Midway Dental Supply
Midway Dental Supply is an independent, privately-held dental supply distributor founded in 1984, headquartered in Livonia, Michigan. The company serves dental practices with 51-100 employees under Co-Owner & President Dawn Metcalf, operating as a regional alternative to national dental distribution conglomerates.
- Company typePublic
- Founded1932
- HeadquartersLivonia, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Midway Dental Supply does
Midway Dental Supply is an independent, privately-held dental supply company founded in 1984 and headquartered in Livonia, Michigan. The company operates with 51-100 employees and distributes dental supplies to dental practices, functioning as a regional alternative to national dental distribution conglomerates such as Henry Schein (which operates 50+ distribution centers and 3,200+ supplier partnerships). The firm is led by Dawn Metcalf, who serves as Co-Owner and President, indicating a closely-held ownership structure with no public shareholders or institutional backers disclosed in the available data.
The input data does not disclose specific product lines, technology platforms, supplier relationships, pricing models, or distribution infrastructure for Midway Dental Supply. Unlike Henry Schein — which has built a vertically integrated ecosystem spanning 300,000+ products, the Dentrix practice management software suite, financial services, marketing automation (Henry Schein One), and continuing education (Viva Learning) — Midway appears positioned as a traditional independent dental supply distributor without a documented technology platform, e-commerce presence, or value-added services in the scraped source material. The company's website (midwaydental.com) exists, but specific e-commerce functionality, product catalog depth, or digital ordering capabilities are not described in the available evidence.
From a revenue model standpoint, the company likely generates income through traditional B2B distribution margins on dental consumables and small equipment sold to regional dental practices, though contract structures, pricing transparency, and customer acquisition channels are not disclosed. The privately-held status and small employee base relative to industry leaders suggest a relationship-driven, localized go-to-market motion rather than the broad multi-channel strategy (e-commerce, direct sales, financial services, events) employed by national competitors. Detailed revenue figures, customer counts, segment mix, and supplier partnerships are not present in the input data, materially limiting the depth of analysis possible.
Midway Dental Supply firmographics
Firmographics- Name
- Midway Dental Supply
- Legal name
- Henry Schein, Inc.
- Website
- https://midwaydental.com
- Company type
- Public
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Midway Dental Supply is an independent, privately-held dental supply distributor founded in 1984, headquartered in Livonia, Michigan. The company serves dental practices with 51-100 employees under Co-Owner & President Dawn Metcalf, operating as a regional alternative to national dental distribution conglomerates.
- Ownership category
- akta.pro rank
Midway Dental Supply industry classification
Industry- Product category
- Dental Supply Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Oral Care Distribution (CRAOAEAJ)
Keywords
Where Midway Dental Supply is headquartered
LocationHeadquarters
- HQ city
- Livonia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Midway Dental Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Dental Supplies Distribution: Henry Schein distributes over 300,000 dental products including supplies, small equipment, anesthetics, restorative materials, infection control products, surgical gloves, impression materials, and preventive dentistry products. Revenue is generated through product sales with 98% of products maintained in stock and next-day delivery for most orders.
- Dental Equipment Sales: Sales of dental equipment including digital imaging, CAD/CAM systems, sterilization equipment, air management, treatment room equipment, software and hardware for dental practices.
- Practice Management Software: Licensing and subscription revenue from practice management software solutions including Dentrix, Dentrix Ascend, Dentrix Enterprise, and specialty software for endodontics, periodontics, and oral surgery.
- Business Services: Comprehensive practice services including fee analysis, OSHA/HIPAA compliance training, CPR training, lease negotiation, human resources support, consulting, dental practice transitions, recruitment and placement, insurance management, and teledentistry services.
- Financial Services: Revenue from financial services including project financing, equipment leasing, debt refinancing, working capital loans, commercial real estate loans, credit card processing, and patient financing programs.
