What Lena Pope does

Lena Pope Home, Inc. (operating as Lena Pope) is a Texas-incorporated nonprofit founded in 1930 that delivers a continuum of child and family services across Tarrant, Parker, and Denton Counties in North Texas. The organization organizes its programming around three well-being domains: Emotional (counseling and outpatient substance use treatment utilizing TF-CBT, TBRI, play therapy, and teletherapy), Behavioral (the proprietary Second Opportunity for Success® program, Project SAFeR for childhood problematic sexual behaviors, Juvenile Justice Alternative Education Program, and Functional Family Therapy), and Intellectual (two NAEYC-accredited Early Learning Centers serving children ages six weeks to five years). It also operates the Marty Leonard Community Chapel and Amon Carter Event Center as revenue-generating venues that subsidize mission programming. The organization engages more than 69,000 individuals annually and employs 140+ staff across five office locations in Fort Worth, Arlington, Weatherford, North Richland Hills, and Roanoke.

Revenue is generated through a hybrid model: individual and corporate donations (including impact investors and legacy giving), state and county contracts (Tarrant County Juvenile Services, Texas Juvenile Justice Department, and Fort Worth ISD), insurance-reimbursed counseling fees (Medicaid, CHIP, and commercial plans with sliding-scale / ability-to-pay accommodations), event fundraising (DFW Restaurant Week, which has raised over $3M since 1998), and facility rentals. Services are delivered in-person at offices, virtually via teletherapy, in-home, on school campuses, and at community sites. Leadership is centered on CEO Ashley Barnes, Ph.D., supported by a long-tenured C-suite (30+ year tenure averages across program and operations leaders) and a volunteer board of directors. The 2024 closure of Chapel Hill Academy, a tuition-free public charter school the organization had operated since 2008, marks a recent refocusing on core service lines following a 2014 $13.5M capital campaign that funded the current west Fort Worth campus.

Name

Lena Pope

Legal name

Lena Pope Home, Inc.

Website

https://lenapope.org

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

101–250 employees

Short description

Lena Pope is a 95-year-old Texas nonprofit providing evidence-based counseling, substance use treatment, juvenile justice programming, and NAEYC-accredited early childhood education to children and families across Tarrant, Parker, and Denton Counties.

Ownership category

akta.pro rank

Product category

Mental Health and Child & Family Services

NAICS

Child and Youth Services (62411), Educational Services (611), Child Care Services (6244)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

School-Based Mental & Behavioral Health Services (EDAJAIAB)

akta.pro secondary industries

School-Based Mental Health Therapy (Licensed Clinicians) (EDAKAMAD), Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK), Mental Health Counseling & Therapy Services (K–12) (EDAJALAG), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Mental health counseling
• Behavioral intervention services
• Early childhood education
• Juvenile justice programs
• Nonprofit family services

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Individual donations, monthly giving, legacy/planned giving, and impact investor programs. Annual fundraising campaigns and special events generate charitable support.
2. Government and County Contracts: Contracts with Tarrant County Juvenile Services, Texas Juvenile Justice Department, and municipal agencies for behavioral intervention and educational programs.
3. Counseling and Service Fees: Fees for mental health counseling and substance use services. Accepts many insurance providers including Medicaid and CHIP, with financial assistance based on income and family size.
4. DFW Restaurant Week Proceeds: 20% of meal proceeds from participating Tarrant County restaurants during DFW Restaurant Week. Has raised over $3 million since 1998.
5. Event Venue Rentals: Revenue from Marty Leonard Community Chapel (200+ weddings annually) and Amon Carter Event Center rental for meetings, events, and conferences.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Lena Pope delivers evidence-based mental health counseling, substance use treatment, behavioral intervention, and early childhood education programs to children, youth, and families across North Texas. Services are organized into three well-being domains (emotional, behavioral, intellectual) and are delivered through in-office counseling, teletherapy, school and community sites, in-home programs, and two NAEYC-accredited Early Learning Centers, with financial assistance available regardless of ability to pay.

Product overview

Lena Pope is a nonprofit organization offering an integrated portfolio of child and family services organized around three core well-being domains: Emotional (counseling and substance use services), Behavioral (juvenile justice programs, Project SAFeR, and teen skill building), and Intellectual (early learning centers). The organization also operates two event venues (Marty Leonard Community Chapel and Amon Carter Event Center) that generate revenue supporting its mission, and has launched Rooted Together as a community education and engagement initiative. Services are delivered across Tarrant, Parker, and Denton Counties through multiple office locations, serving over 69,000 individuals annually.

