Homla
- Company typePrivate
- Founded2016
- HeadquartersKraków, Poland
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Homla firmographics
Firmographics- Name
- Homla
- Legal name
- N2H Sp. z o.o.
- Website
- https://homla.com.pl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Homla industry classification
Industry- Product category
- Home Decor Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Laundry & Cleaning Storage Organization Retail (Hampers, Caddies, Utility Shelving) (CRAIAJAG)
- akta.pro secondary industry
- Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)
Keywords
Where Homla is headquartered
LocationHeadquarters
- HQ city
- Kraków
- HQ country
- Poland
- HQ region
- Europe
Offices3 records
Markets served
Homla business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Direct retail sales of home decor, furniture, and interior design products through e-commerce and physical showrooms. Products include bedding, kitchenware, dining sets, furniture, bathroom accessories, garden items, and decorative pieces. Revenue is generated through one-time product transactions with various price points ranging from budget to premium.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with free delivery threshold |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Homla product offering
Product offeringCore offering
Homla is a Polish direct-to-consumer retailer of home decor and interior furnishings, selling bedroom, living room, kitchen, bathroom, dining, garden, and balcony products through its online store (homla.com.pl), mobile apps, and physical showrooms (Salony). The assortment spans textiles, tableware, furniture, fragrances, decorative accessories, and gift cards, supported by the Homla Friends loyalty program. Delivery is fulfilled via parcel lockers, couriers, pickup points, and pallet logistics.
Product overview
Homla operates an e-commerce platform for home decor and interior design, offering a comprehensive range of products across categories including bedding (pościel), tableware (naczynia stołowe), furniture (meble), textiles (tekstylia), kitchen accessories (kuchnia), bathroom items (łazienka), living room decor (salon), home fragrances (zapachy), and garden/outdoor items (ogród). The core platform is supplemented by the Homla Friends loyalty program, a mobile application, and digital offerings such as culinary e-books and the HOMLA Design Talks podcast. The ANDREAS cast iron cookware line represents a notable branded sub-category. Products are available for home delivery with same-day shipping options, and the company also maintains physical showroom locations.
Differentiator
Problem solved
Functional benefit
Brands
- Homla Friends: Loyalty program offering exclusive benefits and rewards to registered customers
Products and services
- Bedding (Po\u015bciel) Bed linens sold to Polish residential consumers in assorted sizes, materials (cotton, microfiber, satin), and decorative styles such as ruffled finishes.
- Tableware (Naczynia i zastawy sto\u0142owe) Ceramic plates, bowls, and dining sets (including LOURRY, PADRA, and BENO collections) in multiple colorways for Polish household dining use.
- Furniture (Meble) Residential furniture including sofas (sofY), armchairs (NORDVIK, ARVIANO), dining tables, LOUIS velvet chairs, and storage units for Polish consumers.
- Home Textiles (Tekstylia) Blankets, throws, decorative pillows, curtains, bedding, and towels for home styling.
- Kitchen (Kuchnia) Cookware, bakeware, utensils, food storage containers, and coffee/tea accessories, including the ANDREAS cast iron cookware sub-line.
- Bathroom (\u0141azienka) Bathroom accessories including dispensers, soap dishes, cups, toilet brushes, trash bins, mirrors, organizers, laundry baskets, air fresheners, bath mats, bathroom furniture, and towels.
- Living Room Decor (Salon) Vases, plant pots, artificial flowers, decorative bowls, mirrors, wall art, photo frames, candles, diffusers, lighting, and storage boxes for living room styling.
- Home Fragrances (Zapachy) Home fragrances including stick diffusers, scented candles, wax melts, and room sprays from ZEN RITUAL, CLASSIC GRACE, and GRAND BOTANICA collections.
- Garden & Balcony (Ogr\u00f3d i balkon) Outdoor furniture, garden textiles, picnic accessories, grilling tools, garden lighting, and planters for balcony and garden use.
- Gift Cards (Karty podarunkowe) Gift cards offered in various denominations for gifting across the Homla product range.
- ANDREAS Cast Iron Cookware Branded sub-line of cast iron pots, pans, and tea sets with enamel coating in traditional style, available in beige and green ombre colors.
- Culinary E-books (E-booki kulinarne) Downloadable culinary e-books offered as digital content to Homla customers.
- Homla Mobile Application Native iOS and Android application providing mobile shopping access to the Homla catalog.
- Homla Friends Loyalty Program Registered-customer loyalty program offering rewards and exclusive benefits to repeat Homla shoppers.
Companies that use Homla
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Homla technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Homla partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- InPostcoreInPost provides parcel locker delivery services for Homla orders across Poland. Products are shipped to InPost parcel lockers nationwide at a cost of 9.99 PLN (free for orders over 199 PLN). This partnership enables flexible, convenient customer pickup options.
