Amity University
Amity University Dubai is a CAA- and KHDA-accredited private higher education institution in Dubai International Academic City, serving approximately 2,500 students from 70 nationalities across 25-plus undergraduate and postgraduate programs in business, engineering, and applied sciences.
- Company typePrivate
- Founded2011
- HeadquartersNoida, India
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Amity University does
Amity University Dubai is a private higher education institution established in 2011 within Dubai International Academic City, operating as part of the broader Amity Education Group headquartered in India. The campus spans 700,000 sq ft and serves approximately 2,500 students from 70 nationalities, delivering 25-plus undergraduate and postgraduate degree programs organized across three schools: Amity Business School, the School of Engineering, Architecture and Interior Design, and the School of Humanities, Arts and Applied Sciences. The institution holds CAA accreditation from the UAE Ministry of Higher Education and Scientific Research (MoHESR), KHDA licensing, and international accreditations including AACSB, WASC, and QAA.
The core academic platform is supported by proprietary in-house technology developed by the campus IT department, including AmiTrax (an LMS and learning content management system), AmiLead (an internal CRM), and the Activity App for staff and student well-being. Research output is unusually heavy for a campus of this size: 144 IEEE Xplore publications at the 2025 ICCIKE conference with a 100% acceptance rate maintained for the fourth consecutive year, alongside the Middle East Case Study Centre that has published 200-plus business cases distributed across 40-plus countries. Applied research collaborations span the BaityKool sustainable housing project with the University of Bordeaux, AED 164,000 in EXPO LIVE grant funding, and forensic science validation work with Dubai Police, Abu Dhabi Police, the UAE Ministry of Interior, and Ajman Police.
Revenue is generated predominantly through recurring tuition paid per semester or academic year, with non-refundable application and registration fees, recurring student visa processing and on-campus accommodation services, and ancillary fees such as medical insurance and transport as secondary streams. Tuition discounting of up to 50% via merit-based scholarships and up to 100% through the AONSAT national scholarship test acts as a pricing lever on yield. The go-to-market is sales-led, combining direct admissions through the website and application portal, an international education agent network, recurring on-campus open days, and participation in education fairs such as Gulf News Edufair. Mandatory internship requirements and a dedicated Student Success Centre position employer partnerships across hospitality (Marriott, Hilton, Atlantis, Oberoi), real estate (DAMAC, Sobha), logistics (DHL), consumer goods (Unilever, Nestle), and government (DEWA) as integral to the value proposition.
Amity University firmographics
Firmographics- Name
- Amity University
- Legal name
- Amity University Dubai
- Website
- https://amityuniversity.ae
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Amity University Dubai is a CAA- and KHDA-accredited private higher education institution in Dubai International Academic City, serving approximately 2,500 students from 70 nationalities across 25-plus undergraduate and postgraduate programs in business, engineering, and applied sciences.
- Ownership category
- akta.pro rank
Amity University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)
- akta.pro secondary industry
- Arts, Humanities & Creative Research Universities (EDAHABAG)
Keywords
Where Amity University is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Amity University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Tuition Fees: Primary revenue stream from undergraduate and postgraduate degree programs. Tuition is paid per semester/academic year with fees varying by program. Scholarships are available up to 50% for eligible students including UAE Nationals, DEWA employees, and RTA employees.
- Application and Registration Fees: Non-refundable fees collected during the application process, covering application processing and enrollment registration.
- Visa and Accommodation Services: Revenue from student visa processing and on-campus accommodation services including residential halls.
- Ancillary Fees: Fees for services including medical insurance, transport, and other optional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | UAE Nationals Scholarship |
| Subscription | Annual | Corporate Partnership Scholarships |
| Subscription | Annual | Merit-Based Scholarships |
| Subscription | One time/ perpetual license | AONSAT 2026 Merit Scholarships |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Amity University product offering
Product offeringCore offering
Amity University Dubai is a private higher education institution offering CAA-accredited undergraduate and postgraduate degree programs across business, engineering, computer science, architecture, interior design, fashion design, forensic science, biotechnology, hospitality and tourism, law, media, and applied psychology. The university operates from a 700,000 sqft campus in Dubai International Academic City, serving approximately 2,500 students from 70 nationalities through three academic schools, with mandatory internships and placement services integrated into degree delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Bachelor's Degree Programs Four-year undergraduate degree programs covering business administration, commerce in accounting, finance, hotel management and tourism, architecture, interior design, aerospace engineering, biotechnology, civil engineering, computer science (AI and Cybersecurity), electrical engineering, information technology, mechanical engineering, business administration & law (Honours), fashion design, animation and film production, digital media and communications, forensic sciences, and applied psychology. Targeted at domestic and international students completing secondary education.
