BuildASoil
- Company typePrivate
- Founded2012
- HeadquartersMontrose, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
BuildASoil firmographics
Firmographics- Name
- BuildASoil
- Legal name
- BuildASoil
- Website
- https://buildasoil.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where BuildASoil is headquartered
LocationHeadquarters
- HQ city
- Montrose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BuildASoil business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Product Sales: E-commerce sales of organic soil products, amendments, fertilizers, and gardening supplies. Products include potting soils, dry amendments, liquid fertilizers, microbial inoculants, pest control, and apparel. Multiple price points from $13 to $319+ with bulk/commercial options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products ranging from $13 to $319 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
BuildASoil product offering
Product offeringCore offering
BuildASoil sells organic living soil products and a complete ecosystem of inputs for home growers, including potting soil mixes, dry amendments, liquid fertilizers, microbial inoculants, compost and worm castings, pest/disease control, soil aeration materials, irrigation equipment, and complete no-till soil building kits. The products are bundled around a "Living Soil System" methodology that uses beneficial microbes and organic matter instead of synthetic bottled nutrients. The company also distributes third-party Rootwise Soil Dynamics microbial products and operates a YouTube education channel with 250k subscribers.
Product overview
BuildASoil is an organic living soil company offering a comprehensive product ecosystem centered on living soil cultivation. The core offering consists of potting soil mixes (BuildASoil Potting Soil Recipe 3.0, Light Recipe Soil, Heady Start Seedling Soil, Perma Soil) paired with dry amendments and minerals (Craft Blend, BIG 6 Micronutrients, Nitrogen/Phosphorus Blends, Bio-Char). The product line extends to liquid amendments (BuildABloom, BuildAVeg, Horticultural Aloe), microbial inoculants (Rootwise products, EM-1, Formula EM-5), compost and worm castings, pest and disease control (WDG3000 BTI, Beauveria Bassiana), irrigation equipment (EarthBox SIP, Blumat Sensors), and living soil containers/pots. The company provides complete soil building kits and bundles for no-till systems, along with branded merchandise. All products support the company's "living soil" philosophy, which emphasizes natural soil biology over synthetic fertilizers.
Differentiator
Problem solved
Functional benefit
Products and services
- BuildASoil Potting Soil Recipes (Recipe 3.0, Light Recipe, Heady Start Seedling, Perma Soil)
Quantifiable outcome
- 200,000+ growers have used the BuildASoil system
Companies that use BuildASoil
Customer profileSegments1 record
Ideal customer profiles2 records
BuildASoil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BuildASoil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rootwise Soil DynamicscoreBuildASoil distributes Rootwise branded microbial products including Mycrobe Complete, Bio-Catalyst Enzyme Elixer, and Bio-Phos. These biological inoculant products are core to the living soil methodology and sold as complementary to BuildASoil's soil products.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
BuildASoil competitors and assessment
Company assessmentRegional players
- Roots Organic Original (Formula 707) and related craft-soil brands sold via retailers like HTG Supply: HTG Supply is a regional hydroponics and organic growing supplies retailer/distributor carrying competing organic soil and amendment brands. It is comparable as a distribution channel competitor for BuildASoil's products and as an alternative source for similar biological inputs.
Direct peers
- Espoma Organic: Espoma is a long-established organic fertilizer and soil amendment brand sold through garden centers and big-box retail. It overlaps with BuildASoil in organic dry amendments and potting soils, though it serves a broader mainstream gardening customer.
- Roots Organics: Roots Organics produces organic potting soils and amendments marketed to home and craft growers using biological and living soil methodologies. It directly overlaps BuildASoil's product philosophy, packaging, and target customer of organic-minded cultivators.
- Dr. Earth: Dr. Earth produces organic fertilizers, soil amendments, and pest control products for home gardeners and growers. It competes in the same organic-input category as BuildASoil, with comparable messaging around natural ingredients and biological soil health.
- FoxFarm Soil & Fertilizer Company: FoxFarm is a leading manufacturer of organic soils, fertilizers, and soil amendments for home and commercial growers. It competes directly with BuildASoil in the organic potting soil and dry amendment categories with a comparable brand-led DTC and retail distribution model.
- Coast of Maine Organic Products: Coast of Maine manufactures organic compost-based soils, mulches, and amendments for home gardeners and growers. It is a direct competitor in the organic soil and compost amendment space with overlapping retail channels and customer base.
Emerging players
- Nature's Living Soil: Nature's Living Soil is a smaller organic supersoil and amendment brand focused on living soil methodology. It is an emerging direct competitor in the same no-till, bottled-nutrient-free niche that BuildASoil occupies.
Broad incumbents
- General Hydroponics / General Organics: General Hydroponics is a major hydroponics nutrients and growing supplies brand now owned by Scotts Miracle-Gro, with a sibling General Organics line. It serves BuildASoil's same home-grower base but with a broader nutrient-line portfolio across hydroponic and organic methods.
- Black Gold (Sun Gro Horticulture): Black Gold, sold by Sun Gro Horticulture, is a widely distributed line of potting soils and growing mixes sold through garden centers and big-box retailers. It overlaps with BuildASoil in the potting soil category with much broader mass-market retail presence.
- Advanced Nutrients: Advanced Nutrients is a large, well-funded hydroponics nutrient brand targeting home and craft growers. It competes for the same end customer as BuildASoil but is positioned around bottled nutrient regimens rather than soil-first methodology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
BuildASoil social profiles
Digital presenceBuildASoil financial estimates
Financial estimateRevenue estimate
Valuation estimate
BuildASoil leadership team
Management profileNumber of profiles
BuildASoil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BuildASoil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BuildASoil
What does BuildASoil do?
BuildASoil sells organic living soil products and a complete ecosystem of inputs for home growers, including potting soil mixes, dry amendments, liquid fertilizers, microbial inoculants, compost and worm castings, pest/disease control, soil aeration materials, irrigation equipment, and complete no-till soil building kits. The products are bundled around a "Living Soil System" methodology that uses beneficial microbes and organic matter instead of synthetic bottled nutrients. The company also distributes third-party Rootwise Soil Dynamics microbial products and operates a YouTube education channel with 250k subscribers.
Is BuildASoil a public or private company?
BuildASoil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BuildASoil founded?
BuildASoil was founded in 2012. It employs 11 to 50 people.
Where is BuildASoil based?
BuildASoil is headquartered in Montrose, United States, in the North America region.
How does BuildASoil make money?
One revenue line is on record: product Sales.
Who are BuildASoil's main competitors?
Roots Organic Original (Formula 707) and related craft-soil brands sold via retailers like HTG Supply is listed as a regional player. Direct peers are Espoma Organic, Roots Organics, Dr. Earth, FoxFarm Soil & Fertilizer Company and Coast of Maine Organic Products. Nature's Living Soil is listed as an emerging player. Broad incumbents are General Hydroponics / General Organics, Black Gold (Sun Gro Horticulture) and Advanced Nutrients.
Does BuildASoil have an API?
No public API is recorded for BuildASoil.