QSR International
QSR International (operating as Lumivero) is a privately held software platform that develops qualitative data analysis, risk modeling, and experiential learning products — including NVivo, ATLAS.ti, @RISK, XLSTAT, and Predict! — serving 27,000+ enterprise, government, and academic customers globally, including 90% of the Fortune 100.
- Company typePrivate
- Founded1995
- HeadquartersBurlington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What QSR International does
QSR International, founded in 1995 in Burlington, Massachusetts, originally developed the NVivo qualitative data analysis software — a product that has held the position of #1 qualitative analysis software in its category for 30 consecutive years. QSR International's products and brand assets are now operated and sold under the Lumivero umbrella, a privately held software platform headquartered in Denver, Colorado and backed by Rubicon Technology Partners since 2018. Lumivero's portfolio spans nine integrated products grouped into three solution areas: Risk & Decision software (DecisionTools Suite, @RISK, Predict!, SharpCloud) for Monte Carlo simulation, portfolio risk management, and decision visualization; Research & Qualitative Data Analysis software (NVivo, ATLAS.ti, XLSTAT, Citavi) for qualitative, quantitative, and mixed-methods research; and the Experiential Learning Cloud for student field-placement and assessment management in higher education.
The underlying technology combines purpose-built qualitative and quantitative analytics engines with native Microsoft Excel integration (@RISK, XLSTAT, DecisionTools Suite), AI-assisted capabilities for coding, summarization, and risk prediction, and a multi-modal layer covering text, audio, image, and structured data. The platform is distributed through a hybrid GTM: direct enterprise field sales targeting Fortune 100 companies and government agencies, an inside sales team with certified trainers for mid-market and academic accounts, a self-serve e-commerce storefront (shop.lumivero.com) for individual and SMB buyers, and a global channel of certified trainers and international partners. Revenue is generated primarily through software licenses and subscriptions (annual, multi-year, and perpetual options) with a secondary stream of professional services and training delivered through the Academy and certified-trainer network.
The business serves a diversified base of 27,000+ customers globally — including 90% of the Fortune 100 — across enterprise verticals (construction, energy, defense, financial services, government, manufacturing) and research/academic verticals (higher education, healthcare, pharma, consumer goods, research institutions). Notable customers include the UK Ministry of Defence, Duke Energy, NOAA, the US Army Corps of Engineers, Deloitte, Amcor, Network Rail, Babcock International, Cornell, Carnegie Mellon, and the University of Texas Arlington. The company has expanded via two strategic acquisitions — Planet Software (2019) and Swiss Academic Software (2021) — and operates as a private entity with leadership including CEO Chris Astle, CFO Alan Cooke, and co-founders Tom Richards and Lyn Richards.
QSR International firmographics
Firmographics- Name
- QSR International
- Legal name
- Lumivero
- Website
- https://qsrinternational.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- QSR International (operating as Lumivero) is a privately held software platform that develops qualitative data analysis, risk modeling, and experiential learning products — including NVivo, ATLAS.ti, @RISK, XLSTAT, and Predict! — serving 27,000+ enterprise, government, and academic customers globally, including 90% of the Fortune 100.
- Ownership category
- akta.pro rank
QSR International industry classification
Industry- Product category
- Qualitative Data Analysis Software
- NAICS
- Software Publishers (5132), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH)
- akta.pro secondary industry
- Project- & Inquiry-Based Digital Learning Modules (EDAFACAD)
Keywords
Where QSR International is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
QSR International business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses and Subscriptions: Annual and multi-year subscription or perpetual license fees for enterprise and individual software products including NVivo, ATLAS.ti, @RISK, Predict!, SharpCloud, DecisionTools Suite, XLSTAT, and Experiential Learning Cloud.
- Professional Services and Training: Revenue from certified trainers, consulting engagements, and structured training courses (Academy) delivered by certified professionals globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise / Site License |
| Per seat | Annual | Individual / Academic License |
| One time/ perpetual license | Multi-year contract | Perpetual License Option |
| Other | Pay-as-you-go | Professional Services / Training |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
QSR International product offering
Product offeringCore offering
QSR International developed NVivo, qualitative data analysis software that enables researchers to code, query, and analyze unstructured text, audio, image, and mixed-methods data using AI-enhanced workflows, and contributed to student placement and field-experience management software (Experiential Learning Cloud). QSR International's product portfolio was acquired by Lumivero, which now sells and supports NVivo and related research, risk, and experiential learning products to enterprise, government, and academic customers globally.
Product overview
Lumivero offers a unified software platform spanning three core solution areas: Risk & Decision software (including DecisionTools Suite, @RISK, Predict!, and SharpCloud for Monte Carlo simulation, portfolio risk management, and decision visualization), Research & QDA software (including NVivo, ATLAS.ti, XLSTAT, and Citavi for qualitative, quantitative, and mixed-methods research analysis), and Experiential Learning Cloud for student placement and assessment management. The products integrate with Microsoft Excel as the primary analytical environment and incorporate AI capabilities across the portfolio for enhanced efficiency in data analysis, knowledge management, and decision-making.
