EDG Interior Architecture and Design
EDG Interior Architecture and Design is a private, boutique interior architecture and branding firm headquartered in Novato, California, with offices in Dallas and Singapore, serving luxury hotel, resort, and restaurant operators through storytelling-driven, regionally sourced design.
- Company typePrivate
- Founded1987
- HeadquartersNovato, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What EDG Interior Architecture and Design does
EDG Interior Architecture and Design (legal name EDG Design) is a private B2B professional services firm founded in 1987 with its headquarters in Novato, California, and additional offices in Dallas, Texas, and Singapore. The firm provides interior architecture and design services focused on luxury hotels and resorts, with restaurants as a secondary vertical. EDG's stated value proposition is storytelling-driven design that uses regional materials and craftsmanship to create themed venues reflecting local culture and natural beauty, aimed at producing immersive guest experiences for hospitality operators. Reference work includes the full resort interior for Four Seasons Cabo San Lucas, for which EDG won the 2025 AHEAD Americas Award for Resort Design.
EDG's service offering comprises two core product lines: Interior Architecture and Design (covering hotels & resorts and restaurants) and a Branding practice led by principals, partners, and leadership. The firm does not disclose pricing, and projects are quoted individually, consistent with a custom professional services engagement model. Go-to-market is direct engagement by named partners with hotel and resort developers, ownership groups, and operators — Patrick O'Hare covers the Americas, Europe, the Middle East, and Africa, while Rob Shen covers Asia and Oceania. Marketing channels are limited to a portfolio website, organic social (LinkedIn, Facebook, Twitter), and earned press coverage; there is no intermediated channel or paid acquisition motion in evidence.
The firm employs between 11 and 50 people across its three offices and has no disclosed funding, no subsidiaries, no M&A activity, no patents, and no proprietary technology platform. Revenue is not publicly disclosed. Organizational leadership consists of a President and CEO (Jennifer Johanson), a Design Director (Erin Juhl), and two regional Partners handling new business. Operating geographies span the Americas, Europe, the Middle East, Africa, and Asia and Oceania, although the firm does not claim a fully global footprint.
EDG Interior Architecture and Design firmographics
Firmographics- Name
- EDG Interior Architecture and Design
- Legal name
- EDG Design
- Website
- https://edgdesign.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EDG Interior Architecture and Design is a private, boutique interior architecture and branding firm headquartered in Novato, California, with offices in Dallas and Singapore, serving luxury hotel, resort, and restaurant operators through storytelling-driven, regionally sourced design.
- Ownership category
- akta.pro rank
EDG Interior Architecture and Design industry classification
Industry- Product category
- Interior Architecture and Design
- NAICS
- Interior Design Services (54141), Architectural Services (54131)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Architectural Design Services (BPAHAKAA)
Keywords
Where EDG Interior Architecture and Design is headquartered
LocationHeadquarters
- HQ city
- Novato
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
EDG Interior Architecture and Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Distribution channels1 record
Marketing channels5 records
EDG Interior Architecture and Design product offering
Product offeringCore offering
EDG Interior Architecture and Design is a professional design firm providing interior architecture and design services for luxury hotels, resorts, and restaurants, along with complementary branding services. The firm creates culturally authentic, storytelling-driven environments that incorporate regional materials and craftsmanship to deliver immersive guest experiences. It operates globally from offices in California, Texas, and Singapore, serving hospitality developers, ownership groups, and operators.
Product overview
EDG Interior Architecture and Design is a design firm offering two core service areas: Interior Architecture and Design (covering hotels & resorts and restaurants) and Branding services. The firm operates across multiple global locations (California, Singapore, and Texas) and serves clients across Americas, Europe, Middle East, Africa, Asia, and Oceania through partner-led business development.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Architecture and Design Services Full-service interior architecture and design for luxury hotels, resorts, and restaurants, focused on immersive guest experiences through storytelling, regional materials, and craftsmanship.
- Branding Services Branding services delivered by a team of principals, partners, and leadership professionals to create cohesive brand identities for hospitality projects.
