What Priority OnDemand does

Priority OnDemand is a privately held, Knoxville, Tennessee-based integrated healthcare platform founded in 2014 by Bryan Gibson, operating across 15 states through four interconnected divisions: Priority Ambulance (emergency and non-emergency medical transportation), OnDemand Visit (EMS-powered, nurse-practitioner-led telehealth and mobile health), OnDemand Connect (patient logistics software including StatCall and the upcoming RideIQ), and OnDemand Specialty Vehicles (customized ambulance manufacturing, launched December 2023). The platform serves municipalities, fire departments, county governments, hospital systems, and health plans under 21-22 preserved local ambulance brands, deploying 890+ vehicles and 4,300-5,000+ staff to serve approximately 700,000-800,000 patients annually.

The company's core technology integrates EMS operations, telehealth delivery, patient logistics, and vehicle manufacturing within a single platform. OnDemand Connect/StatCall facilitates more than 200,000 patient transports annually with a reported 24.2% average time savings per transport through EHR, payer, and hospital-workflow integration; OnDemand Visit combines field EMTs/paramedics with NP-led telehealth for in-home assessment, treat-in-place, ER diversion, transitions of care, and high-utilizer engagement (ODV Guide, ODV Pathways, ODV CareLINC). OnDemand Specialty Vehicles operates a Mississippi manufacturing plant producing custom ambulances for the Priority family and external customers. Leadership includes experienced EMS operators drawn from Rural/Metro, Optum, Landmark Health, and government (e.g., former Charleston County EMS Chief David Abrams), with regulatory and policy engagement through American Ambulance Association and NAMIHP board positions.

Revenue is generated across multiple streams: subscription/recurring service contracts with municipalities, counties, and hospitals for emergency and non-emergency transport; transaction-fee interfacility transfers; subscription software licensing for OnDemand Connect; value-based care arrangements for telehealth; hardware sales from ambulance manufacturing; and professional services for revenue cycle management. Go-to-market is enterprise field sales with long sales cycles, competitive bidding on government procurements, and a multi-channel marketing approach leveraging PR, industry events (National EMS Week), and direct partnership marketing with healthcare systems and fire departments. Notable contracts include the San Bernardino County CONFIRE partnership covering 100+ fire stations; the company has appeared on the Inc. 5000 for seven consecutive years.

Name

Priority OnDemand

Legal name

Priority OnDemand, LLC

Website

https://priorityondemand.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Priority OnDemand is a private, Knoxville-based integrated healthcare platform operating across 15 states. Its four divisions—Priority Ambulance, OnDemand Visit (telehealth), OnDemand Connect (patient logistics software), and OnDemand Specialty Vehicles—serve municipalities, fire departments, hospitals, and health plans with 890+ vehicles.

Ownership category

akta.pro rank

Product category

Emergency Medical Services and Healthcare Logistics

NAICS

Ambulance Services (62191), Special Needs Transportation (485991)

SIC

Transportation Services (4700), Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Hospital-Based EMS & Mobile Integrated Health (HLAFANAC)

akta.pro secondary industries

Non-Emergency Medical Transportation (NEMT) DRT (THAIAHAB), Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC), Virtual Urgent Care & On-Demand Teletriage Services (HLAFADAJ)

Keywords

• Emergency medical services
• Medical transportation
• Telehealth and mobile health
• Patient logistics software
• Custom ambulance manufacturing

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Emergency Medical Transportation: Emergency and non-emergency ambulance transport services provided under contracts with municipalities, counties, hospitals, and healthcare systems. Revenue generated through service contracts and per-transport fees.
2. Interfacility Medical Transportation: Scheduled and unscheduled patient transfers between hospitals, specialty centers, rehabilitation facilities, and other healthcare providers.
3. Telehealth and Mobile Health Services: OnDemand Visit provides in-home care and telehealth services, including ER diversion programs and care management for high-utilizers, generating revenue through value-based care arrangements and service agreements.
4. Patient Logistics Software: OnDemand Connect software platform offered to hospitals, health systems, and EMS providers, providing transport management and throughput optimization solutions.
5. Specialty Vehicle Manufacturing: Custom emergency vehicle manufacturing and sales to municipalities, counties, hospitals, and healthcare facilities, including ambulances built for Priority Ambulance operations.
6. Revenue Cycle Management: Billing operations for the Priority Ambulance family of companies, including patient billing, collections, and revenue cycle management services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Priority OnDemand provides integrated emergency and non-emergency medical transportation services, telehealth and mobile integrated healthcare, patient logistics and transport management software, and custom emergency vehicle manufacturing. It operates four divisions — Priority Ambulance, OnDemand Visit, OnDemand Connect, and OnDemand Specialty Vehicles — delivering "Healthcare Anywhere" through contracts with municipalities, fire departments, hospitals, healthcare systems, and health plans.

Product overview

Priority OnDemand is a multi-segment healthcare platform providing integrated services through four interconnected divisions: Priority Ambulance (EMS and medical transportation serving 15 states with 890+ vehicles and 4,300+ staff), OnDemand Visit (telehealth and mobile healthcare with ER diversion capabilities), OnDemand Connect (patient logistics and transport management software), and OnDemand Specialty Vehicles (custom ambulance manufacturing). The platform unifies emergency and non-emergency medical services with digital health solutions to deliver 'Healthcare Anywhere.'