Differentiator
Problem solved
Functional benefit
Brands
- NVivo: Qualitative data analysis software for researchers
- ATLAS.ti
- Citavi
- @RISK
- DecisionTools Suite
- Predict!
- SharpCloud
- XLSTAT
- Experiential Learning Cloud
Products and services
- NVivo
Quantifiable outcome
- 2% increase in gross margins for Babcock International's Network Engineering Business Unit using Predict! for project delivery risk management
- +2 more outcomes
Companies that use QSR International
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
QSR International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature6 records
QSR International partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Certified Trainers (Global Network)coreA global network of certified trainers providing expert product training, consulting, and implementation support for Lumivero software. Trainers undergo certification processes (e.g., NVivo Platinum Certified Trainers) and extend Lumivero's go-to-market reach in key geographies beyond direct sales coverage.
- International PartnerscoreTrusted international partner organizations operating regionally to distribute, resell, and support Lumivero products in markets outside direct sales coverage. Partners connect customers with localized sales, training, and support.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
QSR International competitors and assessment
Company assessmentDirect peers
- RiskLens: RiskLens is a cyber and enterprise risk quantification platform built on the FAIR methodology. It is a direct peer to Predict! and @RISK in quantitative risk analysis and portfolio risk management for large enterprises.
- MAXQDA: MAXQDA is qualitative data analysis software for Windows and Mac used widely in academic and social science research. It competes head-to-head with NVivo and ATLAS.ti in qualitative coding, mixed-methods, and team-based research workflows.
- Quirkos: Quirkos is a qualitative analysis tool focused on accessibility for non-technical users and applied research. It overlaps with NVivo and ATLAS.ti in the QDA category, particularly for qualitative coding and visual analysis.
- Oracle Crystal Ball: Oracle Crystal Ball is an Excel-based Monte Carlo simulation, forecasting, and optimization add-on. It is the most direct substitute for @RISK and the DecisionTools Suite in the same enterprise risk-modeling use case.
- Dedoose: Dedoose is a web-based qualitative and mixed-methods data analysis application used by academic and applied researchers. It is a direct competitor to NVivo and ATLAS.ti in the QDA category, targeting the same social science and education research workflows.
- QDA Miner: QDA Miner (Provalis Research) is qualitative data analysis and text mining software used in academic and market research. It is a direct competitor to NVivo and ATLAS.ti in coding, text analysis, and mixed-methods workflows.
Broad incumbents
- SAS Institute: SAS is a large analytics and statistical software platform serving enterprise risk, government, healthcare, and research. It competes with the Lumivero portfolio across qualitative, quantitative, and risk analytics, but as a much broader incumbent with overlapping rather than identical offerings.
- Palantir Technologies: Palantir provides enterprise data integration, analytics, and decision-support platforms used by governments and large enterprises. It overlaps with Lumivero's risk and decision software in portfolio risk, visualization, and data-driven decision making, though it operates at a much larger enterprise scale.
- Resolver: Resolver is an enterprise risk management, compliance, and audit software platform serving mid-market and large enterprises. It overlaps with Predict! in risk quantification, incident management, and portfolio risk use cases, but as a broader GRC suite rather than a focused quantitative risk tool.
- IBM SPSS Statistics: IBM SPSS Statistics is a long-established statistical analysis platform used in research, academia, and enterprise. It overlaps with XLSTAT in statistical analysis use cases, and is a broad incumbent in the same data analysis software category as the Lumivero Research & QDA portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
QSR International social profiles
Digital presenceQSR International financial estimates
Financial estimateRevenue estimate
Valuation estimate
QSR International leadership team
Management profileNumber of profiles
Profiles4 records
QSR International funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QSR International M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QSR International
What does QSR International do?
QSR International developed NVivo, qualitative data analysis software that enables researchers to code, query, and analyze unstructured text, audio, image, and mixed-methods data using AI-enhanced workflows, and contributed to student placement and field-experience management software (Experiential Learning Cloud). QSR International's product portfolio was acquired by Lumivero, which now sells and supports NVivo and related research, risk, and experiential learning products to enterprise, government, and academic customers globally.
Is QSR International a public or private company?
QSR International is a private company. It is classified as private equity controlled and is currently operating.
When was QSR International founded?
QSR International was founded in 1995. It employs 1 to 10 people.
Where is QSR International based?
QSR International is headquartered in Burlington, United States, in the North America region.
How does QSR International make money?
Two revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are professional Services and Training.
Who are QSR International's main competitors?
Direct peers on record are RiskLens, MAXQDA, Quirkos, Oracle Crystal Ball, Dedoose and QDA Miner. Broad incumbents are SAS Institute, Palantir Technologies, Resolver and IBM SPSS Statistics.
Does QSR International have an API?
No public API is recorded for QSR International.
What industry is QSR International in?
QSR International's product category is Qualitative Data Analysis Software. Its primary akta.pro industry code is EDAFAHAH, Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI), with a secondary code of EDAFACAD, Project- & Inquiry-Based Digital Learning Modules. Its NAICS code is 5132 and its SIC code is 7372.