Sholom

What Sholom does

Sholom, legally organized as Sholom Community Alliance, LLC, is a nonprofit 501(c)(3) senior living and care organization founded in 1908 in St. Paul, Minnesota. It operates two full-service campuses — the Shaller Family Sholom East Campus in St. Paul and the Norman & Lisette Ackerberg Family Sholom West Campus in St. Louis Park — delivering a complete care continuum: independent living, assisted living, memory care, skilled nursing/long-term care, HUD-supported affordable housing, home care, hospice and palliative care, outpatient rehabilitation, aquatic therapy, and respite/short-stay programs.

Underlying technology is limited to third-party integrations rather than proprietary platforms: Sholom deploys LifeLoop for activity management and engagement tracking and iN2L (It's Never 2 Late) for cognitive stimulation in its memory care environments. Care delivery is supported by a sales-led distribution model centered on campus tours, a Home Visits Program extending in-home consultations across the seven-county Twin Cities metro, and a multi-partner Welcome Home Program (ElderLife Financial, Litehouse Coaching, WellRive Move Management) that handles financing, emotional, and logistical transition support. Ancillary programs include Chai Wellness, the Community Ambassador Program, Volunteer and Spiritual Care programs, and a dedicated Sholom Foundation for donations.

The revenue model is recurring and diversified across multiple streams: monthly residential fees (independent living $2,000–$3,500; assisted living starting ~$3,500), recurring long-term care and skilled nursing (Medicare/Medicaid certified), Medicare-certified home care and hospice across seven counties, HUD-subsidized affordable housing (Menorah West, Harry & Jeanette Weinberg Apartments at ~30% of adjusted income), short-stay respite and transitional care, and charitable giving/planned giving through the foundation. Pricing varies by care level, apartment size, and individual care needs, with monthly billing predominating and bridge-loan financing available through ElderLife Financial.

Name

Sholom

Legal name

Sholom Community Alliance, LLC

Website

https://sholom.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sholom is a nonprofit 501(c)(3) senior living organization founded in 1908, operating two full-service campuses in the Twin Cities (St. Paul and St. Louis Park) and delivering a complete continuum of care — independent living, assisted living, memory care, skilled nursing, home care, and hospice — to seniors across the seven-county metro area.

Ownership category

akta.pro rank

Product category

Senior Living and Care Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro industry

PRIMARYHLADABAG

Large Campus / Multi-Building Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADABAC

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADAAAB

Affordable/Subsidized Independent Living (HUD/LIHTC) Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADAAAI

Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHSABAIAL

Housing & Placement Coordination (Assisted Living, Memory Care, SNF)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

Keywords

• Senior living services
• Assisted living care
• Memory care services
• Skilled nursing care
• Hospice and palliative care

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential Living Fees: Monthly rental fees for independent living, assisted living, and memory care apartments. Includes maintenance-free living, dining, and access to community amenities and programs.
2. Long-Term Care Services: Skilled nursing services billed on a recurring monthly basis with 24/7 nursing care, therapy services, medication management, and comprehensive care delivery.
3. Home Care Services: Medicare-certified and private pay home health care services throughout the Twin Cities metro area. Services include skilled nurse visits, physical therapy, occupational therapy, speech therapy, social work services, palliative care, and home health aides.
4. Hospice and Palliative Care: End-of-life care services covered by Medicare, Medicaid, and most private insurance plans. Also available as private pay.
5. Donations and Charitable Giving: As a nonprofit 501(c)(3) organization, Sholom receives annual gifts, planned giving, in-kind donations, and volunteer support to fund programs beyond basic care.
6. Affordable/HUD Housing: HUD-supported senior apartments with rent approximately 30% of adjusted income, providing affordable housing options for seniors 62+.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sholom operates two full-service senior living campuses in the Twin Cities area (St. Paul and St. Louis Park, Minnesota) delivering a full continuum of care including independent living, assisted living, memory care, skilled nursing, affordable HUD housing, home health care, hospice and palliative care, outpatient and aquatic rehabilitation, and respite/transitional care. The organization supplements clinical care with spiritual programming rooted in Jewish values, kosher and non-kosher dining, wellness initiatives, and pre-arrival transition support.

