Atlanta Dental Supply
Atlanta Dental Supply is a privately held, 100% employee-owned dental supply distributor founded in 1868 and headquartered in Duluth, Georgia, serving dental practices across the Southeast U.S. with consumables, equipment, CAD/CAM products, and digital dentistry solutions through e-commerce, field sales, and a Dentsply Sirona distribution partnership.
- Company typePrivate
- Founded1868
- HeadquartersDuluth, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Atlanta Dental Supply does
Atlanta Dental Supply is a privately held, 100% employee-owned dental supply distributor headquartered in Duluth, Georgia, operating continuously since 1868. The company serves independent dental practices, dental offices, and dental laboratories across the Southeast United States with a catalog spanning 35+ categories of consumables (acrylics, anesthetics, burs, cements, disposables, endodontics, instruments, preventive products, and more), equipment (operatory, cabinetry, sterilization), CAD/CAM supplies, and digital dentistry solutions. Distribution is executed through an e-commerce storefront at atlantadental.com supplemented by Territory Managers, Equipment Specialists, a state-of-the-art showroom, and a same-day-shipping distribution center.
The company's revenue model combines one-time product sales across consumables and equipment with facilitation of equipment financing through a multi-decade partnership with Bank of America Practice Solutions (loans from $2,000 with terms up to 10 years and 100% financing available). It operates the Advance™ private-label brand for value-priced consumables and the PracticeLife partnership program providing practice management services such as insurance fee negotiation, accounting, HR resources, leadership guidance, and office design. Authorized distributor relationships with major manufacturers including Solventum (formerly 3M Oral Care), Dentsply Sirona, Kerr, Hu-Friedy, Voco, and CAD/CAM specialists (Amann Girrbach, Sagemax, Vita North America, Ivoclar Vivadent) anchor the catalog.
Go-to-market combines a direct field sales motion, an e-commerce bottom-of-funnel channel, a top-of-funnel Continuing Education program (live, virtual, and hands-on events), and partner-led distribution of higher-value connected technology solutions. The most material recent move is the May 2026 announcement of an expanded U.S. distribution agreement with Dentsply Sirona, effective August 1, 2026, to bring the CEREC system, intraoral scanning, and digital imaging into Atlanta Dental's regional distribution network. No public revenue, funding, or acquisition history is disclosed.
Atlanta Dental Supply firmographics
Firmographics- Name
- Atlanta Dental Supply
- Legal name
- Atlanta Dental Supply
- Website
- https://atlantadental.com
- Company type
- Private
- Founded year
- 1868
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Atlanta Dental Supply is a privately held, 100% employee-owned dental supply distributor founded in 1868 and headquartered in Duluth, Georgia, serving dental practices across the Southeast U.S. with consumables, equipment, CAD/CAM products, and digital dentistry solutions through e-commerce, field sales, and a Dentsply Sirona distribution partnership.
- Ownership category
- akta.pro rank
Atlanta Dental Supply industry classification
Industry- Product category
- Dental Supplies Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Oral Care Distribution (CRAOAEAJ)
- akta.pro secondary industries
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics) (HLAHAEAE)
Keywords
Where Atlanta Dental Supply is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atlanta Dental Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dental Supplies Distribution: Atlanta Dental Supply generates revenue through distribution of dental supplies, equipment, and technology solutions to dental practices. They offer consumables across numerous categories including acrylics, anesthetics, burs, cements, disposables, endodontics, instruments, and more. The company also provides equipment financing coordination and sells technology solutions through manufacturer partnerships.
- Equipment Financing Services: The company facilitates equipment financing for dental practices through partnerships with financial institutions like Bank of America Practice Solutions, offering practice sales, purchases, real estate products, and equipment financing.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Atlanta Dental Supply product offering
Product offeringCore offering
Atlanta Dental Supply distributes a comprehensive catalog of dental consumables across 35+ categories (acrylics, anesthetics, burs, cements, disposables, endodontics, handpieces, infection control, instruments, impression materials, preventive, surgical, x-ray, and more) along with dental equipment (operatory furniture, cabinetry, sterilization), CAD/CAM consumables, and connected digital dentistry solutions including Dentsply Sirona CEREC, intraoral scanning, and digital imaging. The company also facilitates equipment financing through Bank of America Practice Solutions and offers PracticeLife practice management services covering insurance fee negotiation, accounting, HR, office design, leadership guidance, and practice transitions.
