Mutt Motorcycles
Mutt Motorcycles is a Birmingham-based manufacturer of small-displacement (125cc-401cc) custom-styled motorcycles sold direct-to-consumer and through UK dealers, targeting new riders, style-conscious urban commuters, and adventure enthusiasts seeking British custom aesthetics at production prices.
- Company typePrivate
- Founded2015
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mutt Motorcycles does
Mutt Motorcycles Ltd. is a Birmingham, UK-based private motorcycle manufacturer founded in 2015 that designs and sells small-displacement motorcycles (125cc, 250cc, and 401cc) styled in the classic British custom tradition. The product portfolio spans four frame architectures and over fifteen model lines, including the twin-shock classic range (Mushman, Akita, Sabbath, FSR, GT-SR, GT-SS, Hilts, Mastiff, Mongrel, RS-13), the modern liquid-cooled DRK-01 performance line, the monoshock Razorback, and the adventure-oriented Stravaig series. Core technology centres on air-cooled and liquid-cooled 4-stroke single and twin-cylinder engines with Delphi fuel injection, proprietary tank and frame designs, and EU5/ULEZ/LEZ/CAZ emissions compliance, with hand-finished limited paintwork applied across the lineup.
The company operates a hybrid go-to-market model combining a Shopify-powered direct-to-consumer e-commerce storefront selling built-to-order motorcycles globally with a UK approved dealer network (e.g., Premier Bikes) for test rides and physical purchases. Revenue is generated from three streams: new motorcycle sales (£2,795-£4,995 per unit), aftermarket parts and accessories through a separate mutt-parts.com domain, and branded apparel and merchandise through sub-brands House of the Unholy and Good Time Co. Customer segments are split between new motorcycle riders seeking an accessible 125cc entry point, style-conscious urban riders wanting custom aesthetics at production prices, and adventure/touring enthusiasts served by the Stravaig line. Ownership is privately held with no disclosed institutional investor involvement beyond two early-stage rounds from Ascension in 2016 and 2018.
Mutt Motorcycles firmographics
Firmographics- Name
- Mutt Motorcycles
- Legal name
- Mutt Motorcycles Ltd.
- Website
- https://muttmotorcycles.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mutt Motorcycles is a Birmingham-based manufacturer of small-displacement (125cc-401cc) custom-styled motorcycles sold direct-to-consumer and through UK dealers, targeting new riders, style-conscious urban commuters, and adventure enthusiasts seeking British custom aesthetics at production prices.
- Ownership category
- akta.pro rank
Mutt Motorcycles industry classification
Industry- Product category
- Custom Motorcycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (441330), Motor Vehicle and Parts Dealers (441)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)
- akta.pro secondary industries
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where Mutt Motorcycles is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mutt Motorcycles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Motorcycle Sales: Primary revenue from selling new motorcycles across 125cc, 250cc, and 401cc displacement categories. Bikes are sold as built-to-order with customers able to configure color options.
- Aftermarket Parts & Accessories: Separate parts division (mutt-parts.com) selling genuine Mutt Motorcycles parts, aftermarket exhaust silencers, bearings, gaskets, brakes, chains, sprockets, and other maintenance items
- Apparel & Merchandise: Sale of branded clothing including T-shirts, hoodies, sweatshirts, jackets, denim, boots, helmets, gloves, and accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 125cc Classic Models |
| One time/ perpetual license | Pay-as-you-go | 125cc DRK-01 |
| One time/ perpetual license | Pay-as-you-go | 250cc Classic Models |
| One time/ perpetual license | Pay-as-you-go | 250cc DRK-01 |
| One time/ perpetual license | Pay-as-you-go | ADV Models |
| One time/ perpetual license | Pay-as-you-go | Razorback Monoshock |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mutt Motorcycles product offering
Product offeringCore offering
Mutt Motorcycles designs, manufactures and sells small-displacement (125cc, 250cc and 401cc) custom-styled motorcycles in the UK, organised into Classic, DRK-01 (modern performance), ADV (Stravaig adventure) and Razorback (monoshock) ranges. Bikes are sold built-to-order through a Shopify DTC website and a network of approved dealers, alongside an aftermarket parts business on mutt-parts.com and branded apparel and merchandise.
Product overview
Mutt Motorcycles is a Birmingham-based motorcycle manufacturer producing small-displacement motorcycles (125cc-401cc) with custom-inspired styling rooted in classic British bike aesthetics. The product portfolio spans multiple motorcycle lines: Classic 125CC and 250CC ranges featuring twinshock-frame bikes (Mushman, Akita, Sabbath, FSR, GT-SR, GT-SS, Hilts, Mastiff, Mongrel, RS-13), the modern DRK-01 line with liquid-cooled engines and advanced components, the adventure-oriented Stravaig series (125cc and 401cc), and the monoshock-frame Razorback. The company also operates Mutt Parts for aftermarket components and sells branded apparel and merchandise. All motorcycles feature fuel injection, LED lighting, and EU5 emissions compliance with ULEZ/LEZ/CAZ approval.