- Master's Degree Programs Postgraduate degree programs including Master of Business Administration (MBA), Executive Master of Business Administration (EMBA), Master of Science in Psychology, and Master of Science in Forensic Sciences. Targeted at working professionals and graduates seeking advanced qualifications.
- Amity University Foundation Programme Pre-university foundation programme designed to prepare students for undergraduate admission by strengthening academic foundations and meeting entry requirements for bachelor's degree programs.
- General Education Programme General education curriculum component providing broad-based learning across multiple disciplines as part of the undergraduate degree experience.
- Diplomas & Short Courses Short-duration diploma programmes and continuing education short courses for skill development and professional certification, targeting students seeking focused credentials outside of full degree pathways.
Quantifiable outcome
- 144 IEEE Xplore publications with 100% acceptance rate at ICCIKE 2025 conference
- +2 more outcomes
Companies that use Amity University
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Amity University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Amity University partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- L&T Technology Services (LTTS)coreAmity University Bengaluru and L&T Technology Services signed MoU to establish a Centre of Excellence for E-Mobility at the university campus. The partnership enables joint research projects, faculty and student exchanges, internships, technical workshops, and participation in LTTS flagship programs like TECHgium®, bridging academic learning with industrial application in electric mobility and related technologies aligned with Industry 4.0 demands and sustainable development goals.
- Dubai PolicecoreResearch collaboration with Dubai Police including forensic entomology database development (first in Middle East), brainwave science technology validation using iCognative® system, DNA analysis kit validation, and crime scene investigation workshops. Faculty and students participate in joint research projects and specialized training sessions.
- University of BordeauxcoreJoint team of architecture and engineering students from University of Bordeaux and Amity University Dubai collaborated on BaityKool sustainable housing project. Two Amity faculty are researchers and Ph.D. scholars at University of Bordeaux, conducting live experiments and collecting data at the Sustainable City in Dubai living lab.
- Al Najah UniversityminorJoint team participation in the 1st Solar-Decathlon Middle-East competition (Dubai-2018) for BaityKool sustainable housing project.
- International Center for Biosaline Agriculture (ICBA)minorMOU signed for academic and research collaboration; joint research on soil analysis in forensic investigation and comparative soil analysis by scanning electron microscope. First program organized after MoU signing included virtual tour to Emirates Soil Museum.
- Ministry of Interior UAEcoreCollaboration with Ministry of Interior for simulation study to extract concealed memories of crimes from the brain using iCognative® brainwave science technology. Research collaboration on DNA quality management system validation for Abu Dhabi Police Forensic DNA Laboratory.
- Abu Dhabi Police GHQcoreCollaborative research on internal validation and optimization of Applied Biosystems GlobalFiler IQC PCR Amplification Kit for DNA caseworks analysis in Abu Dhabi Police Forensic Evidence Department.
- Ajman Police DepartmentminorProduct research evaluation and validation of Crime-lite AUTO (Foster+Freeman) forensic body fluid screening equipment for specificity, sensitivity, and stability testing.
- American University of SharjahminorSponsored research project on Prediction of Internal Erosion Rate Index Based on Initial Physical Properties of Soils; study on hydraulic structures failure phenomena with Dr. Mousa F. Attom as principal investigator.
- University of JohannesburgminorInternational research collaboration on biochar as affordable solution for water scarcity and soil degradation in Nagaland's hilly regions, exploring agricultural waste conversion for improved soil moisture retention and sustainable farming.
