Optima Dermatology

What Optima Dermatology does

Optima Dermatology is a private, multi-site dermatology practice network founded in 2021 and headquartered in Bedford, New Hampshire, operating 23+ clinics across New Hampshire, Maine, Ohio, and Indiana. The company delivers an integrated service portfolio spanning medical dermatology (acne, eczema, psoriasis, rosacea, skin cancer), surgical dermatology including Mohs micrographic surgery with a stated 99% cure rate for basal cell and squamous cell carcinomas, full-body skin checks, cosmetic and aesthetic procedures (injectables, HALO laser, BBL, CoolSculpting Elite, microneedling, HydraFacial, PDO threads, chemical peels), and pediatric dermatology. Optima Research, a wholly owned subsidiary operating Phase I-IV clinical trials in Indiana and Ohio, provides access to investigational therapies.

The company generates revenue through professional-services fees billed under three principal streams: insurance-reimbursed medical and surgical dermatology, fee-for-service cosmetic and aesthetic procedures (with CareCredit financing available), and clinical trial research. The technology platform is built on conventional, brand-name clinical equipment (VISIA Skin Analysis, HALO, BBL, CoolSculpting Elite, SkinPen, HydraFacial) and an EMA-based patient portal, with no proprietary software layer. Distribution is entirely direct-to-patient via 23+ clinic locations and physician referrals, with insurance network participation enabling covered medical services. The business has scaled through a mix of de novo clinic openings (Concord, Nashua, Rocky River in 2026) and acquisitions that retain regional brand names such as Advanced Dermatology and Skin Cancer Center and The Dermatology Center of Indiana. Max Puyanic serves as CEO.

Underlying data also discloses a 2022 data security incident involving an employee email account and the resulting notification to affected individuals, which is relevant to compliance and HIPAA program maturity.

Name

Optima Dermatology

Legal name

Optima Dermatology

Website

https://optimadermatology.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Optima Dermatology is a private, multi-site dermatology practice network founded in 2021, operating 23+ clinics across New Hampshire, Maine, Ohio, and Indiana. It delivers medical, surgical (including Mohs), cosmetic, pediatric, and clinical trial dermatology services directly to patients.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Offices of Optometrists (62132)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Laser & Energy-Based Dermatology (HLAKACAF)

Keywords

• Medical dermatology services
• Skin cancer treatment
• Cosmetic dermatology procedures
• Mohs micrographic surgery
• Medical aesthetics clinic

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Medical Dermatology Services: Revenue from diagnosis and treatment of medical skin conditions including skin cancer, acne, eczema, psoriasis, rosacea, and other dermatological diseases. Services include consultations, examinations, biopsies, prescriptions, and ongoing disease management.
2. Cosmetic and Aesthetic Procedures: Revenue from elective aesthetic treatments including laser therapies, injectables, body contouring, and skin rejuvenation procedures. These are fee-for-service treatments paid by patients directly or through financing plans.
3. Surgical Services: Revenue from surgical procedures including Mohs micrographic surgery for skin cancer removal, excisions, and other dermatological surgeries. Often covered by insurance for medical necessity.
4. Clinical Trial Research: Revenue from conducting dermatological clinical trials and research studies, contributing to development of new treatments and therapies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Optima Dermatology operates a multi-location network of dermatology practices delivering medical, surgical, and cosmetic/aesthetic skin care services. Its core offering includes diagnosis and treatment of skin cancers (including Mohs micrographic surgery), general medical dermatology for conditions such as acne, eczema, and psoriasis, full-body skin cancer screenings, and a comprehensive medical aesthetics portfolio covering injectables, laser and light therapies, body contouring, and skin rejuvenation treatments. The company also runs clinical research through Optima Research and operates patient self-service tools (Patient Portal, ChartRequest).

Product overview

Optima Dermatology & Medical Aesthetics operates as a multi-location dermatology practice network offering integrated medical, surgical, and cosmetic dermatology services. The core offering includes Medical & Surgical Dermatology for conditions like skin cancer, acne, eczema, and psoriasis; Full Body Skin Checks for cancer screening; and Mohs Micrographic Surgery for skin cancer removal. The Medical Aesthetics portfolio encompasses injectable treatments (neurotoxins including Botox/Dysport/Daxxify, dermal fillers from Restylane/Juvéderm/RHA families, and Sculptra), laser and light treatments (Forever Young BBL, HALO Hybrid Fractional Laser, Vbeam, Fraxel), body contouring (CoolSculpting Elite), skin rejuvenation (SkinPen Microneedling, HydraFacial, chemical peels, PDO Threads), and VISIA Skin Analysis. Optima Research conducts clinical trials for investigational dermatology treatments. A Patient Portal and medical records request system provide patient self-service capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical & Surgical Dermatology

Quantifiable outcome

• 99% cure rate for basal cell carcinoma and squamous cell carcinoma using Mohs micrographic surgery

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered supporting and core.

• CareCreditsupportingOthersCareCredit healthcare credit card is accepted as a payment option for cosmetic procedures and treatments not covered by insurance, allowing patients to finance their aesthetic care with promotional financing options
• Various Health Insurance ProviderscoreOthersAccepts multiple health insurance plans for covered medical dermatology services. Insurance participation varies by location and specific plan. Patients encouraged to verify coverage at their local clinic.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• US Dermatology Partners: Largest US dermatology practice network offering medical, surgical, Mohs, cosmetic, and clinical research across 100+ locations. Directly comparable multi-state model with PE backing; Optima is a smaller regional player in the same consolidation story.
• Forefront Dermatology: Multi-state dermatology practice network with strong Midwest presence including Wisconsin, Michigan, and surrounding states. Competes head-to-head with Optima in medical and surgical dermatology plus aesthetic services.
• Schweiger Dermatology Group: Large Northeast-focused dermatology practice offering medical, cosmetic, surgical and Mohs services across dozens of NY/NJ/CT/PA locations. Competes directly with Optima's New Hampshire and Maine footprint.
• Pinnacle Dermatology / Advanced Dermatology: Multi-regional dermatology network with strong Midwest density offering Mohs, medical and aesthetic services. Comparable acquisition-led growth model and overlapping Ohio/Indiana footprint with Optima.
• West Dermatology: Private equity-backed dermatology practice group operating across multiple states offering medical, surgical, cosmetic dermatology. Comparable service mix and roll-up growth strategy.
• The Dermatology Specialists: Large multi-location dermatology group concentrated in the Northeast US. Comparable patient-acquisition model mixing medical and cosmetic visits across dense urban clinic networks.
• Center for Dermatology Care: Multi-provider dermatology group offering Mohs surgery, medical and cosmetic services. Comparable scope to Optima's integrated practice model at smaller scale.
• Apex Dermatology: Multi-location dermatology and Mohs surgery practice serving Ohio and surrounding states. Direct geographic overlap with Optima's Ohio footprint and similar mix of medical and aesthetic services.

Broad incumbents

• Ideal Image: National medical aesthetics brand offering Botox, fillers, laser hair removal and body contouring. Competes with Optima on the cosmetic/aesthetic side though Optima's dermatology-led model is medically broader.

Others

• Allergan Aesthetics (AbbVie): Manufacturer of Botox, CoolSculpting, SkinMedica and other aesthetics products that Optima purchases and administers. Key supplier/enabler rather than competitor, but its product roadmap shapes Optima's cosmetic service economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/optimaderm
• LinkedInlinkedin.com/company/optima-dermatology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optima Dermatology