What Calloway's Nursery does

Calloway's Nursery, Inc. (OTCMKTS: CLWY) is a Texas-based retail garden center chain founded in 1986 and headquartered in North Richland Hills (corporate office) with its operating base in the Dallas-Fort Worth Metroplex. The company serves residential homeowners, DIY gardeners, and gift buyers across 22 Calloway's-branded garden center locations in DFW plus Cedar Park (near Austin), alongside 4 Cornelius Nursery locations in the Houston/Galveston market acquired in 1997. Customers can also shop online via calloways.com with delivery or in-store pickup, supported by Texas Certified Nursery Professionals who provide in-store horticultural advice.

The core product offering is organized into a Plants & Flowers division (14 categories totaling 1,015+ SKUs including 409 annual varieties, 198 perennials, 191 shrubs, 90 edibles, 80 houseplants, and 33 tree varieties) and a hard-goods division spanning birding, fertilizer, garden tools, indoor plant essentials, insect and pest control, lawn décor, mosquito control, pottery, soils and mulches, and weed control. The Calloway's Premium Foods house brand extends across lawn and garden fertilizers. Service revenue is generated through Landscape Design & Installation ($600 base for up to 600 sq ft plus $1.00 per additional sq ft, with LightStream consumer financing), Pick & Plant professional installation (minimum $300), and Home Delivery ($100 within 10 miles plus $2.50/mile each way beyond). Customer retention is driven by the free Blooming Rewards loyalty program with three tiers (Tulip, Hibiscus, Peony) earning 1–2 points per $1 spent.

Revenue is not publicly disclosed; the company is publicly traded on OTCMKTS with 101–250 employees. Marketing is conducted through blog content, social media (Facebook, Instagram, Pinterest, YouTube), email, seasonal guides, and in-store events. The company recently received Gold for Best Garden Center in The Dallas Morning News 2025 Best in DFW People's Choice Awards. Core competitive advantages are its concentration of Texas Master Certified Nursery Professionals, multi-location DFW distribution density, and a 38-year operating history; the technology stack is conventional retail e-commerce with no disclosed AI/ML capability.

Name

Calloway's Nursery

Legal name

Calloway's Nursery, Inc.

Website

https://calloways.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Calloway's Nursery is a Texas-based retail garden center chain operating 22 Calloway's and 4 Cornelius Nursery locations across the Dallas-Fort Worth, Austin, and Houston/Galveston markets, serving residential homeowners with plants, hard goods, landscape design, and installation services.

Ownership category

akta.pro rank

Product category

Retail Garden Center

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH), Raised Garden Beds & Planter Box Installation (HSAIAFAK), Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Retail garden centers
• Plant nursery operations
• Landscape design services
• Garden supplies retail
• Texas gardening products

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Plant and Product Sales: In-store and online sales of plants (annuals, perennials, shrubs, trees, houseplants, edibles), gardening products (fertilizers, tools, pest control, pottery, soils, mulch), and garden décor. Customers can shop online with delivery or in-store pickup.
2. Landscape Design and Installation Services: Professional landscape design services where designers visit properties to create custom virtual garden designs with installation proposals. Available at all Calloway's and Cornelius locations in DFW and Cedar Park.
3. Pick & Plant Installation Service: Time-saving service where customers select plants in-store and coordinators schedule professional installation. Minimum installation fee of $300 excluding plant purchases.
4. Home Delivery: Delivery charge of $100 within 10 miles of store and $2.50 per mile each way beyond 10 miles. Order placed in-store or over the phone.
5. Blooming Rewards Loyalty Program: Points-based loyalty program with tiers (Tulip, Hibiscus, Peony) earning 1-2 points per $1 spent. Points redeemable at $5 per 300 points. Includes birthday savings and exclusive member offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Calloway's Nursery operates a chain of 22 retail garden centers across Texas selling live plants (annuals, perennials, shrubs, trees, houseplants, edibles, roses, succulents, tropicals, vines), gardening supplies (fertilizers, tools, pest control, pottery, soils, mulches), and lawn décor. The company complements retail sales with professional services including landscape design and installation, a Pick & Plant planting service, home delivery, and free loaner tools, serving Texas residential customers in person and through calloways.com.

Product overview

Calloway's Nursery is a Texas-based retail garden center chain (OTCMKTS:CLWY) operating 21 locations in the Dallas-Fort Worth metro area and Cedar Park, plus 4 Cornelius Nursery locations in the Houston/Galveston area. The company offers a comprehensive range of horticultural products organized into two main divisions: Plants & Flowers (14 categories including Annuals with 409 varieties, Perennials with 198, Shrubs with 191, Edibles with 90, Houseplants with 80, Trees with 33, and others) and Non-Plant Products (Birding, Fertilizer, Garden Tools, Indoor Plant Essentials, Insect & Pest Control, Lawn Décor, Mosquito Control, Pottery, Potting Soil & Mulches, and Weed Control & Fungicide). Services include Landscape Design & Installation, Pick & Plant, Home Delivery, and Free Loaner Tools. The company operates the Blooming Rewards® loyalty program with three tiers (Tulip, Hibiscus, Peony) and was awarded Gold for Best Garden Center in The Dallas Morning News 2025 Best in DFW People's Choice Awards.

