The Huntley Hotel

What The Huntley Hotel does

The Huntley Hotel, operating legally as Huntley Santa Monica Beach, is a privately held 204-key boutique luxury hotel located at 1111 Second Street in Santa Monica, California, two blocks from the Pacific Ocean and one block from Third Street Promenade. The 18-story property operates across four integrated revenue streams: 204 guest rooms and suites across seven tier categories (Deluxe, Premier, Panoramic King, Huntley King, Signature Suites, Malibu Suites, and one Presidential Suite), three F&B outlets (The Penthouse rooftop restaurant on the 18th floor, Gene's Cafe in the lobby with La Colombe coffee, and in-room dining), over 5,000 square feet of indoor and outdoor meeting and event space, and ancillary amenities including a 24-hour fitness center, Wellness Lounge with contrast therapy, four EV charging stations, and a 3-mile radius luxury house car service.

The hotel serves a hybrid mix of leisure travelers (both domestic and international), corporate groups and meeting planners (handled by a dedicated sales team, typically 10+ room blocks), wedding couples and families (via an events team), social event hosts, and event-date leisure travelers. Distribution is via direct booking (Synxis-powered website, toll-free reservations line), the Preferred Hotels & Resorts L.V.X. Collection (650+ properties, I Prefer loyalty), OTAs, and dedicated corporate and events sales teams. Pricing is not publicly disclosed; a 45 dollar/day amenity fee and 62 dollar/night valet parking apply, and a stack of seasonal packages (Summer Savings, Fourth Night Free, Suite Escape, Book Ahead & Save, Summer 2026 Match Experience, Group Offer) drives conversion and length-of-stay.

The property carries AAA Four Diamond recognition, is a member of the Preferred Hotels L.V.X. Collection, and has earned press in Architectural Digest and Condé Nast Traveler; The Penthouse rooftop restaurant is multi-award-winning. Backend technology is limited to standard in-room smart controls and Synxis booking integration — there is no disclosed AI/ML, data flywheel, or proprietary platform. The Huntley is privately held with no parent company, no funding rounds, and no disclosed revenue.

Name

The Huntley Hotel

Legal name

Huntley Santa Monica Beach

Website

https://thehuntleyhotel.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

The Huntley Hotel is a privately held 204-room luxury boutique hotel in Santa Monica, California, serving leisure travelers, corporate groups, and wedding clients through on-site dining, event venues, and a Preferred Hotels L.V.X. partnership.

Ownership category

akta.pro rank

Product category

Luxury Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury hotel accommodation
• Hotel event venues
• Wedding venue services
• Rooftop dining restaurant
• Wellness spa facilities

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Room Accommodations: The hotel operates 204 guest rooms and suites (including 16 suites and 1 Presidential Suite) with various room categories (Deluxe, Premier, Panoramic King, Huntley King, Signature Suites, Malibu Suites, Presidential Suite). Room revenue is the primary revenue stream with varying rates based on room category and season.
2. Food & Beverage: On-site dining includes The Penthouse Restaurant (rooftop dining on 18th floor), Gene's Cafe (lobby-level coffee café), and in-room dining service. Breakfast served 7am-11am, lunch 11am-3pm, dinner 5pm-10pm daily.
3. Meetings & Events: Over 5,000 square feet of flexible indoor and outdoor event space accommodating corporate meetings, weddings, social events. Venue options include The Penthouse (4,650 sq ft), The Regal & Terrace (3,000 sq ft), Crystal Room (1,685 sq ft), and various semi-private spaces.
4. Amenity Fee & Parking: $45 daily Hotel Amenity Fee provides access to wellness lounge, fitness center, beach cruiser bikes, house car service, premium Wi-Fi, and other services. 24-hour valet parking available for $62/night plus taxes.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Huntley Hotel operates a 204-room boutique luxury hotel in Santa Monica, California, providing guest accommodations across multiple tiers (Deluxe Rooms, Premier Rooms, Panoramic King, Huntley King, Signature Suites, Malibu Suites, and a Presidential Suite). The hotel also offers on-site dining (The Penthouse rooftop restaurant, Gene's Cafe, and in-room dining), over 5,000 square feet of meeting and event space, wedding venue services, a Wellness Lounge with contrast therapy, a 24-hour fitness center, and curated guest amenities including a luxury house car service.

Product overview

The Huntley Santa Monica Beach is a boutique luxury hotel offering 204 rooms across multiple accommodation tiers: standard Deluxe and Premier rooms, specialty rooms (Panoramic King, Huntley King), and premium suites (Signature, Malibu, and Presidential). The hotel features three dining venues: The Penthouse Restaurant (rooftop fine dining), Gene's Cafe (lobby coffee shop), and In-Room Dining. Additional services include over 5,000 square feet of meeting and event spaces, comprehensive wedding services, a Wellness Lounge with contrast therapy amenities, a 24-hour fitness center, and curated travel packages for leisure and group travelers. The property positions itself within the Preferred Hotels and Resorts L.V.X. Collection.