Differentiator
Problem solved
Functional benefit
Brands
- Mutt Parts: Aftermarket parts and accessories division for Mutt motorcycles
- House of the Unholy
- Good Time Co.
Products and services
- Mushman (125cc & 250cc) Scrambler-style twinshock motorcycle available in 125cc and 250cc displacements for individual riders, featuring 18-inch deep-tread knobbly tyres, stainless fork brace, high-rise mudguard, bottom-mount LED headlight, and an exclusive leather-and-steel tank rack and matt black engine bars.
- Akita (125cc & 250cc) Brutalist custom-style twinshock motorcycle with rectangular 17-litre tank, 18-inch wheels with deep-tread knobbly rubber, brushed TIG-welded stainless steel mudguard brackets and custom anodised aluminium components, offered in 125cc and 250cc forms.
- Sabbath / Fat Sabbath (125cc & 250cc) Classic black metal twin-shock motorcycle with super-wide twin-duro tyres (4.00x18), blacked-out tracker handlebars, diamond-pattern grips and flat-black stainless steel exhaust, available in 125cc and 250cc displacements.
- FSR (125cc & 250cc) Low-down gritty street-focused motorcycle with 17-inch cast wheels, road rubber, the lowest seat height in the Mutt range, an Alcantara-style seat cover and drilled aluminium parts, offered in 125cc and 250cc forms.
- GT-SR (125cc & 250cc) Grand tourer-style motorcycle with teardrop tank, brushed aluminium tracker bars and LED headlamp, combining classic styling with light touring capability in 125cc and 250cc displacements.
- GT-SS 250cc Classic Brit-bike styled grand tourer with 17-litre tank, chrome Monza-style cap, retro gloss black and off-white paint, chrome/spun aluminium mudguards and CNC valve covers evocative of 1970s British motorcycles.
- Hilts (125cc & 250cc) Crossbreed tracker-style motorcycle with high-rise cross-braced bars, individually painted side panels, antiqued brown hand-stitched seat, and halogen headlamp with yellow-tinted lens, offered in 125cc and 250cc.
- Mastiff (125cc & 250cc) Heavy-styled twin-shock motorcycle with 17-litre monster tank, Monza-style chrome cap, diamond-stitched tan seat, raw satin-finished stainless steel exhaust, CNC valve covers and 18-inch stainless-spoked wheels.
- Mongrel (125cc & 250cc) Stealth, stripped-back twin-shock motorcycle with 18-inch rims and fully blacked-out spokes, chunky vintage-style tyres, low and wide black handlebars, and a slimline tan seat with brown diamond grips, offered in 125cc (launched 2024) and 250cc forms.
- RS-13 (125cc & 250cc) Raw-steel custom motorcycle with hand-painted raw-effect tank (each tank unique), tracker bars, fat knobbly tyres, diamond-pattern grips and black diamond-pattern seat, available in 125cc and 250cc.
- DRK-01 (125cc & 250cc) Modern performance-focused motorcycle with 6-speed DOHC liquid-cooled engine, twin downtube cradle frame, saw-tooth rims, 320mm front disc brake, 51mm inverted forks and hand-finished limited-edition paintwork, in 125cc and 250cc forms.
- Stravaig ADV (125cc & 401cc) Mutt's adventure motorcycle line for road and light off-road use, featuring luggage, tubeless spoked wheels, adjustable windscreen, USB and 12V charging, with the 401cc twin adding a TFT screen, tyre pressure monitor and removable panniers.
- Razorback (125cc & 250cc) Monoshock-frame motorcycle with custom tubular frame, skinny tank, inverted forks and 88cm high slimline seat for an upright riding position, offering a distinct aggressive monoshock design alternative to twin-shock models, in 125cc and 250cc variants.
- Mutt Parts (Aftermarket Parts & Accessories) Separate parts e-commerce division at mutt-parts.com selling genuine Mutt Motorcycles parts and aftermarket components (exhaust silencers, bearings and gaskets, brakes and levers, chains and sprockets, electrical parts, frame and suspension, fuel system, handlebars, sensors, service parts, side panels and fixings, wheels and tyres) with UK delivery to Mutt owners.
- Mutt Motorcycles Apparel & Lifestyle Merchandise Branded motorcycle lifestyle clothing and merchandise sold via the Mutt Motorcycles website, including t-shirts, sweatshirts, hoodies, jackets, denim, boots, helmets, gloves, eyewear, bags, panniers, tool rolls, wallets, keyrings, patches, pins, magazines and books (covering sub-brands House of the Unholy and Good Time Co.).