Product overview
Atlanta Dental Supply is a dental supplies distributor offering a comprehensive portfolio of dental products across 35+ categories including consumables, equipment, CAD/CAM technology, and practice management services. The company operates primarily as an e-commerce platform supplemented by regional distribution through an established network in the Southeast U.S. Key offerings include their proprietary Advance™ private label brand for value-priced consumables, equipment sales with financing options through Bank of America Practice Solutions, and the PracticeLife service program for dental practice management. The company also distributes digital dentistry solutions from Dentsply Sirona including CEREC and intraoral scanning systems. A continuing education program (ACCESS™) supports customer engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Advance™: A private-label dental products brand offering acrylics, anesthetics, burs & diamonds, cement, disposables, and other dental supplies at value pricing.
Products and services
- Dental Supplies Portfolio Comprehensive catalog of dental consumables across 35+ categories (acrylics, anesthetics, burs & diamonds, cements, disposables, endodontics, handpieces, impression materials, infection control, instruments, preventive prophy, surgical, x-ray, and more) sold to dental practices, offices, and laboratories. Authorizes distribution for thousands of products from major dental manufacturers.
- Advance™ Private Label Brand Atlanta Dental's proprietary private-label dental supplies brand offering acrylics, topical anesthetics, carbide burs, dental needles, temporary crown and bridge materials, impression materials, infection control, evacuation supplies, and preventive prophy products at value pricing for cost-conscious dental practices.
- Equipment Sales & Financing Dental equipment sales including operatory, cabinetry, sterilization, mobile cabinetry, delivery systems, patient chairs, sterilizers, compressors, X-ray equipment, and surgical instruments, paired with coordinated equipment financing through Bank of America Practice Solutions (100% financing available, flexible terms up to 10 years, purchases as low as $2,000).
- Dentsply Sirona Connected Technology Solutions Distributed connected technology solutions from Dentsply Sirona, including the CEREC CAD/CAM system for chairside restorations, intraoral scanning devices, and digital imaging solutions, offered through Atlanta Dental's Southeast regional distribution network as part of an enhanced distribution partnership effective August 1, 2026.
- PracticeLife Practice Management Services Partnership of services for dental practice management including insurance fee negotiations, monthly accounting, HR resources, business and financial guidance, leadership guidance, practice transition guidance, and nationally recognized office design and transition services to help dental practices manage, grow, and protect their operations.
- Continuing Education (CE) Programs Live and virtual continuing education programming for dental professionals covering clinical training, business, and compliance topics, delivered through the ACCESS™ online portal and signature events such as the Coastal Education Symposium, Dental Business Summit, and Future of Dentistry hands-on training.
Companies that use Atlanta Dental Supply
Customer profileSegments1 record
Ideal customer profiles1 record
Atlanta Dental Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atlanta Dental Supply partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Dentsply SironacoreEnhanced U.S. distribution agreement with Dentsply Sirona announced May 4, 2026. Atlanta Dental will begin offering Dentsply Sirona's connected technology solutions portfolio in the United States starting August 1, 2026. The expanded agreement extends distribution of digital dentistry offerings including the CEREC system, intraoral scanning, and digital imaging solutions through Atlanta Dental's established regional distribution network in the Southeast.
- PracticeLifecorePracticeLife is a partnership of services offered by Atlanta Dental including Insurance Fee Negotiations, Business and Financial guidance, Leadership guidance, Monthly Accounting, HR Resources, and Practice Transition guidance. Services also include nationally recognized Office Design and transition services to help Manage, Grow, and Protect dental practices.
- Top Dental ManufacturerscorePartnerships with major dental manufacturers including Solventum (formerly 3M Oral Care), Dentsply Sirona, Kerr, Hu-Friedy, Voco, and Advance Dental Products. Atlanta Dental serves as authorized distributor for thousands of products across categories including equipment, supplies, technology, and consumables.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Atlanta Dental Supply competitors and assessment
Company assessmentDirect peers
- Henry Schein: Largest North American distributor of dental and medical supplies, equipment, and services with a national network. Directly comparable as a multi-channel dental supply distributor serving dental practices, although it operates at significantly greater scale and breadth than Atlanta Dental.
