What Karrikins Group does

Karrikins Group is a privately held, Denver-headquartered leadership consultancy that sells executive-level alignment and transformation services to large enterprise customers. Founded in 2001 as ChangeLabs by Peter Sheahan and rebranded to Karrikins Group in 2017, the firm operates today under the leadership of CEO Julie Williamson, PhD and Managing Partner Bruce Siegel, with named "HOW Activators" including Brent Bowman, Kate Zappitelli, Nicole Winkler, and Daniel Raffield, and a Head of Business Development (Jay Patello). Core delivery sits under the Alignment Institute® umbrella and includes Alignment Journey™ for large/complex organizations, Dynamic Strategy™ (a 6-week strategy engagement), the Aligned Team Program (ATP), the Make HOW Matter Accelerator™ ($499/leader self-paced virtual program), Coaching and Executive Advisory Services, and Catalytic Events/workshops; the firm also generates ancillary revenue from keynote speaking and from the bestselling book 'Make HOW Matter'.

The firm's underlying methodology is a combination of behavioral science, organizational dynamics, and consulting practice, codified into a portfolio of registered frameworks including the Diamond Triangle™ (purpose + strategy + leader alignment), Behavior Model™, Competency Model™ (Clarity, Connection, Commitment, Courage), Failure Gap, Strategy Framework™, and the ATP artifacts Clarion Call and Ways of Working. Go-to-market is enterprise-focused, anchored on keynote-driven thought leadership, The Failure Gap podcast, Forbes Business Council and CEO Magazine contributions, conference speaking, and direct consultative sales to C-suites; distribution is supplemented through speaker bureaus and book channels, plus an emerging productized self-serve channel via the Accelerator.

Karrikins' commercial model blends professional-services revenue (custom enterprise advisory, team engagements, keynotes, workshops) with a smaller productized recurring stream (Accelerator) and one-time book/book-bulk licensing. Named clients span technology (Microsoft, Cisco), automotive (Toyota), media (Warner Bros.), consumer/retail (Chick-fil-A, Molson Coors), financial services (Lincoln Financial), industrials (Xylem, Carrier, De Beers), real estate (Brookfield Residential), healthcare/government (NIH), and eye care (VSP); the firm reports 2,500+ leaders transformed and outcomes including a 60% team-performance improvement within 3-6 months, 93% leader application rate, and a customer $1.5-$2B board-approved acquisition attributed to a 6-month alignment sprint.

Name

Karrikins Group

Legal name

Karrikins Group, LLC

Website

https://karrikinsgroup.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Karrikins Group is a Denver-based boutique consultancy that sells proprietary leadership-alignment frameworks and transformation services to C-suites and leadership teams at large enterprise and government organizations across technology, industrials, financial services, healthcare, and consumer industries.

Ownership category

akta.pro rank

Product category

Management Consulting — Leadership Alignment and Transformation

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Leadership alignment consulting
• Executive coaching services
• Organizational transformation consulting
• Leadership development programs
• Strategy execution consulting

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Executive Consulting & Advisory Services: One-on-one coaching and advisory partnerships with senior executives and leadership teams. Customized engagements based on organizational complexity and scope.
2. Leadership Training Programs: Make HOW Matter Accelerator virtual program (normally $699, introductory $499) and Aligned Team Program with pricing varying by team size and complexity.
3. Catalytic Events & Workshops: Engaging workshops including 2-Day Strategic Plan Development, Moving from Agreement to Alignment, Lead with Intentional Optimism, Make Meetings Better, and Everyday Innovation workshops.
4. Keynote Speaking Engagements: Julie Williamson available for keynote speaking and breakout sessions at conferences and corporate events.
5. Book Sales: Best-selling book 'Make HOW Matter' available in print, Kindle, audiobook formats through Amazon, Barnes & Noble, and Audible. Bulk orders through Porchlight.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Karrikins Group is a global leadership alignment consulting firm that helps enterprise executive teams and individual leaders close the gap between agreement and alignment. The firm delivers custom advisory engagements, leadership development programs, strategic planning sprints, workshops, and self-paced accelerators grounded in proprietary frameworks (Diamond Triangle™, Behavior Model™, Competency Model™). Revenue is generated primarily through professional services engagements with Fortune 500 and large enterprise leadership teams, supplemented by training programs, keynote speaking, and book sales.

Product overview

Karrikins Group is a Denver-based global leadership consultancy offering a portfolio of integrated services centered on making HOW matter for enterprise leaders and teams. The core offering is the Alignment Institute®, which serves as the engine for leadership transformation through three delivery channels: Accelerators (self-paced programs like the Make HOW Matter Accelerator™), Workshops/Catalytic Events (interactive sessions on topics like alignment, strategy, and optimism), and Coaching & Advisory Services (individual and team coaching). Supporting these are the Aligned Team Program (ATP) for team development, Dynamic Strategy™ for strategy development, and the Alignment Journey™ for larger organizations. The company also extends its reach through The Failure Gap Podcast and the bestselling book 'Make HOW Matter' by Julie Williamson. All offerings are grounded in proprietary frameworks including the Diamond Triangle™, Behavior Model™, and Competency Model™.

