Vimarc

What Vimarc does

Vimarc is a full-service B2B advertising and marketing agency headquartered at 1205 E. Washington St., Ste. 120, Louisville, Kentucky. The firm was founded circa 2001 (with healthcare marketing activity tracing back approximately 37 years) and operates with roughly 17 named team members, led by CEO & President Richmond Simpson (24 years at Vimarc, 41 years industry experience) and VP & Executive Creative Director Jason Lee (23 years at Vimarc, 28 years industry experience). The agency's core proposition is a listening-first, immersion-based client engagement model codified in its proprietary "Listening Lounge" discovery methodology, an off-site fact-finding environment used to immerse agency leaders in client brands and industries before solution development.

Service delivery is organized into five interconnected modules: Marketing Services (strategy, account planning, market research), Creative Services (brand development, concept development, graphic design, copywriting), Production Services (photography, audio/video editing), Digital Services (content marketing, programmatic advertising, social media, email marketing, analytics), and Advertising & Media Services (digital and traditional media planning, negotiation, and management, supported by Google platform certification). The agency targets mid-market and enterprise clients primarily in healthcare (health plans, providers, senior living, behavioral health, healthcare technology) and nonprofit sectors, with secondary exposure to tourism/arts and B2B.

Revenue is generated through professional services engagements, including project-based work and retainer arrangements, with pricing not publicly disclosed and prospective clients directed to a multi-form contact funnel (Brand Challenge, "Give an earful," Contact page, [email protected]). Distribution is relationship-driven and dominated by direct website inquiry plus healthcare industry referral networks in the Kentucky/Indiana region. The agency is independently owned with no institutional backing, no funding history, and no disclosed M&A activity, and has earned seven consecutive years (2017–2023) of Best Places to Work recognition alongside American Advertising Awards for creative work.

Name

Vimarc

Legal name

Vimarc

Website

https://vimarc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Vimarc is a Louisville, Kentucky-based full-service B2B advertising agency offering marketing strategy, creative, production, digital, and media services to healthcare, nonprofit, tourism, and B2B clients via its proprietary Listening Lounge discovery methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: Vimarc generates revenue as a full-service advertising and marketing agency providing comprehensive services including marketing strategy, creative development, production, digital communications, and media planning/buying. Revenue is earned through project-based engagements, retainer arrangements, and ongoing client relationships across healthcare, nonprofit, and B2B sectors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vimarc is a full-service advertising and marketing agency that provides end-to-end marketing solutions spanning strategy, creative, production, digital, and media services for healthcare, nonprofit, and B2B clients. The agency's work is anchored by a proprietary "Listening Lounge" discovery methodology designed to immerse into client brands and industries before proposing solutions. Engagements are delivered through project-based and retainer arrangements across the Louisville, Kentucky region and broader U.S.

Product overview

Vimarc is a full-service advertising and marketing agency headquartered in Louisville, Kentucky. The agency operates as a unified service offering organized into distinct but interconnected service modules: Marketing (strategy, research, planning), Creative (brand development, design, copywriting, production), Digital (content marketing, programmatic advertising, social media, email), and Advertising & Media (media planning, negotiation, management). The agency also offers a proprietary methodology called the "Listening Lounge" for discovery and strategic planning sessions. Vimarc has developed specialized expertise in healthcare marketing, serving clients across member recruitment, behavioral health, healthcare technology, and senior living sectors. The agency is led by CEO Richmond Simpson and VP/Executive Creative Director Jason Lee, with a team of approximately 16 staff members.

Differentiator

Problem solved

Functional benefit

Products and services

• Vimarc Full-Service Advertising and Marketing Services End-to-end marketing services combining strategy, creative development, production, digital communications, and media planning/buying under a single agency engagement. Designed for healthcare, nonprofit, and B2B organizations seeking an outsourced full-service partner.
• Listening Lounge A structured discovery and fact-finding methodology where Vimarc leaders conduct brand immersion, campaign kickoff meetings, strategic planning sessions, and creative brainstorming in a relaxed off-site environment to uncover insights that formal boardroom settings may miss.