Product overview

Sholom is a comprehensive senior living and care organization operating two full-service campuses in the Twin Cities area. The Shaller Family Sholom East Campus in St. Paul offers assisted living (Bentson Family), skilled nursing (Shirley Chapman Sholom Home East), memory care (Jay and Rose Phillips Center), affordable housing (Harry & Jeanette Weinberg Apartments), and aquatic therapy (David Feinberg Vitality & Aquatics Center). The Ackerberg Family Sholom West Campus in St. Louis Park provides independent living (Knollwood Place Apartments), assisted living (Roitenberg Family), skilled nursing (Sholom Home West), memory care (Leo and Doris Hodroff Pavilion), and affordable housing (Menorah West). Beyond its campuses, Sholom delivers home care services across seven Twin Cities counties, hospice and palliative care, outpatient and aquatic rehabilitation, transitional and respite care. The organization also offers wellness programming through its Chai Wellness Program, spiritual care rooted in Jewish traditions with interfaith offerings, volunteer programs, Community Ambassador engagement, and transition support including the Welcome Home Program and Future Neighbors pre-registration program.

Differentiator

Problem solved

Functional benefit

Products and services

• Shaller Family Sholom East Campus Sholom's St. Paul campus offering a full continuum of care including assisted living, skilled nursing, memory care, affordable housing, and aquatic therapy for seniors in the Twin Cities area.
• Ackerberg Family Sholom West Campus Sholom's St. Louis Park campus offering independent living, assisted living, skilled nursing, memory care, and affordable housing for seniors.
• Bentson Family Assisted Living Residence Assisted living residence on the East Campus providing 24/7 caregiver support, medication management, bathing assistance, and personal care services for seniors needing help with daily activities.
• Roitenberg Family Assisted Living Assisted living residence on the West Campus providing 24/7 caregiver support and personalized care services for seniors requiring help with daily living activities.
• Knollwood Place Apartments 55+ independent living community on the West Campus featuring maintenance-free living, chef-inspired dining in partnership with Yona Dining Solutions, and restaurant-style meals.
• Shirley Chapman Sholom Home East Skilled nursing facility on the East Campus providing 24/7 nursing care, Medicare and Medicaid certified long-term care services for residents with chronic illness or complex medical needs.
• Sholom Home West Skilled nursing facility on the West Campus providing 24/7 nursing care and Medicare and Medicaid certified long-term care services for seniors with complex medical needs.
• Jay and Rose Phillips Center for Memory Care Secure memory care unit on the East Campus providing specialized Alzheimer and dementia care with personalized support, LifeLoop engagement technology, and iN2L cognitive stimulation programming.
• Leo and Doris Hodroff Pavilion for Memory Care Secure memory care pavilion on the West Campus offering specialized dementia care, therapeutic activities, and cognitive engagement programming for residents with Alzheimer's disease.
• Harry & Jeanette Weinberg Apartments HUD-supported affordable senior apartments on the East Campus offering independent living with modern amenities, social programming, and rent at approximately 30% of adjusted income for income-eligible seniors.
• Menorah West HUD-supported affordable senior apartments on the West Campus offering pet-friendly independent living options with rent at approximately 30% of adjusted income for income-eligible seniors.
• Sholom Home Care Medicare-certified and private pay home health care services delivered throughout the seven-county Twin Cities metro area, including skilled nursing visits, physical, occupational, and speech therapy, social work, palliative care, and home health aides for seniors in private residences and Sholom communities.
• Hospice and Palliative Care Comprehensive hospice and palliative care services for individuals with life-limiting illness (prognosis of six months or less), available in private homes, assisted living, and skilled nursing settings, with bereavement support for families for up to 13 months. Covered by Medicare, Medicaid, and most private insurance plans; also available as private pay.
• Outpatient Rehabilitation Expert therapy services including physical, occupational, and speech therapy offered at both campuses to help seniors regain strength, mobility, and independence.
• Aquatic Therapy Warm-water therapy program at the David Feinberg Vitality & Aquatics Center offering low-impact physical therapy in a 94-degree pool for arthritis, joint replacement, and stroke recovery.
• Transitional Care Short-term rehabilitation and skilled nursing support bridging hospital stays to home, offering private suites, 24/7 nursing, and comprehensive physical, occupational, and speech therapy services.
• Respite Care and Short-Stay Program Flexible temporary stay program offering fully furnished apartments, expert care, and engaging programs for caregiver relief or trial living experiences, with stays ranging from 2 to 8 weeks (KPA Retreat Program: 1 to 4 weeks).
• Spiritual Care Program Compassionate spiritual support honoring Jewish traditions while welcoming all faiths, including interfaith conversations, worship services, holiday celebrations, and end-of-life spiritual care.
• Chai Wellness Program Holistic senior wellness initiative integrating therapeutic recreation, social engagement, and individualized care across four pillars: Leisure and Engagement, Individualized Care, Family and Community, and Emotional and Cognitive Wellbeing.
• Jewish and Interfaith Offerings Comprehensive Jewish life programming including monthly Shabbat services, holiday celebrations, and cultural activities, alongside interfaith services and Catholic offerings for residents and families of all backgrounds.
• Future Neighbors Program Pre-registration waitlist program allowing seniors to reserve their spot with a $500 fully refundable enrollment fee, providing exclusive benefits such as early event invitations, priority apartment selection, and complimentary dining experiences.

