WindMar Home

What WindMar Home does

WindMar Home is a Puerto Rico-based, founder-owned residential energy and home resilience provider that designs, sells, finances, and installs solar-plus-storage systems, elastomeric roof sealing, water solutions, and portable power for homeowners across all 78 Puerto Rico municipalities and Florida. The company operates with 2,000+ direct employees and zero subcontractors, holds Tesla Premier Certified installer status (top 2% globally), and earned a Guinness World Record in November 2024 for installing 50,000 Tesla Powerwall batteries in residences in a single year. Its core technology stack combines QCells Tier 1 monocrystalline panels (Q.PEAK DUO BLK ML-G10+ 410W) with Tesla Powerwall 3 batteries (13.5 kWh), Enphase monitoring, Gardner-Gibson 100% silicone elastomeric roofing, and Anker portable products, with system health delivered to customers via the Tesla App and Enphase App.

The business model combines one-time hardware-and-installation revenue (cash purchase from $24,396), recurring subscription revenue through its own WindMar Energy By QCells PPA and WindMar Lease programs ($139/month with $0 down), and referral commission revenue from Oriental Bank solar and roofing loans ($172/month at ~5.49% APR over 10–25 years). A multi-tier roofing maintenance book (Silver/Gold/Platinum) and the WindMar Financial in-house financing arm add recurring and re-enrollment revenue. Go-to-market is direct-to-consumer: company-employed sales consultants, 15+ physical points including Home Depot booths, a 24/7 call center, WhatsApp lead capture, and a Casa WindMar showroom, supplemented by extensive Brand Studio editorial placements across El Nuevo Día, Primera Hora, WAPA TV, Telemundo, and DatiaoPR.

WindMar has served 70,000+ families, sealed 8,000+ roofs, and operates 2 of Puerto Rico's 10 active solar farms including the 2009 Martino Solar Farm (the first in the Caribbean). The company positions itself as the only Puerto Rico contractor where manufacturer representatives accompany the certified brigades on roofing jobs (Gardner-Gibson since 2001), and as the anchor resilience partner for the American Red Cross Puerto Rico Chapter. Customer segments span residential single-family homeowners, vacation rental/Airbnb owners in coastal municipalities, coffee farms in the Cordillera Central, and Florida homeowners — all served through a vertically integrated model with its own sales, installation, financing, and 24/7 Code RED emergency dispatch workforce.

Name

WindMar Home

Legal name

WindMar Home

Website

https://windmar.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

WindMar Home is a Puerto Rico-based, founder-owned provider of residential solar-plus-storage, elastomeric roof sealing, water solutions, and portable power, serving 70,000+ families across all 78 Puerto Rico municipalities and Florida with 2,000+ direct employees and Tesla Premier Certified installer status.

Ownership category

akta.pro rank

Product category

Residential Solar Installation and Home Energy Services

NAICS

Solar Electric Power Generation (221114)

akta.pro primary industry

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

akta.pro secondary industry

Distributed & Commercial Renewable O&M (Rooftop Solar, C&I Wind, Small Hydro) (EUAMAGAB)

Keywords

• Residential solar installation
• Battery storage systems
• Roof sealing services
• Solar financing PPA
• Home energy resilience

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Solar Panel & Battery Sales + Installation: WindMar sells and installs complete solar-plus-battery systems for residential homeowners. Revenue comes from equipment sales (panels, batteries, inverters), installation fees, and ongoing monitoring/service contracts. Available via three payment structures: PPA (Power Purchase Agreement) starting at $139/month with $0 down; Solar Loan via Oriental Bank from $172/month; or cash purchase from $24,396.
2. WindMar Financial / PPA (WindMar Energy By QCells): The company's own PPA program (WindMar Energy By QCells) provides solar-as-a-service with $0 down, fixed monthly payments typically below the customer's LUMA bill, bundled insurance, 25-year production guarantee, and 24/7 WindMar service. Acts as both revenue stream and customer acquisition/enablement mechanism.
3. Oriental Bank Solar Loan: Solar loans facilitated through Oriental Bank partner — WindMar earns referral/commission income while customers receive financing with terms of 10, 15, 20, or 25 years at competitive rates (5.49% APR example). Includes up to 30-year warranties on panels and batteries.
4. WindMar Financial / WindMar Lease (Roofing): WindMar offers in-house financing for roofing projects through WindMar Financial. Roofing pricing runs $3.50–$6.50 per square foot installed ($4,200–$7,800 for a standard 1,200 sq ft residential roof) via three service plans: Silver, Gold (recommended), and Platinum (includes 10-year maintenance). Oriental Bank also offers roofing financing.
5. WindMar Roofing Plans (Silver, Gold, Platinum): Three-tiered roofing service plans: Silver (entry — 1-year workmanship warranty), Gold (recommended by 7 in 10 customers — 10-year workmanship warranty + annual visit), Platinum (10-year workmanship warranty + preventive cleaning every 2 years + monitoring). All plans include Gardner-Gibson limited lifetime material warranty.
6. WindMar Lease — Qcells Solar: Windmar Lease with QCells launched April 2025 — an exclusive solar financing product with maintenance, service, and local warranty bundled, sold through WindMar's direct salesforce.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels12 records