- EXPO 2020 Dubai / EXPO LIVEcoreEXPO LIVE UIP Grant of AED 164,000 for Le Solarium project - sustainable solution for recycling mosque ablution water. Prototype demonstrated at Place Pavilion at EXPO 2020. Additional AED 50,000 funding received.
- Sustainable City DubaiminorBaityKool prototype transferred and reassembled at Sustainable City in Dubai, functioning as living lab for testing aquaponics, radiative sky cooling, and other sustainable technologies new to UAE.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Amity University competitors and assessment
Company assessmentDirect peers
- University of Birmingham Dubai: UK Russell Group university's Dubai branch offering multi-disciplinary programs and competing for the same premium international student segment.
- Middlesex University Dubai: UK-headquartered international branch campus in Dubai International Academic City offering multi-disciplinary undergraduate and postgraduate degrees to a similarly diverse international cohort, competing head-to-head for the same student segment.
- BITS Pilani Dubai: Indian private university's Dubai campus located in the same DIAC free zone, focusing on engineering, technology and management programs for the same South Asian student base.
- Manipal University (Dubai/Ajman campuses): Indian-origin international university operating multi-disciplinary campuses in the UAE, direct competitor in the South Asian student recruitment funnel and scholarship-driven GTM.
- University of Wollongong in Dubai: Australian university's Dubai branch within DIAC offering business, engineering and IT degrees, similar regulatory profile and accreditation-driven positioning.
- Heriot-Watt University Dubai: UK university branch campus in Dubai International Academic City offering undergraduate and postgraduate programs across business, engineering and design to an internationally diverse student population.
- SP Jain School of Global Management: Multi-campus business school with Dubai presence targeting international students across bachelors, masters and MBA programs, overlapping on the management/leadership segment.
- Rochester Institute of Technology Dubai (RIT): US-based technology and engineering branch campus in Dubai offering undergraduate and graduate degrees to an international cohort, directly comparable on engineering/CS programs.
Others
- Amity University (India parent network): Parent Indian private university group supplying brand, curriculum, faculty exchanges and shared services to the Dubai campus; the most direct reference point on cost structure and institutional economics.
Emerging players
- Chandigarh University: Large Indian private university increasingly recruiting international students through scholarships and partnerships; emerging competitor for the cross-border South Asian student segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Amity University social profiles
Digital presenceAmity University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amity University leadership team
Management profileNumber of profiles
Profiles6 records
Amity University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amity University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amity University
What does Amity University do?
Amity University Dubai is a private higher education institution offering CAA-accredited undergraduate and postgraduate degree programs across business, engineering, computer science, architecture, interior design, fashion design, forensic science, biotechnology, hospitality and tourism, law, media, and applied psychology. The university operates from a 700,000 sqft campus in Dubai International Academic City, serving approximately 2,500 students from 70 nationalities through three academic schools, with mandatory internships and placement services integrated into degree delivery.
Is Amity University a public or private company?
Amity University is a private company. It is classified as corporate owned and is currently operating.
When was Amity University founded?
Amity University was founded in 2011. It employs 5,001 to 10,000 people.
Where is Amity University based?
Amity University is headquartered in Noida, India, in the Asia region.
How does Amity University make money?
Four revenue lines are on record. Tuition Fees are the primary driver. The others are application and Registration Fees, visa and Accommodation Services and ancillary Fees.
Who are Amity University's main competitors?
Direct peers on record are University of Birmingham Dubai, Middlesex University Dubai, BITS Pilani Dubai, Manipal University (Dubai/Ajman campuses), University of Wollongong in Dubai, Heriot-Watt University Dubai, SP Jain School of Global Management and Rochester Institute of Technology Dubai (RIT). Amity University (India parent network) is listed as an others. Chandigarh University is listed as an emerging player.
Does Amity University have an API?
No public API is recorded for Amity University.
What industry is Amity University in?
Amity University's product category is Higher Education. Its primary akta.pro industry code is EDAHABAA, Comprehensive Doctoral Research Universities (Multi-Disciplinary), with a secondary code of EDAHABAG, Arts, Humanities & Creative Research Universities. Its NAICS code is 6113 and its SIC code is 8200.