Kinrise

What Kinrise does

Kinrise Pty Ltd is an Australian branded packaged-food manufacturer, privately held by The Kin Group Pty Ltd, the family office of the Geminder family. The company was formed in 2018 through the consolidation of six previously acquired food businesses (Green's General Foods, Cobs, Ozpack, Modern Baking Company, The Cake Syndicate, and Paradise Food Industries), with the consolidated entity's heritage traceable to predecessor companies dating back to 1945. Kinrise operates across four product categories — Snackfoods, Biscuits, Baking, and Pantry — through a portfolio of long-tenured Australian consumer brands including Poppin, Cobs, Greens, Waterthins, Susan Day, Lowan, and Lolly Gobble, holding category-leading positions as Australia's largest lamingtons manufacturer and #1 player in baking mixes, microwave popcorn, and ready-to-eat popcorn.

The company runs six manufacturing facilities across Australia (Dandenong South, Carole Park, Hallam, Glendenning, Scoresby, and Braeside) supported by a head office in South Yarra, Victoria, and employs 600+ people. Its underlying operational technology is conventional food manufacturing — research and development, sourcing, formulation, manufacturing, and packaging — delivered both for its own branded portfolio and, via the Ozpack division, as full-service contract manufacturing and packaging for third-party brands and retailers, including sustainable packaging formats.

Kinrise's go-to-market is sales-led and domestically focused. Branded products are sold through Australian retail and supermarket channels (the consumer segment), while Ozpack provides B2B contract manufacturing services to brands and retailers (the enterprise segment). Marketing presence is limited to corporate LinkedIn and brand-level websites. No external funding rounds are disclosed; the business is financed and grown through the parent family office via a multi-decade acquisition roll-up. The company holds sector-specific compliance credentials including APCO membership, Rainforest Alliance certification for cacao, and PFAS-free packaging for microwave popcorn, and operates only within Australia.

Name

Kinrise

Legal name

Kinrise Pty Ltd

Website

https://kinrise.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kinrise is an Australian branded packaged-food manufacturer, privately held under The Kin Group, that produces biscuits, baking, snackfood, and pantry essentials through long-tenured Australian consumer brands (Poppin, Cobs, Greens, Waterthins, Susan Day, Lowan) and a B2B contract manufacturing arm (Ozpack), serving Australian supermarket and retail customers.

Ownership category

akta.pro rank

Headquarters

HQ city

South Yarra

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Branded consumer food products: Manufacture and sale of branded food products including popcorn, biscuits, baking mixes, cereals, and pantry essentials sold through Australian retail channels
2. Contract manufacturing: Ozpack division provides professional contract manufacturing services to brands and retailers with sustainable packaging solutions

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Kinrise manufactures and sells branded consumer food products across Snackfoods (popcorn), Biscuits, Baking (cake mixes and puddings) and Pantry (cereals, muesli, gravies, syrups) categories under brands including Poppin, Cobs, Greens, Waterthins, Susan Day, Lowan and Lolly Gobble, distributed through Australian retail and supermarket channels. It also operates Ozpack, a contract food manufacturing and packaging division providing end-to-end R&D, sourcing, formulation, manufacturing, and sustainable packaging services to brands and retailers.

Product overview

Kinrise is an Australian food and beverage manufacturing company that operates as a portfolio of acquired brands unified under one entity. The company encompasses four main product categories (Snackfoods, Biscuits, Baking, and Pantry) and six acquired brands including Poppin, Cobs, Greens, Waterthins, Susan Day, and Lowan. Kinrise also operates Ozpack, a contract manufacturing and packaging division offering full-service solutions including R&D, formulation, manufacturing, and sustainable packaging. The portfolio includes over 40 years of heritage with brands dating back to 1945, consolidated under Kin Group ownership since 2018.

Differentiator

Problem solved

Functional benefit

Brands

• Poppin: Microwave and ready-to-eat popcorn brand, market leader in Australia
• Cobs
• Greens
• Waterthins
• Susan Day
• Lowan
• Lolly Gobble
• Ozpack

Products and services

• Poppin Microwave and ready-to-eat popcorn brand positioned as a healthier snack option, with PFAS-free microwave popcorn packaging. Sold through Australian supermarkets.
• Cobs Family-owned premium popcorn brand producing popcorn snacks using 100% Rainforest Alliance certified cacao. Sold through Australian retail channels.
• Greens Baking brand offering cake mixes, puddings and baking ingredients for home bakers, holding the No. 1 market position in Australian baking mixes.
• Waterthins Premium cracker and biscuit brand for cheese platters and entertaining, sold through Australian supermarkets.
• Susan Day One of Australia's largest packaged cake manufacturers, producing cakes and ready-to-eat treats for Australian households.
• Lowan Wholefoods brand offering breakfast cereals, muesli and other essential pantry ingredients for Australian homes.
• Lolly Gobble Confectionery brand included in the Kinrise portfolio of Australian-made food products.
• Ozpack Contract Manufacturing Professional contract manufacturing and packaging service offering full-service solutions including R&D, sourcing, formulation, manufacturing and sustainable packaging to brands and retailers in Australia.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Mondelez International: Mondelez is a global snacking giant (Cadbury, Oreo, BelVita) with significant Australian biscuit business, competing broadly with Kinrise's biscuit portfolio and applying global scale, R&D, and supply chain advantages that Kinrise must match in retail negotiations.
• PepsiCo Australia: PepsiCo Australia operates Smith's Snackfoods and a broader portfolio of snack and beverage brands, representing the dominant scaled incumbent in the same retail channels where Kinrise's Poppin, Cobs, and Waterthins compete.
• Bega Cheese: Bega is a large Australian-listed branded food conglomerate (Bega Cheese, Vegemite, Dairy Farmers) with comparable multi-brand portfolio strategy and Australian retail distribution, representing a broader incumbent comparable to Kinrise's branded food platform.
• Patties Foods: Patties Foods is an Australian branded frozen and baked goods manufacturer (Four'N Twenty, Herbert Adams) with comparable multi-brand consumer food strategy, Australian retail relationships, and contract manufacturing capabilities analogous to Kinrise's Ozpack.

Emerging players

• Carman's Kitchen: Carman's is an Australian premium muesli and snack brand (La Di Da, Muesli) competing directly with Lowan Wholefoods and Green's baking in the better-for-you breakfast and snacking categories on Australian supermarket shelves.

Direct peers

• Snack Brands Australia: Snack Brands Australia (Kettle, Tyrrells, Thins) is a major Australian salty snack manufacturer and direct competitor to Kinrise's snackfood division, particularly in crackers (Thins vs. Waterthins) and popcorn segments.
• Unibic Industries: Unibic is a major Australian biscuit manufacturer competing directly with Kinrise's Paradise biscuits business across sweet and savory cookie categories in Australian retail and food service channels.
• Sanitarium Health Food Company: Sanitarium produces breakfast cereals, muesli, and plant-based foods (Weet-Bix, So Good), directly competing with Kinrise's Lowan Wholefoods brand in the Australian pantry/cereal category with overlapping health-conscious positioning.
• Arnott's Biscuits: Arnott's is Australia's largest biscuit manufacturer and the closest direct competitor to Kinrise's biscuit and cracker portfolio (Waterthins, Paradise biscuits). Both companies compete on Australian supermarket shelves in the same sweet and savory biscuit categories.
• Smith's Snackfoods (PepsiCo): Smith's is a leading Australian snack food manufacturer (chips, popcorn) owned by PepsiCo, directly competing with Kinrise's Poppin and Cobs popcorn brands in the same retail channels and salty snack category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kinrise-foods

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinrise