M&S Technologies
M&S Technologies, founded in 1990 and a subsidiary of Hilco Vision, develops proprietary computerized vision testing systems (Smart System platform, VR Headset, BOSA dry eye analyzer, and Clinical Trial Suite) sold to optometrists, ophthalmologists, pediatric practices, universities, and pharmaceutical trial sponsors.
- Company typePrivate
- Founded1990
- HeadquartersNiles, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What M&S Technologies does
M&S Technologies, founded in 1990 and headquartered in Niles, Illinois, develops and manufactures computerized vision testing systems for eye care professionals under the Smart System brand. The company's core technology is a proprietary software platform (Smart System) for visual acuity, contrast sensitivity, color vision, stereo, and glare testing, paired with purpose-built hardware including the all-in-one Smart System 3 | 2020, the pediatric-focused Smart System PC-Plus, the entry-level Smart System Standard, and the portable Smart System VR Headset with SMARTracker 2 eye tracking. Specialized lines include the Clinical Trial Suite (CTS, CTS-1500, EVA e-ETDRS, DVA-5000) for pharmaceutical trials, the M&S Bruder Ocular Surface Analyzer (BOSA) for dry eye assessment co-developed with sister division Bruder Healthcare, and add-on modules (HACCS contrast sensitivity, ColorCheck, Sports Vision Performance, Glare Testing System, FirstTest pediatric screening, Tablet Controller).
The company generates revenue through one-time hardware sales (full systems, software-plus-monitor, or software-only configurations), specialized software licenses (including subscription updates for Sports Vision Performance), and professional services such as on-site clinical trial installation, certification, and re-certification, supported by a Spare-In-The-Air warranty replacement program. Go-to-market combines direct enterprise sales with a network of 15+ US authorized distributors and international distributors across Canada, the Middle East, Asia, and Europe. Customers include optometrists, ophthalmologists, pediatric practices, universities (69+ institutions), and pharmaceutical clinical trial sponsors, with a 32,000+ system worldwide installed base. M&S operates as part of Hilco Vision Care Solutions under parent Hilsinger Company Parent LLC, with all software and hardware engineering performed domestically in Ohio.
M&S Technologies firmographics
Firmographics- Name
- M&S Technologies
- Legal name
- M&S Technologies
- Website
- https://mstech-eyes.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- M&S Technologies, founded in 1990 and a subsidiary of Hilco Vision, develops proprietary computerized vision testing systems (Smart System platform, VR Headset, BOSA dry eye analyzer, and Clinical Trial Suite) sold to optometrists, ophthalmologists, pediatric practices, universities, and pharmaceutical trial sponsors.
- Ownership category
- akta.pro rank
M&S Technologies industry classification
Industry- Product category
- Ophthalmic Diagnostic Equipment
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Ophthalmic Goods Manufacturing (339115)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Ophthalmic Goods (3851)
- akta.pro primary industry
- Visual Field & Functional Vision Testing (Perimetry, ERG/VEP, Contrast Sensitivity) (HLAHAJAC)
- akta.pro secondary industry
- Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids) (HLAHAJAN)
Keywords
Where M&S Technologies is headquartered
LocationHeadquarters
- HQ city
- Niles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
M&S Technologies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Hardware Systems Sales: Sale of complete vision testing systems including computers, monitors, and proprietary software. Products include Smart System 3 | 2020 (all-in-one computer with 22-inch screen), Smart System Standard, Smart System PC-Plus, VR Headset, and DVA-5000 clinical trial systems. Customers can purchase as full system, software with monitor, or software only.
- Specialized Software Licenses: Software licensing for vision testing algorithms and protocols including Clinical Trial Suite (CTS), Sports Vision Performance software, and electronic ETDRS systems. Annual subscription for Sports Vision Performance updates via internet.
- Specialized Device Sales: Sale of specialized diagnostic devices including BOSA (Bruder Ocular Surface Analyzer), Fixation Box, Smart System Tablet Controller, and Glare Testing System accessories.
- Technical Support and Service: Technical support services including Spare-In-The-Air product replacement program, overnight deployment of loaner systems, hardware warranty, and software license agreements.
