Luxe Hotels

What Luxe Hotels does

Luxe Hotels operates the Luxe Sunset Boulevard Hotel, a single-asset boutique luxury property situated on seven secluded acres in the Brentwood area of Los Angeles's Westside. The property operates as a private, for-profit hospitality business (legal name: Luxe Sunset Boulevard Hotel) headquartered at 1170 Shamrock Ave, Los Angeles, with 101-250 employees and a brand operating since 1999. The property offers seven room and suite categories spanning Superior Rooms, Executive Junior Suites, One-Bedroom Suites, Vista Suites (designed by Mary McDonald), Family Suites, and Accessible Rooms, complemented by a heated outdoor pool, hillside tennis court, fitness center with Peloton equipment, and EV charging stations. Revenue is generated through overnight accommodations, on-site F&B at Sirocco Restaurant and Bar Luxe, room service, mandatory $35/night facility fees (including $25 daily F&B credit), valet parking at $49/night, and a sizable events business covering weddings, corporate functions, and private celebrations across venues including a 4,500 sq ft Sunset Ballroom and 1,500 sq ft Sunset Terrace.

Distribution is omnichannel: direct booking via luxehotels.com, third-party room inventory on TravelClick, restaurant reservations on OpenTable, day-use pool/amenity passes via ResortPass, and a request-for-proposal motion for group bookings. The brand also operates the Luxe Rewards loyalty program and a rotating slate of promotional packages (World Cup, Summer Sanctuary, Advance Purchase, Linger Longer, Member Rate) aimed at driving direct demand and length-of-stay. Customer segments span leisure travelers (primary), wedding parties, corporate groups, private event hosts, and families, with no disclosed enterprise anchor accounts. There is no public disclosure of revenue, ownership structure, or capital structure, and the company has no observable AI/ML technology footprint, relying entirely on third-party booking and reservation platforms rather than proprietary technology.

Name

Luxe Hotels

Legal name

Luxe Sunset Boulevard Hotel

Website

https://luxehotels.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Luxe Hotels operates the Luxe Sunset Boulevard Hotel, a single seven-acre boutique luxury property in Westside Los Angeles offering guest rooms, F&B, wellness amenities, and event venues for leisure, wedding, corporate, and family segments.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Boutique hotel accommodations
• Luxury hospitality services
• Wedding event venues
• Fine dining restaurants
• Wellness recreation amenities

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Guest Room Accommodations: Revenue from overnight hotel stays with various room types including Superior Rooms, Executive Junior Suites, One-Bedroom Suites, Vista Suites, Family Suites, and Accessible Rooms. Check-in at 3 PM, check-out at 11 AM.
2. Food & Beverage: On-site dining at Sirocco Restaurant (Californian cuisine, breakfast 7-11 AM, lunch 11 AM-2 PM, dinner 2-10 PM) and Bar Luxe (2-10 PM). Room service available 7 AM-10 PM. Poolside dining also offered. Mandatory facility fee includes $25 daily F&B credit.
3. Events & Weddings: Revenue from hosting weddings, corporate events, and private celebrations in various event spaces including the 4,500 sq ft Sunset Ballroom, Sunset Terrace, Brentwood Rooms, and poolside area. Multiple wedding packages available (Romance, Luxe, Bel Air).
4. Parking & Facilities: Valet parking at $49/night for overnight guests. Hourly parking available. EV charging stations. Revenue from facility fees and ancillary services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Luxe Sunset Boulevard Hotel is a boutique luxury hotel situated on seven secluded acres in Los Angeles offering overnight accommodations in seven room and suite categories, Californian cuisine dining at Sirocco Restaurant and Bar Luxe, wellness amenities including a heated pool, fitness center with Peloton, and private tennis court, and event and wedding venue services across multiple indoor and outdoor spaces. The property operates as a full-service hospitality destination marketed primarily to leisure travelers, families, wedding parties, corporate groups, and private event hosts.

Product overview

Luxe Sunset Boulevard Hotel operates as a boutique luxury hotel offering an integrated portfolio of guest accommodations, dining services, wellness amenities, and event spaces. The accommodation portfolio spans seven distinct room and suite types ranging from entry-level Superior Rooms to premium Vista Suites, each positioned to serve different guest segments from business travelers to families. Dining operations center on Sirocco Restaurant as the primary culinary venue, complemented by Bar Luxe, room service, and poolside dining. The hotel's wellness offering includes a heated pool, fitness center with Peloton equipment, and private tennis court. Event services encompass weddings, corporate events, and private celebrations across multiple venues including ballrooms, terraces, and outdoor spaces. The property also operates a loyalty program (Luxe Rewards) and seasonal special offers to drive repeat bookings. The hotel integrates with third-party platforms including OpenTable for restaurant reservations, TravelClick for room bookings, and ResortPass for pool access.

