- Legal name
- Rayark Inc.
- Website
- https://rayark.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rayark Inc. is a Taipei-based independent game developer founded in 2011 that builds original rhythm, RPG, and action games for mobile, PC, and console. The studio serves global consumers through hit franchises including DEEMO, Cytus II, Sdorica, and Soul of Eden.
- Ownership category
- akta.pro rank
Rayark industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Doll, Toy, and Game Manufacturing (339930)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Physical Game Distribution & Retail (Boxed Games, Wholesale, Merchandising) (MPAFABAC)
Keywords
Where Rayark is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices1 record
Markets served
Rayark business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Mobile Game Sales with In-App Purchases: Free-to-play mobile games with in-app purchases for additional content, characters, and premium songs. Games like DEEMO II, Soul of Eden, Cytus II, and Sdorica use this model.
- Paid Game Downloads: Premium console and PC games sold as one-time purchases. Cytus α is listed as PAID, DEEMO -Reborn- is available as a premium title on Steam, PS4, and Nintendo Switch.
- DLC and Song Packs: Additional song packs, collaboration content, and DLC expansions sold for existing games. DEEMO series offers various song collection DLCs at prices ranging from JPY 500 per pack.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Cytus α - Premium Console Game |
| Freemium | Pay-as-you-go | DEEMO II - Free-to-play Mobile Game |
| Freemium | Pay-as-you-go | Soul of Eden - Free-to-play Mobile Game |
| Unit Pricing | Pay-as-you-go | DEEMO Song Packs |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Rayark product offering
Product offeringCore offering
Rayark is a Taiwanese game development and publishing studio that designs and releases original-IP video games spanning rhythm, action RPG, strategy card, and casual genres. The company distributes its titles across iOS, Android, PC, Nintendo Switch, and PlayStation platforms using free-to-play with in-app purchases, premium one-time purchases, and paid DLC/song packs. Its flagship franchises include Cytus, Cytus II, DEEMO, DEEMO II, DEEMO -Reborn-, Sdorica, Soul of Eden, VOEZ, MO: Astray, and Implosion.
Product overview
Rayark is a Taiwanese gaming company founded in September 2011 with headquarters in Taipei. The company develops and publishes original IP games across multiple genres including rhythm games, casual games, sci-fi action games, and strategy RPGs. Their portfolio includes rhythm games (DEEMO II, Cytus II, Cytus, Cytus α, VOEZ), action games (Implosion, MO: Astray), RPGs (Sdorica), card games (Soul of Eden), and casual games (Mandora). The company operates on a free-to-play model with in-app purchases for most titles, with some premium releases. Rayark also maintains a subscription service called RayarkPass.
Differentiator
Problem solved
Functional benefit
Brands
- Rayark Infuse: A brand that verifies Rayark participates in a project's core development and ensures the highest quality, working with outstanding developers to create extraordinary games.
- Rayark Concept
Products and services
- DEEMO II A free-to-play rhythm adventure game for iOS and Android that combines falling-note rhythm gameplay with puzzle exploration and story-driven adventure set in a world where rain transforms creatures into flower petals; features over 100 tracks and NPC interactions at Central Station.
- Cytus II A free-to-play rhythm game for mobile that features multiple playable characters each with unique storylines and songs, set in a cyberpunk narrative involving AI characters and virtual reality concepts.
- Soul of Eden
Quantifiable outcome
- DEEMO II achieved 1 million downloads in first week
- +1 more outcomes
Companies that use Rayark
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Rayark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rayark partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Arknights (명일방주)minorCytus II x Arknights collaboration featuring character Amiya and 10 tracks from the Arknights game including 'Renegade', 'Boiling Blood', 'Speed of Light', and 'ALIVE'.
- DJMAXminorCytus II x DJMAX collaboration featuring 5 tracks from DJMAX RESPECT including 'BlythE' by M2U, 'glory day' by BEXTER X Mycin.T, 'Play The Future' by Urbatronic Chopsticks, 'OBLIVION' by ESTi, and 'We're All Gonna Die' by Paul Bazooka.
- Kizuna AIminorVirtual YouTuber collaboration in Cytus II featuring character Kizuna AI with 10 original songs produced by notable Japanese artists including Nakata Yasutaka, DÉ DÉ MOUSE, and Taku Takahashi (m-flo).
