TH Rogers Lumber

What TH Rogers Lumber does

T.H. Rogers Lumber Company is a private, employee-owned (ESOP since 1993) regional retailer of building materials founded on September 7, 1901, and headquartered at 1717 S State St, Edmond, Oklahoma. The company operates 39 physical storefronts across four states — 31 in Oklahoma, 3 in Arkansas, 3 in Missouri, and 2 in Kansas — and serves two primary customer segments: professional builders, contractors, and remodelers (primary) and homeowners/DIY enthusiasts (secondary). Its distribution model is exclusively retail-physical; customers visit stores in person or request quotes via the website for larger orders.

The company's product portfolio is organized into six core categories: Lumber, Tools & Hardware, Paint & Supplies, Plumbing/Heating/Cooling/Electrical, Outdoors, and Farm & Ranch. It supplements product sales with three financing programs — commercial credit, builder credit, and personal credit — to support both contractor accounts and individual homeowner purchases. Technology infrastructure is conventional and undifferentiated: Epicor Software Corporation powers the customer portal (myaccount.throgers.com), Microsoft Office 365 handles internal email, and Squarespace hosts the marketing website. No AI/ML capabilities, public APIs, or proprietary digital platforms are documented.

The business model is a one-time-sale retail revenue stream with quote-based pricing (no publicly disclosed prices). Go-to-market is direct-to-consumer through physical storefronts, supported by a website with location finder and quote-request functionality. Competitive positioning is built on the combination of large-company buying power, small-town service, 124 years of regional brand history, and ESOP-driven employee ownership that the company claims translates to superior customer service. Marketing is minimal — primarily community involvement (Alzheimer's Walk), word-of-mouth, and the website — with no disclosed digital advertising, paid acquisition, or formal sales infrastructure.

Name

TH Rogers Lumber

Legal name

T.H. Rogers Lumber Company

Website

https://throgers.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

11–50 employees

Short description

T.H. Rogers Lumber is a 124-year-old, employee-owned regional retailer of building materials (lumber, hardware, paint, plumbing, electrical, farm & ranch) operating 39 physical storefronts across Oklahoma, Arkansas, Kansas, and Missouri, serving professional contractors and DIY homeowners through quote-based retail sales and in-house credit financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Bella Vista

HQ country

United States

HQ region

North America

Offices39 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Building Materials Sales: The company generates revenue through retail sales of lumber, tools, hardware, paint, plumbing, electrical, outdoor, and farm & ranch supplies at 39 physical retail locations across four states. They offer commercial and builder credit financing options as well as personal credit to support customer purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

TH Rogers Lumber is a building materials retailer operating 39 storefronts across Oklahoma, Arkansas, Kansas, and Missouri. The company sells lumber, tools and hardware, paint and supplies, plumbing/electrical components, outdoor materials, and farm & ranch supplies to professional builders, contractors, remodelers, and DIY homeowners, with on-demand special-order sourcing for items not in stock. Retail purchases are supported by credit financing programs (commercial/builder credit and personal credit) processed through the storefronts.

Product overview

TH Rogers Lumber operates as a full-service building materials supplier with 39 retail locations across Oklahoma, Arkansas, Kansas, and Missouri. The company offers a comprehensive portfolio of building materials organized into six core product categories: Lumber (framing and wood products), Tools & Hardware (hand tools, power tools, fasteners), Paint & Supplies (interior/exterior paints and accessories), Plumbing, Heating & Cooling and Electrical (fixtures and components), Outdoors (exterior materials and landscaping), and Farm & Ranch (agricultural supplies and fencing). The company supplements its product sales with financing services for both commercial builders and individual homeowners through commercial credit, builder credit, and personal credit programs. As an employee-owned company since 1993, the business serves professional builders, contractors, remodelers, and DIY homeowners through its physical retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Lumber Framing lumber and wood products for residential and commercial construction projects, stocked and sold across all 39 retail locations.
• Tools & Hardware Hand tools, power tools, fasteners, and hardware supplies for construction and DIY projects.
• Paint & Supplies Interior and exterior paints, stains, brushes, rollers, and painting accessories for residential and commercial projects.
• Plumbing, Heating & Cooling and Electrical Plumbing fixtures, HVAC components, and electrical supplies for residential and commercial buildings.
• Outdoors Outdoor building materials, landscaping supplies, and exterior home improvement products.
• Farm & Ranch Agricultural supplies, fencing materials, and ranch equipment for farming operations.
• Commercial & Builder Credit Financing Credit financing options for commercial customers and professional builders to purchase building materials from TH Rogers storefronts.
• Personal Credit Financing Credit financing options for individual homeowners to finance home improvement and DIY purchases from TH Rogers storefronts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• McCoy's Building Supply: Family-owned lumber and building materials retailer with ~85 stores across Texas, Oklahoma, and surrounding states — the closest direct comparable to T.H. Rogers in terms of regional focus, product mix, and pro/DIY customer base.
• 84 Lumber: Privately held lumber and building materials retailer with 250+ stores across 30+ states, serving professional builders and DIY customers with a comparable product assortment including lumber, hardware, and millwork.
• ABC Supply Co. Largest wholesale distributor of roofing, siding, windows, and building materials in North America with 800+ locations — overlapping with T.H. Rogers in lumber, millwork, and exterior building products sold through branch-based distribution.
• Carter Lumber: Family-owned lumber and building materials retailer operating across the Midwest and Eastern U.S., serving professional builders, remodelers, and DIY customers — closely comparable business model and customer mix to T.H. Rogers.
• Lansing Building Products: Specialty building products distributor focused on exterior building materials (windows, siding, millwork, roofing) with 100+ branches across the Eastern and Central U.S. — overlaps with T.H. Rogers' millwork and exterior product lines.

Broad incumbents

• Builders FirstSource: Largest U.S. supplier of building products, prefabricated components, and services to professional homebuilders — a much larger public peer overlapping with T.H. Rogers' pro-builder lumber and components business.
• Stock Building Supply (Foundation Building Materials): Building products distributor serving professional contractors across multiple U.S. markets — comparable pro-builder customer focus and lumber/components product mix to T.H. Rogers, but at materially larger scale.
• Home Depot: Largest U.S. home improvement retailer with ~2,000 stores; competes head-on with T.H. Rogers in lumber, tools, hardware, paint, and across the same customer segments but with vastly greater scale and assortments.
• Lowe's: Second-largest U.S. home improvement retailer with ~1,700 stores — overlapping assortment and customer base with T.H. Rogers, particularly across pro and DIY customers in overlapping geographies.
• Menards: Privately held Midwestern home improvement retailer with 300+ stores heavily concentrated in the same regional footprint (OK, KS, MO, AR, IA, MN, WI) where T.H. Rogers competes most directly.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/th-rogers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TH Rogers Lumber