Netball New Zealand

What Netball New Zealand does

Netball New Zealand is the national sporting organization (nonprofit) that governs the sport of netball throughout New Zealand, headquartered in Wellington. Founded in 1924 as the New Zealand Basketball Association and renamed in 1991, the organization operates through a hierarchical delivery network of 5 Zones and 83 affiliated Netball Centres that reach 140,000+ registered members and 300,000+ annual participants nationwide. Its functional mandate spans rule-setting, competition sanctioning, child safeguarding, and stakeholder development across the full participation pyramid — from junior grassroots (futureFERNS), through community play, to elite international competition (Silver Ferns, ANZ Premiership, FAST5 Ferns).

The organization's core product is the governance and development of netball at all levels, delivered through a portfolio of digital platforms and programs. These include the Sport Tutor online learning platform for coaches, umpires, volunteers, and players; a Community Coaching Website consolidating coaching resources, session ideas, and NetballSmart Skill Sets videos; the Centre Management Resource Hub; the futureFERNS youth development program; and the NetballSmart injury prevention programme. Competitive product assets include the ANZ Premiership (six-franchise elite domestic league), Open Champs, U18 Champs, NZ Secondary Schools Champs, and Netball League competitions. The Silver Ferns national team — winners of four World Cups and multiple Commonwealth Games gold medals — is the principal brand asset.

Netball New Zealand's business model is a nonprofit membership-and-sponsorship model. Revenue is generated through three primary streams: affiliation and membership fees from the 83 Netball Centres and 5 Zones (subscription/recurring); multi-tier sponsorship arrangements including a principal partner, major partners, official partners, and funding partners such as Woolworths, ANZ, WM New Zealand, Aktive, Sport NZ, AUT, and NZ Community Trust (commercial/affiliate); and event and competition revenue from the ANZ Premiership, Open Champs, U18 Champs, Secondary Schools Champs, and FAST5 events. Individual Centre membership fees are set locally and not publicly disclosed at the national level. The go-to-market motion is community-led, relying on the Centre/Zone network rather than direct national sales.

Name

Netball New Zealand

Legal name

Netball New Zealand

Website

https://netballnz.co.nz

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Netball New Zealand is the national governing body for netball, delivering the sport through 5 Zones and 83 Centres to 140,000+ registered members and 300,000+ annual participants across New Zealand, from grassroots to elite Silver Ferns.

Ownership category

akta.pro rank

Product category

National Sports Federation

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• National netball federation
• Sports governance services
• Athlete development programs
• Community sport participation
• Netball competitions

Headquarters

HQ city

Parnell

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership and Registration Fees: Revenue generated through affiliation fees from 83 Netball Centres and 5 Zones, with registered member fees supporting organizational operations.
2. Sponsorships and Partnerships: Principal partner, major partners, official partners, and funding partners provide commercial revenue through sponsorship arrangements.
3. Event and Competition Revenue: Revenue from major events including ANZ Premiership, Netball NZ Open Champs, NZ Secondary Schools Champs, U18 Champs, and FAST5 events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Netball New Zealand is the national sporting organization governing netball in New Zealand. It administers the sport from grassroots through to elite level, operates the ANZ Premiership and other national competitions, runs player/coach/umpire development pathways, and delivers community programs through a national network of 5 Zones and 83 affiliated Netball Centres serving more than 140,000 registered members and over 300,000 annual participants.

Product overview

Netball New Zealand operates as a national sporting organization with a digital platform portfolio consisting of its primary website (netballnz.co.nz) and multiple sub-products including Sport Tutor online learning platform, the Community Coaching website, futureFERNS youth development programme, and NetballSmart injury prevention programme. The organization manages a comprehensive suite of national competitions including the ANZ Premiership (elite domestic league), Netball League, U18 Champs, Open Champs, and NZ Secondary Schools Netball Champs. Additional services include Centre Management resources, volunteer recognition programmes, and safeguarding policies for child protection. The portfolio is structured around participation development, coaching education, umpiring development, and competitive pathways from grassroots to elite levels.

Differentiator

Problem solved

Functional benefit

Brands

• Silver Ferns: New Zealand's national netball team representing the country in international competitions
• ANZ Premiership
• FAST5 Ferns
• Net Blacks
• futureFERNS
• NetballSmart

Products and services

• ANZ Premiership
• Under-18 Champs
• futureFERNS
• NetballSmart
• Good Sports
• Sport Tutor
• Silver Ferns national team

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• WM New ZealandcoreGTM or Marketing PartnerWM New Zealand partners with Netball NZ to support and celebrate volunteers who are the backbone of the game. The partnership includes the WM NZ Volunteer of the Month Awards and WM NZ Volunteer of the Year Awards, acknowledging those who generously give their time to create opportunities for players and communities.
• AktivecoreStrategic or Co-development PartnerAktive partners with Netball NZ on the Good Sports program, which focuses on creating positive sporting experiences for children by educating parents, coaches, and sport leaders about positive behaviour in youth sport.
• Sport New ZealandcoreStrategic or Co-development PartnerSport NZ partners with Netball NZ and Aktive to fund the Good Sports program, which addresses issues in youth sport stemming from adult involvement.
• Woolworths (futureFERNS)coreGTM or Marketing PartnerWoolworths sponsors the futureFERNS program, which focuses on coach development and fundamental movement and basic netball skills for young players.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Netball Australia: National governing body for netball in Australia and the historical joint-venture partner with Netball NZ on the ANZ Championship (2007-2016). Operates an identical model of Centres, State Associations, and the Suncorp Super Netball elite competition.
• England Netball: National governing body for netball in England, with an analogous membership/affiliation structure, county-level delivery, and a domestic elite league (Netball Super League). Closest international structural peer.

Broad incumbents

• World Netball: International federation governing netball globally (referenced directly on Netball NZ's site). Comparable in that it sets rules, sanctions World Cups and represents the sport, but operates at federation rather than national-delivery level.
• New Zealand Rugby (NZR): National governing body for rugby union in New Zealand. A much larger incumbent within the same NZ sports sponsorship and participation market; competes particularly through women's sevens for the same female participation base.

Regional players

• Basketball New Zealand: National governing body for basketball in New Zealand. Competes with Netball NZ for female participation, school programmes, and sponsorship within the same domestic market; structurally similar NGB model.
• Hockey New Zealand: National governing body for hockey in New Zealand, including the Black Sticks men's and women's teams. Similar NGB structure (associations, regional delivery) and overlapping female participation demographic.
• New Zealand Football: National governing body for football/soccer in New Zealand. Comparable NGB structure with federations and regional delivery, and a competing women's pathway (Football Ferns) for participation and sponsorship.

Others

• ANZ Premiership: The elite domestic netball competition operated by Netball NZ with six franchise teams. Included as an ecosystem asset rather than a peer entity; relevant for understanding the commercial engine that supports the national body.
• Sport New Zealand: Crown entity that funds and partners with national sport organisations including Netball NZ (joint Good Sports partner). Not a competitor but a structural stakeholder and funding counterpart.
• Silver Ferns (national team brand): New Zealand's national netball team brand owned and operated under Netball NZ. Relevant as a flagship commercial asset driving broadcast value and sponsorship for the governing body.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NetballNZ
• Facebookfacebook.com/NetballNewZealand
• LinkedInlinkedin.com/company/netball-new-zealand
• Instagraminstagram.com/netballnz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netball New Zealand