- CITY NO.1minorSdorica x CITY NO.1 collaboration featuring 24 different dessert product packages with dual-sided designs, available in Taiwan.
- ArchprayminorDevelopment partnership with independent game studio Archpray for MO: Astray, where Rayark supervised production and provided publishing support.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Rayark competitors and assessment
Company assessmentEmerging players
- SuperGaming: India-based independent game studio publishing cross-platform multiplayer games. Useful as a comparable emerging-market indie studio pursuing cross-platform self-publishing and esports — similar stage and ambition to Rayark's earlier growth phase, though different genre focus.
Direct peers
- Cygames: Japan-based mobile and console game developer behind BanG Dream! and Granblue Fantasy. Comparable to Rayark as a high-craft Japanese mobile-game studio with rhythm and music-driven IPs, console cross-platform releases and strong domestic brand equity.
- miHoYo (HoYoverse): China-headquartered independent developer/publisher of original-IP mobile-and-PC games (Genshin Impact, Honkai). Most directly comparable to Rayark as a self-publishing, IP-driven East Asian studio that scaled global mobile rhythm/action titles across multiple platforms.
- Yostar: Mobile game publisher of Azur Lane and Arknights (which Rayark has directly collaborated with). Comparable to Rayark as an Asia-based mobile-game publisher with cross-regional reach and deep IP-collaboration relationships in the rhythm/strategy mobile space.
- Bushiroad: Japanese entertainment company developing mobile and card games (e.g., Cardfight!! Vanguard, BanG Dream!). Comparable to Rayark on the Soul of Eden axis specifically — mobile card/RTS-TCG mechanics with strong IP and music/esports crossover.
- KLab: Japan-headquartered mobile game developer known for rhythm titles (Love Live! School Idol Festival). Closest functional peer to Rayark: another Japanese/Asian mobile rhythm-game specialist with a similar music-IP, gacha and live-event operating model.
Broad incumbents
- Netmarble: Korean mobile game publisher with a broad portfolio across RPG, strategy and casual. A broader incumbent operating in Rayark's adjacent mobile-games space but at materially larger scale and without rhythm-game specialization.
- NetEase Games: Major Chinese game publisher and developer operating across mobile, PC and console. Overlaps with Rayark as a self-publishing East Asian studio, but at vastly larger scale and across many more genres.
- Nexon: Japan/Korea-headquartered global publisher of free-to-play online and mobile games. Comparable incumbent offering in mobile rhythm/casual IP and Asia-first publishing, but with a much larger and more diversified portfolio than Rayark.
Others
- Archpray: Independent Taiwanese game studio that developed MO: Astray with Rayark publishing support. Adjacent peer — directly tied to Rayark as a partner, useful as a comparable for the indie-Taiwan game development ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rayark social profiles
Digital presenceRayark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rayark leadership team
Management profileNumber of profiles
Profiles1 record
Rayark subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rayark funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rayark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rayark
What does Rayark do?
Rayark is a Taiwanese game development and publishing studio that designs and releases original-IP video games spanning rhythm, action RPG, strategy card, and casual genres. The company distributes its titles across iOS, Android, PC, Nintendo Switch, and PlayStation platforms using free-to-play with in-app purchases, premium one-time purchases, and paid DLC/song packs. Its flagship franchises include Cytus, Cytus II, DEEMO, DEEMO II, DEEMO -Reborn-, Sdorica, Soul of Eden, VOEZ, MO: Astray, and Implosion.
Is Rayark a public or private company?
Rayark is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rayark founded?
Rayark was founded in 2011. It employs 101 to 250 people.
Where is Rayark based?
Rayark is headquartered in Taipei, Taiwan, in the Asia region.
How does Rayark make money?
Three revenue lines are on record. Mobile Game Sales with In-App Purchases are the primary driver. The others are paid Game Downloads and DLC and Song Packs.
Who are Rayark's main competitors?
SuperGaming is listed as an emerging player. Direct peers are Cygames, miHoYo (HoYoverse), Yostar, Bushiroad and KLab. Broad incumbents are Netmarble, NetEase Games and Nexon. Archpray is listed as an others.
Does Rayark have an API?
No public API is recorded for Rayark.
What industry is Rayark in?
Rayark's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFABAC, Physical Game Distribution & Retail (Boxed Games, Wholesale, Merchandising). Its NAICS code is 339930 and its SIC code is 3944.