Sport New Zealand

Name

Sport New Zealand

Legal name

Sport New Zealand

Website

https://sportnz.org.nz

Company type

Private

Founded year

1987

Operating status

Operating

Ownership category

akta.pro rank

Product category

Sport and recreation sector administration

NAICS

Spectator Sports (71121), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA)

Keywords

• Sport sector funding
• Active recreation programmes
• Physical activity research
• Community sport development
• Sport data analytics

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Others, Operations, Technology or R&D

Revenue model

1. Government Funding: Sport NZ is a Crown entity funded by the New Zealand Government. As the national body for sport, they receive government appropriations to invest in the play, active recreation and sport sector across multiple funding streams including community funding, high performance sport, and targeted initiatives.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sport New Zealand is a Crown entity that leads the play, active recreation and sport system in Aotearoa New Zealand by distributing government funding to sport organisations, conducting nationwide participation research through the Active NZ survey, providing sector data via the Insights Tool, and delivering capability-building programmes through Sport Tutor and initiatives such as Tū Manawa Active Aotearoa, Healthy Active Learning, Balance is Better, and the High Performance Sport New Zealand subsidiary.

Product overview

Sport NZ operates as a government agency overseeing the play, active recreation and sport sector in Aotearoa New Zealand. The organisation offers a portfolio of interconnected products and programmes: the Insights Tool (built on Tableau) serves as the core data analytics platform aggregating data from government agencies and research partners; Active NZ is the nationwide participation survey; Sport Tutor provides self-paced eLearning for sector professionals; and subsidiary brands include High Performance Sport NZ and Balance is Better. Supporting initiatives include Tū Manawa Active Aotearoa funding, Healthy Active Learning in schools, the Te Au Mātāhae Leadership Programme, Connections Conference, NZ Sport and Recreation Awards, and the ongoing Media and Gender Study.

Differentiator

Problem solved

Functional benefit

Brands

• Balance is Better: A Sport NZ initiative about creating quality experiences to help young people stay in sport for life.
• Sport Tutor
• Active NZ
• Tū Manawa

Products and services

• Insights Tool Sector data analytics resource built on Tableau, providing stakeholders across the sport and recreation sector with access to participation and other sector data for evidence-based decision making.
• Active NZ Active NZ is Sport New Zealand's nationwide participation survey and research programme, providing the evidence base on how New Zealanders participate in play, active recreation, and sport across population segments.
• Sport Tutor Sport Tutor is Sport New Zealand's e-learning platform delivering capability-building courses to the sport and recreation sector workforce.
• Tū Manawa Active Aotearoa Tū Manawa Active Aotearoa is Sport New Zealand's community sport funding programme, distributed through Regional Sports Trusts to community organisations delivering play, active recreation, and sport to tamariki and rangatahi.
• Te Au Mātāhae Leadership Programme Te Au Mātāhae is a Sport New Zealand leadership development programme for sport sector leaders across Aotearoa New Zealand.
• Balance is Better Balance is Better is Sport New Zealand's initiative addressing why young people drop out of sport, promoting a participation-focused, player-centred approach to youth sport.
• High Performance Sport New Zealand High Performance Sport New Zealand is Sport New Zealand's subsidiary focused on high-performance sport, supporting New Zealand's elite athletes and high-performance sport organisations.
• Healthy Active Learning Healthy Active Learning is a joint initiative supporting schools and kura to deliver quality physical education, sport, and play to tamariki within the school setting.
• Media and Gender Study The Media and Gender Study is a Sport New Zealand research programme examining the representation and participation of women and girls in sport across Aotearoa New Zealand.

