QSR International

What QSR International does

QSR International, founded in 1995 in Burlington, Massachusetts, originally developed the NVivo qualitative data analysis software — a product that has held the position of #1 qualitative analysis software in its category for 30 consecutive years. QSR International's products and brand assets are now operated and sold under the Lumivero umbrella, a privately held software platform headquartered in Denver, Colorado and backed by Rubicon Technology Partners since 2018. Lumivero's portfolio spans nine integrated products grouped into three solution areas: Risk & Decision software (DecisionTools Suite, @RISK, Predict!, SharpCloud) for Monte Carlo simulation, portfolio risk management, and decision visualization; Research & Qualitative Data Analysis software (NVivo, ATLAS.ti, XLSTAT, Citavi) for qualitative, quantitative, and mixed-methods research; and the Experiential Learning Cloud for student field-placement and assessment management in higher education.

The underlying technology combines purpose-built qualitative and quantitative analytics engines with native Microsoft Excel integration (@RISK, XLSTAT, DecisionTools Suite), AI-assisted capabilities for coding, summarization, and risk prediction, and a multi-modal layer covering text, audio, image, and structured data. The platform is distributed through a hybrid GTM: direct enterprise field sales targeting Fortune 100 companies and government agencies, an inside sales team with certified trainers for mid-market and academic accounts, a self-serve e-commerce storefront (shop.lumivero.com) for individual and SMB buyers, and a global channel of certified trainers and international partners. Revenue is generated primarily through software licenses and subscriptions (annual, multi-year, and perpetual options) with a secondary stream of professional services and training delivered through the Academy and certified-trainer network.

The business serves a diversified base of 27,000+ customers globally — including 90% of the Fortune 100 — across enterprise verticals (construction, energy, defense, financial services, government, manufacturing) and research/academic verticals (higher education, healthcare, pharma, consumer goods, research institutions). Notable customers include the UK Ministry of Defence, Duke Energy, NOAA, the US Army Corps of Engineers, Deloitte, Amcor, Network Rail, Babcock International, Cornell, Carnegie Mellon, and the University of Texas Arlington. The company has expanded via two strategic acquisitions — Planet Software (2019) and Swiss Academic Software (2021) — and operates as a private entity with leadership including CEO Chris Astle, CFO Alan Cooke, and co-founders Tom Richards and Lyn Richards.

Name

QSR International

Legal name

Lumivero

Website

https://qsrinternational.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

QSR International (operating as Lumivero) is a privately held software platform that develops qualitative data analysis, risk modeling, and experiential learning products — including NVivo, ATLAS.ti, @RISK, XLSTAT, and Predict! — serving 27,000+ enterprise, government, and academic customers globally, including 90% of the Fortune 100.

Ownership category

akta.pro rank

Product category

Qualitative Data Analysis Software

NAICS

Software Publishers (5132), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH)

akta.pro secondary industry

Project- & Inquiry-Based Digital Learning Modules (EDAFACAD)

Keywords

• Qualitative data analysis
• Research software
• Student placement software
• Data analysis tools
• NVivo software

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: Annual and multi-year subscription or perpetual license fees for enterprise and individual software products including NVivo, ATLAS.ti, @RISK, Predict!, SharpCloud, DecisionTools Suite, XLSTAT, and Experiential Learning Cloud.
2. Professional Services and Training: Revenue from certified trainers, consulting engagements, and structured training courses (Academy) delivered by certified professionals globally.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

QSR International developed NVivo, qualitative data analysis software that enables researchers to code, query, and analyze unstructured text, audio, image, and mixed-methods data using AI-enhanced workflows, and contributed to student placement and field-experience management software (Experiential Learning Cloud). QSR International's product portfolio was acquired by Lumivero, which now sells and supports NVivo and related research, risk, and experiential learning products to enterprise, government, and academic customers globally.

