SLS South Beach

What SLS South Beach does

SLS South Beach is the original Miami Beach property within the SLS Hotels & Residences brand, a luxury lifestyle hotel portfolio owned and operated by Ennismore. The brand operates roughly ten five-star properties across the United States (Miami, Beverly Hills), Mexico (Cancun, Playa Mujeres), the Caribbean (Nassau, Bahamas), South America (Buenos Aires, Argentina; Punta del Este, Uruguay coming soon), Europe (Barcelona, Spain), and the Middle East (Dubai, UAE; The Red Sea, Saudi Arabia). Its flagship Barcelona asset spans 471 rooms including 54 suites and 20 extended-stay apartments. Core offerings comprise luxury accommodations, on-site restaurants and bars (Cleo, LEYNIA, Bungalow, LORA, KYARA, L'Anxova), the Ciel Spa and 24/7 fitness centers, dedicated event spaces including a 770 sqm ballroom, and branded SLS Residences for purchase or long-term rental at multiple locations.

The business model is multi-stream and asset-light at the corporate layer. Revenue derives from nightly room and suite rentals, food and beverage, spa and wellness services, group events and weddings, all-inclusive resort packages (Playa Mujeres), and real-estate sales through the SLS Residences program. Distribution is anchored by direct booking via slshotels.com and the proprietary Dis-Loyalty membership, which provides 20% off first stays, 10% off return stays, 50% off newly opened hotels in their first three months, and complimentary barista beverages across 120+ hotels spanning 11 brands in 70+ destinations under the wider Ennismore/Accor umbrella. Customer segments are mass-affluent luxury leisure travelers, celebration and event guests, corporate/MICE groups, and SLS Residences buyers; pricing is premium nightly with localized resident-rate promotions (e.g., 25% off for Mexican residents at Cancun).

Underlying technology is conventional hospitality stack — direct booking website, email marketing, Instagram and Facebook social presence, and a membership CRM for Dis-Loyalty. No proprietary AI, data assets, patents, or differentiated technology platform is disclosed in the source material.

Name

SLS South Beach

Legal name

SLS Hotels & Residences (operated by Ennismore)

Website

https://slshotels.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

SLS South Beach is a luxury lifestyle hotel property within the SLS Hotels & Residences brand operated by Ennismore, serving mass-affluent leisure travelers, event guests, and residence buyers across roughly ten global five-star locations.

Ownership category

akta.pro rank

Product category

Luxury Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury All-Inclusive Resorts (THAGACAI), Luxury Villas & Residences Resorts (THAGACAM), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Luxury hotel accommodations
• Hospitality services
• Hotel event spaces
• Spa wellness services
• Culinary dining experiences

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: SLS Hotels generates primary revenue through hotel room and suite rentals across its portfolio of luxury properties. Rooms are available at multiple price points with various amenities and views, including marina and ocean views at premium rates.
2. Food & Beverage: On-site restaurants and bars including Cleo, LEYNIA Argentinean Grill, Bungalow Pool & Beach Club, LORA, KYARA, L'Anxova, and other culinary venues. Spa services, poolside food and beverage, and private dining experiences contribute to F&B revenue.
3. SLS Residences: Luxury residential living spaces available for purchase or long-term rental at properties including Puerto Madero, Cancun, Harbour Beach, Marina Beach, Dubai, Palm Jumeirah, Madrid (Infantas), and Miami (LUX Brickell).
4. Resort Credits and Packages: Revenue generated through promotional packages including Stay Longer & Save (30% off 4+ nights with $50 resort credit), wedding packages, milestone celebrations, and group event bookings.
5. Dis-Loyalty Membership: Annual membership program offering exclusive rates and benefits across 120+ hotels from 11 brands in 70+ destinations worldwide. Minimum 1-year commitment with advance booking requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SLS South Beach is a luxury hotel located in Miami's South Beach neighborhood offering well-appointed guest rooms and suites, on-site dining and nightlife venues, a full-service fitness center, a spa, beach/pool access, and event organizing services. As part of the SLS Hotels & Residences brand operated by Ennismore, it caters to affluent leisure travelers, group celebrations, and corporate events with VIP treatment and signature culinary and wellness amenities.

