Grand Homes
Grand Homes is a privately held semi-custom homebuilder founded in 1986, building 400+ ENERGY STAR-certified homes per year across 30-35 communities exclusively in the Dallas/Fort Worth Metroplex, with in-house financing and a Design Studio for buyer personalization.
- Company typePrivate
- Founded1986
- HeadquartersAddison, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Grand Homes does
Grand Homes is a privately held, semi-custom single-family homebuilder founded in 1986 by Stephen H. Brooks and operating exclusively in the Dallas/Fort Worth Metroplex. The company designs, constructs, and sells approximately 400+ new homes per year across 30-35 active communities, with a catalog of more than 80 floor plans ranging from roughly 1,900 to 6,800 square feet and price points spanning from the $400,000s to over $2,000,000. Every home is engineered to ENERGY STAR certification standards using a standardized component set — 14-inch R-38 attic insulation, 2x6 R-13 exterior walls, 16 SEER HVAC, radiant barrier decking, thermo sheathing, and vinyl Low-E windows — and buyers personalize their homes through a 5,000 sq ft in-house Design Studio stocked with national brand partners such as Delta, Whirlpool, KitchenAid, Kohler, Acme Brick, and Sherwin Williams.
The business model is one-time point-of-sale revenue on the underlying construction contract, supplemented by upgrade revenue from Design Studio selections and by origination and interest income from an in-house mortgage subsidiary called Grand Home Loans. Distribution is direct-to-consumer through on-site model home sales centers, with a secondary channel through registered realtor partners managed via a dedicated Hot Sheet newsletter and Realtor Portal. The company also operates a Homeowner Portal for post-close warranty service and a My Favorites online account system for prospective buyers. Geographic concentration in DFW is total — there is no disclosed expansion outside the Metroplex — which concentrates market access but also concentrates macro and interest-rate exposure.
Grand Homes has been named America's Best Builder twice by Builder Magazine, Builder of the Year multiple times by the Greater Dallas Home Builder's Association, and has accumulated over 120 design awards including 2023 Texas Association of Builders Star Awards and a National Silver Award at the International Builder Show. The firm has no disclosed institutional ownership, no recent funding rounds, no M&A activity, and is led by founder Stephen H. Brooks with a small executive team including a VP of Sales and Marketing.
Grand Homes firmographics
Firmographics- Name
- Grand Homes
- Legal name
- Grand Homes
- Website
- https://grandhomes.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Grand Homes is a privately held semi-custom homebuilder founded in 1986, building 400+ ENERGY STAR-certified homes per year across 30-35 communities exclusively in the Dallas/Fort Worth Metroplex, with in-house financing and a Design Studio for buyer personalization.
- Ownership category
- akta.pro rank
Grand Homes industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (23611)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Residential Luxury / High-End Home Construction (IMAFABAJ), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
Keywords
Where Grand Homes is headquartered
LocationHeadquarters
- HQ city
- Addison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Grand Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Home Sales: Grand Homes generates revenue through the direct sale of semi-custom new construction homes. They build over 400 homes per year across 30+ communities in the Dallas/Fort Worth Metroplex. Revenue is one-time at point of sale with no recurring component.
- Design Studio Customization: Revenue from buyer selections and upgrades during the design process including cabinets, flooring, countertops, lighting, plumbing fixtures, and appliances.
- Grand Home Loans: In-house mortgage lending services providing financing to home buyers, generating revenue through loan origination and interest.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level communities |
| Unit Pricing | Pay-as-you-go | Mid-range communities |
| Unit Pricing | Pay-as-you-go | Luxury communities |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Grand Homes product offering
Product offeringCore offering
Grand Homes is a semi-custom homebuilder founded in 1986 by Stephen H. Brooks, operating exclusively in the Dallas/Fort Worth Metroplex. The company designs and constructs single-family homes across 30+ communities, building over 400 homes per year using 80+ floor plan designs. Every home is 100% ENERGY STAR certified, and buyers personalize their homes through a 5,000 sq ft Design Studio offering cabinetry, flooring, countertops, and appliance selections.
Product overview
Grand Homes is a semi-custom homebuilder offering new single-family home construction exclusively in the Dallas/Fort Worth Metroplex. The company builds over 400 homes annually across 30+ communities, providing prospective buyers with a portfolio of 80+ floor plan designs (ranging from the Abernathy at ~2,000 sq ft to the Hamptons at ~6,800 sq ft), Quick Move-In inventory homes, and a 5,000 sq ft Design Studio for personalization. All homes carry ENERGY STAR certification with standardized energy-efficient features. The company supplements its core construction business with in-house financing (Grand Home Loans), online account management (My Favorites), homeowner warranty services, and a Realtor partner program. The product portfolio operates as a unified home-building platform with modular add-ons rather than a software-as-a-service model.
