WindMar Home
WindMar Home is a Puerto Rico-based, founder-owned provider of residential solar-plus-storage, elastomeric roof sealing, water solutions, and portable power, serving 70,000+ families across all 78 Puerto Rico municipalities and Florida with 2,000+ direct employees and Tesla Premier Certified installer status.
- Company typePrivate
- Founded2001
- HeadquartersOrlando, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What WindMar Home does
WindMar Home is a Puerto Rico-based, founder-owned residential energy and home resilience provider that designs, sells, finances, and installs solar-plus-storage systems, elastomeric roof sealing, water solutions, and portable power for homeowners across all 78 Puerto Rico municipalities and Florida. The company operates with 2,000+ direct employees and zero subcontractors, holds Tesla Premier Certified installer status (top 2% globally), and earned a Guinness World Record in November 2024 for installing 50,000 Tesla Powerwall batteries in residences in a single year. Its core technology stack combines QCells Tier 1 monocrystalline panels (Q.PEAK DUO BLK ML-G10+ 410W) with Tesla Powerwall 3 batteries (13.5 kWh), Enphase monitoring, Gardner-Gibson 100% silicone elastomeric roofing, and Anker portable products, with system health delivered to customers via the Tesla App and Enphase App.
The business model combines one-time hardware-and-installation revenue (cash purchase from $24,396), recurring subscription revenue through its own WindMar Energy By QCells PPA and WindMar Lease programs ($139/month with $0 down), and referral commission revenue from Oriental Bank solar and roofing loans ($172/month at ~5.49% APR over 10–25 years). A multi-tier roofing maintenance book (Silver/Gold/Platinum) and the WindMar Financial in-house financing arm add recurring and re-enrollment revenue. Go-to-market is direct-to-consumer: company-employed sales consultants, 15+ physical points including Home Depot booths, a 24/7 call center, WhatsApp lead capture, and a Casa WindMar showroom, supplemented by extensive Brand Studio editorial placements across El Nuevo Día, Primera Hora, WAPA TV, Telemundo, and DatiaoPR.
WindMar has served 70,000+ families, sealed 8,000+ roofs, and operates 2 of Puerto Rico's 10 active solar farms including the 2009 Martino Solar Farm (the first in the Caribbean). The company positions itself as the only Puerto Rico contractor where manufacturer representatives accompany the certified brigades on roofing jobs (Gardner-Gibson since 2001), and as the anchor resilience partner for the American Red Cross Puerto Rico Chapter. Customer segments span residential single-family homeowners, vacation rental/Airbnb owners in coastal municipalities, coffee farms in the Cordillera Central, and Florida homeowners — all served through a vertically integrated model with its own sales, installation, financing, and 24/7 Code RED emergency dispatch workforce.
WindMar Home firmographics
Firmographics- Name
- WindMar Home
- Legal name
- WindMar Home
- Website
- https://windmar.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- WindMar Home is a Puerto Rico-based, founder-owned provider of residential solar-plus-storage, elastomeric roof sealing, water solutions, and portable power, serving 70,000+ families across all 78 Puerto Rico municipalities and Florida with 2,000+ direct employees and Tesla Premier Certified installer status.
- Ownership category
- akta.pro rank
WindMar Home industry classification
Industry- Product category
- Residential Solar Installation and Home Energy Services
- NAICS
- Solar Electric Power Generation (221114)
- akta.pro primary industry
- Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
- akta.pro secondary industry
- Distributed & Commercial Renewable O&M (Rooftop Solar, C&I Wind, Small Hydro) (EUAMAGAB)
Keywords
Where WindMar Home is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
WindMar Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Solar Panel & Battery Sales + Installation: WindMar sells and installs complete solar-plus-battery systems for residential homeowners. Revenue comes from equipment sales (panels, batteries, inverters), installation fees, and ongoing monitoring/service contracts. Available via three payment structures: PPA (Power Purchase Agreement) starting at $139/month with $0 down; Solar Loan via Oriental Bank from $172/month; or cash purchase from $24,396.
- WindMar Financial / PPA (WindMar Energy By QCells): The company's own PPA program (WindMar Energy By QCells) provides solar-as-a-service with $0 down, fixed monthly payments typically below the customer's LUMA bill, bundled insurance, 25-year production guarantee, and 24/7 WindMar service. Acts as both revenue stream and customer acquisition/enablement mechanism.