Companies that use Mutt Motorcycles
Customer profileSegments4 records
Ideal customer profiles4 records
Mutt Motorcycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mutt Motorcycles partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Premier BikesminorPremier Bikes operates as a dealer partner offering both new and used Mutt motorcycles. They host current offers and deals on Mutt bikes both online and in-store.
- Deus Ex MachinaminorCollaborative apparel partnership featuring Deus Ex Machina designs alongside Mutt's own branded clothing in the apparel range.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Mutt Motorcycles competitors and assessment
Company assessmentBroad incumbents
- Benelli: Benelli is a global motorcycle manufacturer with a strong small-displacement and retro-styled lineup; comparable to Mutt on displacement category and styling direction, though Benelli operates at significantly larger scale and broader distribution.
- Triumph Motorcycles: Triumph is a major UK motorcycle manufacturer with a deep heritage portfolio including small-displacement (Speed 400, Scrambler 400) and classic-styled bikes; comparable as a broader incumbent in the same British motorcycle heritage space, though at materially larger scale and broader segment coverage.
Direct peers
- Hanway Motorcycles: Hanway is a UK motorcycle importer/distributor offering small-displacement classic and retro-styled bikes; comparable to Mutt on displacement, styling cues, and UK market focus, though Hanway sources rather than manufactures its lineup.
- Royal Enfield: Royal Enfield is the most direct global comparable: small-to-mid displacement (350cc–650cc) motorcycles with retro/custom styling, targeting style-conscious riders and entry-to-mid-level riders seeking distinctive bikes — the same value proposition Mutt pursues in the 125cc–401cc bracket.
- CSC Motorcycles: CSC Motorcycles sells small-displacement and mid-sized motorcycles direct-to-consumer with an emphasis on value and styling; comparable to Mutt on DTC distribution and small-displacement commuter/retro segments.
- Herald Motor Co: Herald Motor Co is a UK-based boutique motorcycle manufacturer producing small-displacement classic-styled bikes; comparable in size, geography, and custom-retro positioning to Mutt's Birmingham operation.
- SWM Motorcycles: SWM is a revived Italian motorcycle brand producing small-to-mid displacement dual-sport, scrambler, and classic-styled bikes; comparable to Mutt on small-displacement, retro/scrambler styling, and target rider demographic.
- FB Mondial: FB Mondial is a heritage Italian motorcycle brand revived around small-to-mid displacement classic and retro-styled bikes; comparable to Mutt on retro styling, small-displacement platform, and brand-heritage-driven positioning.
- Cleveland CycleWerks: Cleveland CycleWerks is a US-based small-batch custom motorcycle manufacturer producing small-displacement (125cc–250cc) retro/scrambler-styled bikes; directly comparable to Mutt's positioning on small-displacement custom manufacturing.
- Lexmoto: Lexmoto is a UK-based motorcycle brand focused on affordable 125cc and commuter motorcycles sold through a national dealer network; directly comparable to Mutt's 125cc entry-level positioning and UK dealer-distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mutt Motorcycles social profiles
Digital presenceMutt Motorcycles compliance and trust
Trust signalCompliance4 records
Mutt Motorcycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mutt Motorcycles leadership team
Management profileNumber of profiles
Profiles1 record
Mutt Motorcycles funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mutt Motorcycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mutt Motorcycles
What does Mutt Motorcycles do?
Mutt Motorcycles designs, manufactures and sells small-displacement (125cc, 250cc and 401cc) custom-styled motorcycles in the UK, organised into Classic, DRK-01 (modern performance), ADV (Stravaig adventure) and Razorback (monoshock) ranges. Bikes are sold built-to-order through a Shopify DTC website and a network of approved dealers, alongside an aftermarket parts business on mutt-parts.com and branded apparel and merchandise.
Is Mutt Motorcycles a public or private company?
Mutt Motorcycles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mutt Motorcycles founded?
Mutt Motorcycles was founded in 2015. It employs 11 to 50 people.
Where is Mutt Motorcycles based?
Mutt Motorcycles is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Mutt Motorcycles make money?
Three revenue lines are on record. Motorcycle Sales are the primary driver. The others are aftermarket Parts & Accessories and apparel & Merchandise.
Who are Mutt Motorcycles's main competitors?
Broad incumbents on record are Benelli and Triumph Motorcycles. Direct peers are Hanway Motorcycles, Royal Enfield, CSC Motorcycles, Herald Motor Co, SWM Motorcycles, FB Mondial, Cleveland CycleWerks and Lexmoto.
Does Mutt Motorcycles have an API?
No public API is recorded for Mutt Motorcycles.
What industry is Mutt Motorcycles in?
Mutt Motorcycles's product category is Custom Motorcycles. Its primary akta.pro industry code is IMACAEAH, Dirt Bike / Motocross / Enduro Motorcycle Manufacturing, with a secondary code of CRAMANAA, Motorcycle Riding Gear & Apparel Retail. Its NAICS code is 336991 and its SIC code is 3751.