Differentiator

Problem solved

Functional benefit

Brands

• Chapel Hill Academy: Tuition-free public charter school (now closed as of August 2024).
• Project SAFeR (Safety and Family Resiliency)
• Second Opportunity for Success (SOS)
• Rooted Together
• Marty Leonard Community Chapel

Products and services

• Counseling & Substance Use Services Mental health counseling and outpatient substance use treatment services for children, families, and individuals, including individual therapy, family therapy, play therapy, mental health assessments, and substance use group therapy using evidence-based practices. Accepts Medicaid, CHIP, and many insurance plans with sliding-scale financial assistance.
• Early Learning Centers NAEYC-accredited early childhood education and childcare services for children ages six weeks to five years, integrating social-emotional learning with evidence-based curricula across two Fort Worth locations.
• Project SAFeR (Safety and Family Resiliency) Assessment, education, and treatment program for families dealing with childhood problematic sexual behaviors, utilizing a comprehensive family-centered approach.
• Juvenile Justice Programs Behavioral intervention programs including the proprietary Second Opportunity for Success (SOS) program for first-time juvenile offenders, Juvenile Justice Alternative Education Program (JJAEP), and Functional Family Therapy delivered under contract with county and state juvenile justice agencies.
• Opportunity for Success (Teen Skill Building Group) Seven-week social skills and parenting program for at-risk youth ages 10-16 with no prior juvenile system involvement, focused on truancy, substance use prevention, and relationship building.
• Marty Leonard Community Chapel Historic wedding and event venue designed by architect E. Fay Jones, hosting over 200 weddings annually with proceeds supporting Lena Pope's children and family programs.
• Amon Carter Event Center Meeting and event space facility with a main hall (divisible into three rooms) and two conference rooms, accommodating groups from 10 to 200, featuring audio-visual capabilities and catering kitchen.
• Rooted Together Community Education Program Community education and engagement program featuring the Strong Foundations speaker series, Strong Communities presentations, and Strong Voices podcast for caregivers and community members.

Quantifiable outcome

• Engages with 69,000+ individuals annually
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• The Art StationcoreStrategic or Co-development Partner · 27 January 2025Art therapy partnership expanding access to creative mental health services. Lena Pope partners with The Art Station to provide art therapy services in the community, enhancing mental health support options for children and families.
• Cook Children'scoreGTM or Marketing PartnerPodcast collaboration on children's mental health topics. Lena Pope CEO and staff appear on Cook Children's Raising Joy podcast discussing topics like kids and video games, hope in community, and mental health awareness.
• Tarrant County Juvenile ServicescoreStrategic or Co-development Partner21-year contractual partnership providing Juvenile Justice Alternative Education Program (JJAEP) behavioral and therapeutic interventions. Lena Pope provides behavior intervention services under this county contract.
• Texas Juvenile Justice DepartmentcoreStrategic or Co-development PartnerState agency partnership providing Functional Family Therapy and behavioral intervention services for at-risk youth through county and state referrals.
• Fort Worth Independent School DistrictcoreStrategic or Co-development PartnerSchool district partnership providing behavioral intervention programs, school-based counseling, and alternative education services through FWISD Family Resource Centers and school sites.
• DFW Restaurant Week (40+ Tarrant County Restaurants)flagshipGTM or Marketing PartnerAnnual culinary event where 20% of proceeds from participating restaurant meals benefit Lena Pope. Has raised over $3 million since 1998. Includes restaurants like Del Frisco's, Bob's Steak & Chop House, Reata, and 40+ others.
• Calloway'S NurseryminorGTM or Marketing PartnerRetail partner donating 10% of poinsettia purchases during holiday season to support Lena Pope programs and mission.
• Blue Mesa Southwest GrillminorGTM or Marketing PartnerRestaurant partner participating in DFW Restaurant Week with proceeds benefiting Lena Pope counseling and education programs.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Cook Children's Health Care System: Major Fort Worth pediatric health system with whom Lena Pope partners for mental health content and referrals, providing overlapping behavioral health services for children in the same region.
• Devereux Advanced Behavioral Health: National nonprofit operating behavioral health programs for children and families, including juvenile justice services comparable to Lena Pope's JJAEP and Functional Family Therapy offerings.

Direct peers

• Center for Transforming Lives: Fort Worth nonprofit providing early childhood education, counseling, and family services, with comparable integrated service model and overlapping client base in Tarrant County.
• MHMR of Tarrant County: Local mental health authority providing behavioral health and substance use services in Tarrant County, with overlap in counseling, juvenile justice, and child & family services.
• Alliance for Children: Fort Worth-based nonprofit addressing child sexual abuse through assessment, therapy, and prevention, directly comparable to Lena Pope's Project SAFeR program serving families and at-risk youth.
• ACH Child & Family Services: Fort Worth-based nonprofit providing child placement, counseling, and family preservation services, directly comparable to Lena Pope's child welfare and behavioral intervention programs in Tarrant County.
• ChildCareGroup: North Texas nonprofit operating early childhood education and family support programs, comparable to Lena Pope's Early Learning Centers and family engagement services.
• Boys & Girls Clubs of Greater Fort Worth: Fort Worth youth-serving nonprofit providing after-school programs, behavioral support, and youth development, comparable to Lena Pope's at-risk youth and juvenile justice programs.

Emerging players

• Judge Baker Children's Center: Nonprofit providing evidence-based behavioral health services for children, with overlapping focus on TF-CBT, juvenile justice, and school-based mental health interventions.

Regional players

• Big Thought: Dallas-based nonprofit providing youth development and educational enrichment programs, comparable to Lena Pope's youth services and school-based programming in North Texas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LenaPopeFW
• Instagraminstagram.com/lenapope
• Xx.com/lenapopefw

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lena Pope