Roadtrips
Roadtrips is a Winnipeg-based boutique luxury sports travel company and subsidiary of Internova Travel Group, offering fully customizable travel packages to the World Cup, Super Bowl, Masters, Kentucky Derby, and 2028 Summer Games for affluent individual travelers.
- Company typePrivate
- Founded1995
- HeadquartersWinnipeg, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roadtrips does
Roadtrips is a Winnipeg, Canada-based boutique luxury sports travel company founded in 1995 and operating as a subsidiary of Internova Travel Group. The company specializes in fully customizable, high-end travel packages to marquee sporting events including the FIFA World Cup, Super Bowl, Masters Tournament, Kentucky Derby, and the 2028 Summer Games. Roadtrips sells directly to affluent individual consumers via a high-touch, direct sales motion; pricing is transparent at the package level, with 2026 World Cup semifinal experiences starting at approximately $6,675 per person and final packages at approximately $18,515 per person, and many clients customize substantially above base pricing.
The company employs between 11 and 50 people and has no proprietary technology platform; the offering is a curated service rather than a software product. Its competitive differentiation rests on three decades of specialized event expertise, established supplier relationships for accommodation and ticket access across multi-venue tournaments, and the corporate resources and distribution network provided by Internova Travel Group. Roadtrips generates revenue primarily through one-time sales of bespoke luxury packages, with the bulk of demand driven by cyclical major events — most notably the upcoming 2026 FIFA World Cup across the US, Canada, and Mexico (48 teams, 104 matches, 16 cities), where the company has reported rising per-customer customization spend despite delayed booking decisions.
The go-to-market is direct-to-consumer with no disclosed intermediaries, supported by PR and earned media through press releases on package offerings and event trends. Operating geographies span North America, with active service delivery across the United States, Mexico, and Canada. Leadership is anchored by founder and president Dave Guenther, providing continuity across the company's 30-year operating history.
Roadtrips firmographics
Firmographics- Name
- Roadtrips
- Legal name
- Roadtrips
- Website
- https://roadtrips.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roadtrips is a Winnipeg-based boutique luxury sports travel company and subsidiary of Internova Travel Group, offering fully customizable travel packages to the World Cup, Super Bowl, Masters, Kentucky Derby, and 2028 Summer Games for affluent individual travelers.
- Ownership category
- akta.pro rank
Roadtrips industry classification
Industry- Product category
- Luxury Sports Travel Services
- NAICS
- Tour Operators (561520), Travel Agencies (56151)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Luxury & Premium Leisure Travel Agencies (THAKABAC)
- akta.pro secondary industries
- Group & Small-Group Custom Itinerary Planning (THAKAOAF), Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC), VIP, Executive & Roadshow Travel Services (THAKAMAK)
Keywords
Where Roadtrips is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Markets served
Roadtrips business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Luxury Travel Package Sales: Roadtrips generates revenue through the sale of customized luxury travel packages to major sporting events. Packages include accommodations, match access, and premium services. Many clients customize well beyond base package rates, indicating upsell potential and variable revenue per customer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Semifinal experience packages starting at $6,675 per person |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Roadtrips product offering
Product offeringCore offering
Roadtrips designs and sells fully customizable luxury travel packages to major sporting events, including the FIFA World Cup, Super Bowl, Masters, Kentucky Derby, and the 2028 Summer Games. Each package is built around accommodations, official event/match access, and premium hospitality services, with clients able to customize well beyond base package rates. Packages are priced per person with the 2026 World Cup starting around $6,675 for semifinal experiences and $18,515 for final experiences.
Product overview
Roadtrips is a boutique luxury sports travel company that has been operating for over 30 years, operating as part of Internova Travel Group. The company offers fully customizable luxury travel packages to major sporting events including the FIFA World Cup, Super Bowl, Masters, Kentucky Derby, and the 2028 Summer Games. Their premium packages are priced starting at approximately $6,675 per person for semifinal experiences and $18,515 per person for final packages for the 2026 World Cup, with many clients customizing well beyond those rates. The product offering is centered around bespoke, high-end travel experiences rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- 2026 FIFA World Cup Travel Packages Customizable luxury travel packages to attend the 2026 FIFA World Cup in North America, including accommodations, match access, and premium hospitality services for affluent individual travelers.
- Super Bowl Travel Packages Customizable luxury travel packages to attend the Super Bowl, including accommodations, event access, and premium hospitality services for affluent individual travelers.
- Masters Travel Packages Customizable luxury travel packages to attend the Masters golf tournament, including accommodations, tournament access, and premium hospitality services for affluent individual travelers.
- Kentucky Derby Travel Packages Customizable luxury travel packages to attend the Kentucky Derby, including accommodations, event access, and premium hospitality services for affluent individual travelers.