Quantifiable outcome

• 37 years of healthcare marketing expertise
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• HumanacoreStrategic or Co-development PartnerVimarc has a long-standing relationship with Humana for healthcare member recruitment marketing campaigns. The agency has created campaigns targeting Humana health plan members and prospective members, demonstrating deep collaboration on healthcare marketing strategy.
• Smoketown Family Wellness CentercoreStrategic or Co-development PartnerVimarc partners with Smoketown Family Wellness Center on patient recruitment marketing, helping the healthcare provider reach and engage its target patient population through targeted marketing campaigns.
• Vitals SmartShopperminorStrategic or Co-development PartnerVimarc provides healthcare technology marketing services for Vitals SmartShopper, supporting the company's efforts to market its healthcare shopping and savings tool to consumers.
• Elmcroft Senior LivingcoreStrategic or Co-development PartnerVimarc manages marketing campaigns for Elmcroft Senior Living, developing advertising and marketing strategies to reach seniors and their families seeking senior living options.
• Raising HopecoreStrategic or Co-development PartnerVimarc has an ongoing partnership with Raising Hope focused on behavioral health awareness campaigns, including mental health awareness month initiatives targeting underserved populations such as farmers.
• GooglecoreTechnology or IntegrationVimarc is certified in all Google platforms, enabling the agency to manage Google Ads, Google Analytics, and other Google advertising and marketing technology on behalf of its clients. Andrew Lyons, Digital Marketing Manager, holds Google certification.
• United HealthcareminorOthersVimarc's health insurance benefit is provided through United Healthcare. As part of the Transparency in Coverage Rule compliance, Vimarc links to United Healthcare's Machine-Readable Files. This is an employee benefits arrangement, not a commercial partnership.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Luckie & Company: Birmingham, Alabama-based independent full-service agency serving healthcare, consumer, and tourism clients. Comparable to Vimarc as an independent, mid-sized, full-service agency with healthcare vertical depth and similar enterprise-client orientation.
• Doe-Anderson Advertising & Public Relations: Long-standing Louisville, Kentucky-based full-service advertising agency serving healthcare, consumer, and B2B clients. Directly comparable as a same-city, same-vertical, full-service B2B agency competing for similar Kentucky-region enterprise accounts.
• Lewis Communications: Mid-sized independent full-service agency with offices in Birmingham and Nashville serving healthcare, tourism, and B2B clients. Comparable to Vimarc as a regional, independent, full-service agency with similar vertical mix and mid-market enterprise focus.
• Cornett: Lexington, Kentucky-based independent full-service agency known for healthcare, retail, and consumer brand work. Comparable to Vimarc as a Kentucky-headquartered, independent, full-service agency serving similar mid-market healthcare and consumer clients.
• Abelson Taylor: Chicago-based independent healthcare marketing agency serving pharma, OTC, and health plan clients. Comparable to Vimarc's healthcare-vertical specialization, though at larger scale — useful as a direct vertical peer for benchmarking healthcare agency economics.
• Power Creative Marketing: Louisville-based independent agency with strong healthcare, food/beverage, and B2B practice. Comparable as a same-city, mid-sized, independent full-service agency competing for healthcare marketing budgets in the Kentucky/Indiana corridor.
• Scoppechio: Louisville, Kentucky-headquartered full-service advertising and PR agency with deep consumer and retail focus. Comparable to Vimarc as a same-city, independent, full-service agency offering strategy, creative, digital, and media services to enterprise clients.
• PriceWeber Marketing Communications: Louisville, Kentucky-based full-service integrated marketing agency serving B2B, healthcare, and consumer clients. Directly comparable given same geography, similar service stack (strategy, creative, digital, media), and overlapping vertical focus.

Broad incumbents

• Wunderman Thompson Health (VML Health): Global healthcare-focused marketing communications network within WPP/VML serving major pharma and health plan clients. Comparable as a healthcare marketing competitor at vastly larger scale — represents the holding-company alternative Vimarc competes against for enterprise healthcare RFPs.
• Chemistry Healthcare: Mid-sized independent agency with strong healthcare and consumer practice. Comparable to Vimarc as an independent full-service competitor operating at slightly larger scale, useful for benchmarking regional agency growth and healthcare vertical positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/Vimarc
• Facebookfacebook.com/vimarc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vimarc