Waxman Consumer Group
Waxman Consumer Group is a Cleveland-based, privately held manufacturer and marketer of residential home products, offering floor care, surface protection, bathroom solutions, smart home water leak detection under leakSMART®, and cleaning products under Kleen Freak® to U.S. homeowners through retail and direct-to-consumer channels.
- Company typePrivate
- Founded2007
- HeadquartersCleveland, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Waxman Consumer Group does
Waxman Consumer Group is a privately held, Cleveland-based consumer products company founded in 2007 that develops, designs, and manufactures solutions spanning multiple home maintenance categories. The company serves residential homeowners through a horizontal portfolio that includes floor care and surface protection products, bathroom solutions (showers, plumbing, storage), smart home water leak detection and prevention under the leakSMART® brand, and home organization and cleaning products under the Kleen Freak® brand.
The product portfolio is organized around distinct sub-brands with their own digital storefronts. leakSMART® is positioned as a "complete water protection system" combining detection and shutoff response to prevent residential water damage, representing the company's connected-device offering. Kleen Freak® addresses home organization and everyday cleaning needs. The remaining revenue base sits in more traditional CPG categories — surface protection for floors, countertops, walls, and furniture, plus bathroom fittings and accessories. No specific technology stack, proprietary ML models, or patent portfolio beyond brand trademarks is disclosed in available sources.
Commercially, Waxman operates a hybrid go-to-market: brand-specific direct-to-consumer e-commerce via waxman.com, leaksmart.com, and kleenfreak.com, alongside implied retail distribution for its broader consumer lines. Pricing models are not publicly disclosed. The company employs 101–250 people, is led by founder-CEO Larry Waxman with family and executive leadership in strategy, marketing, and sales, and reports no disclosed funding rounds, M&A activity, or revenue figures in the available data set.
Waxman Consumer Group firmographics
Firmographics- Name
- Waxman Consumer Group
- Legal name
- Waxman
- Website
- https://waxmancpg.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Waxman Consumer Group is a Cleveland-based, privately held manufacturer and marketer of residential home products, offering floor care, surface protection, bathroom solutions, smart home water leak detection under leakSMART®, and cleaning products under Kleen Freak® to U.S. homeowners through retail and direct-to-consumer channels.
- Ownership category
- akta.pro rank
Waxman Consumer Group industry classification
Industry- Product category
- Consumer Household Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612), Toilet Preparation Manufacturing (32562)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)
- akta.pro secondary industries
- Shower & Glass Cleaners (Doors, Mirrors, Fixtures) (CRAJADAF), Cleaning Caddies, Storage & Organization Accessories (CRAJAIAI), Carpet & Upholstery Foam/Shampoo Cleaners (CRAJALAB), Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)
Keywords
Where Waxman Consumer Group is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Markets served
Waxman Consumer Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels1 record
Waxman Consumer Group product offering
Product offeringCore offering
Waxman Consumer Group develops, designs, and manufactures branded consumer products for every room in the home. Its portfolio spans floor care and surface protection (floors, countertops, walls, furniture), bathroom solutions (showers, plumbing, storage), the leakSMART® smart home water leak detection and shut-off system, and Kleen Freak® organization and cleaning solutions. Products are sold via the company's own brand websites and through retail channels.
Product overview
Waxman Consumer Group is a consumer products company offering a portfolio of home protection and organization solutions. The company provides multiple product lines including leakSMART™ (a complete water protection system for smart homes), Kleen Freak® (organization and cleaning solutions), floor care and surface protection products for floors/countertops/walls/furniture, and bathroom products including showers, plumbing, and storage solutions. The product portfolio is organized into distinct brands and categories targeting different home care needs, with leakSMART representing the smart home/IoT offering and Kleen Freak addressing organization and cleaning.
Differentiator
Problem solved
Functional benefit
Brands
- leakSMART®: Revolutionary leakSMART™ complete water protection system for smart home water leak detection and prevention.
- Kleen Freak®
Products and services
- leakSMART® Smart Home Water Protection System A complete water protection system for smart homes that detects water leaks and automatically shuts off water to prevent home damage; targeted at residential homeowners seeking smart-home automation and leak prevention.
- Kleen Freak® Organization and Cleaning Solutions Branded organization and cleaning products designed to eliminate and simplify everyday messes and clutter in the home; targeted at residential homeowners and households.