Quantifiable outcome
- Won 2025 AHEAD Americas Award for Resort Design for Four Seasons Cabo San Lucas project
Companies that use EDG Interior Architecture and Design
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
EDG Interior Architecture and Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EDG Interior Architecture and Design partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
EDG Interior Architecture and Design competitors and assessment
Company assessmentDirect peers
- Champalimaud Design: Champalimaud Design is a luxury hospitality interior design practice serving flagship hotels and resorts worldwide; directly comparable to EDG in customer base (luxury operators), service scope, and emphasis on narrative-driven design.
- Pierre-Yves Rochon (PYR): PYR is a Paris-based luxury hospitality interior design firm serving Four Seasons, Mandarin Oriental, and similar operators — a direct competitor for the same luxury resort and hotel interior commissions EDG targets.
- Richmond International: Richmond International is a London-based hospitality interior design firm serving luxury and upper-upscale hotel brands — directly comparable in vertical focus, project scale, and luxury hospitality client roster.
- Wilson Associates: Wilson Associates is a longstanding luxury hospitality interior design firm serving Four Seasons, Ritz-Carlton, and similar brands; comparable to EDG in vertical specialization, marquee client overlap, and storytelling-driven luxury design approach.
- Yabu Pushelberg: Yabu Pushelberg is a globally recognized luxury hospitality and residential interior design firm with overlapping Four Seasons and resort clients — comparable to EDG in design prestige, luxury segment focus, and cultural storytelling.
- Hirsch Bedner Associates (HBA): HBA is one of the largest hospitality interior design firms globally, serving luxury hotels, resorts, and restaurants — directly comparable to EDG in target customer (luxury operators), service offering (interior architecture and design), and delivery model.
- Tihany Design: Tihany Design specializes in luxury hotel, restaurant, and cruise interior design with a strong storytelling and cultural immersion methodology — directly parallel to EDG's approach and primary hospitality vertical.
Broad incumbents
- Rockwell Group: Rockwell Group is a large architecture and design firm with a notable hospitality, restaurant, and brand-environments practice; comparable to EDG in restaurant and hotel interior design but with broader categories including theater and cultural venues.
- Gensler: Gensler is the world's largest architecture and design firm with a significant hospitality interiors practice; a broad incumbent that competes with EDG on luxury and upper-upscale hotel commissions but at vastly greater scale and broader service scope.
- Wimberly Interiors (WATG): WATG's interior design practice serves luxury and upper-upscale hospitality clients globally; a broader incumbent in the same interior design category as EDG, with significantly larger scale but overlapping luxury resort commissions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
EDG Interior Architecture and Design social profiles
Digital presenceEDG Interior Architecture and Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
EDG Interior Architecture and Design leadership team
Management profileNumber of profiles
Profiles4 records
EDG Interior Architecture and Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EDG Interior Architecture and Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EDG Interior Architecture and Design
What does EDG Interior Architecture and Design do?
EDG Interior Architecture and Design is a professional design firm providing interior architecture and design services for luxury hotels, resorts, and restaurants, along with complementary branding services. The firm creates culturally authentic, storytelling-driven environments that incorporate regional materials and craftsmanship to deliver immersive guest experiences. It operates globally from offices in California, Texas, and Singapore, serving hospitality developers, ownership groups, and operators.
Is EDG Interior Architecture and Design a public or private company?
EDG Interior Architecture and Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EDG Interior Architecture and Design founded?
EDG Interior Architecture and Design was founded in 1987. It employs 11 to 50 people.
Where is EDG Interior Architecture and Design based?
EDG Interior Architecture and Design is headquartered in Novato, United States, in the North America region.
Who are EDG Interior Architecture and Design's main competitors?
Direct peers on record are Champalimaud Design, Pierre-Yves Rochon (PYR), Richmond International, Wilson Associates, Yabu Pushelberg, Hirsch Bedner Associates (HBA) and Tihany Design. Broad incumbents are Rockwell Group, Gensler and Wimberly Interiors (WATG).
Does EDG Interior Architecture and Design have an API?
No public API is recorded for EDG Interior Architecture and Design.
What industry is EDG Interior Architecture and Design in?
EDG Interior Architecture and Design's product category is Interior Architecture and Design. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAA, Architectural Design Services. Its NAICS code is 54141.