Copains
Copains is a Paris-based gluten-free bakery and pastry operator running five retail boutiques across France, Belgium, and the UK plus direct e-commerce, serving health-conscious consumers with organic, naturally gluten-free alternatives to traditional French bakery.
- Company typePrivate
- Founded2020
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Copains does
Copains is a Paris-headquartered, privately held gluten-free bakery and pastry operator founded in 2020–2021 by Giovanni and Baptiste, two former Celine/LVMH luxury-retail executives. The company targets health-conscious consumers and event organizers with a portfolio built around naturally gluten-free formulations using organic alternative flours (rice, oat, buckwheat, quinoa, potato starch), with approximately 90% of the bread range vegan and all products made in-house. Beyond gluten-free positioning, Copains wraps its offering in an eco-responsibility frame: zero-waste production, plastic-free recyclable packaging, and green electricity usage.
Copains firmographics
Firmographics- Name
- Copains
- Legal name
- Copains
- Website
- https://copains-paris.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Copains is a Paris-based gluten-free bakery and pastry operator running five retail boutiques across France, Belgium, and the UK plus direct e-commerce, serving health-conscious consumers with organic, naturally gluten-free alternatives to traditional French bakery.
- Ownership category
- akta.pro rank
Where Copains is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Copains business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail bakery and pastry sales: Direct sales of gluten-free breads, viennoiseries, cakes, alternative pastries, savory items, and cold-pressed juices through physical boutiques and e-commerce platform.
- Gift cards: Gift cards available in denominations ranging from €20 to €200, valid in-store only.
- Brunch service: Brunch offering available at Copains Le Oberkampf location with reservation system.
- Privatization services: Event space rental for private events and projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bread products ranging from €1.90 to €17.80 |
| Unit Pricing | Pay-as-you-go | Viennoiserie products from €2.10 to €25.00 |
| Unit Pricing | Pay-as-you-go | Savory items from €7.20 to €11.50 |
| Unit Pricing | Pay-as-you-go | Cold-pressed juices from €8.50 to €9.50 |
| One time/ perpetual license | Pay-as-you-go | Gift cards from €20 to €200 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Copains product offering
Product offeringCore offering
Copains is an artisanal bakery that produces and sells a wide range of naturally gluten-free breads, viennoiseries, travel cakes, alternative pastries, savory items, and cold-pressed juices. Products are made in-house with bio/organic alternative flours (rice, oat, buckwheat, quinoa, potato starch), with approximately 90% of the bread range vegan. The company sells through physical boutiques in Paris, Lyon, Bordeaux, Brussels, and London, an e-commerce site with click & collect and France-wide delivery, and supplementary services including brunch and event privatization.
Product overview
Copains is a gluten-free bakery and pastry company offering a diverse portfolio of products across multiple categories: Le Pain (13 breads, 90% vegan), La Viennoiserie (23 viennoiseries), Le Gâteau de Voyage (17 travel cakes), La Pâtisserie Alternative (12 alternative pastries), Le Salé (27 savory items including toasts, bagels, sandwiches, croques, quiches, and flatbreads), and Le Jus Pressé à Froid (6 cold-pressed juices, 100% sugar-free). Additional offerings include gift cards, seasonal holiday collections (Merry Copains), collaboration products (TRUDON x COPAINS), brunch services, and event privatization. All products are made with bio (organic) flours, naturally gluten-free alternatives to wheat flour, in plastic-free recyclable packaging, with zero waste production.
Differentiator
Problem solved
Functional benefit
Products and services
- Le Pain (Bread)
Companies that use Copains
Customer profileSegments2 records
Ideal customer profiles1 record
Copains technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Copains partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TrudoncoreCopains partnered with Trudon, a historic house established in 1643 renowned for iconic olfactory expertise. The collaboration features Trudon's Odalisque fragrance (orange blossom and Cade wood notes) in Copains boutiques, creating a unique sensory experience. Giovanni, co-founder and admirer of Odalisque, envisioned this fragrance as the sensory footprint of Copains locations.
