Exertis UK

What Exertis UK does

Exertis (UK) Ltd is a UK-headquartered technology distribution and specialist services company operating across consumer, business, mobile and supplies segments. The business distributes products from over 700 global technology brands to more than 13,000 resellers, e-commerce operators and retailers in the UK and Ireland, with the Supplies arm extending to continental European customers. Core offerings are organized around four divisions (Consumer, Business, Mobile, Supplies) plus a European Supply Chain Services business (Exertis SCS), credit and finance/leasing services, and a digital distribution sub-brand (Ztorm), with subsidiaries covering Hypertec, Exertis Ireland, Macro EV and MTR.

Underlying capabilities include specialist retail services (category management, drop shipment, digital distribution), B2B computing, print, components and Pro AV distribution, a mobile services stack spanning customisation, kitting, SIM pairing, provisioning, trade-in schemes and a Device-as-a-Service (DaaS) offering, plus office supplies and print consumables distribution. The technology base is fundamentally a logistics, credit and channel-management platform rather than a software product; there is no disclosed proprietary AI/ML capability. Customer segments are horizontally organized, with revenue generated on a transaction-fee distribution model augmented by leasing and credit services to channel partners.

Historically owned by DCC plc, Exertis IT was agreed for sale to private equity firm AURELIUS on 14 July 2025. Subsequently, on 29 May 2026, Joint Administrators from Turpin Barker Armstrong and Kreston Reeves were appointed to Exertis (UK) Ltd, with the company's affairs now managed in administration.

Name

Exertis UK

Legal name

Exertis (UK) Ltd

Website

https://exertis.co.uk

Company type

Private

Founded year

1980

Operating status

Closed

Headcount range

1,001–5,000 employees

Short description

Exertis (UK) Ltd is a UK and Ireland technology distributor that supplies over 700 global brands to 13,000+ resellers and retailers across consumer, business, mobile and supplies segments. Following divestment by DCC plc to AURELIUS in 2025, the company entered administration in May 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Burnley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Technology Distribution: Exertis generates revenue by distributing technology products from global brands to resellers, e-commerce operators, and retailers across consumer, business, mobile, and supplies segments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Exertis UK is a technology distribution and specialist services provider that distributes products from 700+ global technology brands to over 13,000 resellers, e-commerce operators and retailers across the UK and Ireland. Its core offerings span four divisions—Consumer, Business, Mobile, and Supplies—augmented by European Supply Chain Services (Exertis SCS) and Credit & Finance/leasing services.

Product overview

Exertis UK is a technology distribution company operating as a platform-plus-divisions architecture. The core offerings include Exertis Supply Chain Services (Exertis SCS) for supply chain optimization and Credit & Finance services for leasing and financial options. The company operates four main business divisions—Consumer (retail and entertainment products), Business (B2B computing, Pro AV, components), Mobile (handsets, accessories, and DaaS), and Supplies (office products and print consumables)—alongside the Ztorm digital distribution sub-brand. Together, these divisions serve 700+ global technology brands and over 13,000 resellers, e-commerce operators, and retailers across UK and Ireland.

Differentiator

Problem solved

Functional benefit

Brands

• Ztorm: Digital content and media distribution platform operating at exertisztorm.com
• Exertis SCS

Products and services

• Consumer Division Distribution of consumer electronics and home entertainment products from leading brands to retail outlets and e-commerce stores, supported by dedicated sales, account management, business development, and commercial teams. Includes specialist retail services such as category management, drop shipment, and digital distribution.
• Business Division Distribution of computing, print, components, Pro AV, and accessory products from leading vendors to B2B-focused resellers, with expert teams providing pre-sales support and specialist solutions from commodity through to high-end.
• Mobile Division Distribution of handsets and accessories from leading manufacturers to mobile dealers, retail, etail, telcos and IT resellers, with value-added services including customisation, kitting, SIM pairing, consignment, provisioning, end-user fulfilment, seeding, loan programmes, training, demos, 2nd lifecycle, refurbishment, trade-in schemes, and Device-as-a-Service (DaaS).
• Exertis Supplies Distribution of print supplies, 3D print and filament, print consumables, data storage media and office supplies from the world's leading manufacturers to UK and continental European customers, supported by dedicated account management.
• Exertis Supply Chain Services (Exertis SCS) European supply chain services that streamline the supply-side activities of internationally renowned brands to create competitive advantages in their marketplaces.
• Credit & Finance Extensive range of credit services, leasing, and financial options provided by the Exertis group to enable partners and their customers to afford solutions for growth.
• Ztorm Digital distribution platform operated under Exertis Technologies, providing digital content and software distribution solutions accessible via exertisztorm.com.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• ExclaimerminorChannel Partner/ Reseller/ DistributorExclaimer, the leading email signature management tool, announced a new partnership with Exertis as a leading distributor of consumer, business and enterprise products.
• ZtormcoreOthersZtorm is a solution/brand under the Exertis group, mentioned in the Exertis SCS supply chain services and technology sections. It is part of the businesses being transferred to AURELIUS.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Westcoast: Westcoast is the UK's largest independent technology distributor, distributing IT, mobile, print, and consumer products to resellers and retailers across the UK and Ireland. It is the closest functional counterpart to Exertis UK and the most natural strategic acquirer of reseller relationships or business units post-administration.
• ALSO Group: ALSO is a European technology distributor headquartered in Switzerland with operations spanning more than 30 countries, including the UK. Its higher-value solutions, cloud marketplace, and logistics-as-a-service offerings overlap with Exertis SCS's European supply-chain positioning.
• CMS Distribution: CMS Distribution is a UK-focused IT and Pro AV distributor serving resellers and retailers in the UK and Ireland. Its product breadth across computing, components, AV and accessories closely mirrors Exertis's Business division.
• Northamber: Northamber is a UK-based B2B distributor of IT, AV and UCC products. It is a long-standing direct competitor of Exertis in the UK reseller channel, with a comparable vendor portfolio and end-customer base.
• Midwich: Midwich is a UK and Ireland-based distributor specializing in Pro AV, unified communications, and audio-visual solutions, with growing IT adjacency. It competes with the Pro AV components of Exertis's Business division.

Broad incumbents

• Arrow Electronics: Arrow Electronics is a US-headquartered global broadline technology distributor with a meaningful UK/Ireland footprint through its enterprise computing and value distribution business. It is comparable as a broader incumbent across components, enterprise, and mobility distribution.
• Ingram Micro: Ingram Micro is a global IT distribution platform operating in the UK and Ireland, offering computing, mobility, print and consumer electronics lines. It is a broad incumbent in the same addressable reseller and retail markets that Exertis served, with overlapping vendor relationships.
• Esprinet: Esprinet is an Italian-headquartered European B2B technology distributor with UK presence via its acquired Micro-P business. It covers substantially the same Consumer, Business B2B and Supplies categories as Exertis UK, making it a directly comparable peer across product mix and reseller model.
• TD SYNNEX: TD SYNNEX is one of the world's largest IT distributors following the merger of Tech Data and SYNNEX, with significant UK/Ireland operations. It competes across all of Exertis's Consumer, Business, Mobile, and Supplies categories and would be a credible acquirer of carved-out units.

Emerging players

• Maverick AV Solutions: Maverick AV Solutions is the UK/Ireland Pro AV arm of the Maverick brand, distributing AV, UC, and conferencing solutions through resellers. It is an emerging niche player that competes for a slice of Exertis's Business/Pro AV overlap.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ExertisUK

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exertis UK