- Oriental Bank Solar Loan: Solar loans facilitated through Oriental Bank partner — WindMar earns referral/commission income while customers receive financing with terms of 10, 15, 20, or 25 years at competitive rates (5.49% APR example). Includes up to 30-year warranties on panels and batteries.
- WindMar Financial / WindMar Lease (Roofing): WindMar offers in-house financing for roofing projects through WindMar Financial. Roofing pricing runs $3.50–$6.50 per square foot installed ($4,200–$7,800 for a standard 1,200 sq ft residential roof) via three service plans: Silver, Gold (recommended), and Platinum (includes 10-year maintenance). Oriental Bank also offers roofing financing.
- WindMar Roofing Plans (Silver, Gold, Platinum): Three-tiered roofing service plans: Silver (entry — 1-year workmanship warranty), Gold (recommended by 7 in 10 customers — 10-year workmanship warranty + annual visit), Platinum (10-year workmanship warranty + preventive cleaning every 2 years + monitoring). All plans include Gardner-Gibson limited lifetime material warranty.
- WindMar Lease — Qcells Solar: Windmar Lease with QCells launched April 2025 — an exclusive solar financing product with maintenance, service, and local warranty bundled, sold through WindMar's direct salesforce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PPA / Solar Lease — lowest entry point |
| Subscription | Monthly | Solar Loan — Oriental Bank |
| One time/ perpetual license | Pay-as-you-go | Cash Purchase |
| Other | Monthly | Solar PPA savings estimate |
| Unit Pricing | Pay-as-you-go | Roofing — Per Square Foot (Base) |
| Other | Pay-as-you-go | Silver Plan — Entry Roofing |
| Other | Pay-as-you-go | Gold Plan — Recommended (7 in 10 customers) |
| Other | Multi-year contract | Platinum Plan — Full Coverage |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels12 records
WindMar Home product offering
Product offeringCore offering
WindMar Home sells and installs residential solar-plus-storage systems (QCells Tier 1 monocrystalline panels combined with Tesla Powerwall 3 batteries), elastomeric silicone roof sealing (Gardner-Gibson certified), water solutions (heaters, softeners, cisterns), and Anker portable power products. The company also offers financing through its own PPA (WindMar Energy By QCells), Oriental Bank loans, and WindMar Financial, with 24/7 monitoring via Tesla and Enphase apps and Code RED emergency service.
Product overview
WindMar Home offers a unified portfolio of residential energy and home resilience products for Puerto Rico and Florida, combining solar power generation, battery storage, roof sealing, and water solutions. The core offering is the Solar System (solar panels + Tesla Powerwall battery) complemented by roof sealing services (Sellado de Techos) and water solutions (Soluciones de Agua). Anker portable power provides additional battery backup options. Financing is available through WindMar Lease/PPA, Oriental Bank solar loans, or WindMar Financial. Monitoring is accessible via Tesla App and Enphase App. The company operates with 2,000+ direct employees and has served over 70,000 families across 78 Puerto Rico municipalities for over 20 years.
Differentiator
Problem solved
Functional benefit
Brands
- WindMar Lease: Solar financing product launched with Qcells — exclusive solar financing with maintenance, service, and local warranty.
- WindMar Financial
- WindMar Energy By QCells
- Code RED
- Solar Academy
Products and services
- Sistema Solar (Solar Panel + Battery System) Complete residential solar generation and battery backup system sold and installed for Puerto Rico and Florida homeowners seeking energy independence, hurricane resilience, and reduced LUMA electricity bills. Includes 60,000+ solar installations completed to date.
- Sellado de Techos (Roof Sealing) Elastomeric silicone roof sealing and waterproofing service applied by WindMar's certified brigades to residential properties across Puerto Rico. Available in Silver, Gold, and Platinum service plan tiers, with 20-25 year service life and >85% solar reflectivity.
- Soluciones de Agua (Water Solutions) Water heating, softening, and cistern solutions for residential homes, complementing WindMar's solar energy systems to provide full home resilience for Puerto Rico homeowners.
