The Media Kitchen
The Media Kitchen is a New York-based independent media planning and communications agency, founded in 2001, serving enterprise brand clients across electronics, entertainment, telecommunications, and retail.
- Company typePrivate
- Founded2001
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Media Kitchen does
The Media Kitchen is a privately held, independent media planning and communications agency headquartered in New York City. Founded in 2001 and led by founder-CEO Barry Lowenthal, the firm operates with 51-100 employees, a footprint consistent with a mid-sized US media agency serving national brand advertisers. The agency's client roster includes Panasonic (consumer electronics), Starz (premium entertainment), Windstream Communications (telecommunications), and Victoria (retail/lifestyle), indicating multi-vertical service across large brand accounts.
The agency's core business is outsourced media planning and buying, in which it develops channel strategy, negotiates media placements, and executes campaign delivery on behalf of advertisers. As an independent agency of 24 years standing, the firm competes for enterprise retainers where brand equity, publisher relationships, and planning continuity are key differentiators. Pricing is retainer/commission-based consistent with industry standard, though specific commercial terms are not publicly disclosed.
The firm's operational footprint, per available data, includes a New York headquarters and a listed office location in Ho Chi Minh City, Vietnam; the relationship and strategic role of the Vietnam office to the media agency core business is not clarified in the supplied dataset. No funding, acquisition, leadership transition, or product launch events are documented in the available material; growth trajectory and AI capability cannot be substantiated from the data set. Note: portions of the supplied technology, product, and partnership data appear to describe a separate Vietnamese sports betting information platform (primalhappiness.co, operated under the Vũ Sport brand) and are not directly attributable to The Media Kitchen's media agency business.
The Media Kitchen firmographics
Firmographics- Name
- The Media Kitchen
- Legal name
- primalhappiness.co
- Website
- https://mediakitchen.tv
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Media Kitchen is a New York-based independent media planning and communications agency, founded in 2001, serving enterprise brand clients across electronics, entertainment, telecommunications, and retail.
- Ownership category
- akta.pro rank
The Media Kitchen industry classification
Industry- Product category
- Advertising Services
- NAICS
- Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industry
- Media Relations & Press Office Services (BPAFADAF)
Keywords
Where The Media Kitchen is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Media Kitchen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Distribution channels2 records
Marketing channels5 records
The Media Kitchen product offering
Product offeringCore offering
The Media Kitchen is a New York-based media planning and communications agency that provides advertising and media services to clients. Its client roster includes major brands such as Panasonic, Starz, Windstream Communications, and Victoria's Secret. The agency operates with 51-100 employees and was founded in 2001, delivering media planning and communications services through traditional agency workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Planning and Communications Services
Companies that use The Media Kitchen
Customer profileSegments1 record
Ideal customer profiles1 record
The Media Kitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Media Kitchen partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Vũ SportcoreContent partnership with Vũ Sport for expert match analysis and betting predictions. Vũ Sport serves as the content team responsible for creating and verifying betting analysis, casino reviews, and sports news content on the platform.
- VIC88minorAffiliate betting platform partner. VIC88 is promoted as a national-level betting platform with strong capital from real estate investors. Platform offers promotions including 1000K deposit bonus matching to 100M.
- DebetminorAffiliate betting platform partner. Debet is promoted as Vietnam's #1 football betting platform and official partner of Wolves. Offers 1.25% cashback on all bets and 50K giftcode for new members.
- SunwinminorAffiliate betting platform partner promoted on the website. Sunwin is one of the trusted betting platforms recommended for Vietnamese users.
- FB68minorAffiliate betting platform partner recommended on the website as a trusted online betting platform for Vietnamese users.
- Zo88minorAffiliate betting platform partner. Zo88 is promoted for sports betting with instant win features. Offers lottery prizes including VF3 and SH 150i scooters, plus 100K for Telegram verification.
- VIN88minorAffiliate betting platform partner. VIN88 is promoted for sports betting with fast odds updates. Offers 50M bet bonus matching to 38M and 110% first deposit bonus.
- MAX79minorAffiliate betting platform partner targeting GenZ demographic. Offers 48K registration code and 110% first deposit bonus.
- VIVU88minorAffiliate betting platform partner. Offers premium events including overnight stays with Miss Vietnam, and Mega Livestream giveaways for members with 20M+ in bets.
- RIK88minorAffiliate betting platform partner associated with rapper Karik. Offers daily promotions and 500K registration bonus.
Recent moves1 record
Expansion highlights2 records
The Media Kitchen competitors and assessment
Company assessmentDirect peers
- Goodway Group: Independent, mid-sized digital media agency providing planning, buying, and analytics services to brand marketers. Closest peer in scale and operating model to a 50-100 employee independent media shop.
- Haworth Marketing + Media: Mid-sized independent media and marketing agency focused on media planning and buying, with comparable headcount and client roster profile to The Media Kitchen.
- Assembly: Independent media agency known for performance, commerce, and programmatic expertise, frequently listed alongside The Media Kitchen as a comparable-sized independent challenger competing for the same mid-to-large brand accounts.
- Empower MediaMarketing: Independent media agency of similar mid-market size, providing media planning, buying, and analytics to consumer brands. A relevant direct peer for benchmarking independents competing against networked holding companies.
- Tombras: Independent, mid-sized full-service agency offering media planning and buying among other capabilities, frequently cited as a comparator to other entrepreneurial independents targeting brand-client media budgets.
Broad incumbents
- Horizon Media: Large New York-based independent media agency competing for the same brand-client planning and buying business. Significant overlap in target client base (major U.S. advertisers) and New York market presence.
- PHD USA: Global media planning and buying network within Omnicom, headquartered in New York. Direct functional overlap with The Media Kitchen's media planning and buying services, but operates at vastly larger scale and as part of a global holding-company network.
- Spark Foundry: Publicis-owned media agency with broad U.S. footprint and full-service planning and buying capability. Comparable service offering; significantly larger scale and global reach than The Media Kitchen.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
The Media Kitchen social profiles
Digital presenceThe Media Kitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Media Kitchen leadership team
Management profileNumber of profiles
Profiles1 record
The Media Kitchen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Media Kitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Media Kitchen
What does The Media Kitchen do?
The Media Kitchen is a New York-based media planning and communications agency that provides advertising and media services to clients. Its client roster includes major brands such as Panasonic, Starz, Windstream Communications, and Victoria's Secret. The agency operates with 51-100 employees and was founded in 2001, delivering media planning and communications services through traditional agency workflows.
Is The Media Kitchen a public or private company?
The Media Kitchen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Media Kitchen founded?
The Media Kitchen was founded in 2001. It employs 51 to 100 people.
Where is The Media Kitchen based?
The Media Kitchen is headquartered in New York, United States, in the North America region.
Who are The Media Kitchen's main competitors?
Direct peers on record are Goodway Group, Haworth Marketing + Media, Assembly, Empower MediaMarketing and Tombras. Broad incumbents are Horizon Media, PHD USA and Spark Foundry.
Does The Media Kitchen have an API?
No public API is recorded for The Media Kitchen.
What industry is The Media Kitchen in?
The Media Kitchen's product category is Advertising Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFADAF, Media Relations & Press Office Services. Its NAICS code is 54183 and its SIC code is 7311.