- ChronofreshcoreCopains collaborates with Chronofresh for temperature-controlled deliveries across France, ensuring product quality is maintained during shipping for their gluten-free bakery products.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Copains competitors and assessment
Company assessmentDirect peers
- Noglu: Paris-based gluten-free bakery and patisserie with retail locations and a similar product range (breads, viennoiseries, savory items). Directly comparable as a French specialty dietary bakery chain competing in the same customer segment.
- Helmut Newcake: Paris-based gluten-free bakery offering breads, viennoiseries and pastries, with both boutique retail and B2B supply. Closely comparable on product mix, target customer (gluten-intolerant and health-conscious Parisians), and premium positioning.
- Belledonne: French gluten-free food brand producing breads and pastries distributed via retail and foodservice. Comparable on gluten-free product specialization and French market presence, though with a stronger CPG/distribution model.
- Chambelland: Paris-based artisan bakery specializing in spelt and alternative-flour breads. Comparable on alternative-flour specialization and Paris retail presence, with a focus on health-conscious consumers similar to Copains.
Broad incumbents
- Schär (Dr. Schär): Europe's largest gluten-free CPG brand with a broad portfolio of breads, snacks, and frozen products sold through grocery. Comparable on gluten-free category leadership, but operates at scale via mass retail rather than boutique experience.
- Maison Kayser: Major French artisanal bakery chain with international locations. Comparable as a French premium bakery brand with multi-city retail expansion, though conventional rather than gluten-free specialized.
- Paul: Historic French bakery chain with broad product range and international footprint. Comparable as a large-scale French bakery brand operating in multiple European cities, though its gluten-free offering is a sub-line rather than core positioning.
- Genius Foods: UK-based gluten-free CPG brand with breads, snacks and bakery items sold across European grocers. Comparable on gluten-free category breadth, though it competes via supermarket distribution rather than boutique experience.
- Eric Kayser (Aux Pains de Kayser): French artisanal baker with global boutique-style locations and a strong viennoiserie range. Comparable on premium French bakery brand identity and multi-city retail expansion model.
Others
- Lafayette Gourmet: Premium Parisian food hall / specialty food retailer. Comparable as a curated specialty food channel serving the same luxury- and quality-oriented Parisian consumer base, though not a direct competitor in baked goods production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Copains social profiles
Digital presenceCopains financial estimates
Financial estimateRevenue estimate
Valuation estimate
Copains leadership team
Management profileNumber of profiles
Profiles2 records
Copains funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Copains M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Copains
What does Copains do?
Copains is an artisanal bakery that produces and sells a wide range of naturally gluten-free breads, viennoiseries, travel cakes, alternative pastries, savory items, and cold-pressed juices. Products are made in-house with bio/organic alternative flours (rice, oat, buckwheat, quinoa, potato starch), with approximately 90% of the bread range vegan. The company sells through physical boutiques in Paris, Lyon, Bordeaux, Brussels, and London, an e-commerce site with click & collect and France-wide delivery, and supplementary services including brunch and event privatization.
Is Copains a public or private company?
Copains is a private company. It is classified as venture growth investor backed and is currently operating.
When was Copains founded?
Copains was founded in 2020. It employs 51 to 100 people.
Where is Copains based?
Copains is headquartered in Paris, France, in the Europe region.
How does Copains make money?
Four revenue lines are on record. Retail bakery and pastry sales are the primary driver. The others are gift cards, brunch service and privatization services.
Who are Copains's main competitors?
Direct peers on record are Noglu, Helmut Newcake, Belledonne and Chambelland. Broad incumbents are Schär (Dr. Schär), Maison Kayser, Paul, Genius Foods and Eric Kayser (Aux Pains de Kayser). Lafayette Gourmet is listed as an others.
Does Copains have an API?
No public API is recorded for Copains.