Differentiator

Problem solved

Functional benefit

Products and services

• Superior Double Room Entry-level room located in both Sunset and Getty buildings featuring spacious interiors, light and airy décor, fully operable windows with city, Getty, or garden views.
• Superior King Room Deluxe accommodation in the Sunset building offering hillside or Sirocco restaurant views, with balconies available upon request.
• Executive Junior Suite Generously sized studio-style suite with intimate alcove featuring couch, two chairs, and center table, plus oversized bathroom with roman tub and separate walk-in shower, available in Sunset and Getty buildings.
• One-Bedroom Suite Most generous accommodation situated in Sunset building with living room separated from bedroom by sleek wall, connectable to Superior Double Room, ideal for families or intimate meetings.
• Vista Suite Uniquely decorated suite with individual color palettes and modern furnishings by award-winning designer Mary McDonald, featuring stylish secluded bedrooms with city views and balconies.
• Family Suite Studio-style family room on ground floor of Getty building featuring secluded corner nook with cozy bunk bed and couch, spacious bathroom with roman tub and walk-in shower, and outdoor patio with pool access.
• Accessible Room ADA-compliant room featuring lowered peephole, bathroom handrails, handheld shower, shower chair/bench, roll-in shower, and vision and hearing kit available.
• Sirocco Restaurant Californian cuisine restaurant specializing in local and seasonal ingredients with al fresco dining options; serves breakfast 7-11 AM, lunch 11 AM-2 PM, and dinner 2-10 PM. Restaurant Guru 2024 Recommended.
• Bar Luxe Bar featuring artisan-crafted cocktails, wines, local beers, and appetizers with a popular social hour; open 2-10 PM with last call at 9:30 PM.
• Room Service In-room dining service for pick-up orders and room service from 7 AM-10 PM, accessible by dialing #2545.
• Weddings & Special Events Service Wedding and event venue offering elegant indoor and outdoor venues, customized catering, and personalized planning support, with spaces including Sunset Ballroom (4,500 sq ft), Sunset Terrace (1,500 sq ft), Brentwood Rooms, Bel Air Room, Malibu, Santa Monica, Palisades, Luxe Lounge Patio, and Poolside area.
• Corporate Events Service Business event services for board meetings, executive retreats, conferences, and company celebrations in versatile event spaces with natural light, built-in audiovisual capabilities, divisible ballroom, and breakout rooms.
• Private Events Service Personal celebration event services for milestone celebrations, fundraisers, holiday parties, and social gatherings with flexible event spaces, exceptional cuisine, and attentive service.
• Luxe Rewards Membership Program Hotel loyalty program offering member-only rates, exclusive perks, and flexible rewards with every stay, including 15% off, $25 daily F&B credit, discounted valet parking at $29/night, flexible cancellation, and 2 PM late check-out based on availability.
• Romance Wedding Package Wedding package featuring 1-hour hosted premium bar, hors d'oeuvres, wine with meal, champagne toast, 3-course meal, garden terrace ceremony, parquet dance floor and stage, bridal dressing room, complimentary food tasting, wedding rehearsal, and wedding night accommodation with breakfast.
• Luxe Wedding Package Premium wedding package with 3-hour hosted premium bar, 4 pieces per person hors d'oeuvres, choice of appetizer or salad, chicken/fish/beef entrees, 4-tiered wedding cake, specialty linens and napkins.
• Bel Air Wedding Package Luxury wedding package featuring 5-hour hosted premium bar, tray-passed wine or champagne, pre-ceremony drink station, 6 pieces per person hors d'oeuvres, elaborate appetizers/salads/soups, choice of chicken/fish/beef/lamb/veal, Viennese dessert table, Chiavari chairs, and anniversary dinner at Sirocco.

Quantifiable outcome

• Save up to 25% on stays with advance purchase or World Cup offers
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Casa del Mar (Santa Monica): Luxury beachfront boutique hotel in Santa Monica with strong wedding/event business. Comparable in scale and group-event orientation, though beachfront rather than inland.
• SLS Beverly Hills: Luxury lifestyle boutique hotel in Beverly Hills with strong F&B and design-led positioning. Comparable boutique-style offering targeting affluent LA travelers and event clients.
• Hotel Bel-Air (Dorchester Collection): Iconic luxury boutique hotel on the Westside of Los Angeles, set on 12 acres in Bel Air. Closest direct comparable given similar urban-resort positioning, scale, and affluent LA guest base.
• The Peninsula Beverly Hills: Five-star luxury hotel in Beverly Hills with rooftop pool, gardens, and award-winning F&B. Competes for the same Westside luxury leisure and corporate traveler demand.
• Beverly Wilshire, A Four Seasons Hotel: Iconic Rodeo Drive luxury hotel operated by Four Seasons. Targets overlapping high-end leisure, group, and event demand in the same Los Angeles luxury corridor.
• Fairmont Century Plaza: Recently rebuilt luxury hotel adjacent to Century City with modern design and large event facilities. Newest direct competitor for both transient and group business in Westside LA.

Broad incumbents

• The Beverly Hilton: Large-format Hilton luxury property in Beverly Hills with extensive event and meeting infrastructure. Competes for weddings, corporate events, and group business on the Westside.

Regional players

• Shutters on the Beach (Santa Monica): Luxury beachfront hotel in Santa Monica with on-site dining and event venues. Competes for some of the same affluent West LA leisure and event demand, anchored in Santa Monica.
• Loews Santa Monica Beach Hotel: Full-service oceanfront hotel in Santa Monica with significant meeting and event space. Adjacent competitor in the Westside market with a similar group-business orientation.

Emerging players

• Kimpton Hotel Palomar Los Angeles (Beverly Hills): Boutique lifestyle hotel on the Westside operated by IHG. Comparable boutique positioning with strong loyalty/program backing that Luxe lacks as an independent operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Luxe-Hotels-87593084148

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxe Hotels