Core offering

WindMar Home sells and installs residential solar-plus-storage systems (QCells Tier 1 monocrystalline panels combined with Tesla Powerwall 3 batteries), elastomeric silicone roof sealing (Gardner-Gibson certified), water solutions (heaters, softeners, cisterns), and Anker portable power products. The company also offers financing through its own PPA (WindMar Energy By QCells), Oriental Bank loans, and WindMar Financial, with 24/7 monitoring via Tesla and Enphase apps and Code RED emergency service.

Product overview

WindMar Home offers a unified portfolio of residential energy and home resilience products for Puerto Rico and Florida, combining solar power generation, battery storage, roof sealing, and water solutions. The core offering is the Solar System (solar panels + Tesla Powerwall battery) complemented by roof sealing services (Sellado de Techos) and water solutions (Soluciones de Agua). Anker portable power provides additional battery backup options. Financing is available through WindMar Lease/PPA, Oriental Bank solar loans, or WindMar Financial. Monitoring is accessible via Tesla App and Enphase App. The company operates with 2,000+ direct employees and has served over 70,000 families across 78 Puerto Rico municipalities for over 20 years.

Differentiator

Problem solved

Functional benefit

Brands

• WindMar Lease: Solar financing product launched with Qcells — exclusive solar financing with maintenance, service, and local warranty.
• WindMar Financial
• WindMar Energy By QCells
• Code RED
• Solar Academy

Products and services

• Sistema Solar (Solar Panel + Battery System) Complete residential solar generation and battery backup system sold and installed for Puerto Rico and Florida homeowners seeking energy independence, hurricane resilience, and reduced LUMA electricity bills. Includes 60,000+ solar installations completed to date.
• Sellado de Techos (Roof Sealing) Elastomeric silicone roof sealing and waterproofing service applied by WindMar's certified brigades to residential properties across Puerto Rico. Available in Silver, Gold, and Platinum service plan tiers, with 20-25 year service life and >85% solar reflectivity.
• Soluciones de Agua (Water Solutions) Water heating, softening, and cistern solutions for residential homes, complementing WindMar's solar energy systems to provide full home resilience for Puerto Rico homeowners.
• Energía Portátil Anker (Anker Portable Power) Portable battery power solutions using Anker Solix technology, sold by WindMar as backup power for apartment/condo residents and renters who cannot install rooftop solar or fixed battery systems.
• WindMar Lease / WindMar Energy By QCells PPA WindMar's in-house solar Power Purchase Agreement and lease program enabling $0 down solar entry with monthly payments (from $139/month) typically lower than the customer's LUMA electricity bill. Includes insurance, 25-year production guarantee, and 24/7 WindMar service.
• Préstamo Solar Oriental Bank (Oriental Bank Solar Loan) Bank-issued solar loan product facilitated through WindMar's partnership with Oriental Bank, providing customer financing from $172/month with terms of 10-25 years for solar and battery purchases.

