Nille AS
Nille AS is a privately held Norwegian discount retail chain, founded in 1981, operating stores with an assortment of candles, gifts, and lifestyle goods targeted toward women and occasion-based consumption across Norway.
- Company typePrivate
- Founded1981
- HeadquartersTallåsen, Sweden
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Nille AS firmographics
Firmographics- Name
- Nille AS
- Legal name
- Nille AS
- Website
- https://nille.no
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Nille AS is a privately held Norwegian discount retail chain, founded in 1981, operating stores with an assortment of candles, gifts, and lifestyle goods targeted toward women and occasion-based consumption across Norway.
- Ownership category
- akta.pro rank
Nille AS industry classification
Industry- Product category
- Discount Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), General Merchandise Retailers (455)
- SIC
- Retail-Variety Stores (5331), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)
- akta.pro secondary industries
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE), Stationery, Gifts & Greeting Value Stores (CRAEAGAI)
Keywords
Where Nille AS is headquartered
LocationHeadquarters
- HQ city
- Tallåsen
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Nille AS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Nille AS product offering
Product offeringCore offering
Nille AS operates a chain of discount retail stores offering a product range targeted toward women, with candles cited as a representative category. The assortment is positioned around everyday and celebratory consumption — tagline "for små og store øyeblikk" (for small and large moments) — covering gift-giving and home/lifestyle use cases for Norwegian consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Nille retail stores
- Candles
Companies that use Nille AS
Customer profileIdeal customer profiles1 record
Nille AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nille AS competitors and assessment
Company assessmentDirect peers
- Kid ASA: Norwegian interior and home textiles discount chain listed on Oslo Børs, focused on affordable home goods and small lifestyle products. Comparable mid-market Norwegian discount positioning.
- Normal: Danish-founded Nordic discount variety chain specializing in everyday household, cosmetics, and small giftables at low price points. Most direct head-to-head competitor to Nille in the Norwegian market.
- Jula: Norwegian-Swedish discount chain selling household, DIY, and seasonal products at low prices. Comparable low-price physical retail model in the same Nordic geographies.
- Clas Ohlson: Nordic-origin variety retailer selling home, hardware, and small giftable products through stores and e-commerce. Comparable assortment breadth and Nordic footprint.
- Europris: Norwegian discount variety retailer (Norge-Gruppen owned) selling household goods, gifts, and seasonal merchandise at low prices. Direct competitor within Norwegian discount retail.
- Flying Tiger Copenhagen: Danish variety/gift retailer selling low-priced novelties, home goods, and small giftables in physical stores across Europe. Closely comparable assortment and price-point strategy to Nille.
- Søstrene Grene: Danish variety retailer offering household goods, gifts, and small interior items at low prices across European stores. Highly comparable gift/variety model to Nille.
Broad incumbents
- Åhléns: Swedish department store chain selling home goods, beauty, gifts, and seasonal products at mid-market price points. Overlaps with Nille in gifting/home fragrance categories.
Regional players
- Panduro Hobby: Nordic hobby and craft retailer selling craft supplies, seasonal items, and small giftables. Comparable impulse-driven, occasion-based assortment, though with a hobby/creative bias.
Others
- Tiger of Sweden (retail/selected assortment): Nordic lifestyle brand with adjacent accessory and home range. Thematically related women-focused Nordic brand, though apparel-led rather than gift/discount.
Market position
Customer concentration
Nille AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nille AS leadership team
Management profileNumber of profiles
Nille AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nille AS M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nille AS
What does Nille AS do?
Nille AS operates a chain of discount retail stores offering a product range targeted toward women, with candles cited as a representative category. The assortment is positioned around everyday and celebratory consumption — tagline "for små og store øyeblikk" (for small and large moments) — covering gift-giving and home/lifestyle use cases for Norwegian consumers.
Is Nille AS a public or private company?
Nille AS is a private company. It is classified as unknown and is currently operating.
When was Nille AS founded?
Nille AS was founded in 1981. It employs 1,001 to 5,000 people.
Where is Nille AS based?
Nille AS is headquartered in Tallåsen, Sweden, in the Europe region.
Who are Nille AS's main competitors?
Direct peers on record are Kid ASA, Normal, Jula, Clas Ohlson, Europris, Flying Tiger Copenhagen and Søstrene Grene. Åhléns is listed as a broad incumbent. Panduro Hobby is listed as a regional player. Tiger of Sweden (retail/selected assortment) is listed as an others.
Does Nille AS have an API?
No public API is recorded for Nille AS.
What industry is Nille AS in?
Nille AS's product category is Discount Retail. Its primary akta.pro industry code is CRALAJAN, Home Fragrance, Candles & Small Giftables Retail, with a secondary code of CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail. Its NAICS code is 45942 and its SIC code is 5331.