- Floor Care and Surface Protection Products Long-lasting protection products for the home's surfaces including floors, countertops, walls, and furniture; targeted at residential homeowners seeking to preserve surface finishes and prevent wear and tear.
- Bathroom Products (Showers, Plumbing, Storage) Innovative bathroom solutions including stylish showers and accessories, quality plumbing products, and bathroom storage solutions; targeted at residential homeowners and bathroom remodelers.
Companies that use Waxman Consumer Group
Customer profileSegments1 record
Ideal customer profiles1 record
Waxman Consumer Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Waxman Consumer Group partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Waxman Consumer Group competitors and assessment
Company assessmentBroad incumbents
- SC Johnson: Large CPG incumbent with deep floorcare and household cleaning portfolios (e.g., Pledge, Windex, Scrubbing Bubbles). Comparable to Waxman's floorcare/surface protection and Kleen Freak cleaning businesses, though SC Johnson operates at vastly greater scale across many more categories.
- Reckitt Benckiser: Global CPG company owning cleaning and home care brands (e.g., Lysol, Finish, Resolve). Comparable to Waxman in the household cleaning and surface care space, but as a much larger, multi-brand multinational incumbent.
- Procter & Gamble (P&G Home Care): Owns leading household cleaning brands such as Swiffer, Mr. Clean, and Febreze. Comparable to Waxman's Kleen Freak and surface protection categories, though at global scale with mass-retail dominance.
- Resideo (Honeywell Home): Smart home and water security provider (including Braukmann leak shutoff). Comparable to leakSMART in the connected water protection space, with broader HVAC/security home portfolio.
Direct peers
- Flo by Moen (Masco): Smart water leak detection and automatic shutoff system from a major plumbing brand. Directly competes with Waxman's leakSMART in the connected water-protection category, with stronger plumbing-channel relationships.
- Phyn: Smart water monitoring and leak detection company with plumbing-channel distribution. Closest direct peer to leakSMART on product functionality and IoT positioning.
- Simplehuman: Design-led home organization and cleaning accessories brand sold primarily direct-to-consumer. Highly comparable to Waxman's Kleen Freak organization and cleaning line and bathroom storage/accessories offerings.
- OXO (Helen of Troy): Broad home organization, cleaning, and bath accessories brand. Closely overlaps with Waxman's Kleen Freak and bathroom storage/cleaning categories; sold across both D2C and major retail channels.
Emerging players
- iRobot: Connected home cleaning robotics company. Adjacent to Waxman's smart home and floor care positioning, with overlap in the consumer floorcare/surface maintenance category.
Regional players
- Shaw Floors / Mohawk Industries: Major flooring manufacturers whose surface protection and care product lines overlap with Waxman's floorcare and surface protection category, though primarily through trade/pro channels rather than direct D2C.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Waxman Consumer Group social profiles
Digital presenceWaxman Consumer Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waxman Consumer Group leadership team
Management profileNumber of profiles
Profiles4 records
Waxman Consumer Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waxman Consumer Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waxman Consumer Group
What does Waxman Consumer Group do?
Waxman Consumer Group develops, designs, and manufactures branded consumer products for every room in the home. Its portfolio spans floor care and surface protection (floors, countertops, walls, furniture), bathroom solutions (showers, plumbing, storage), the leakSMART® smart home water leak detection and shut-off system, and Kleen Freak® organization and cleaning solutions. Products are sold via the company's own brand websites and through retail channels.
When was Waxman Consumer Group founded?
Waxman Consumer Group was founded in 2007. It employs 101 to 250 people.
Where is Waxman Consumer Group based?
Waxman Consumer Group is headquartered in Cleveland, United States, in the North America region.
Who are Waxman Consumer Group's main competitors?
Broad incumbents on record are SC Johnson, Reckitt Benckiser, Procter & Gamble (P&G Home Care) and Resideo (Honeywell Home). Direct peers are Flo by Moen (Masco), Phyn, Simplehuman and OXO (Helen of Troy). iRobot is listed as an emerging player. Shaw Floors / Mohawk Industries is listed as a regional player.
Does Waxman Consumer Group have an API?
No public API is recorded for Waxman Consumer Group.
What industry is Waxman Consumer Group in?
Waxman Consumer Group's product category is Consumer Household Products. Its primary akta.pro industry code is CRADAKAG, Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen), with a secondary code of CRAJADAF, Shower & Glass Cleaners (Doors, Mirrors, Fixtures). Its NAICS code is 32561 and its SIC code is 2840.