Quantifiable outcome

• $8 million infrastructure investment announced in 2026 to strengthen inclusive senior care

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Litehouse CoachingcoreStrategic or Co-development PartnerProvides expert guidance to help families navigate family dynamics and emotional challenges during senior living transitions. Helps families align, communicate, and make confident decisions together.
• WellRive Move ManagementcoreStrategic or Co-development PartnerProvides full-service moving assistance including downsizing, packing, organizing, and settling into the new home. Ensures stress-free transition for residents and families.
• WellRive Move ManagementcoreImplementation/ SI/ Consulting PartnerMoving and transition services partner helping with the physical aspects of relocating to senior living, including downsizing support and settling-in assistance.
• Yona Dining SolutionscoreStrategic or Co-development PartnerPartnership with Yona Dining Solutions brings chef-inspired, approachable gourmet dining to Knollwood Place. Provides restaurant-style dining and casual bistro options with chef-driven, mostly scratch-made meals.
• Beth El SynagogueminorStrategic or Co-development PartnerBeth El Synagogue leads monthly Shabbat services at Sholom, supporting Jewish spiritual programming and community connections.
• Local Schools and Youth OrganizationsminorStrategic or Co-development PartnerPartnerships with local schools and youth organizations create intergenerational programs including reading clubs, shared music sessions, and craft projects.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Ecumen: Largest Minnesota-based nonprofit senior living and care provider with multiple campuses across the state. Closely comparable to Sholom as a faith-informed nonprofit offering the full continuum of independent living, assisted living, memory care, skilled nursing, and home care services in the same Twin Cities market.
• Presbyterian Homes & Services: Twin Cities-based nonprofit operating more than 50 senior living communities across Minnesota, Wisconsin, and Iowa. Highly comparable to Sholom as a faith-based nonprofit with full continuum-of-care services, similar pricing tiers, and overlapping campus-based assisted living and memory care offerings.
• Cassia: Minnesota-based nonprofit senior housing, assisted living, memory care, and skilled nursing provider formed from the merger of Augustana Care and Elim Care. Comparable to Sholom in mission-driven operations, faith-based heritage, and breadth of care levels within and around the Twin Cities.
• Ebenezer Senior Living: Minnesota-based senior living operator affiliated with Fairview Health Services, offering independent living, assisted living, memory care, and skilled nursing. Closely comparable to Sholom as a faith-rooted Twin Cities nonprofit with a similar multi-campus continuum-of-care model.
• Benedictine Health System: Minnesota-based Catholic nonprofit operating senior living communities, assisted living, skilled nursing, and rehabilitation across the Midwest. Comparable to Sholom in nonprofit faith-based governance, multi-campus operations, and full continuum of senior care services.
• Menorah Park: Jewish-affiliated senior living and care provider in Cleveland, Ohio, where Sholom's CEO Jim Newbrough previously served as President and CEO. Highly comparable to Sholom in Jewish heritage, faith-based programming, continuum of care, and nonprofit community-rooted model.
• Hebrew SeniorLife: Boston-based Jewish-affiliated nonprofit operating independent living, assisted living, memory care, skilled nursing, and home care with Harvard Medical School affiliation. Closely comparable to Sholom in Jewish heritage, full continuum model, nonprofit structure, and clinical/therapeutic programming.
• Jewish Home Family: Jewish-affiliated nonprofit senior living and care provider in New Jersey offering assisted living, memory care, long-term care, and home care. Comparable to Sholom in faith-based mission, full continuum of services, and community-rooted nonprofit governance.
• Lifespace Communities: National nonprofit operator of continuing care retirement communities (CCRCs) across the United States. Comparable to Sholom in nonprofit structure, CCRC-style continuum of care (independent living through skilled nursing), and emphasis on aging-in-place resident relationships.

Broad incumbents

• Brookdale Senior Living: Largest U.S. operator of senior living communities with hundreds of locations offering independent living, assisted living, memory care, and skilled nursing. Comparable to Sholom in service breadth and target customers, but operates as a large for-profit public company with national scale rather than a regional faith-based nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sholomlife
• Facebookfacebook.com/SholomLife
• LinkedInlinkedin.com/company/sholom

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sholom