Product overview

SLS Hotels & Residences is a luxury hotel brand operated by Ennismore, offering lavish and extraordinary hospitality experiences infused with a playful spirit across multiple global destinations. The portfolio includes SLS Hotels (luxury accommodations), SLS Residences (luxury branded living spaces), Dis-Loyalty membership program, SLS Restaurants & Bars (culinary experiences), Ciel Spa & Wellness, SLS Meetings & Events, and All-Inclusive Resort options. Properties span 11 locations: LUX Brickell (Miami), Baha Mar (Nassau, Bahamas), Cancun, Playa Mujeres (Cancun), Barcelona (Spain), Puerto Madero (Buenos Aires), Dubai (UAE), Beverly Hills (Los Angeles), Punta del Este (Uruguay - coming soon), and The Red Sea (Saudi Arabia).

Differentiator

Problem solved

Functional benefit

Brands

• Dis-Loyalty: Loyalty program offering exclusive discounts and benefits across SLS properties and partner hotels worldwide.

Products and services

• SLS Hotels (including SLS South Beach) Luxury hotel brand offering lavish and extraordinary experiences infused with a playful spirit, providing VIP treatment at indulgent destinations including Miami (LUX Brickell, South Beach), Dubai, Nassau, Cancun, Buenos Aires, Barcelona, Beverly Hills, Playa Mujeres, The Red Sea, and Punta Del Este.

Quantifiable outcome

• 15 minutes from Cancún International Airport
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EnnismorecoreStrategic or Co-development PartnerSLS Hotels & Residences is owned and operated by Ennismore, a global hospitality company. Ennismore creates and manages lifestyle hospitality brands including SLS, and provides development, operational support, and strategic direction for the SLS portfolio.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• W Hotels: Marriott's lifestyle-luxury hotel brand, directly comparable to SLS in design-forward, vibrant luxury positioning and a similar urban/leisure destination mix. Both target younger affluent travelers seeking social, design-led stays.
• The Standard Hotels: Lifestyle-luxury boutique brand with a playful, design-led ethos that overlaps directly with SLS's positioning. Comparable target demographic (HNW creative-class travelers) and overlapping F&B/nightlife revenue emphasis.
• Mondrian Hotels: Design-forward luxury hotel brand operating in prime urban and resort destinations (Miami, LA, Doha), with overlapping lifestyle positioning to SLS. Both brands emphasize bold interiors and curated F&B experiences.
• Edition Hotels: Marriott/Ian Schrager boutique-luxury brand with a similar playful-luxury ethos, design-led interiors, and integrated F&B programming. Directly comparable in pricing tier, target guest, and property scale.
• 1 Hotels: Luxury lifestyle hotel brand focused on nature-inspired design, wellness, and sustainability in premier urban and resort locations. Comparable pricing tier and target guest, with adjacent wellness/spa emphasis.
• Soho House: Members-based lifestyle hospitality brand combining hotels, residences, and F&B venues with a strong design and social-identity ethos. Comparable revenue mix (rooms, F&B, membership/residences) and target HNW creative-class guest.
• Nobu Hotels: Luxury lifestyle hotel brand co-founded with Robert De Niro, with integrated F&B and residences in prime destinations. Comparable playful-luxury positioning and F&B-driven guest experience.

Broad incumbents

• Andaz (Hyatt): Hyatt's lifestyle-luxury boutique brand offering locally inspired design in major urban and resort destinations. Overlaps with SLS in guest experience philosophy and room-rates tier, though distributed within Hyatt's much larger global system.

Emerging players

• Viceroy Hotels & Resorts: Independent luxury lifestyle hotel group operating design-led urban and resort properties with strong wellness and F&B programs. Comparable in scale, brand ethos, and reliance on direct/lifestyle distribution channels.
• Ace Hotel: Design-led boutique hotel group with a strong cultural and creative-class following. Comparable lifestyle positioning and similar target guest, though typically at a lower ADR tier than SLS's luxury positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/p/SLS-Hotels-100063548803817
• Instagraminstagram.com/slshotels
• LinkedInlinkedin.com/company/sls-hotel-at-beverly-hills

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLS South Beach