Differentiator

Problem solved

Functional benefit

Brands

• Cornelius Nursery: A separate brand operating garden center and nursery locations in the Houston and Galveston areas, including Tom's Thumb by Cornelius.

Products and services

• Plants & Flowers Assortment of live plants including annuals, perennials, shrubs, trees, houseplants, edibles, roses, succulents, tropicals, vines, ground covers, and ornamental grasses for residential Texas gardeners shopping in-store or online.
• Fresh-Cut Christmas Trees Seasonal fresh-cut Christmas trees sold at Calloway's and Cornelius Nursery locations during the holiday season.
• Calloway's Gift Cards Prepaid gift cards redeemable at Calloway's and Cornelius Nursery stores and online, sold to gift buyers for delivery to recipients via USPS mail or email.
• Landscape Design & Installation Professional landscape design service for residential customers, including in-store consultation, 3D virtual rendering of the proposed plan, and full installation by Calloway's installation crews.
• Pick & Plant Planting Service Planting service for items purchased at Calloway's, performed by Calloway's team at the customer's home, with a $350 minimum fee and project-based pricing per plant.
• Home Delivery Service Same-day home delivery within a 25-mile radius of participating store locations for online orders placed by 3pm, with standard delivery included on orders over $100.
• Free Loaner Tools Free loaner tools provided to customers at Calloway's garden centers to support at-home gardening and planting work.
• Fertilizer Products Fertilizers for lawn and garden care, available at Calloway's garden centers and online at calloways.com.
• Pottery and Accessories Pottery, planters, and accessories for indoor and outdoor container gardening, available at Calloway's garden centers and online.
• Garden Tools Garden tools and equipment for residential gardening, available at Calloway's stores and online.
• Indoor Plant Essentials Essentials for indoor houseplant care including pots, soils, and accessories, available at Calloway's stores.
• Insect & Pest Control Insect and pest control products for residential lawn and garden use, available at Calloway's stores.
• Weed Control & Fungicide Weed control and fungicide products for lawn and garden care, available at Calloway's stores.
• Potting Soil & Mulches Potting soil and mulch products for planting and landscape maintenance, available at Calloway's stores.
• Birding Products Birding products including feeders, bird food, and related accessories for residential birdwatchers, available at Calloway's stores.
• Lawn Décor Lawn décor and outdoor decorative items for residential yards and gardens, available at Calloway's stores.
• Mosquito Control Solutions Mosquito control solutions for residential yards and outdoor living areas, available at Calloway's stores.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Costa Farms: Large-scale horticultural grower supplying live plants (houseplants, annuals, perennials) to mass-market retailers including Walmart, Home Depot, and Trader Joe's. Competes indirectly with Calloway's houseplant and annual categories via big-box supply relationships.

Broad incumbents

• Lowe's: National home improvement retailer with comparable plant, soil, and gardening supply assortment across U.S. stores. Competes primarily on price and convenience with Calloway's specialty positioning.
• Monrovia Nursery Company: National wholesale nursery grower selling branded plants through independent garden centers and retailers. Calloway's sources nursery stock from growers like Monrovia, making it both a supply chain partner and an indirect competitor for branded plant selection.
• The Home Depot: National home improvement retailer with a sizable garden center department selling plants, soils, fertilizer, and tools. Competes with Calloway's on commodity gardening products at scale, though without the certified nursery expertise or custom landscape design service.

Direct peers

• Pike Nurseries: Multi-location specialty garden center chain offering plants, landscape design, and installation services. Directly comparable to Calloway's in store-based plant retail plus professional landscaping service model, though historically concentrated in the Atlanta/Southeast market.
• Armstrong Garden Centers: California-based specialty garden center chain with locations across the Southwest, offering plants, gardening supplies, and landscape services. Highly comparable retail-plus-services model, though operating in a different climate zone.
• Moon Valley Nurseries: Free-standing nursery and landscape services company with a heavy presence in Texas, Arizona, and Nevada. Directly competes with Calloway's in large specimen trees, landscape design, and installation within the same Southwest markets.

Others

• The Scotts Miracle-Gro Company: Leading branded manufacturer of lawn and garden care products (fertilizers, soils, pest control). Calloway's stocks Scotts-aligned products and competes with similar Calloway's Premium house brands, making it both supplier and indirect competitor.

Regional players

• Sloat Garden Center: Bay Area specialty garden center chain with multiple retail locations plus landscape design and delivery services. Comparable full-service garden center model, though operating exclusively in Northern California rather than Texas.
• Barton Springs Nursery: Independent Austin-area garden center offering plants, landscape supplies, and design services. Comparable specialty retailer model within the same Texas region, particularly competing with Calloway's Cedar Park location.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCeP2cISDrkdIh_hkA6qGVLg
• Facebookfacebook.com/CallowaysNursery
• Instagraminstagram.com/callowaysnursery
• Pinterestpinterest.com/callowaysplants

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calloway's Nursery