Schiff

What Schiff does

Schiff is a US-based nutritional supplement manufacturer operating as RB Health (US) LLC, a wholly-owned subsidiary of UK-listed Reckitt Benckiser Group plc since its 2019 acquisition. The company markets five branded supplement lines — Airborne (immune support with vitamins, zinc, and antioxidants), Neuriva (brain health anchored on NeuroFactor coffee cherry extract and phosphatidylserine), MegaRed (omega-3 fish and krill oil for heart, brain, eye, and joint health), Move Free (joint health built around glucosamine, chondroitin, UC-II Ultra collagen, TamaFlex, and FruiteX-B), and Digestive Advantage (probiotics featuring the patented BC30 / GanedenBC30 strain). Each brand is differentiated by proprietary or clinically-tested ingredients; Neuriva alone is supported by 15+ clinical studies, and MegaRed holds the #1 doctor-recommended krill oil position.

The portfolio is sold through a dual channel model: direct-to-consumer e-commerce via schiffvitamins.com paired with the Schiff Rewards loyalty program, and parallel distribution through major US pharmacies, mass retailers, and health food stores. The company operates from Parsippany, New Jersey (headquarters) with an additional office in Salt Lake City, Utah, and serves the United States and China. Revenue is generated through one-time product sales (no subscription model is advertised), with 251–500 employees supporting brand marketing, clinical substantiation, formulation, and distribution. As a private subsidiary inside Reckitt's consumer health division, Schiff's revenue is not separately disclosed in the source material, and there is no independent funding history or board-level information available.

Name

Schiff

Legal name

RB Health (US) LLC

Website

https://schiffvitamins.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

251–500 employees

Short description

Schiff is a US nutritional supplement manufacturer owned by Reckitt, marketing five branded lines — Airborne, Neuriva, MegaRed, Move Free, and Digestive Advantage — through DTC e-commerce and mass retail channels, serving US and Chinese consumers seeking brain, joint, immune, omega-3, and probiotic health support.

Ownership category

akta.pro rank

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Supplements Sales: Schiff generates revenue through the sale of its branded vitamin and supplement products across five core categories: brain health, joint health, immune support, omega-3s, and probiotics. Products are sold in multiple forms including capsules, gummies, effervescent tablets, and chewables.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Schiff manufactures and sells branded vitamin and dietary supplements across five core wellness categories — brain health, joint health, immune support, omega-3 fatty acids, and probiotics — through its portfolio of consumer brands including Airborne, Neuriva, Move Free, MegaRed, and Digestive Advantage. Products are sold in capsules, gummies, effervescent tablets, and chewable formats via the company's DTC e-commerce platform and major retail channels.

Product overview

Schiff is a consumer health company owned by Reckitt, offering a portfolio of vitamin and supplement brands targeting different health categories. The product portfolio includes five main sub-brands: Airborne (immune support with vitamin C, zinc, and antioxidants in gummy, effervescent, and chewable forms), Neuriva (brain health supplements featuring Neurofactor from coffee cherry extract and phosphatidylserine, available in Original, Plus, Ultra, and Memory 3D formulations for capsules and gummies), MegaRed (omega-3 fish and krill oil supplements for heart, brain, eye, and joint health), Move Free (joint health supplements with glucosamine, chondroitin, collagen, and TamaFlex in Advanced, Ultra, and TamaFlex formulations), and Digestive Advantage (probiotics featuring the patented BC30 strain for digestive and immune health). The company operates through schiffvitamins.com as its primary consumer-facing e-commerce platform, with products also available through major retail channels.

Differentiator

Problem solved

Functional benefit

Brands

• Airborne: Immune support supplement brand featuring gummies, effervescent tablets, chewables, and products for kids.
• Neuriva
• MegaRed
• Move Free
• Digestive Advantage

