Quality Restaurant Group

What Quality Restaurant Group does

Quality Restaurant Group is a privately held, multi-brand quick-service restaurant (QSR) and fast-casual franchise operator headquartered in Greensboro, North Carolina, and domiciled as Quality Restaurant Group, LLC under Georgia law. Founded in 2017, the company operates 259 to 274 restaurant locations across multiple US states under four well-known national brands: Moe's Southwest Grill (52 locations, via Quality Fresca LLC), Sonic Drive-In (57 locations, via Quality Drive-In LLC), Pizza Hut (126 locations, via Quality Huts LLC), and Arby's (24 locations, via Quality Meats LLC). It employs over 4,100 team members and runs dine-in, drive-in, delivery, carryout, and assembly-line service formats under a codified "Quality Way" operating system of four values and thirteen behaviors.

The business model is franchisee-based: QRG generates revenue from direct restaurant sales to individual consumers across all four brands, paying royalties and brand fees to the respective franchisors. Go-to-market is direct-to-consumer at the physical point of sale, supplemented by third-party delivery, with community-based marketing (Spirit Nights, fundraisers, youth sports sponsorships, local hiring) as the primary demand-generation channel. Distribution is wholly domestic (United States), spanning multiple states with Moe's specifically active across seven markets. The company's marketing channels are deliberately non-traditional, leaning on local community engagement and partnerships rather than national advertising.

From a technology perspective, QRG is not a technology company. Its core stack consists of standard franchisee operating systems, with the only disclosed AI/automation investment being Paradox AI's Olivia chatbot used to process job applications across the four brand entities. Website infrastructure is built on Netlify with Google Analytics 4. No proprietary technology, patents, software products, mobile applications, APIs, or technology partnerships beyond these are disclosed. The technology posture is therefore "operator-as-customer" — consuming SaaS for narrow operational functions rather than building or productizing technology. Pricing is set at the individual restaurant level through each brand's menu and is not centrally disclosed by QRG.

Name

Quality Restaurant Group

Legal name

Quality Restaurant Group, LLC

Website

https://qualityrestaurantgroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Quality Restaurant Group is a privately held multi-brand QSR franchise operator (Quality Restaurant Group, LLC, Georgia-domiciled) running 259-274 restaurants under four iconic brands — Moe's Southwest Grill, Sonic Drive-In, Pizza Hut, and Arby's — via four wholly-owned LLC subsidiaries, serving individual consumers across multiple US states.

Ownership category

akta.pro rank

Product category

Restaurant Franchise Operations

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

akta.pro secondary industries

Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM), Sandwiches & Wraps Fast Casual (THAFABAG), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Franchise restaurant operations
• Quick-service restaurants
• Fast-casual dining
• Multi-brand franchise operator
• Restaurant franchise management

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Sales: Revenue generated from direct restaurant sales to consumers across 259-274 locations operating Moe's Southwest Grill, Sonic Drive-In, Pizza Hut, and Arby's franchises. Business includes dine-in, drive-in, delivery, carryout, and assembly-line service models.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Quality Restaurant Group operates as an independent multi-brand franchisee running four iconic American quick-service and fast-casual restaurant brands—Moe's Southwest Grill, Sonic Drive-In, Pizza Hut, and Arby's—across 259-274 restaurant locations in multiple U.S. states. Each brand is held under a wholly-owned subsidiary LLC (Quality Fresca LLC, Quality Drive-In LLC, Quality Huts LLC, Quality Meats LLC) and serves consumers via dine-in, drive-in, delivery, carryout, and assembly-line service models.

Product overview

Quality Restaurant Group is a restaurant franchise operator managing four distinct quick-service restaurant brands across approximately 274 locations. The company operates as an independent franchisee under separate LLC entities for each brand: Quality Fresca LLC (Moe's Southwest Grill, 52 locations), Quality Drive-In LLC (Sonic Drive-In, 57 locations), Quality Huts LLC (Pizza Hut, 126 locations), and Quality Meats LLC (Arby's, 24 locations). The brands span different restaurant formats including fast-casual, drive-in, dine-in/delivery, and traditional QSR.