- Energía Portátil Anker (Anker Portable Power) Portable battery power solutions using Anker Solix technology, sold by WindMar as backup power for apartment/condo residents and renters who cannot install rooftop solar or fixed battery systems.
- WindMar Lease / WindMar Energy By QCells PPA WindMar's in-house solar Power Purchase Agreement and lease program enabling $0 down solar entry with monthly payments (from $139/month) typically lower than the customer's LUMA electricity bill. Includes insurance, 25-year production guarantee, and 24/7 WindMar service.
- Préstamo Solar Oriental Bank (Oriental Bank Solar Loan) Bank-issued solar loan product facilitated through WindMar's partnership with Oriental Bank, providing customer financing from $172/month with terms of 10-25 years for solar and battery purchases.
Quantifiable outcome
- Guinness World Record: 50,000 Tesla Powerwall batteries installed in residences in one year — first company in the world to achieve this.
- +7 more outcomes
Companies that use WindMar Home
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
WindMar Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
WindMar Home partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and flagship.
- QCells (Hanwha)coreWindMar partners with QCells (Hanwha) for Tier 1 Bloomberg solar panels (Q.PEAK DUO BLK ML-G10+ 410W). WindMar also launched Windmar Lease with QCells in April 2025 — an exclusive solar financing product bundled with maintenance, service, and local warranty. The WindMar Energy By QCells PPA program operates under this partnership. QCells panels carry a 25-year product and performance warranty and are Category 5 hurricane rated.
- WindMar Solar AcademyminorWindMar operates an internal Solar Academy for employee training and professional development. This is an internal capability-building program that also functions as a talent development partnership, covered in El Nuevo Día and Primera Hora Brand Studio articles on WindMar's employee growth and career opportunities ('Ofrecemos una carrera, no solo un trabajo').
- TeslaflagshipWindMar is Tesla's Premier Certified installer — one of fewer than 40 globally and #1 Tesla Powerwall installer in the world with a Guinness World Record for 50,000 installations in one year (November 2024). A Tesla executive personally traveled to Puerto Rico to present the award. Tesla publicly retweeted the achievement. WindMar installs Tesla Powerwall 3 (13.5 kWh integrated battery) and offers Tesla App monitoring for all customers. This is WindMar's most high-profile technology partnership and the core of its battery storage offering.
- American Red Cross — Puerto Rico ChapterminorWindMar signed an agreement in September 2024 to donate Tesla Powerwall backup batteries to the American Red Cross Puerto Rico Chapter, ensuring blood banking and biomedical services remain operational during LUMA grid outages. WindMar donated the batteries; Red Cross received critical resilience infrastructure. This partnership positions WindMar as a community resilience partner and was covered by Bloomberg Law, Sin Comillas, and News is My Business.
- Gardner-GibsoncoreWindMar is a Gardner-Gibson certified applicator in Puerto Rico since 2001 — the only contractor with this designation that has manufacturer representatives accompany them on jobs. WindMar uses Gardner-Gibson 100% silicone elastomeric products exclusively for roof sealing. Gardner-Gibson backs WindMar's work with a limited lifetime material warranty. This is a foundational partnership for the roofing division, giving WindMar a proprietary technical advantage over competitors who use lower-grade acrylic or generic products.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
WindMar Home competitors and assessment
Company assessmentDirect peers
- Sunnova Energy International: Was the second-largest US residential solar and battery storage company with significant Puerto Rico operations prior to its 2024 bankruptcy (referenced in Bloomberg Law coverage of WindMar). Closest comparable to WindMar's model: residential solar + storage PPAs, hurricane-market exposure, and Tesla Powerwall deployment. The bankruptcy also illustrates the structural risks facing leveraged solar originators.
- ADT Solar: National residential solar installer (rebranded from Sunpro Solar / ADT Inc. spinoff) operating a direct-to-consumer installation model across multiple US states. Closely comparable go-to-market: in-home consultations, own-vs-subcontracted workforce debate, and PPA/loan financing structures similar to WindMar's Oriental Bank and WindMar Financial offerings.
- Blue Raven Solar: Direct-to-consumer residential solar installer with proprietary in-house financing (BluePath) and a regional-state rollup growth model. Comparable in offering bundled financing product + installation and in emphasizing fast in-home sales cycles, similar to WindMar's 48-hour written estimate promise and Home Depot booth model.