Differentiator
Problem solved
Functional benefit
Brands
- Grand Home Loans: In-house mortgage lender offering pre-qualification, loan programs, and mortgage calculators for home buyers purchasing Grand Homes properties.
Products and services
- Semi-Custom New Home Construction
- Quick Move-In Homes
- Floor Plans (Home Models)
- Community Development
- Design Studio
- Grand Home Loans
- ENERGY STAR Certified Homes
Quantifiable outcome
- ENERGY STAR certified homes are at least 10% more efficient than homes built to code, with radiant barrier providing 17% energy savings over standard roof decking
- +2 more outcomes
Companies that use Grand Homes
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Grand Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Grand Homes partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Grand Homes competitors and assessment
Company assessmentBroad incumbents
- PulteGroup: National public homebuilder with DFW operations under Pulte, Centex, Del Webb, and John Wieland brands. Competes across first-time, move-up, and active-adult buyer segments overlapping with Grand Homes' customer mix.
- Lennar Corporation: Top-2 U.S. homebuilder with extensive DFW operations including Lennar-branded and luxury Millrose/CalAtlantic communities. Overlaps significantly with Grand Homes' mid-range and luxury segments.
- D.R. Horton: Largest U.S. homebuilder with dominant DFW presence across all price tiers. Competes across Grand Homes' portfolio from entry-level through luxury, with structural cost-of-scale advantages.
Regional players
- HistoryMaker Homes: Texas-based (Dallas HQ) private homebuilder serving entry-level to mid-range buyers in DFW, Austin, Houston, and San Antonio. Comparable semi-custom model with similar geographic concentration in Texas metros.
Emerging players
- Meritage Homes: Public homebuilder with ENERGY STAR/net-zero focus and growing DFW presence. Direct competitor on energy-efficiency positioning, though at lower price points and broader geographic footprint.
Direct peers
- David Weekley Homes: Large private Texas-founded homebuilder with significant DFW presence offering semi-custom homes in similar price tiers. Comparable scale, private ownership, and design-center customization model.
- Toll Brothers: National luxury homebuilder with active DFW presence at $700K-$2M+ price points. Directly comparable on luxury semi-custom product and Design Studio customization experience.
- Highland Homes: Texas-based semi-custom homebuilder operating primarily in DFW, Austin, Houston, and San Antonio with similar price points ($300K-$1M+) and semi-custom design centers. Closest direct competitor given overlapping DFW communities and buyer segments.
- Bloomfield Homes: DFW-centric private homebuilder serving similar entry-level to mid-luxury price points with comparable community model. Direct regional competitor in the same submarkets.
- Perry Homes: Texas-focused homebuilder with strong DFW/Austin/Houston/San Antonio presence, building in similar master-planned communities with comparable luxury and move-up buyer segments.
Market position
Strengths5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Grand Homes social profiles
Digital presenceGrand Homes compliance and trust
Trust signalCompliance1 record
Grand Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grand Homes leadership team
Management profileNumber of profiles
Profiles4 records
Grand Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grand Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grand Homes
What does Grand Homes do?
Grand Homes is a semi-custom homebuilder founded in 1986 by Stephen H. Brooks, operating exclusively in the Dallas/Fort Worth Metroplex. The company designs and constructs single-family homes across 30+ communities, building over 400 homes per year using 80+ floor plan designs. Every home is 100% ENERGY STAR certified, and buyers personalize their homes through a 5,000 sq ft Design Studio offering cabinetry, flooring, countertops, and appliance selections.
Is Grand Homes a public or private company?
Grand Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grand Homes founded?
Grand Homes was founded in 1986. It employs 101 to 250 people.
Where is Grand Homes based?
Grand Homes is headquartered in Addison, United States, in the North America region.
How does Grand Homes make money?
Three revenue lines are on record. New Home Sales are the primary driver. The others are design Studio Customization and grand Home Loans.
Who are Grand Homes's main competitors?
Broad incumbents on record are PulteGroup, Lennar Corporation and D.R. Horton. HistoryMaker Homes is listed as a regional player. Meritage Homes is listed as an emerging player. Direct peers are David Weekley Homes, Toll Brothers, Highland Homes, Bloomfield Homes and Perry Homes.
Does Grand Homes have an API?
No public API is recorded for Grand Homes.
What industry is Grand Homes in?
Grand Homes's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAJ, Residential Luxury / High-End Home Construction. Its NAICS code is 236117 and its SIC code is 1520.