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Pink Energy

Full company profile

uuid000cpf6

Namestring
Pink Energy
Websiteurl
gopink.com
Company typeenum
Private
Founded yearint
2014
Operating statusenum
Closed
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersMooresville, United States
HQ citystring
Mooresville
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
solar panel systems, battery backup products, residential energy solutions, home energy efficiency, renewable energy hardware
Industry2 codes
1Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System)
CodeEUAMABABPrimaryYes
2Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro)
CodeEUACALAJPrimaryNo
NAICS code2 codes
  • Solar Electric Power Generation221114
  • Battery Manufacturing33591
SIC code1 code
  • Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip3585
Product category
Residential Solar Energy
Social media profiles2 records
Cost components4 values
Supply Chain, Personnel, Operations, Marketing or Sales
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Pink Energy designed and manufactured solar panel and battery backup products for residential customers. The company operated as a residential energy solutions provider within the plumbing, heating, and air-conditioning contractors industry (NAICS 238220), supplying and installing home solar and storage systems. Pink Energy ceased operations following a Chapter 7 bankruptcy liquidation in October 2022.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Solar Panel Systems
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Sunrun
TypeDirect peer
Description

Largest U.S. residential solar, battery storage, and energy services installer; directly comparable in customer base (homeowners), product mix (solar + storage), and go-to-market (in-home sales, third-party ownership/financing).

2Tesla Energy
TypeDirect peer
Description

Residential and commercial solar plus Powerwall battery installer and hardware provider; competes head-to-head in the same homeowner segment with vertical integration across panel/inverter/battery hardware.

3SunPower
TypeDirect peer
Description

Long-standing U.S. residential and commercial solar company offering panels, inverters, and storage; directly comparable in both the manufacturer and installer dimensions of Pink Energy's business.

4Momentum Solar
TypeDirect peer
Description

U.S. residential solar installer with vertical capabilities across solar and battery storage; closely matches Pink Energy's homeowner target market and multi-state installation footprint.

5Blue Raven Solar
TypeDirect peer
Description

Residential solar installer serving multiple U.S. states with a focus on in-house financing offerings; highly comparable in customer segment, regional rollout strategy, and reliance on consumer solar loan products.

6Trinity Solar
TypeDirect peer
Description

One of the largest privately held residential solar installers in the U.S., operating across the Northeast and Mid-Atlantic with direct panel-plus-storage offerings similar to Pink Energy.

7Freedom Forever
TypeDirect peer
Description

U.S. residential solar installer with multi-state operations and integrated financing relationships; comparable on installer footprint, residential customer focus, and exposure to consumer loan partners like Sunlight Financial-adjacent structures.

8ADT Solar (now Sunpro Solar)
TypeDirect peer
Description

Residential solar and battery installer backed by ADT's home-services brand; competes directly with Pink Energy for the same homeowner demographic and uses a similar door-to-door and direct-sales channel.

9Sunnova Energy
TypeBroad incumbent
Description

Residential and commercial solar and storage service provider with broader national scale and a heavy focus on third-party ownership and loan servicing; comparable business model and reliance on the same consumer-finance ecosystem that supported Pink Energy.

10Lumio (formerly known as Pvilion/Tesla-adjacent residential solar)
TypeEmerging player
Description

Emerging residential solar and battery installer with a technology-forward approach; comparable in targeting the same homeowner segment with combined solar-plus-storage offerings, though at an earlier scale stage than Pink Energy at its peak.

Market position
Strengths2 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights3 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Pink Energy

Residential Solar Energygopink.com

Pink Energy firmographics

Firmographics
Name
Pink Energy
Website
https://gopink.com
Company type
Private
Founded year
2014
Operating status
Closed
Headcount range
1,001–5,000 employees
Ownership category
akta.pro rank

Pink Energy industry classification

Industry
Product category
Residential Solar Energy
NAICS
Solar Electric Power Generation (221114), Battery Manufacturing (33591)
SIC
Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
akta.pro primary industry
Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
akta.pro secondary industry
Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)

Keywords

  • Solar panel systems
  • Battery backup products
  • Residential energy solutions
  • Home energy efficiency
  • Renewable energy hardware

Where Pink Energy is headquartered

Location

Headquarters

HQ city
Mooresville
HQ country
United States
HQ region
North America

Markets served

Pink Energy business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Personnel, Operations, Marketing or Sales

Pink Energy product offering

Product offering

Core offering

Pink Energy designed and manufactured solar panel and battery backup products for residential customers. The company operated as a residential energy solutions provider within the plumbing, heating, and air-conditioning contractors industry (NAICS 238220), supplying and installing home solar and storage systems. Pink Energy ceased operations following a Chapter 7 bankruptcy liquidation in October 2022.