Differentiator

Problem solved

Functional benefit

Brands

• Moe's Southwest Grill (Quality Fresca LLC): Southwest food, legendary queso, and community Spirit Nights. 52 Locations across 7 markets.
• Sonic Drive-In (Quality Drive-In LLC)
• Pizza Hut (Quality Huts LLC)
• Arby's (Quality Meats LLC)

Products and services

• Moe's Southwest Grill Southwest/Mexican quick-service and fast-casual restaurant franchise featuring legendary queso, assembly-line custom orders, and community Spirit Nights, operated by QRG across 7 markets.
• Sonic Drive-In America's drive-in restaurant franchise offering burgers, shakes, slushes, and car-hop service classics, operated by QRG across 57 locations.
• Pizza Hut The original pizza franchise brand since 1958, offering dine-in, delivery, and carryout options with pizza, wings, and family favorites, operated by QRG across 126 locations.
• Arby's Quick-service sandwich franchise featuring slow-roasted, craft-inspired, protein-forward menu items, operated by QRG across 24 locations.

Quantifiable outcome

• 259-274 restaurants operated across 4 iconic brands
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Paradox AI (Olivia)coreImplementation/ SI/ Consulting PartnerParadox AI provides Olivia chatbot and hiring platform for processing employment applications across all four QRG brands. Candidates apply through Paradox AI platform for positions at Quality Fresca LLC, SonicDriveIns, QualityHuts, and Arbys5.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Flynn Restaurant Group: The largest U.S. multi-brand franchisee (Applebee's, Taco Bell, Wendy's, Arby's, Panera, Pizza Hut). Directly comparable as a multi-concept QSR/fast-casual franchisee of similar scale (~2,900+ units) with the same franchisor counterparties (Yum!, Inspire Brands) and the same multi-LLC holding structure.
• EYM Group: Multi-brand franchisee operating Pizza Hut and Taco Bell locations across the U.S. Operates under the same Pizza Hut franchisor system as Quality Huts LLC and runs a comparable multi-unit operator model with similar promotional and community-engagement orientation.
• NPC International: Was the largest U.S. Pizza Hut franchisee (and Wendy's franchisee) before its 2020 restructuring. Most directly comparable peer for QRG's Pizza Hut concentration risk and the franchise-system consolidation dynamics that affect large multi-unit Pizza Hut operators.
• Yadav Enterprises: Large multi-unit Pizza Hut franchisee operating hundreds of Pizza Hut and WingStreet units across multiple states. Directly comparable as a Pizza Hut-concentrated franchisee facing the same brand-level traffic and franchisor-system risks as QRG's Quality Huts LLC.
• US Beef: One of the largest Arby's franchisees in the U.S., operating Arby's restaurants across multiple states. Directly comparable as the same-brand franchisee as QRG's Quality Meats LLC, sharing identical brand-system economics and Arby's-specific supply-chain and marketing obligations.
• Rackson Restaurants: Multi-brand franchisee operating Sonic Drive-In, Burger King, and other QSR brands. Directly comparable as a multi-concept franchisee with a significant Sonic sub-portfolio, sharing the same drive-in operating model and Inspire Brands franchisor relationships.
• Galardi Group: Family-owned multi-brand franchisee (Wienerschnitzel, Tastee-Freez, Hamburger Stand) operating hundreds of QSR units. Comparable as an independent, family-controlled multi-brand franchise operator of similar entrepreneurial orientation and scale-tier as QRG.

Broad incumbents

• Wendy's Company: Franchisor of Wendy's (and formerly NPC's Wendy's division). Comparable as the parent-system counterparty for any QSR franchisee of similar scale, dictating royalty, marketing-fund, and supply-chain economics that ultimately drive QRG's franchisor-controlled cost structure.
• Yum! Brands: Franchisor of Pizza Hut, Taco Bell, and KFC. Directly relevant as the franchisor counterparty that controls QRG's 126 Pizza Hut franchise agreements, the renewal terms, royalty rates, and any future U.S. Pizza Hut system rationalizations affecting QRG's largest brand.
• Inspire Brands: Multi-brand restaurant holding (Arby's, Sonic, Buffalo Wild Wings, Dunkin', Jimmy John's, Baskin-Robbins). Comparable as the franchisor counterparty for two of QRG's four brands (Arby's and Sonic) and as a consolidator that drives the broader franchise-system M&A environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Restaurant Group