Vivawest

What Vivawest does

Vivawest Wohnen GmbH is one of Germany's largest residential housing companies, managing approximately 120,000 apartments across roughly 100 cities in North Rhine-Westphalia and housing around 300,000 people. The privately held GmbH, headquartered in Gelsenkirchen with its registered seat in Essen, offers a horizontally broad residential platform covering rental apartments, property sales, and new construction projects ranging from single rooms to large family homes. Its tenant base is broadly distributed across individual consumers, families, and seniors throughout the NRW region, served via a direct-to-consumer model that combines digital self-service with local account managers in each city.

The company's platform pairs a web-based property search portal and a 24/7 tenant-facing customer portal (Kundenportal) with operational services delivered through six wholly-owned subsidiaries covering facility management, green space maintenance, multimedia, crafts and trades, metering and billing, and energy services. Core technology components include the polyEstate prospect and listing management system (by AT Estate Aktiengesellschaft), on-premise Matomo analytics, the JENTIS data pipeline, Usercentrics consent management, Friendly Captcha anti-bot, ServiceOcean callback handling, and an AI chatbot named VIBO on the homepage. A November 2025 strategic cooperation with einhundert Energie GmbH extends the platform into on-site photovoltaic generation and tenant green-electricity supply, with a long-term target of approximately 8,000 PV-equipped units by 2045.

Vivawest generates revenue primarily through recurring monthly residential rental income on its ~120,000-unit portfolio, supplemented by ancillary services including parking, eco-electricity tariffs (via partner R(H)EINPOWER), multimedia bundles (via Vodafone), and installment-based rental deposits (via Kautionskasse.de / Moneyfix). Individual unit cold rents range from approximately EUR 315 to EUR 1,972 per month, priced per property based on location, size, and amenities, with no publicly disclosed standardized pricing tiers. Go-to-market is direct-to-consumer through the vivawest.de website, social channels (Facebook, Instagram, YouTube, TikTok, LinkedIn), email newsletters, and local offices across all 100 cities, with no third-party distributor relationships identified.

Name

Vivawest

Legal name

Vivawest Wohnen GmbH

Website

https://vivawest.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vivawest Wohnen GmbH is one of Germany's largest residential housing companies, managing approximately 120,000 apartments across 100 cities in North Rhine-Westphalia and housing around 300,000 people through rental, sales, and integrated property services.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Real Estate Property Managers (53131), Corporate, Subsidiary, and Regional Managing Offices (551114), Residential Remodelers (236118)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513), Real Estate (6500)

akta.pro primary industry

Build-to-Rent (BTR) Community Management (BPAJAFAC)

akta.pro secondary industries

Mixed-Use Property Management (BPAJAGAE), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)

Keywords

• Residential property management
• Apartment rental services
• Housing development
• Real estate leasing
• Tenant services

Headquarters

HQ city

Gelsenkirchen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential Rental Income: Primary revenue stream from renting approximately 120,000 apartments across 100 cities in NRW. Rental income is the core business, with tenants paying monthly rent including utilities (Nebenkosten). The company also earns revenue from parking spaces, garages, and optional services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

VIVAWEST Wohnen GmbH develops, sells, leases, and manages a portfolio of approximately 120,000 residential apartments across roughly 100 cities in North Rhine-Westphalia, Germany, housing about 300,000 residents. Its core offerings are long-term apartment rentals, property sales, and new construction projects, supported by a 24/7 customer portal and integrated property management services including repairs, green space management, multimedia connectivity, and energy services delivered through wholly-owned subsidiaries.