- 2028 Summer Games Travel Packages Customizable luxury travel packages for the 2028 Summer Olympics, including accommodations, event access, and premium hospitality services for affluent individual travelers.
Quantifiable outcome
- Travelers are delaying booking decisions while significantly increasing spending on customized experiences for the 2026 World Cup
Companies that use Roadtrips
Customer profileSegments1 record
Ideal customer profiles1 record
Roadtrips technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roadtrips partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Roadtrips competitors and assessment
Company assessmentBroad incumbents
- Abercrombie & Kent: Abercrombie & Kent is a global luxury tour operator offering fully customized private and small-group journeys for affluent travelers, providing the same bespoke, high-touch premium travel experience model that Roadtrips applies specifically to sporting events.
- CIE Tours International: CIE Tours is a long-established escorted and independent tour operator offering premium guided vacations primarily in Ireland, Britain, and Europe. While broader in destination scope, it competes in the high-touch premium leisure travel space where Roadtrips' affluent customers also book.
- Kensington Tours: Kensington Tours creates fully customized, private-guided luxury travel experiences worldwide, serving affluent consumers seeking bespoke itineraries — analogous to Roadtrips' customization-led, high-touch model but applied across all leisure travel rather than exclusively to sports events.
- TCS World Travel: TCS World Travel operates private, fully-escorted luxury jet expeditions and bespoke around-the-world trips, serving ultra-high-net-worth travelers with fully customized premium experiences — a comparable business model and customer segment to Roadtrips' luxury sports offerings.
Direct peers
- Premier Sports Travel: Premier Sports Travel packages luxury trips to the Masters, US Open, Kentucky Derby, and other major US sporting events with bundled accommodations, hospitality, and access — a directly comparable offering to Roadtrips' premium sports event packages.
- QuintEvents: QuintEvents is a leading provider of official premium hospitality and travel packages to major sporting events including the Super Bowl, Kentucky Derby, Masters, and Olympics — directly comparable to Roadtrips' core offering of customizable luxury sports event packages.
- On Location Experiences: On Location Experiences provides premium official hospitality and exclusive access experiences to marquee sports and entertainment events including the Super Bowl, College Football Playoff, and major golf tournaments, competing head-to-head with Roadtrips in the luxury event travel category.
- Sports Travel and Tours: Sports Travel and Tours designs and operates group and individual fan travel packages to major US sporting events including the Super Bowl, Masters, Kentucky Derby, and World Cup, serving the same luxury and premium fan traveler segment as Roadtrips.
- Anthony Travel: Anthony Travel specializes in sports team travel and fan travel packages to major sporting events including the Final Four, College Football Playoff, and bowl games, offering comparable customized group and individual event travel experiences to Roadtrips.
Emerging players
- Roadbound: Roadbound (formerly Ultimate Sports Adventures) curates sports-themed group travel experiences to major events including the Masters, Kentucky Derby, and World Cup, targeting a similar affluent sports fan demographic with a more packaged and less fully-customized model than Roadtrips.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Roadtrips social profiles
Digital presenceRoadtrips financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roadtrips leadership team
Management profileNumber of profiles
Profiles1 record
Roadtrips funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roadtrips M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roadtrips
What does Roadtrips do?
Roadtrips designs and sells fully customizable luxury travel packages to major sporting events, including the FIFA World Cup, Super Bowl, Masters, Kentucky Derby, and the 2028 Summer Games. Each package is built around accommodations, official event/match access, and premium hospitality services, with clients able to customize well beyond base package rates. Packages are priced per person with the 2026 World Cup starting around $6,675 for semifinal experiences and $18,515 for final experiences.
Is Roadtrips a public or private company?
Roadtrips is a private company. It is classified as corporate owned and is currently operating.
When was Roadtrips founded?
Roadtrips was founded in 1995. It employs 11 to 50 people.
Where is Roadtrips based?
Roadtrips is headquartered in Winnipeg, Canada, in the North America region.
How does Roadtrips make money?
One revenue line is on record: luxury Travel Package Sales.
Who are Roadtrips's main competitors?
Broad incumbents on record are Abercrombie & Kent, CIE Tours International, Kensington Tours and TCS World Travel. Direct peers are Premier Sports Travel, QuintEvents, On Location Experiences, Sports Travel and Tours and Anthony Travel. Roadbound is listed as an emerging player.
Does Roadtrips have an API?
No public API is recorded for Roadtrips.
What industry is Roadtrips in?
Roadtrips's product category is Luxury Sports Travel Services. Its primary akta.pro industry code is THAKABAC, Luxury & Premium Leisure Travel Agencies, with a secondary code of THAKAOAF, Group & Small-Group Custom Itinerary Planning. Its NAICS code is 561520 and its SIC code is 7900.