SportsPro Media

What SportsPro Media does

SportsPro Media is a B2B sports business intelligence and media platform founded in 2008, headquartered in London with a regional office in New York. The company serves sports industry decision-makers — including rights holders, leagues, governing bodies, brands, agencies, and investors — through a subscription membership (SportsPro+) layered with modular data products (Deal Trackers, Market Navigator, Broadcast Rights Roundup, Athlete Marketability Index, Commercial Guides), a real-time news feed (The Wire), and signature events (SportsPro Investment Summit, SportsPro AI + Tech, SportsPro Media Summit, SportsPro Media Awards). The underlying technology is a web-based content management and membership platform organized into ten editorial verticals (Broadcast & OTT, Sponsorship & Marketing, Technology, Finance & Investment, Major Events, Women's Sport, Betting, Politics & Governance, Stadiums & Venues, Sustainability) with five distinct community sub-brands: BlackBook Motorsport (its own domain and membership site), NEW ERA (women in sport leadership), StreamTime (streaming and OTT), Spotlight (agency directory), and Impact X (sustainability).

The company's revenue model rests on three pillars: (1) recurring annual SportsPro+ subscription memberships across tiered access levels, (2) event sponsorship and ticketing across the multi-event portfolio, and (3) sales of premium research outputs including the Global SportsTech Report co-produced with Sportradar and the Laureus Sport For Good Index. Pricing is not publicly disclosed; the company employs a community-led and event-driven go-to-market, and customer segments cluster around Sports Industry Investors and Sports Organizations & Leagues as primary, with Brands & Sponsors and Sports Technology Startups as secondary. Distribution is multi-channel — owned website, newsletters, podcasts on Spotify, webinars, whitepapers, and in-person events — operating across EMEA and North America with a self-described global editorial footprint.

SportsPro has been deliberate in expanding its research authority and brand collaborations: the 2026 Global SportsTech Report partnership with Sportradar surveyed 160+ senior executives and produced headline figures on AI adoption (82%) and forward AI investment intent (98%) that institutions now cite. Leadership under Managing Director and CEO Nick Meacham is the only named executive in the source data. No public ownership, parent entity, or capital-raising history is disclosed, and the company appears to operate as an independent private media business with no subsidiaries and no M&A activity in the data set.

Name

SportsPro Media

Legal name

SportsPro Media

Website

https://sportspromedia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

SportsPro Media is a B2B sports business intelligence platform serving rights holders, leagues, brands, agencies, and investors through subscription membership, modular data products, vertical communities, and signature events including the SportsPro Investment Summit.

Ownership category

akta.pro rank

Product category

Sports Business Intelligence & Media

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industries

Sports & Recreation Magazines (MPAJAEAJ), Sports & Event Media Rights Licensing (MPADALAE)

Keywords

• Sports business media
• Sports industry intelligence
• Broadcast rights data
• Sports sponsorship analytics
• Sports investment news

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. SportsPro+ Membership: Subscription-based membership providing access to exclusive content including The Wire, Commercial Guides, Member Exclusives, Deal Trackers, Market Navigator, Broadcast Rights Roundup, and Athlete Marketability Index.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SportsPro Media operates a B2B sports business intelligence and media platform targeting industry decision-makers, rights holders, and senior executives. The company sells a subscription-based SportsPro+ membership providing access to exclusive content, real-time news (The Wire), commercial guides, deal trackers, broadcast rights roundups, athlete marketability data, and business reports. It also monetizes through industry conferences, awards programs, branded communities (BlackBook Motorsport, NEW ERA, StreamTime, Spotlight), and curated research projects such as the 50 Most Marketable Athletes ranking and Laureus Sport For Good Index.

Product overview

SportsPro Media operates a sports business intelligence platform combining a core membership subscription (SportsPro+) with modular content products. The platform delivers news via The Wire, supplemented by commercial guides, deal trackers, and market intelligence tools. Premium members access broadcast rights analysis, athlete marketability data, and exclusive research reports including the annual Global SportsTech Report produced with Sportradar. The company also manages sub-brands (BlackBook Motorsport, NEW ERA, Spotlight, StreamTime) and hosts events such as the SportsPro Investment Summit and SportsPro AI + Tech conferences. The offering is a platform-plus-modules architecture with membership tiers providing graduated access to content, data tools, and community features.