Product overview

VIVAWEST is one of Germany's largest residential real estate companies, operating as a property management platform offering rental apartments, property sales, and new construction across approximately 120,000 apartments in about 100 cities in North Rhine-Westphalia. The core offering consists of the Apartment Rental Services and Property Purchase programs, supported by the VIVAWEST Customer Portal (Kundenportal) as the primary digital interface for tenants to manage documents, submit damage reports, and communicate with advisors. Supplementary services include Multimedia Services (internet/TV via Vodafone), Energy Services, Home Emergency Call, Garden and Landscape Management, and Craftsman Services. The company also provides an AI-powered Chatbot VIBO for automated customer inquiries. All services are delivered primarily within Germany, with no API offering or documented AI capabilities beyond the chatbot.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartment Rental Services Long-term residential rental of approximately 120,000 apartments in NRW ranging from ~1.5 rooms to over 7 rooms, targeted at individual tenants and households across all life stages and income levels.
• Property Purchase (Immobilienkauf) Sale of VIVAWEST-owned apartments, single-family homes, and other residential properties to private buyers across NRW for homeownership.
• New Construction Projects (Neubauprojekte) Development and construction of new modern residential buildings in NRW for rent or purchase, marketed through a dedicated new-construction portal.
• VIVAWEST Kundenportal (Customer Portal) 24/7 self-service tenant portal providing access to rental agreements, expense statements, rent increase notices, damage reports, document delivery, appointment booking, SMS reminders, and direct messaging with customer advisors.
• VIVAWEST Energy Services (Energiedienstleistungen) Energy services to tenants, including an exclusive discounted VIVAWEST Ökostrom eco-electricity tariff and rooftop photovoltaic installations for on-site green-electricity supply, delivered via the wholly-owned subsidiary VIVAWEST Energiedienstleistungen GmbH.
• Multimedia Services (Multimediaversorgung) Bundled internet, telephony, and television services for tenants delivered via the subsidiary Marienfeld Multimedia GmbH and connectivity partner Vodafone, including international channels.
• Home Emergency Call (Hausnotruf) Emergency call service providing residents needing urgent assistance with a direct line for help, supporting senior and vulnerable households in VIVAWEST properties.
• Garden and Landscape Management (Grünflächenmanagement) Green space maintenance and invasive plant management for VIVAWEST properties, delivered via the wholly-owned subsidiary HVG Grünflächenmanagement GmbH.
• Craftsman Services (Handwerksleistungen) In-house and contracted repair, maintenance, and trades services for VIVAWEST tenants and properties, delivered via the wholly-owned subsidiary RHZ Handwerks-Zentrum GmbH and tenant-facing Reparaturservice/Rückrufservice flows.

Quantifiable outcome

• Approximately 300,000 people live in VIVAWEST residential quarters

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• einhundert Energie GmbHcoreStrategic or Co-development Partner · 17 November 2025VIVAWEST and einhundert Energie GmbH signed a cooperation contract to supply VIVAWEST tenants with green electricity generated from on-site photovoltaic installations starting January 2026. The partnership aims to expand solar power use across VIVAWEST properties, reduce tenants' energy costs, and support the company's climate strategy with a long-term goal of increasing PV capacity to approximately 8,000 units by 2045.
• einhundert Energie GmbHcoreStrategic or Co-development PartnerEnergy partnership for supplying green electricity to tenants from on-site PV installations.
• R(H)EINPOWERminorChannel Partner/ Reseller/ DistributorVIVAWEST offers exclusive and permanently discounted VIVAWEST Ökostrom (eco electricity) special tariff through partner R(H)EINPOWER.
• VodafoneminorChannel Partner/ Reseller/ DistributorMultimedia services including internet, telephony, and television (German and international channels) provided through partner Vodafone.
• Kautionskasse.de (Moneyfix)minorChannel Partner/ Reseller/ DistributorVIVAWEST offers tenants the option to use Moneyfix rental deposit service, allowing deposit payment in installments.

Scale indicators7 records

Recent moves2 records

Expansion highlights5 records

Regional players

• Gewobag: Berlin state-owned housing company with ~70,000 apartments; large-scale German residential landlord in a different geography, useful as a regional comparable for institutional German rental operations.
• HOWOGE Wohnungsbaugesellschaft mbH: Berlin municipal housing company managing ~80,000 apartments; same large-scale municipal/private residential landlord model but operates exclusively in Berlin, providing useful comparison for German city-state residential dynamics.
• SAGA Siedlungs-Aktiengesellschaft Hamburg: Hamburg's municipal housing company managing ~140,000 apartments; comparable scale landlord with similar integrated service model but operates in Northern Germany outside Vivawest's NRW footprint.

Direct peers

• LEG Immobilien: NRW-focused residential landlord with ~145,000 apartments; closest direct geographic peer to Vivawest, operating the same regulatory and demographic environment in the same state.
• Adler Group: German residential landlord with a portfolio of tens of thousands of apartments; similar business model of owning, managing and upgrading residential stock in Germany.
• Vonovia: Germany's largest residential real estate company with ~550,000 apartments across Germany; directly comparable scale landlord business in the same regulated market, also pursuing energy transition and digital tenant services.
• TAG Immobilien: German residential landlord focused on B- and C-cities and Northern Germany; comparable mid-size institutional landlord with similar tenant services and regulated rent framework.
• AKELIUS Deutschland GmbH: German arm of Akelius, owning and operating thousands of urban apartments in Germany; comparable institutional residential landlord pursuing portfolio modernization and energy upgrades in the same regulatory environment.
• Deutsche Wohnen: Major German residential landlord (~155,000 units, now majority-owned by Vonovia) operating urban portfolios with similar tenant services and regulated rent dynamics.
• Grand City Properties: Residential landlord concentrated in German urban areas including NRW; comparable value-add residential landlord with similar tenant demographics and regulatory exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/VivawestWohnenGmbH
• Facebookfacebook.com/VIVAWEST
• LinkedInlinkedin.com/company/vivawest-wohnen-gmbh
• Instagraminstagram.com/vivawest_
• TikToktiktok.com/@vivawest_
• Xx.com/vivawest_wohnen

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivawest