What The JeffreyGroup does

The JeffreyGroup, founded in 1993 by Jeffrey Sharlach, is a Miami-headquartered strategic communications and public affairs agency exclusively focused on Latin America. Operating seven offices across four countries (Miami, Mexico City, São Paulo, Brasília, Rio de Janeiro, and Buenos Aires), the firm serves multinational corporations and global brands - including Marriott, AstraZeneca, Airbus, Mastercard, Reckitt, GE HealthCare, American Airlines, Salesforce, BMW, Bacardi, BlackRock, and La Roche-Posay - with retainer-based corporate communications, brand engagement, public affairs, digital and social media, stakeholder strategies, creative services, media and influencer relations, and issues and crisis management.

The agency's technology stack is differentiated by proprietary methodologies rather than software products: the Webfluentials database for influencer identification, a Crisis Preparedness Methodology, and a Stakeholder Strategies Methodology. These sit on top of standard PR-industry tools and support retained consulting engagements. Creative, media, and influencer engagement services are delivered in-house through country-level leadership reporting to CEO Brian Burlingame, with regional MDs and practice-specific VPs (Technology & Innovation, Financial Communications, Health/Purpose/Wellness).

JeffreyGroup operates as a professional services firm on retainer and project-based fee arrangements with enterprise clients, generating revenue through dedicated account teams. Since 2024 it has operated as a subsidiary of Burson Group (WPP) while retaining its distinct identity, The JeffreyGroup Way, and exclusive Latin America focus. Its GTM is consultative, sales-led, and relationship-driven; marketing the firm relies on thought-leadership content (e.g., 'The Week in Five Bullet Points' weekly intelligence product), client case studies, and SABRE Awards recognition (Latin America Agency of the Year 2025).

Name

The JeffreyGroup

Legal name

The Jeffrey Group, LLC

Website

https://jeffreygroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

The JeffreyGroup is a Miami-based strategic communications and public affairs agency exclusively focused on Latin America, serving multinational corporations and global brands from seven offices across the US, Mexico, Brazil, and Argentina. It operates as a subsidiary of Burson Group (WPP).

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Consulting: Professional services fees for strategic communications, corporate communications, brand engagement, and public affairs programs. Revenue is generated through agency fees for ongoing retainer relationships and project-based work with multinational clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

The JeffreyGroup is a strategic communications and public relations agency exclusively focused on Latin America, providing corporate communications, customer engagement, public affairs, digital and social media, stakeholder strategies, creative services, media and influencer relations, and issues and crisis management services. Operating as part of Burson Group, the firm delivers integrated communications programs through dedicated account teams across seven offices in four countries for multinational corporations and global brands.

Product overview

JeffreyGroup is a marketing and corporate communications agency exclusively focused on Latin America, operating as a part of Burson Group. The company offers a comprehensive suite of professional communication services organized around eight core offerings: Corporate Communications, Customer Engagement, Public Affairs, Digital and Social Media, Stakeholder Strategies, Creative Services, Media and Influencer Relations, and Issues and Crisis Management. These services are delivered through integrated programs combining strategic planning, content creation, media relations, and stakeholder engagement to help global brands and multinational corporations build and protect their reputations across Latin American markets. The agency also provides thought leadership programs and weekly regional intelligence products.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Communications Develops communications strategies based on corporate objectives using earned, owned, and paid channels; specializes in reputation management, internal communications, CSR, cause PR, consumer education, and stakeholder engagement for multinational clients.
• Customer Engagement Creates data-driven customer profiles and engages target audiences through video, images, and digital strategies to differentiate brands and drive business objectives for enterprise clients.
• Public Affairs Navigates public and private sector interactions using proprietary methodologies to support organizational positioning, interests, and objectives with stakeholders including employees, partners, community leaders, and NGOs.
• Digital and Social Media Creates authentic and relevant digital programs telling stories through engaging content on appropriate platforms using videos, apps, augmented reality, and web design for enterprise clients.
• Stakeholder Strategies Proprietary methodologies identify and analyze people and organizations impacting commercial or reputational objectives, developing strategies for managing actors and activities affecting the organization.
• Creative Services In-house design team creating visually impactful materials incorporating videos, apps, augmented reality, web design, and other creative components to tell stories innovatively for clients.
• Media and Influencer Relations Engages appropriate media for target audiences and works with online and offline influencers to promote brands and advance corporate objectives using the proprietary Webfluentials database.
• Issues and Crisis Management Employs proprietary methodology for crisis preparedness and issues management before, during, and after situations impact companies, including counseling on product liability, environmental issues, corruption, and regulatory investigations.
• The Week in Five Bullet Points Weekly public affairs updates covering the most important business issues across Argentina, Brazil, and Mexico, providing regional intelligence to clients and subscribers.