- DPDcoreDPD courier service handles home delivery of Homla products to customer addresses. Standard delivery cost of 15 PLN (free for orders over 199 PLN).
- Orlen PaczkaminorOrlen Paczka provides additional pickup point locations for Homla customers to collect their orders. Delivery cost 9.99 PLN (free over 199 PLN).
- Żabka / Poczta PolskaminorPartnership with Żabka convenience stores and Poczta Polska (Polish Post) for order pickup at local pickup points. Cost 9.99 PLN (free for orders over 199 PLN).
- ID LogisticsminorID Logistics handles delivery of bulky/large furniture items via pallet shipment. This is used for furniture products that cannot be shipped via standard courier services.
- PayPocorePayPo provides 'buy now, pay later' service allowing customers to pay for orders up to 30 days after purchase without additional costs. This enables customers to receive products immediately while paying later.
- Autopay (formerly Blue Media)coreAutopay provides payment processing infrastructure for Homla's online checkout, including BLIK, credit card payments, and fast transfers. Delivery time is calculated from payment confirmation via Autopay.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Homla competitors and assessment
Company assessmentDirect peers
- Westwing Group: European direct-to-consumer online home decor and furniture retailer. Closely comparable business model to Homla — curated assortment of home goods sold DTC via an e-commerce storefront with regional logistics.
- Home24: Pan-European online furniture and home decor retailer operating a marketplace plus proprietary retail model. Comparable to Homla in online-first home goods retail with broad category assortment.
Broad incumbents
- Wayfair: Global online home goods and furniture retailer with a vast SKU range and category breadth. Comparable to Homla as a digital-native home retailer, though operating at vastly larger scale and across geographies.
- IKEA (Ingka Group): Global home furnishings retailer with strong presence in Poland and a growing e-commerce channel. Comparable to Homla in product categories (furniture, kitchen, textiles, decor) but at vastly larger scale and with broad incumbency advantages.
- Leroy Merlin Polska: Major home improvement and furnishings retailer in Poland with physical superstores and online sales. Comparable to Homla in selling home decor and interior goods to Polish consumers, though with stronger focus on DIY/construction categories.
- JYSK: Scandinavian home goods retailer with a dense store network across Poland. Comparable to Homla in offering affordable home textiles, bedroom, and living room products to Polish consumers.
- Zara Home: Global home textiles and decor retail brand under Inditex. Comparable to Homla in style-driven home decor and textiles retail, though operating as a fashion-anchored sub-brand rather than a dedicated home retailer.
- H&M Home: Home textiles and decor retail brand under H&M. Comparable to Homla in trend-driven home furnishings and decor at accessible price points, though operated as a sub-brand of a global apparel retailer.
- Castorama Polska: Home improvement and furnishings retailer with nationwide Polish footprint. Comparable to Homla in serving Polish consumers seeking home furnishings and decor, though with a heavier DIY and construction orientation.
Others
- Allegro: Dominant Polish e-commerce marketplace. Comparable as an enabling channel and competitive force in Polish online retail; relevant to Homla as both a potential marketplace partner and a competitor for online home goods traffic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Homla social profiles
Digital presenceHomla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homla leadership team
Management profileNumber of profiles
Profiles1 record
Homla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homla
What does Homla do?
Homla is a Polish direct-to-consumer retailer of home decor and interior furnishings, selling bedroom, living room, kitchen, bathroom, dining, garden, and balcony products through its online store (homla.com.pl), mobile apps, and physical showrooms (Salony). The assortment spans textiles, tableware, furniture, fragrances, decorative accessories, and gift cards, supported by the Homla Friends loyalty program. Delivery is fulfilled via parcel lockers, couriers, pickup points, and pallet logistics.
Is Homla a public or private company?
Homla is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Homla founded?
Homla was founded in 2016. It employs 101 to 250 people.
Where is Homla based?
Homla is headquartered in Kraków, Poland, in the Europe region.
How does Homla make money?
One revenue line is on record: product Sales.
Who are Homla's main competitors?
Direct peers on record are Westwing Group and Home24. Broad incumbents are Wayfair, IKEA (Ingka Group), Leroy Merlin Polska, JYSK, Zara Home, H&M Home and Castorama Polska. Allegro is listed as an others.
Does Homla have an API?
No public API is recorded for Homla.
What industry is Homla in?
Homla's product category is Home Decor Retail. Its primary akta.pro industry code is CRAIAJAG, Laundry & Cleaning Storage Organization Retail (Hampers, Caddies, Utility Shelving), with a secondary code of CRAIALAF, Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers). Its NAICS code is 4491 and its SIC code is 5700.