Products and services

• Airborne Immune support supplement brand offering products in gummy, effervescent, and chewable tablet forms, containing vitamin C, zinc, and antioxidants for consumers seeking daily immune wellness.
• Neuriva Brain health supplement brand featuring coffee cherry extract (NeuroFactor) and phosphatidylserine, available in capsules, gummies, and sleep formulations, supporting memory, focus, learning, concentration, accuracy, reasoning, and mental alertness for adult consumers.
• Neuriva Brain Memory 3D Newest brain health supplement under the Neuriva brand featuring Cognicell and NeuroFactor ingredients, supporting three dimensions of memory: short-term, long-term, and working memory.
• MegaRed Omega-3 fish and krill oil supplement brand offering products for heart, brain, eye, and joint health, including Advanced, Krill, and Algae Oil formulas, recognized as the #1 doctor-recommended krill oil brand.
• MegaRed Advanced 4in1 Concentrated Omega-3 Fish & Krill Oil Concentrated omega-3 supplement combining fish oil and krill oil in one softgel, supporting heart, brain, eye, and joint health.
• Move Free Joint health supplement brand featuring glucosamine, chondroitin, collagen, and TamaFlex for mobility, flexibility, and joint comfort support, targeted at consumers experiencing joint stiffness or seeking proactive joint care.
• Move Free Advanced Joint health supplement line targeting five vital signs of joint health: mobility, comfort, strength, flexibility, and bone health, available with MSM, glucosamine, and chondroitin formulations.
• Move Free Advanced TamaFlex Advanced joint health supplement featuring the proprietary TamaFlex blend (turmeric and tamarind), glucosamine, and vitamin D3, with noticeable joint support starting in 5 days.
• Move Free Ultra Premium joint health supplement with UC-II Ultra (undenatured type II collagen) and FruiteX-B for targeted joint and cartilage support.
• Digestive Advantage Probiotic supplement brand featuring the BC30 probiotic strain that survives stomach acidity better than yogurt probiotics, supporting gut microbiome balance and digestive health for adult and kids consumers.
• Schiff Glucosamine Tablets Standalone glucosamine supplement with hyaluronic acid for joint health support, sold under the core Schiff master brand.

Quantifiable outcome

• Joint comfort improvement in as little as 5 days with TamaFlex-containing products
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Reckitt (RB Health)coreStrategic or Co-development PartnerSchiff is owned by RB Health (US) LLC, a subsidiary of Reckitt. The company operates under Reckitt's consumer health portfolio, leveraging the parent company's global scale and resources. Footer references Reckitt's Modern Slavery Act Statement and corporate policies.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• OLLY (Unilever): OLLY, owned by Unilever, is a leading gummy supplement brand across sleep, immunity, and beauty categories, overlapping with Schiff's gummy formats for Airborne, Neuriva, and Digestive Advantage.
• Thorne: Thorne is a premium DTC supplement brand focused on practitioner-grade vitamins, omega-3s, and cognitive/joint health — competing in adjacent premium positioning versus Schiff's Move Free, Neuriva, and MegaRed lines.
• Standard Process / Integrative Therapeutics: These mid-sized supplement companies compete in the joint, immune, and digestive health categories with a practitioner and specialty retail focus, partially overlapping Schiff's Move Free and Digestive Advantage positioning.

Broad incumbents

• Haleon: Haleon (GSK Consumer Healthcare spin-off) owns Centrum, Emergen-C, and other major supplement brands. It competes with Schiff across immune, brain, and general vitamin categories and operates at similar conglomerate-backed scale post-Reckitt's positioning of Schiff.
• Kenvue: Kenvue is the consumer health spinoff of Johnson & Johnson and houses major supplement and OTC brands (e.g., Centrum, Caltrate). It is directly comparable to Schiff as a peer in joint health and is co-mentioned with Move Free as a major U.S. joint health brand in the same $2.25B 2024 category.
• Church & Dwight: Church & Dwight owns Batiste, Vitafusion and several health/personal-care brands and competes in gummy-format vitamins and supplements, partially overlapping Schiff's Airborne and Neuriva gummy SKUs.

Direct peers

• NOW Foods: NOW Foods is a large independent supplement manufacturer with broad SKU coverage across joint, brain, omega-3, and probiotics categories, competing with Schiff in health food, mass, and DTC channels.
• Pharmavite (Nature Made): Pharmavite, maker of Nature Made and Nature's Bounty Co. brands, is one of the largest U.S. vitamin/supplement manufacturers with overlapping brain, joint, immune and omega-3 SKUs sold through the same drug and mass channels as Schiff.
• Nature's Bounty (Bountiful Co.): Nature's Bounty is a major U.S. supplement manufacturer offering a deep portfolio across joint, brain, immune, omega-3, and probiotic categories — directly comparable in product breadth, channel strategy, and category overlap with Schiff.

Others

• Reckitt Benckiser (parent): Reckitt is Schiff's ultimate parent and a peer only at the corporate-portfolio level — relevant for understanding strategic positioning, capital allocation, and potential divestiture scenarios, but not a product-level competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/category/Vitamins-supplements/Neuriva-293113394620789
• LinkedInlinkedin.com/company/neureva
• Xx.com/SchiffVitamins

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schiff