Quantifiable outcome

• Over 200 million impressions generated for Mastercard Copa Americas campaign in traditional media
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Burson GroupcoreStrategic or Co-development PartnerJeffreyGroup operates as a vital component of Burson, one of the world's preeminent global communications agencies. This pivotal integration provides clients an unparalleled blend of local expertise and expansive global capabilities. JeffreyGroup retains its distinct identity and unique culture while benefiting from Burson's industry-leading technology, innovative tools, and access to top-tier talent on a global scale.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Edelman: Largest privately held global public relations firm with established operations across Latin America. Competes for the same multinational LATAM communications budgets and offers the full suite of corporate communications, public affairs, and brand work JeffreyGroup provides, but as one of many global regions rather than a LATAM-exclusive specialist.
• Ketchum: Omnicom global communications network with regional offices across Latin America. Overlaps with JeffreyGroup on corporate communications, brand engagement, and public affairs for multinational enterprises, but as a global holding-company brand with broader geographic focus.
• FleishmanHillard: Omnicom-owned global public relations and communications agency with strong LATAM operations. Comparable on integrated corporate communications, issues and crisis management, and public affairs services for multinational clients, though it competes as a global incumbent rather than a regional specialist.
• Weber Shandwick: Interpublic Group global PR network with significant Latin America presence. Direct competitor on multinational corporate communications and public affairs engagements across the region; broader portfolio but overlapping service offering (corporate reputation, public affairs, crisis, digital).
• FTI Consulting (Strategic Communications): Global advisory firm with a Strategic Communications segment serving multinational corporations on crisis, public affairs, and reputation management. Overlaps with JeffreyGroup's issues and crisis management and public affairs practices for enterprise clients, particularly during regulatory and reputational events.
• Brunswick Group: Global advisory firm specializing in critical issues, stakeholder engagement, and corporate reputation for multinational clients, including in Latin America. Comparable in serving senior enterprise stakeholders on reputational, regulatory, and public affairs matters where JeffreyGroup also operates.
• Hill & Knowlton Strategies: WPP global public relations firm, now merged into Burson alongside JeffreyGroup. Historically a peer competing for the same multinational LATAM corporate communications, public affairs, and crisis engagements; now a sibling brand within the same parent group.

Direct peers

• Ogilvy Public Relations: WPP sister agency providing PR and communications services globally, with significant Latin America operations. Most direct internal comparable given shared WPP parent and overlapping multinational client base; offers corporate communications and brand engagement at global scale versus JeffreyGroup's regional specialization.
• Burson (parent/sister agency): JeffreyGroup's parent company formed from the merger of BCW and Hill & Knowlton, one of the world's largest communications consultancies. Comparable in that both deliver strategic communications, public affairs, and reputation management to global enterprises, with overlapping multinational client rosters.
• Llorente & Cuenca (LLYC): Spain-origin communications and public affairs consultancy with deep pan-Hispanic and pan-Latin America footprint. Closest structural comparable to JeffreyGroup: regional specialist serving multinational clients across LATAM with multi-country offices and integrated corporate communications, public affairs, and digital services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jeffreygroup
• Facebookfacebook.com/jeffreygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The JeffreyGroup