- Clinical Trial Services: Comprehensive on-site installation, training and certification services for clinical trial systems including protocol review, device operation verification, data entry, calibration, and re-certification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Smart System VR Headset with SMARTracker 2 - $9,995.00 |
| Other | One time/ perpetual license | Standard Product Returns - 45 days |
| Other | One time/ perpetual license | Smart System 3 | 2020 - Contact for pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
M&S Technologies product offering
Product offeringCore offering
M&S Technologies manufactures and sells computerized vision testing systems for eye care professionals, centered on its proprietary Smart System software platform running on dedicated hardware. Offerings include the Smart System 3 | 2020 all-in-one testing computer, Smart System Standard, Smart System PC-Plus, Smart System VR Headset with SMARTracker 2 eye tracking, the Clinical Trial Suite (CTS) for pharmaceutical research, and the M&S Bruder Ocular Surface Analyzer (BOSA) for dry eye assessment. All software is developed in Ohio and hardware is manufactured in the USA.
Product overview
M&S Technologies offers a comprehensive portfolio of computerized vision testing systems centered on the Smart System platform. The core offerings include three Smart System configurations (Smart System 3 | 2020 as the flagship all-in-one system, Smart System Standard as the entry-level option, and Smart System PC-Plus for pediatric professionals) plus the Smart System VR Headset for portable visual field testing. The Clinical Trial Suite (CTS) serves pharmaceutical research with products including DVA-5000 for retina trials, CTS-1500 automated ETDRS, and EVA e-ETDRS. The M&S Bruder Ocular Surface Analyzer (BOSA) addresses dry eye assessment. Specialized modules include ColorCheck color vision screening, HACCS contrast sensitivity testing, Sports Vision Performance (SVP), Glare Testing System (GTS), FirstTest screening software, Smart Fixation Box, and the Smart System Tablet Controller for near testing. Products are calibrated to ANSI/ISO standards and recognized by FDA for clinical trial use. All software is developed in Ohio and manufacturing is done in the USA.
Differentiator
Problem solved
Functional benefit
Brands
- Smart System: Primary product line for computerized visual acuity testing systems including Smart System 3 | 2020, Smart System Standard, and Smart System PC-Plus
- BOSA (Bruder Ocular Surface Analyzer)
- Clinical Trial Suite (CTS)
- Smart System VR Headset
- Smart System Tablet Controller
- Smart System 20/20
- ColorCheck
- HACCS (Holladay Automated Contrast Sensitivity System)
- Automated ETDRS (CTS-1500)
- EVA e-ETDRS
- DVA-5000
- GTS (Glare Testing System)
- FirstTest
- CustomLink
- eLVT (Electronic Low Vision Testing)
Products and services
- Smart System 3 | 2020 All-in-one visual acuity testing computer (CPU with 22-inch LED screen) providing state-of-the-art computerized vision testing with fully-randomizable charts, contrast sensitivity protocols, and multimedia functions for comprehensive and accurate vision testing in exam rooms. Manufactured in the USA.
- Smart System Standard
Quantifiable outcome
- 97% of technical support calls resolved over the phone
- +5 more outcomes
Companies that use M&S Technologies
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
M&S Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature8 records
M&S Technologies partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Bruder HealthcarecoreCollaboration between M&S Technologies and Bruder Healthcare (renowned for dry eye solutions) to develop and launch the M&S Bruder Ocular Surface Analyzer (BOSA) for comprehensive dry eye assessment. Both are divisions of Hilco Vision Care Solutions.
- Hilco VisioncoreM&S Technologies is owned by Hilco Vision Care Solutions (HVCS), which also includes Bruder Healthcare and Hilco Vision Ophthalmic brands. HVCS represents the integrated ophthalmic division of Hilco Vision, combining expertise across visual testing, dry eye, and ophthalmic products.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
M&S Technologies competitors and assessment
Company assessmentDirect peers
- Topcon Healthcare: Topcon makes the CV-5000 auto refractor, which directly integrates with M&S Smart System, and offers a broad ophthalmic diagnostic portfolio that competes head-to-head with M&S in eyecare practices. It is the most directly comparable competitor in computerized refraction and vision testing.