- In-Office Service & Repairs: Equipment protection plans (Equipment Protection System), professional repair services (ProRepair), DIY repair support (ProScore), and outlet center for discounted equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Web Priced Products - discounted online pricing for select items |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Midway Dental Supply product offering
Product offeringCore offering
Midway Dental Supply is an independent dental supply company headquartered in Livonia, Michigan. The company distributes dental supplies and equipment to dental practices, operating as an independent alternative to large national dental supply distributors. Founded in 1984, it serves dental professionals with dental product distribution services.
Product overview
Henry Schein operates as a comprehensive dental supply and technology platform offering over 300,000 products across supplies, equipment, and digital technology. The portfolio includes the core supplies and equipment business with 50+ distribution centers and 3,200+ supplier partnerships, the Henry Schein Brand private label line, and Dental Technology solutions (Digital Imaging, CAD/CAM, Digital Restorations). The practice management software suite includes Dentrix, Dentrix Ascend (cloud-based), and Dentrix Enterprise for multisite organizations, complemented by specialty solutions (OMSVision, EndoVision, PerioVision), Jarvis Analytics, and TechCentral IT support. Henry Schein One provides marketing services while eAssist and Unitas handle billing and insurance. Financial Services offers equipment financing, patient financing, and practice loans. The ecosystem is completed with Thrive loyalty programs, Viva Learning CE platform, teledentistry, and in-office repair services.
Differentiator
Problem solved
Functional benefit
Brands
- Henry Schein Brand: Company's own branded product line offering dental supplies and equipment
- Henry Schein Thrive
- Henry Schein Thrive Rewards
- Henry Schein Thrive Signature
- Henry Schein Thrive Service Plus
- Henry Schein Cares
- Henry Schein One
- Henry Schein Financial Services
- Practice Green
- Prevention is Power
- Dentrix
- Dentrix Ascend
- Dentrix Enterprise
- Viva Learning
- Henry Schein Dental Business Institute
- TechCentral
- QuickPass ProEdge
- eAssist
- Unitas
- Henry Schein Orthodontics
- Henry Schein Integrated Design Studio
Quantifiable outcome
- 9 in 10 orders arrive next day with 99% same-day processing and shipping
- +1 more outcomes
Companies that use Midway Dental Supply
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles1 record
Midway Dental Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Midway Dental Supply partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered major and core.
- Solventum (formerly 3M)majorFeatured supplier of dental products including infection control, restorative materials, and preventive products. 3M (now Solventum) is a major supplier to Henry Schein's dental distribution network.
- Dentsply SironamajorFeatured supplier of dental equipment, CAD/CAM products, and restorative solutions. Major equipment and technology supplier.
- Colgate-Palmolive (Colgate Professional)majorFeatured supplier of professional dental products including preventive and restorative materials.
- HuFriedyGroupcoreFeatured supplier of dental instruments including hand instruments and surgical tools.
- KerrcoreFeatured supplier of dental restorative materials, impression materials, and rotary instruments.
- GC AmericacoreFeatured supplier of dental materials including preventive products like GC MI Paste Plus.
- eAssist Dental SolutionscoreInsurance management and dental billing solutions partner integrated into Henry Schein's practice services. Helps practices with collections protection and dental billing cycle management.
- UnitascorePPO revenue assessment and insurance management partner. Helps dental practices evaluate reimbursement levels and negotiate PPO contracts before commitment.
- SprintRay (Midas 3D Printer)core3D dental printing technology featured in Henry Schein's digital dentistry portfolio. Midas 3D printer showcased for same-day crown production.
- Clinician's ChoicecoreFeatured supplier of dental products and solutions.
- CranberrycoreFeatured supplier of dental products.
- SeptodontcoreFeatured supplier of dental anesthesia and anesthetic products.
- Premier Dental Products CompanycoreFeatured supplier of dental products.
- NordentcoreFeatured supplier of dental instruments.
- MetrexcoreFeatured supplier of infection control products and dental disinfectants.
- Henry Schein OrthodonticscoreProprietary specialty brand focused on orthodontic products and solutions including Smilers Clear Aligners.
- Ortho TechnologycoreFeatured supplier of orthodontic products.