Product overview

Lumivero offers a unified software platform spanning three core solution areas: Risk & Decision software (including DecisionTools Suite, @RISK, Predict!, and SharpCloud for Monte Carlo simulation, portfolio risk management, and decision visualization), Research & QDA software (including NVivo, ATLAS.ti, XLSTAT, and Citavi for qualitative, quantitative, and mixed-methods research analysis), and Experiential Learning Cloud for student placement and assessment management. The products integrate with Microsoft Excel as the primary analytical environment and incorporate AI capabilities across the portfolio for enhanced efficiency in data analysis, knowledge management, and decision-making.

Differentiator

Problem solved

Functional benefit

Brands

• NVivo: Qualitative data analysis software for researchers
• ATLAS.ti
• Citavi
• @RISK
• DecisionTools Suite
• Predict!
• SharpCloud
• XLSTAT
• Experiential Learning Cloud

Products and services

• NVivo

Quantifiable outcome

• 2% increase in gross margins for Babcock International's Network Engineering Business Unit using Predict! for project delivery risk management
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Certified Trainers (Global Network)coreImplementation/ SI/ Consulting PartnerA global network of certified trainers providing expert product training, consulting, and implementation support for Lumivero software. Trainers undergo certification processes (e.g., NVivo Platinum Certified Trainers) and extend Lumivero's go-to-market reach in key geographies beyond direct sales coverage.
• International PartnerscoreChannel Partner/ Reseller/ DistributorTrusted international partner organizations operating regionally to distribute, resell, and support Lumivero products in markets outside direct sales coverage. Partners connect customers with localized sales, training, and support.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RiskLens: RiskLens is a cyber and enterprise risk quantification platform built on the FAIR methodology. It is a direct peer to Predict! and @RISK in quantitative risk analysis and portfolio risk management for large enterprises.
• MAXQDA: MAXQDA is qualitative data analysis software for Windows and Mac used widely in academic and social science research. It competes head-to-head with NVivo and ATLAS.ti in qualitative coding, mixed-methods, and team-based research workflows.
• Quirkos: Quirkos is a qualitative analysis tool focused on accessibility for non-technical users and applied research. It overlaps with NVivo and ATLAS.ti in the QDA category, particularly for qualitative coding and visual analysis.
• Oracle Crystal Ball: Oracle Crystal Ball is an Excel-based Monte Carlo simulation, forecasting, and optimization add-on. It is the most direct substitute for @RISK and the DecisionTools Suite in the same enterprise risk-modeling use case.
• Dedoose: Dedoose is a web-based qualitative and mixed-methods data analysis application used by academic and applied researchers. It is a direct competitor to NVivo and ATLAS.ti in the QDA category, targeting the same social science and education research workflows.
• QDA Miner: QDA Miner (Provalis Research) is qualitative data analysis and text mining software used in academic and market research. It is a direct competitor to NVivo and ATLAS.ti in coding, text analysis, and mixed-methods workflows.

Broad incumbents

• SAS Institute: SAS is a large analytics and statistical software platform serving enterprise risk, government, healthcare, and research. It competes with the Lumivero portfolio across qualitative, quantitative, and risk analytics, but as a much broader incumbent with overlapping rather than identical offerings.
• Palantir Technologies: Palantir provides enterprise data integration, analytics, and decision-support platforms used by governments and large enterprises. It overlaps with Lumivero's risk and decision software in portfolio risk, visualization, and data-driven decision making, though it operates at a much larger enterprise scale.
• Resolver: Resolver is an enterprise risk management, compliance, and audit software platform serving mid-market and large enterprises. It overlaps with Predict! in risk quantification, incident management, and portfolio risk use cases, but as a broader GRC suite rather than a focused quantitative risk tool.
• IBM SPSS Statistics: IBM SPSS Statistics is a long-established statistical analysis platform used in research, academia, and enterprise. It overlaps with XLSTAT in statistical analysis use cases, and is a broad incumbent in the same data analysis software category as the Lumivero Research & QDA portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/QSRInt
• YouTubeyoutube.com/@Lumivero
• Facebookfacebook.com/qsrinternational
• LinkedInlinkedin.com/company/qsrinternational
• Instagraminstagram.com/lumivero_

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QSR International