- Heidelberg Engineering: Heidelberg Engineering specializes in ocular imaging and diagnostic instruments (OCT, perimetry) used alongside M&S systems in eyecare practices; it competes for the same diagnostic capex dollars in retina and glaucoma workflows.
- Haag-Streit: Haag-Streit's XOMA integrates with M&S Smart System and the company offers perimetry and slit-lamp diagnostics that overlap with M&S's functional vision testing portfolio, particularly in glaucoma and general ophthalmology.
- Reichert Technologies (AMETEK): Reichert manufactures phoropters and refraction technologies that interface with M&S Smart System and competes directly for eyecare practice exam-room equipment budgets alongside M&S's vision testing products.
- Marco Ophthalmic (Luneau Technology): Marco's TRS automated phoropters integrate with M&S Smart System and the company sells automated refraction and lensmeter systems that are direct competitors in eyecare practice exam-room equipment purchasing decisions.
- iCare (Revenio Group): iCare offers ocular diagnostic devices including tonometers and imaging systems used in eyecare practices and clinical trials, overlapping with M&S's diagnostic positioning particularly in glaucoma and clinical research workflows.
Broad incumbents
- Nidek: Nidek is a major Japanese ophthalmic equipment manufacturer offering auto refractors, phoropters, and vision testing systems that compete with M&S's Smart System and Clinical Trial Suite in clinics and clinical research settings globally.
- Carl Zeiss Meditec: Carl Zeiss Meditec is a global leader in ophthalmic devices (perimetry, OCT, refraction) and represents the upper-tier incumbent against which M&S's perimetry/visual field and contrast sensitivity offerings are benchmarked by ECPs and trial sponsors.
- Essilor Instruments: Essilor Instruments (part of EssilorLuxottica) provides refraction and vision testing equipment for optometry practices and represents a large, well-funded incumbent competing with M&S for global eyecare practice wallet share.
Emerging players
- Keeler (Halma plc): Keeler manufactures ophthalmic instruments including diagnostic devices and perimeters that compete in adjacent eyecare practice equipment categories, though with a more focused portfolio than M&S's vision testing suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
M&S Technologies social profiles
Digital presenceM&S Technologies compliance and trust
Trust signalCompliance4 records
M&S Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
M&S Technologies leadership team
Management profileNumber of profiles
Profiles1 record
M&S Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M&S Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M&S Technologies
What does M&S Technologies do?
M&S Technologies manufactures and sells computerized vision testing systems for eye care professionals, centered on its proprietary Smart System software platform running on dedicated hardware. Offerings include the Smart System 3 | 2020 all-in-one testing computer, Smart System Standard, Smart System PC-Plus, Smart System VR Headset with SMARTracker 2 eye tracking, the Clinical Trial Suite (CTS) for pharmaceutical research, and the M&S Bruder Ocular Surface Analyzer (BOSA) for dry eye assessment. All software is developed in Ohio and hardware is manufactured in the USA.
Is M&S Technologies a public or private company?
M&S Technologies is a private company. It is classified as corporate owned and is currently operating.
When was M&S Technologies founded?
M&S Technologies was founded in 1990. It employs 11 to 50 people.
Where is M&S Technologies based?
M&S Technologies is headquartered in Niles, United States, in the North America region.
How does M&S Technologies make money?
Five revenue lines are on record. Hardware Systems Sales are the primary driver. The others are specialized Software Licenses, specialized Device Sales, technical Support and Service and clinical Trial Services.
Who are M&S Technologies's main competitors?
Direct peers on record are Topcon Healthcare, Heidelberg Engineering, Haag-Streit, Reichert Technologies (AMETEK), Marco Ophthalmic (Luneau Technology) and iCare (Revenio Group). Broad incumbents are Nidek, Carl Zeiss Meditec and Essilor Instruments. Keeler (Halma plc) is listed as an emerging player.
Does M&S Technologies have an API?
No public API is recorded for M&S Technologies.
What industry is M&S Technologies in?
M&S Technologies's product category is Ophthalmic Diagnostic Equipment. Its primary akta.pro industry code is HLAHAJAC, Visual Field & Functional Vision Testing (Perimetry, ERG/VEP, Contrast Sensitivity), with a secondary code of HLAHAJAN, Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids). Its NAICS code is 334510 and its SIC code is 3841.