Differentiator

Problem solved

Functional benefit

Products and services

  • Solar Panel Systems

Companies that use Pink Energy

Customer profile

Segments1 record

Ideal customer profiles1 record

Pink Energy technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Pink Energy partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Pink Energy competitors and assessment

Company assessment

Direct peers

  • Sunrun: Largest U.S. residential solar, battery storage, and energy services installer; directly comparable in customer base (homeowners), product mix (solar + storage), and go-to-market (in-home sales, third-party ownership/financing).
  • Tesla Energy: Residential and commercial solar plus Powerwall battery installer and hardware provider; competes head-to-head in the same homeowner segment with vertical integration across panel/inverter/battery hardware.
  • SunPower: Long-standing U.S. residential and commercial solar company offering panels, inverters, and storage; directly comparable in both the manufacturer and installer dimensions of Pink Energy's business.
  • Momentum Solar: U.S. residential solar installer with vertical capabilities across solar and battery storage; closely matches Pink Energy's homeowner target market and multi-state installation footprint.
  • Blue Raven Solar: Residential solar installer serving multiple U.S. states with a focus on in-house financing offerings; highly comparable in customer segment, regional rollout strategy, and reliance on consumer solar loan products.
  • Trinity Solar: One of the largest privately held residential solar installers in the U.S., operating across the Northeast and Mid-Atlantic with direct panel-plus-storage offerings similar to Pink Energy.
  • Freedom Forever: U.S. residential solar installer with multi-state operations and integrated financing relationships; comparable on installer footprint, residential customer focus, and exposure to consumer loan partners like Sunlight Financial-adjacent structures.
  • ADT Solar (now Sunpro Solar): Residential solar and battery installer backed by ADT's home-services brand; competes directly with Pink Energy for the same homeowner demographic and uses a similar door-to-door and direct-sales channel.

Broad incumbents

  • Sunnova Energy: Residential and commercial solar and storage service provider with broader national scale and a heavy focus on third-party ownership and loan servicing; comparable business model and reliance on the same consumer-finance ecosystem that supported Pink Energy.

Emerging players

  • Lumio (formerly known as Pvilion/Tesla-adjacent residential solar): Emerging residential solar and battery installer with a technology-forward approach; comparable in targeting the same homeowner segment with combined solar-plus-storage offerings, though at an earlier scale stage than Pink Energy at its peak.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

Pink Energy social profiles

Digital presence

Pink Energy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pink Energy leadership team

Management profile

Number of profiles

Pink Energy funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pink Energy M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pink Energy

What does Pink Energy do?

Pink Energy designed and manufactured solar panel and battery backup products for residential customers. The company operated as a residential energy solutions provider within the plumbing, heating, and air-conditioning contractors industry (NAICS 238220), supplying and installing home solar and storage systems. Pink Energy ceased operations following a Chapter 7 bankruptcy liquidation in October 2022.

When was Pink Energy founded?

Pink Energy was founded in 2014. It employs 1,001 to 5,000 people.

Where is Pink Energy based?

Pink Energy is headquartered in Mooresville, United States, in the North America region.

Who are Pink Energy's main competitors?

Direct peers on record are Sunrun, Tesla Energy, SunPower, Momentum Solar, Blue Raven Solar, Trinity Solar, Freedom Forever and ADT Solar (now Sunpro Solar). Sunnova Energy is listed as a broad incumbent. Lumio (formerly known as Pvilion/Tesla-adjacent residential solar) is listed as an emerging player.

Does Pink Energy have an API?

No public API is recorded for Pink Energy.

What industry is Pink Energy in?

Pink Energy's product category is Residential Solar Energy. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro). Its NAICS code is 221114 and its SIC code is 3585.