Differentiator

Problem solved

Functional benefit

Brands

• SportsPro+: Premium membership tier offering exclusive content, deal trackers, market navigator, and member exclusives.
• The Wire
• BlackBook Motorsport
• NEW ERA
• StreamTime
• Spotlight
• Impact X
• Most Marketable Athletes
• Laureus Sport For Good Index
• Sustainability Hackathon
• SportsPro Investment Summit

Products and services

• SportsPro+ Membership Premium subscription membership providing sports industry decision-makers, investors, and executives with exclusive access to research reports, analysis, deal trackers, commercial guides, and member-only content covering sports business, finance, and investment topics.
• The Wire Real-time news super-feed aggregating sports business headlines and announcements, segmented by recency (last hour, last 24 hours) for rapid industry updates across all sports verticals.
• BlackBook Motorsport Specialized motorsport intelligence platform and membership offering insider news, data, and networking access for professionals within the motorsport industry.
• StreamTime SportsPro+ community focused on streaming, OTT, and broadcast personalization topics, hosting dedicated events and providing industry-specific networking for streaming and broadcast professionals.
• Spotlight Agency spotlight program and community showcasing sports marketing and media agencies, featuring agency profiles, case studies, and partnership opportunities.
• NEW ERA Community initiative focused on advancing diversity and women's leadership in sports, connecting professionals and providing resources for career development in the sports industry.
• SportsPro Investment Summit Annual investment-focused conference bringing together sports industry leaders, institutional investors, and private equity firms for deal-making, networking, and industry discussions.
• SportsPro AI + Tech Technology-focused event series exploring artificial intelligence applications and emerging technologies shaping the future of sports business.
• 50 Most Marketable Athletes Annual research ranking identifying the world's most commercially marketable athletes based on brand appeal, media value, and sponsorship potential, used by brands, sponsors, and sports organizations for partnership decisions.
• Laureus Sport For Good Index Annual index evaluating sports organizations' social impact and sustainability initiatives, recognizing purpose-driven initiatives in the sports industry based on ambition, scalability, authenticity, and originality criteria.
• Global SportsTech Report Comprehensive annual research publication co-produced with Sportradar covering technology adoption and industry trends across the global sports industry, based on surveys of 160+ senior executives.

Quantifiable outcome

• 82% AI adoption rate among sports organizations identified through SportsPro-Sportradar research
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SportradarcoreStrategic or Co-development Partner · 19 February 2026SportsPro partnered with Sportradar to co-publish the inaugural Global SportsTech Report 2026, a comprehensive study on technology adoption in sports based on surveys of over 160 senior executives globally. The report revealed that 82% of sports organizations have adopted AI.
• Silverstone CircuitminorGTM or Marketing PartnerSportsPro collaborates with Silverstone Circuit for the BlackBook Summer Reception event, an exclusive trackside networking opportunity for BlackBook Community members.
• LaureuscoreStrategic or Co-development PartnerSportsPro hosts the Laureus Sport For Good Index, evaluating sports organizations' social impact initiatives based on ambition, scalability, authenticity, and originality criteria.
• World AthleticsminorGTM or Marketing PartnerSportsPro coverage includes athlete representation and events related to World Athletics, including Last Rep Coffee partnership announcement for Ultimate Championship.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sports Business Journal: SBJ is the established US B2B sports business media outlet covering leagues, sponsorships, broadcast rights, and finance — directly comparable to SportsPro in audience (industry decision-makers) and offering (news, events, awards, data products like the Sports Business Journal Daily).
• Sportico: Sportico, owned by Penske Media, is a B2B sports business news and data platform covering deals, media rights, sponsorships, and valuations — closely paralleling SportsPro's content verticals and Sportradar-co-published research positioning.
• Front Office Sports: Front Office Sports is a B2B sports business media brand targeting leagues, teams, brands, and investors, with a strong events and newsletter portfolio — directly comparable in go-to-market, audience, and product mix.
• SportTechie: SportTechie is a B2B media outlet focused on sports technology — the same vertical where SportsPro runs its AI + Tech event series and the Global SportsTech Report with Sportradar — making it a direct competitor in sports tech intelligence.
• Leaders Performance: Leaders Performance is a B2B sports business intelligence and events platform serving high-performance leaders across sport — comparable in B2B events + content model and target audience of sports executives.
• Sport Industry Group: Sport Industry Group operates a B2B sports business news, events, and awards platform (Sport Industry Awards, Sport Industry NextGen) — a direct European peer competing for the same sponsorships, awards sponsorship, and member audiences as SportsPro.

Broad incumbents

• The Athletic: Now owned by The New York Times, The Athletic is a large subscription sports media outlet covering business of sport alongside on-field coverage. It is a broader incumbent — not pure B2B — but overlaps with SportsPro on sponsorship, broadcast, and finance coverage.

Emerging players

• Sportcal (Gracenote): Sportcal (now part of Gracenote) provides sports industry market intelligence, calendars, and rights data — directly overlapping with SportsPro's Market Navigator and Broadcast Rights Roundup products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sportspro
• Xx.com/SportsPro
• Facebookfacebook.com/sportspromedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsPro Media