- Patterson Companies: Leading dental and animal health distributor in North America, offering dental supplies, equipment, and technology solutions. Closely comparable in core product categories, customer base (dental practices), and channel model, with national rather than regional scope.
- Dental Health Products Inc (DHPI): Regional dental supply distributor serving the upper Midwest U.S. with consumables, equipment, and small equipment. Comparable in product mix and channel model, with similar regional distribution focus but different geography.
- Midway Dental: Full-service dental supply distributor serving dental practices across the Midwest with supplies, equipment, and digital solutions. Comparable in product portfolio, customer base, and field sales model, with regional rather than national scope.
- Goetze Dental: Family-owned regional dental supply distributor serving the Mid-South and Midwest U.S. Highly comparable as a privately held, relationship-driven regional dental distributor with supplies, equipment, and service offerings.
- Burkhart Dental: Privately held, employee-owned dental supply distributor serving the Western U.S. with supplies, equipment, and practice services. Closely comparable business model and product mix, with regional rather than national coverage similar in spirit to Atlanta Dental's Southeast focus.
- Benco Dental: Privately held, employee-owned dental supply distributor offering supplies, equipment, and practice services across the U.S. Highly comparable as a fellow private, employee-incentivized dental distributor; structurally similar to Atlanta Dental in ownership and mission but larger in geography.
Broad incumbents
- McKesson: Largest U.S. healthcare distributor with broad medical and adjacent dental distribution capabilities. Comparable at the wholesale-distribution-of-healthcare-supplies level, though dental is a small slice of McKesson's portfolio relative to its medical focus.
- Amazon Business: E-commerce platform with expanding healthcare and dental supply offerings. Comparable as an alternative purchasing channel for dental consumables and small equipment, with structural pricing transparency that pressures traditional distributors like Atlanta Dental.
Emerging players
- Net32: Online dental supply marketplace aggregating pricing from multiple distributors. Comparable because it sells the same categories of dental consumables and small equipment that Atlanta Dental distributes, but competes via e-commerce rather than field sales and showroom.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Atlanta Dental Supply social profiles
Digital presenceAtlanta Dental Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlanta Dental Supply leadership team
Management profileNumber of profiles
Atlanta Dental Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlanta Dental Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlanta Dental Supply
What does Atlanta Dental Supply do?
Atlanta Dental Supply distributes a comprehensive catalog of dental consumables across 35+ categories (acrylics, anesthetics, burs, cements, disposables, endodontics, handpieces, infection control, instruments, impression materials, preventive, surgical, x-ray, and more) along with dental equipment (operatory furniture, cabinetry, sterilization), CAD/CAM consumables, and connected digital dentistry solutions including Dentsply Sirona CEREC, intraoral scanning, and digital imaging. The company also facilitates equipment financing through Bank of America Practice Solutions and offers PracticeLife practice management services covering insurance fee negotiation, accounting, HR, office design, leadership guidance, and practice transitions.
Is Atlanta Dental Supply a public or private company?
Atlanta Dental Supply is a private company. It is classified as management employee owned and is currently operating.
When was Atlanta Dental Supply founded?
Atlanta Dental Supply was founded in 1868. It employs 251 to 500 people.
Where is Atlanta Dental Supply based?
Atlanta Dental Supply is headquartered in Duluth, United States, in the North America region.
How does Atlanta Dental Supply make money?
Two revenue lines are on record. Dental Supplies Distribution is the primary driver. The others are equipment Financing Services.
Who are Atlanta Dental Supply's main competitors?
Direct peers on record are Henry Schein, Patterson Companies, Dental Health Products Inc (DHPI), Midway Dental, Goetze Dental, Burkhart Dental and Benco Dental. Broad incumbents are McKesson and Amazon Business. Net32 is listed as an emerging player.
Does Atlanta Dental Supply have an API?
No public API is recorded for Atlanta Dental Supply.
What industry is Atlanta Dental Supply in?
Atlanta Dental Supply's product category is Dental Supplies Distribution. Its primary akta.pro industry code is CRAOAEAJ, Oral Care Distribution, with a secondary code of CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening). Its NAICS code is 423450 and its SIC code is 5047.