Quantifiable outcome

• Guinness World Record: 50,000 Tesla Powerwall batteries installed in residences in one year — first company in the world to achieve this.
• +7 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• QCells (Hanwha)coreTechnology or Integration · 1 April 2025WindMar partners with QCells (Hanwha) for Tier 1 Bloomberg solar panels (Q.PEAK DUO BLK ML-G10+ 410W). WindMar also launched Windmar Lease with QCells in April 2025 — an exclusive solar financing product bundled with maintenance, service, and local warranty. The WindMar Energy By QCells PPA program operates under this partnership. QCells panels carry a 25-year product and performance warranty and are Category 5 hurricane rated.
• WindMar Solar AcademyminorStrategic or Co-development Partner · 1 January 2025WindMar operates an internal Solar Academy for employee training and professional development. This is an internal capability-building program that also functions as a talent development partnership, covered in El Nuevo Día and Primera Hora Brand Studio articles on WindMar's employee growth and career opportunities ('Ofrecemos una carrera, no solo un trabajo').
• TeslaflagshipTechnology or Integration · 1 November 2024WindMar is Tesla's Premier Certified installer — one of fewer than 40 globally and #1 Tesla Powerwall installer in the world with a Guinness World Record for 50,000 installations in one year (November 2024). A Tesla executive personally traveled to Puerto Rico to present the award. Tesla publicly retweeted the achievement. WindMar installs Tesla Powerwall 3 (13.5 kWh integrated battery) and offers Tesla App monitoring for all customers. This is WindMar's most high-profile technology partnership and the core of its battery storage offering.
• American Red Cross — Puerto Rico ChapterminorStrategic or Co-development Partner · 1 September 2024WindMar signed an agreement in September 2024 to donate Tesla Powerwall backup batteries to the American Red Cross Puerto Rico Chapter, ensuring blood banking and biomedical services remain operational during LUMA grid outages. WindMar donated the batteries; Red Cross received critical resilience infrastructure. This partnership positions WindMar as a community resilience partner and was covered by Bloomberg Law, Sin Comillas, and News is My Business.
• Gardner-GibsoncoreTechnology or Integration · 1 January 2001WindMar is a Gardner-Gibson certified applicator in Puerto Rico since 2001 — the only contractor with this designation that has manufacturer representatives accompany them on jobs. WindMar uses Gardner-Gibson 100% silicone elastomeric products exclusively for roof sealing. Gardner-Gibson backs WindMar's work with a limited lifetime material warranty. This is a foundational partnership for the roofing division, giving WindMar a proprietary technical advantage over competitors who use lower-grade acrylic or generic products.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sunnova Energy International: Was the second-largest US residential solar and battery storage company with significant Puerto Rico operations prior to its 2024 bankruptcy (referenced in Bloomberg Law coverage of WindMar). Closest comparable to WindMar's model: residential solar + storage PPAs, hurricane-market exposure, and Tesla Powerwall deployment. The bankruptcy also illustrates the structural risks facing leveraged solar originators.
• ADT Solar: National residential solar installer (rebranded from Sunpro Solar / ADT Inc. spinoff) operating a direct-to-consumer installation model across multiple US states. Closely comparable go-to-market: in-home consultations, own-vs-subcontracted workforce debate, and PPA/loan financing structures similar to WindMar's Oriental Bank and WindMar Financial offerings.
• Blue Raven Solar: Direct-to-consumer residential solar installer with proprietary in-house financing (BluePath) and a regional-state rollup growth model. Comparable in offering bundled financing product + installation and in emphasizing fast in-home sales cycles, similar to WindMar's 48-hour written estimate promise and Home Depot booth model.
• Momentum Solar: US residential solar installer with direct-to-consumer model emphasizing in-house installation crews rather than subcontractors - philosophically aligned with WindMar's 2,000+ direct employee, zero-subcontractor approach. Operates across multiple sunbelt states overlapping WindMar's likely Florida expansion targets.
• Sunrun: Largest US residential solar installer with a national PPA/leasing business model closely paralleling WindMar's WindMar Energy By QCells program. Comparable in deploying thousands of home solar+battery systems annually and in offering $0-down subscription financing, though Sunrun operates at much larger US national scale vs WindMar's PR/Florida focus.
• Lumio: Residential solar and home services installer serving multiple US states with a direct sales motion and integrated battery storage offerings. Comparable in offering a one-stop home energy upgrade experience with financing options and in competing for the same direct-to-consumer homeowner segment WindMar targets in PR and Florida.
• Freedom Forever: US residential solar installer operating across multiple states with a focus on integrated solar+storage offerings. Comparable to WindMar in deploying complete home energy systems with battery backup, though Freedom Forever is a national multi-state operator versus WindMar's PR + emerging Florida presence.
• Trinity Solar: Largest privately held residential solar installer in the US with 25+ years of operating history - directly analogous to WindMar's 25-year tenure. Family-owned direct installer serving primarily Northeast US with own workforce; useful comparable for evaluating WindMar's mature, founder-led installation operation.

Regional players

• Titan Solar Power: Regional residential solar installer focused on the Southwestern US with direct installation crews. Comparable to WindMar as a mid-scale direct-installer with regional concentration rather than national scale; useful for benchmarking WindMar's likely Florida-state footprint before it achieves PR-level brand dominance.

Broad incumbents

• Tesla Energy: Tesla's in-house solar and Powerwall business - the manufacturer of WindMar's flagship battery product and the certifying body for WindMar's Premier Certified status. Functions as both key supplier and potential competitor via Tesla's own direct installation operations; the strategic relationship with WindMar as #1 Powerwall installer globally is a defining moat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=5Qwna_bpg1w
• Xx.com/WindMarHome
• Facebookfacebook.com/windmarflorida

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WindMar Home