Differentiator

Problem solved

Functional benefit

Brands

• Priority Ambulance: Emergency and non-emergency medical transportation services across 15 states with Basic Life Support, Advanced Life Support, Critical Care Transport, and specialized services.
• OnDemand Visit
• OnDemand Connect
• OnDemand Specialty Vehicles

Products and services

• Priority Ambulance Medical transportation services specializing in emergency and non-emergency ambulance services, including Basic Life Support, Advanced Life Support, Critical Care Transport, and specialized services for neonatal, pediatric, and bariatric patients. Operates 890+ vehicles staffed by 4,300+ paramedics, EMTs, dispatchers, and support staff across 15 states through 21+ local ambulance brands, serving hospitals, cities, and counties.
• OnDemand Visit Telehealth and mobile healthcare platform providing EMS-powered, NP-led in-home and virtual care that treats patients at home, on-scene, or via telehealth with real-time patient status awareness and ER diversion capabilities. Includes ODV Guide (transitions of care), ODV Pathways (treat-in-place), and ODV CareLINC (high-utilizer engagement) programs.
• OnDemand Connect Patient logistics and transport management software platform providing a 360-degree patient view, integrating hospital workflows, EHR systems, and payer systems to optimize hospital throughput and reduce EMS operational costs. Includes the StatCall flagship EMS logistics and hospital throughput system.
• OnDemand Specialty Vehicles Custom emergency vehicle manufacturing division crafting ambulances and specialty vehicles tailored to unique demands of municipalities, counties, hospitals, and healthcare facilities. Operates an in-house manufacturing plant in Mississippi.

Quantifiable outcome

• 800,000 patients served annually across 15 states
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• National Association of Mobile Integrated Healthcare Providers (NAMIHP)flagshipStrategic or Co-development Partner · 11 May 2026Steven Vincent, VP of Virtual Health, elected to NAMIHP Board of Directors. Partnership advances mobile integrated health, community paramedicine, sustainable reimbursement pathways, and data-driven care transformation nationally.
• Bay County Healthcare FacilitiescoreStrategic or Co-development Partner · 17 March 2026Sunstate Ambulance providing interfacility medical transports throughout Bay County, Florida, supporting hospitals and healthcare facilities with safe and reliable patient transfers.
• Columbia Southern UniversitycoreStrategic or Co-development Partner · 3 March 2026Education partnership providing Priority Ambulance employees with tuition discounts (10%), college credit for EMS academies, and structured degree pathways. Includes Learning Partner Scholarship and complimentary degree pathway evaluations. Supports career advancement and workforce sustainability.
• Northeast Mississippi Community College (NEMCC)coreStrategic or Co-development Partner · 1 August 2025Donation of Ford Type II Transit ambulance to NEMCC EMT/Paramedic Program for training future first responders. Supports hands-on education and strengthens pipeline of qualified EMS professionals in the communities Priority serves.
• CONFIRE (San Bernardino County)flagshipStrategic or Co-development Partner · 1 January 2023Medical transportation services partnership with San Bernardino County Board of Supervisors covering over 100 fire stations. Represents significant expansion in California and demonstrates collaborative EMS model with fire departments.

Scale indicators9 records

Recent moves12 records

Expansion highlights8 records

Broad incumbents

• LifePoint Health: PE-backed (Apollo) operator of community hospitals and post-acute services. Comparable as a healthcare services platform with rural/community hospital focus that overlaps with Priority's hospital partnership customer segment and interfacility transport use cases.
• HCA Healthcare: Largest US for-profit hospital operator and a significant Priority customer for interfacility transport and patient logistics. Comparable as both a customer and as a broader healthcare delivery incumbent shaping EMS contracting requirements.

Direct peers

• REMSA (Regional Emergency Medical Services Authority): Truckee Meadows, NV-based integrated EMS, community paramedicine, and ambulance provider serving Reno-Washoe County. Comparable for its integrated MIH/Community Paramedicine model that aligns with Priority's OnDemand Visit offering.
• Falck USA: US arm of Danish-based Falck Group, one of the largest international ambulance and healthcare logistics operators. Competes directly in municipal and hospital EMS contracts and shares the multi-country roll-up playbook.
• Modivcare (NEMT/LogistiCare): Public non-emergency medical transportation and personal care platform managing millions of NEMT trips annually. Directly comparable for non-emergency, scheduled medical transport contracts with payors and Medicaid programs.
• Global Medical Response: Largest private ambulance and medical transport company in the US, formed through the merger of American Medical Response and Air Medical Group Holdings. Directly comparable to Priority's Priority Ambulance division in 911 response, interfacility transport, and managed transportation contracts across states.
• Acadian Ambulance Service: Privately held Louisiana-based ambulance, air medical, and safety services provider operating across multiple states. Comparable in multi-state EMS footprint, vertical integration into air medical, and family-controlled governance structure.

Regional players

• MedStar Mobile Healthcare: Public utility model EMS provider serving Fort Worth and 14 North Texas cities, widely cited for high-performance MIH programs. Comparable in mobile integrated health focus and contracted municipal service delivery.

Emerging players

• Landmark Health: In-home medical care provider for complex, chronically ill patients, co-founded by OnDemand Visit CEO Eric Van Horn. Highly relevant peer for the OnDemand Visit value-based, in-home care model.

Others

• ZOLL Medical / ASA (Medical Transport): Provider of EMS billing software, dispatch, and operational software used by many ambulance services, including competitors. Adjacent/ecosystem peer relevant to the OnDemand Connect (StatCall/RideIQ) patient logistics software business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Priority-OnDemand-106904411655600
• LinkedInlinkedin.com/company/undefined

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priority OnDemand