Quantifiable outcome

• Healthy Active Learning now in 40% of schools and kura
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ACCcoreStrategic or Co-development Partner · 30 September 2025Sport NZ and ACC signed a refreshed 10-year Memorandum of Understanding (MOU) to work together to make play, active recreation and sport safer and keep communities healthy and active.
• New Zealand GovernmentcoreStrategic or Co-development Partner · 26 September 2025Cross-government Sport Diplomacy Strategy 2025-2030 launched to leverage sport for international relations and diplomatic engagement.
• DiversitasminorStrategic or Co-development Partner · 20 March 2025Partnership to deliver free DEI (Diversity, Equity and Inclusion) online workshops to the play, active recreation and sport sector.
• Bank of New Zealand (BNZ)coreStrategic or Co-development Partner · 1 January 2025Commercial partnership with Basketball New Zealand, built around shared belief that 'what's good for basketball is good for New Zealand'. Upgraded BNZ Kiwi Hoops community programme reaching 90,000 participants since 2023.
• Te Pūtahitanga o Te WaipounamucoreStrategic or Co-development Partner · 1 January 2024Partnership to provide Te Kīwai Fund - $850,000 Government funding for Māori communities.
• ICCE (International Coach and Coach Educator)minorStrategic or Co-development Partner · 3 November 2023Te Whanganui-a-Tara Wellington to host ICCE Global Coach Conference 2027.
• Te Taumata MāoricoreStrategic or Co-development Partner · 17 March 2023New National Māori Sport Authority partnership to support and grow Māori leadership and participation in sport.
• Les MillsminorStrategic or Co-development Partner · 12 August 2022Digital collaboration to encourage and support young women to move through Les Mills workout content.
• Variety NZ - the Children's CharitycoreStrategic or Co-development Partner · 5 March 2021$2.15 million two-year partnership to reduce financial barriers to physical activity for tamariki and rangatahi in high need communities. Later extended with further $5.5 million investment.
• Ministry of Health and Ministry of EducationcoreStrategic or Co-development Partner · 20 September 2019Joint government initiative for Healthy Active Learning - $47.6 million initiative as part of 2019 Wellbeing Budget.
• Sport SingaporeminorStrategic or Co-development Partner · 27 July 2017Knowledge sharing collaboration with Sport Singapore to collaborate and share insights with sector organisations.
• Japan (Japan Sport Association)minorStrategic or Co-development Partner · 17 May 2017New Zealand and Japan signed sport relationship agreement for knowledge sharing and collaboration.
• Duke of Edinburgh's Hillary AwardminorStrategic or Co-development Partner · 1 January 2017Partnership supporting youth development through the Duke of Edinburgh's Award programme in schools.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sport England: UK's national sport funding body and government arm's-length body responsible for grassroots and community sport. Directly comparable to Sport NZ in mandate (growing participation, tackling inactivity), Crown-equivalent status, and reliance on government funding distributed via national partners.
• Australian Sports Commission (Sport Australia): Australian Government's primary agency for sport policy, funding, and high performance. Closest geographic and structural peer to Sport NZ — same Crown/government-backed model, similar high performance + community sport + capability-building portfolio.
• Sport Canada: Canadian federal sport policy and funding agency within the Department of Canadian Heritage. Comparable mandate across participation, high performance, and bilingual/multicultural inclusion — operates on a similar government appropriation model.
• UK Sport: UK's high performance sport funding agency. Directly comparable to Sport NZ's High Performance Sport NZ (HPSNZ) subsidiary in mandate — funding elite athlete pathways and Olympic/Paralympic preparation — and often paired with Sport England in the UK structure.
• sportscotland (Sport Scotland): Scotland's national sport agency funded by the Scottish Government. Comparable as a sub-national Crown-equivalent body with a participation + high performance + coaching remit, smaller scale than Sport England but very similar structure to Sport NZ.
• Sport Ireland: Ireland's statutory authority for sport, established by the Sport Ireland Act 2015. Operates on a similar government funding model with participation, high performance, and capability-building programmes — directly comparable to Sport NZ's mandate and scale.
• Sport Singapore (SportSG): Singapore's national sport agency under the Ministry of Culture, Community and Youth. Sport NZ explicitly lists Sport Singapore as a knowledge-sharing partner. Comparable mandate in driving national participation via government funding distributed to national sport associations.
• Japan Sport Association (JSPO): Japan's national sport promotion body and Sport NZ's named counterpart under a 2017 NZ-Japan sport relationship agreement. Comparable as a national sport promotion body with a coach certification system (analogous to Sport NZ's Sport Tutor).

Broad incumbents

• Les Mills International: New Zealand-headquartered global fitness programming and content company. Existing Sport NZ partner (2022) and the dominant commercial provider of group fitness content that targets the same 'young women' segment Sport NZ seeks to move. Broader incumbent in the sport/recreation ecosystem rather than a direct competitor.

Others

• Variety NZ – the Children's Charity: Existing Sport NZ partner under a $5.5M programme to support tamariki in financial hardship. Comparable as a complementary ecosystem player addressing physical activity access for disadvantaged youth, with co-funded programme delivery rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SportNZ
• YouTubeyoutube.com/channel/UCgJ-Y5gZQ4c5lqU8xL9L0CQ
• Facebookfacebook.com/SportNZ
• LinkedInlinkedin.com/company/sport-new-zealand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport New Zealand