- Young DentalcoreFeatured supplier of dental products.
- Henry Schein OnecoreMarketing solutions partner offering integrated dental marketing services and practice marketing tools.
- ADA Foundation (Give Kids a Smile)coreSocial impact partnership supporting Give Kids a Smile program for providing dental care to underserved children.
Scale indicators7 records
Recent moves1 record
Midway Dental Supply competitors and assessment
Company assessmentBroad incumbents
- Henry Schein: Largest North American dental distributor with 300,000+ products, 50+ distribution centers, integrated practice management software (Dentrix), and full-service offerings. Direct competitor to Midway but operating at massively greater scale and breadth.
- Patterson Companies: Major dental and animal health distributor competing head-to-head with Henry Schein across supplies, equipment, and technology. Comparable to Midway in core distribution business but with national scale, software (Dolphin, Fuse), and service breadth Midway lacks.
Direct peers
- Benco Dental: Private, family-owned dental distributor and the closest analog to Midway in ownership model and customer orientation, though significantly larger. Direct competitor serving independent dental practices across the US.
- Burkhart Dental: Private, independent dental supply company similar in positioning to Midway—mid-sized, family/privately held, focused on serving dental practices with supplies, equipment, and service. Highly comparable business model.
- Darby Dental Supplies: Independent dental supply distributor serving practices with consumables, equipment, and technology. Direct competitor to Midway in the dental distribution space.
- Goetze Dental: Family-owned independent dental supply company with comparable size and regional distribution model to Midway; competes in similar customer segment of independent dental practices.
- Safco Dental Supply: Independent dental supply company serving practices with consumables, small equipment, and merchandise. Similar mid-size independent positioning to Midway.
Regional players
- Atlanta Dental Supply: Independent dental supply distributor with strong Southeastern US presence; serves as a useful regional comparison for how an independent distributor like Midway can defend a geographic base against national players.
- SmartPractice: Private dental supply and marketing company serving dental practices, with a focus on patient communication and practice growth tools. Adjacent peer given overlapping customer base of independent dental practices.
Emerging players
- Net32: Online dental supply marketplace offering price comparison across distributors. Represents the digital-native distribution model Midway would need to monitor as e-commerce reshapes dental supply procurement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Midway Dental Supply social profiles
Digital presenceMidway Dental Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midway Dental Supply leadership team
Management profileNumber of profiles
Profiles1 record
Midway Dental Supply subsidiaries and ownership
Company hierarchySubsidiaries14 records
Midway Dental Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midway Dental Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midway Dental Supply
What does Midway Dental Supply do?
Midway Dental Supply is an independent dental supply company headquartered in Livonia, Michigan. The company distributes dental supplies and equipment to dental practices, operating as an independent alternative to large national dental supply distributors. Founded in 1984, it serves dental professionals with dental product distribution services.
Is Midway Dental Supply a public or private company?
Midway Dental Supply is a public company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Midway Dental Supply founded?
Midway Dental Supply was founded in 1932. It employs 51 to 100 people.
Where is Midway Dental Supply based?
Midway Dental Supply is headquartered in Livonia, United States, in the North America region.
How does Midway Dental Supply make money?
Six revenue lines are on record. Dental Supplies Distribution is the primary driver. The others are dental Equipment Sales, practice Management Software, business Services, financial Services and in-Office Service & Repairs.
Who are Midway Dental Supply's main competitors?
Broad incumbents on record are Henry Schein and Patterson Companies. Direct peers are Benco Dental, Burkhart Dental, Darby Dental Supplies, Goetze Dental and Safco Dental Supply. Regional players are Atlanta Dental Supply and SmartPractice. Net32 is listed as an emerging player.
Does Midway Dental Supply have an API?
No public API is recorded for Midway Dental Supply.
What industry is Midway Dental Supply in?
Midway Dental Supply's product category is Dental Supply Distribution. Its primary akta.pro industry code is CRAOAEAJ, Oral Care Distribution. Its NAICS code is 423450 and its SIC code is 5047.