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Live signals
CorecreditPlumbing, Heating & AC Contractors Credit ReportCOREView Market Intelligence published a comprehensive credit analysis report on the U.S. Plumbing, Heating, and Air-Conditioning Contractors industry (NAICS 238220), which generated $252.4 billion in revenue in 2024, highlighting an 8.6% historical SBA default rate that exceeds the SBA 7(a) portfolio average of 7.5%, reflecting thin margins, seasonal cash flow volatility, and sensitivity to housing cycles. The report documents two notable credit stress events—Pink Energy's October 2022 Chapter 7 bankruptcy liquidation following rapid multi-state expansion, which caused material losses to lender Sunlight Financial that subsequently filed for bankruptcy, and Magnolia Home Services' 2023 out-of-court restructuring after a PE-backed expansion from 12 to 6 states—and profiles the competitive landscape including large PE-backed roll-up platforms Legence (Blackstone), ARS/Rescue Rooter (Apax), and Neighborly (KKR) alongside publicly traded market leaders EMCOR Group and Comfort Systems USA. The outlook projects continued mid-single-digit revenue growth through 2031, driven by aging housing stock replacement demand and IRA-incentivized upgrades, while facing near-term headwinds from tariff-driven input cost escalation, structural skilled labor shortages, and a prolonged rate environment constraining new construction activity.WSB-TV Channel 2GA woman stuck with $90K solar panel system that didn’t work wins in arbitrationA Georgia woman won binding arbitration against GoodLeap over a nearly $90,000 Pink Energy solar system that failed to work. The arbitrator held GoodLeap responsible, awarding her over $40,000 and voiding her remaining debt and contract. Her attorney is representing more than 30 clients in similar disputes.PR NewswireGENERAC HOLDINGS INC. (NYSE: GNRC) SHAREHOLDER CLASS ACTION ALERT: Bernstein Liebhard LLP Reminds Investors of the Deadline to File a Lead Plaintiff Motion in a Securities Class Action Lawsuit AgainstA securities class action lawsuit has been filed against Generac Holdings Inc. in the U.S. District Court for the Eastern District of Wisconsin, alleging the company made materially false and misleading statements about its SnapRS solar power component, which was defectively designed and caused overheating, melting, and fires. Pink Energy, Generac's largest channel partner operating in 15 states, filed a lawsuit in August 2022 revealing the defect and subsequently declared bankruptcy on October 7, 2022, forcing Generac to take $55 million in pre-tax charges. The stock price declined significantly following these disclosures, and investors who purchased Generac common stock between April 29, 2021 and November 1, 2022 have until January 30, 2023 to file lead plaintiff motions.PR NewswireGENERAC HOLDINGS INC. (NYSE: GNRC) SHAREHOLDER CLASS ACTION ALERT: Bernstein Liebhard LLP Reminds Investors of the Deadline to File a Lead Plaintiff Motion in a Securities Class Action Lawsuit AgainstBernstein Liebhard LLP has filed a securities class action lawsuit against Generac Holdings Inc. in the U.S. District Court for the Eastern District of Wisconsin, alleging the company made materially false and misleading statements regarding defective "SnapRS" components in its solar power products that overheated, melted, and caused fires. The lawsuit covers the period April 29, 2021 to November 1, 2022, during which the company concealed the defect while relying heavily on channel partner Pink Energy, which was forced into bankruptcy after the SnapRS defect caused millions of dollars in damage. Generac subsequently took $55 million in pre-tax charges and lowered its solar energy sales guidance by approximately 40%, causing its stock price to decline significantly.PR NewswireOnline Bankruptcy Auctions of Power Home Solar, LLCIron Horse Auction Company has been appointed by a Bankruptcy Trustee to conduct multiple online auctions of assets belonging to Power Home Solar, LLC, which operated as Pink Energy. The company filed for Chapter 7 Bankruptcy on October 7, 2022, and assets including trailers, solar panels, battery packs, and tooling across nine states will be sold starting January 17, 2023. The liquidation process will continue throughout January and February as additional assets are located and prepared for auction.PR NewswireSHAREHOLDER ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Generac Holdings, Inc. - GNRCPomerantz Law Firm announced an investigation into Generac Holdings, Inc. for potential securities fraud, centered on defective SnapRS components that caused millions of dollars in damage to channel partner Pink Energy, ultimately forcing it into bankruptcy on October 7, 2022. Generac subsequently took $55 million in pre-tax charges, including $37 million in warranty-related expenses and $18 million in bad debt, and its stock price declined by $37.44 per share, or 25%. The company also lowered guidance on its solar energy business by approximately 40% after losing Pink Energy as a major customer, with analysts noting investors had not been informed of the significant concentration of business with a single partner.PR NewswireSHAREHOLDER ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Generac Holdings, Inc. - GNRCPomerantz Law Firm announced an investigation into Generac Holdings, Inc. regarding potential securities fraud or unlawful business practices related to defective SnapRS components. The defect issue forced Generac's channel partner Pink Energy into bankruptcy after a lawsuit revealed the components caused millions in damage, prompting Generac to take $55 million in pre-tax charges and ultimately led the company to lower its solar energy business sales guidance by approximately 40%. The cumulative stock price decline across multiple disclosures totalled nearly $50 per share, representing a significant loss of market value as investors reacted to revelations of undisclosed customer concentration risk.https://www.wbtv.comPink Energy customers, attorneys turn focus to lending companiesPink Energy filed for bankruptcy, leaving customers like Tina Willis with unpaid loans and no service. Attorneys are targeting lender Goodleap under the FTC Holder Rule, which could allow recovery up to $20,000. Goodleap's loan agreements force private arbitration, and the company did not respond to inquiries.WHPAG Shapiro urges loan companies put non-working Pink Energy system payments on holdAttorney General Josh Shapiro and a coalition of eight other state attorneys general have urged five solar lenders to suspend loan payments and interest accrual for customers who purchased non-functioning solar systems from Pink Energy. This action follows Pink Energy's bankruptcy filing in October 2022, which occurred after investigations into its alleged deceptive business practices and failure to deliver working products.PR NewswireLOCAL SOLAR COMPANY HELPS ABANDONED SOLAR CUSTOMERSPower Home Solar (dba Pink Energy) has closed operations, leaving thousands of solar customers without a company to service or honor warranties on their installed systems. Wilmington-based Cape Fear Solar Systems is actively expanding its service department to repair these abandoned systems and take over manufacturer warranties, filling a gap left by national companies that refuse to return for repairs. The article promotes Cape Fear Solar Systems' 15+ years of operations in southeastern North Carolina and their new solar-powered warehouse facility.