Differentiator

Problem solved

Functional benefit

Brands

• Alignment Institute®: The engine behind Karrikins' leadership transformation, helping teams and individuals practice the HOW of high performance.
• Alignment Journey™
• Dynamic Strategy™
• Aligned Team Program™ (ATP)
• Make HOW Matter Accelerator™
• Catalytic Events
• The Failure Gap Podcast
• Make HOW Matter (Book)

Products and services

• Alignment Institute® Premier leadership transformation hub offering Accelerators, Workshops, and Coaching & Advisory Services designed to help enterprise teams and individuals practice the HOW of high performance and build alignment across Clarity, Connection, Commitment, and Courage.
• Make HOW Matter Accelerator™ Virtual self-paced program with 17 video lessons, 3 frameworks, 7 activities, and an interactive digital workbook that teaches mid-to senior-level leaders how to create alignment needed for driving results. Includes certificate of completion and alumni network access.
• Aligned Team Program (ATP) Configurable ~4-month leadership team development program that takes teams through a process to clarify, connect with, and commit to new ways of working together. Teams build their own Clarion Call and Ways of Working artifacts.
• Coaching & Executive Advisory Services Individual coaching and advisory services pairing senior leaders with Executive Advisors who bring business acumen, consulting, and advising skills. Includes three service types: Coaching Services, Executive Advisory Services, and Shared Development.
• Dynamic Strategy™ 6-week engagement focused on developing an iterative, flexible strategy and infusing energy into executing it. Delivers a complete Strategy Framework including Strategic Destination™ and 3-5 Value Plays™.
• Catalytic Events Immersive workshop offerings including Moving from Agreement to Alignment, 2-Day Strategic Plan Development, Lead with Intentional Optimism, Make Meetings Better, and Unlock the Power of Everyday Innovation. Available in half-day to multi-day formats.
• Alignment Journey™ Custom solution designed for larger organizations with complex, global, or cross-functional alignment gaps who need to accelerate business results and drive transformative growth.
• The Failure Gap Podcast Podcast hosted by Julie Williamson exploring the critical space between agreement and alignment, featuring candid conversations with diverse leaders about successes and failures that shape leadership. Distributed via Spotify, Apple Podcasts, Amazon Music, and YouTube.
• Make HOW Matter Book Bestselling book by Julie Williamson exploring the powerful role of alignment in building teams that successfully deliver on ambitious goals. Available in print, Kindle, and audiobook formats through Amazon, Barnes & Noble, Audible, and Porchlight bulk orders.

Quantifiable outcome

• 60% improvement in team performance within 3-6 months
• +5 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• RSM AlliancecoreStrategic or Co-development PartnerRSM Alliance is a network of accounting and consulting firms that partners with Karrikins Group to deliver leadership alignment solutions to member firms. Dean Sengstock, RSM National Alliance Leader, has collaborated with Karrikins on executive conversations exploring partnership value and alignment solutions for professional service firms.
• PBMarescoreStrategic or Co-development PartnerTop 100 accounting and consulting firm led by CEO Harvey L. Johnson that has partnered with Karrikins Group for leadership alignment. Through RSM Alliance membership and Karrikins partnership, the firm has achieved strategic alignment transforming the organization.
• International Business CircleminorOthersJulie Williamson is a founding member of the International Business Circle, a professional network for business leaders and consultants.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Heidrick & Struggles: Global executive search and leadership advisory firm. Comparable because it serves enterprise leadership teams with similar advisory services around leadership effectiveness, culture, and organizational transformation, but at vastly greater scale and as part of a broader portfolio.
• Korn Ferry: Global organizational consulting firm with a large leadership development and executive advisory practice. Highly comparable in targeting enterprise leadership teams for transformation and talent optimization, but operates at much larger scale across multiple service lines.
• Egon Zehnder: Executive search and leadership advisory firm serving Fortune 500 clients. Comparable target customer (C-suite and senior leaders) and overlapping advisory work on leadership effectiveness, but with a much larger global bench.
• Development Dimensions International (DDI): Global leadership development firm offering leadership assessment, training, and transformation programs. Comparable in methodology and productized leadership frameworks, but with a much larger global footprint and broader suite of HR technology products.

Direct peers

• RHR International: Specialist leadership consulting firm advising CEOs, boards, and senior teams on leadership effectiveness and team dynamics. Most directly comparable peer — similar boutique scale, similar target buyer, and similar advisory methodology around senior leadership behavior and team alignment.
• ghSMART: Boutique leadership advisory firm focused on CEO and C-suite advisory, leadership team effectiveness, and talent assessment. Comparable in size, methodology, and target buyer (senior executive teams), with similar behavioral-science-based approach.
• FranklinCovey: Leadership and effectiveness training firm with a portfolio of productized programs, books, and certification offerings. Comparable in its productized training model, content-led demand generation, and global enterprise reach — though FranklinCovey is significantly larger and publicly traded.
• Center for Creative Leadership (CCL): Research-driven leadership development organization offering training, assessment, and advisory services to organizations. Comparable in mission (advancing leadership effectiveness), research-grounded methodology, and productized programs targeting enterprise buyers.

Emerging players

• The Table Group (Patrick Lencioni): Boutique consulting firm built around Patrick Lencioni's leadership team frameworks. Closely comparable in business model — a founder-led consultancy productizing a single author's leadership methodology through books, workshops, and advisory work for executive teams.
• Bregman Partners: Boutique leadership and team development firm advising executive teams on communication, alignment, and team effectiveness. Comparable in size, methodology (behavioral-science-based leadership work), and target buyer (C-suite and senior teams).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@KarrikinsGroup
• LinkedInlinkedin.com/company/karrikins
• Instagraminstagram.com/karrikinsgroup
• Xx.com/karrikins
• Facebookfacebook.com/karrikinsgroup

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karrikins Group