- Momentum Solar: US residential solar installer with direct-to-consumer model emphasizing in-house installation crews rather than subcontractors - philosophically aligned with WindMar's 2,000+ direct employee, zero-subcontractor approach. Operates across multiple sunbelt states overlapping WindMar's likely Florida expansion targets.
- Sunrun: Largest US residential solar installer with a national PPA/leasing business model closely paralleling WindMar's WindMar Energy By QCells program. Comparable in deploying thousands of home solar+battery systems annually and in offering $0-down subscription financing, though Sunrun operates at much larger US national scale vs WindMar's PR/Florida focus.
- Lumio: Residential solar and home services installer serving multiple US states with a direct sales motion and integrated battery storage offerings. Comparable in offering a one-stop home energy upgrade experience with financing options and in competing for the same direct-to-consumer homeowner segment WindMar targets in PR and Florida.
- Freedom Forever: US residential solar installer operating across multiple states with a focus on integrated solar+storage offerings. Comparable to WindMar in deploying complete home energy systems with battery backup, though Freedom Forever is a national multi-state operator versus WindMar's PR + emerging Florida presence.
- Trinity Solar: Largest privately held residential solar installer in the US with 25+ years of operating history - directly analogous to WindMar's 25-year tenure. Family-owned direct installer serving primarily Northeast US with own workforce; useful comparable for evaluating WindMar's mature, founder-led installation operation.
Regional players
- Titan Solar Power: Regional residential solar installer focused on the Southwestern US with direct installation crews. Comparable to WindMar as a mid-scale direct-installer with regional concentration rather than national scale; useful for benchmarking WindMar's likely Florida-state footprint before it achieves PR-level brand dominance.
Broad incumbents
- Tesla Energy: Tesla's in-house solar and Powerwall business - the manufacturer of WindMar's flagship battery product and the certifying body for WindMar's Premier Certified status. Functions as both key supplier and potential competitor via Tesla's own direct installation operations; the strategic relationship with WindMar as #1 Powerwall installer globally is a defining moat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
WindMar Home social profiles
Digital presenceWindMar Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
WindMar Home leadership team
Management profileNumber of profiles
Profiles1 record
WindMar Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WindMar Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WindMar Home
What does WindMar Home do?
WindMar Home sells and installs residential solar-plus-storage systems (QCells Tier 1 monocrystalline panels combined with Tesla Powerwall 3 batteries), elastomeric silicone roof sealing (Gardner-Gibson certified), water solutions (heaters, softeners, cisterns), and Anker portable power products. The company also offers financing through its own PPA (WindMar Energy By QCells), Oriental Bank loans, and WindMar Financial, with 24/7 monitoring via Tesla and Enphase apps and Code RED emergency service.
Is WindMar Home a public or private company?
WindMar Home is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WindMar Home founded?
WindMar Home was founded in 2001. It employs 1,001 to 5,000 people.
Where is WindMar Home based?
WindMar Home is headquartered in Orlando, United States, in the North America region.
How does WindMar Home make money?
Six revenue lines are on record. Solar Panel & Battery Sales + Installation is the primary driver. The others are windMar Financial / PPA (WindMar Energy By QCells), oriental Bank Solar Loan, windMar Financial / WindMar Lease (Roofing), windMar Roofing Plans (Silver, Gold, Platinum) and windMar Lease — Qcells Solar.
Who are WindMar Home's main competitors?
Direct peers on record are Sunnova Energy International, ADT Solar, Blue Raven Solar, Momentum Solar, Sunrun, Lumio, Freedom Forever and Trinity Solar. Titan Solar Power is listed as a regional player. Tesla Energy is listed as a broad incumbent.
Does WindMar Home have an API?
No public API is recorded for WindMar Home.
What industry is WindMar Home in?
WindMar Home's product category is Residential Solar Installation and Home Energy Services. Its primary akta.pro industry code is HSAPAQAF, Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers), with a secondary code of EUAMAGAB, Distributed & Commercial Renewable O&M (Rooftop Solar, C&I Wind, Small Hydro). Its NAICS code is 221114.