Differentiator

Problem solved

Functional benefit

Brands

• The Penthouse Restaurant: Multi-award-winning rooftop restaurant and lounge on the 18th floor offering panoramic Pacific Ocean views, coastal-inspired cuisine, craft cocktails, and a curated wine list.
• Gene's Café

Products and services

• Deluxe Rooms Standard guest rooms on floors 3-8 featuring city views of the Los Angeles Mountains and Santa Monica, available with 1 King, 1 Queen, or 2 Queen bed configurations, 60-inch Smart TVs, and newly renovated bathrooms with glass showers.
• Premier Rooms Ocean view rooms on floors 9-17 featuring inspiring views of the Pacific Ocean and the mountains of Los Angeles and Santa Monica, with sumptuous bedding, 60-inch Smart TVs, and modern bathrooms with glass showers and Italian stone.
• Panoramic King Rooms Rooms on floors 10-17 offering wide, uninterrupted ocean views from an elevated vantage point, with 60-inch Smart TVs and modern bathrooms with glass showers and Italian stone walls.
• Huntley King Rooms The largest standard guest rooms featuring expansive ocean and city views in a spacious, refined setting with one king bed, deep soaking tub, 60-inch Smart TVs, and a generous sitting area with sleeper sofa.
• Signature Suites Spacious, design-forward suites featuring ocean and skyline views, spa-style bathrooms with soaking tubs and glass showers, refined coastal furnishings, and rotating Smart TVs, balancing beachside cool with L.A. style.
• Malibu Suites One-bedroom retreats with expansive ocean views toward the Malibu coastline, featuring separate living and sleeping areas, spa-style bathroom with soaking tub, and dual 60-inch Smart TVs.
• Presidential Suite The hotel's top suite located on the 17th floor, featuring aqua tone leather sectionals, Italian Murano glass lighting, white sand blasted wood, wet bar, 65-inch Smart TV with Hi-Fi audio system, separate bedroom with King Bed, and a sleek dining area.
• The Penthouse Restaurant Multi award-winning rooftop restaurant and lounge on the 18th floor offering 360-degree panoramic views of the Pacific Ocean, coastal-inspired menu, artisan cocktails, and a curated wine list, serving breakfast, brunch, lunch, and dinner.
• Gene's Cafe California-inspired lobby-level cafe offering expertly crafted La Colombe coffee, specialty drinks, and classic bites in a relaxed yet stylish setting.
• In-Room Dining Private dining service delivering curated menus inspired by The Penthouse Restaurant directly to guest rooms and suites, available for breakfast, lunch, and dinner.
• Meeting & Event Spaces Over 5,000 square feet of flexible indoor and outdoor event space including The Penthouse, Crystal Room, Regal Room, and Terrace venues, available for corporate meetings, social events, and weddings.
• Wedding Services Full-service wedding venue offering ceremonies, receptions, rehearsal dinners, and farewell brunches with panoramic ocean views and custom catering menus by the in-house culinary team.
• Wellness Lounge A dedicated wellness retreat featuring heated whirlpool spa, barrel sauna, infrared sauna, and cold plunge (RENU Therapy Cold Stoic 3.0) for restorative contrast therapy experiences.
• Fitness Center 24-hour fitness center featuring cardio equipment, free weights, Peloton bike, and functional training equipment with complimentary towels, water, and fruit.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Preferred Hotels & ResortsflagshipStrategic or Co-development PartnerThe Huntley Hotel is a member of the Preferred Hotels & Resorts L.V.X. Collection, a global portfolio of over 650 independent luxury hotels. This partnership provides global distribution, marketing reach, and the I Prefer Hotel Rewards loyalty program. Guests can earn and redeem points across the Preferred network worldwide.
• Spa ConnectionscoreStrategic or Co-development PartnerSpa Connections provides professional in-room massage therapy and spa services for hotel guests. Services include Swedish massage, deep tissue sessions, facials, body treatments, and other wellness services delivered in the privacy of guest rooms and suites.
• I Prefer Hotel RewardscoreGTM or Marketing PartnerI Prefer Hotel Rewards is the loyalty program of Preferred Hotels & Resorts. The Huntley participates in this program allowing guests to earn points for stays, receive room upgrades, and access exclusive member offers at over 650 independent hotels globally.
• La Colombe CoffeeminorStrategic or Co-development PartnerGene's Cafe features La Colombe coffee, a premium coffee roaster known for craft roasted coffee and specialty drinks. This partnership provides guests with expert-crafted coffee beverages at the lobby-level cafe.
• Culti MilanominorStrategic or Co-development PartnerCulti Milano provides luxury bath amenities for all guest rooms and suites. The Italian brand specializes in home fragrance and personal care products, enhancing the hotel's bath experience with premium amenities.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• JW Marriott Santa Monica Le Merigot: Beach-adjacent full-service luxury hotel in Santa Monica with group/event facilities. Overlaps with The Huntley's corporate group, leisure, and event demand at comparable rate points.
• Loews Santa Monica Beach Hotel: 342-key full-service luxury beachfront hotel one block from the Santa Monica Pier. Competes directly for corporate groups, leisure, and event business in the same submarket.
• Viceroy Santa Monica: Boutique luxury hotel in downtown Santa Monica with rooftop dining and pool scene. Competes for the same design-conscious leisure traveler with comparable nightly rates.
• Shutters on the Beach: 198-key luxury beachfront hotel on Santa Monica Beach with similar full-service amenities, ocean-view accommodations, and event space. Closest direct competitor to The Huntley in geography, category, and price band.
• Hotel Casa del Mar: Beachfront luxury hotel on Santa Monica's oceanfront with comparable room count, dining venues, wedding/event space, and guest profile. Head-to-head competitor for leisure, group, and wedding demand.
• Fairmont Miramar Hotel & Bungalows: Long-established luxury hotel in Santa Monica with full-service F&B, event venues, and bungalow-style premium accommodations. Comparable in brand positioning, group business mix, and rate band.
• Hotel Shangri-La Santa Monica: Boutique ocean-view hotel in Santa Monica with rooftop dining. Targets the same leisure and corporate traveler with similar luxury positioning and amenities.

Broad incumbents

• The Beverly Hilton: Iconic 800-key luxury hotel in Beverly Hills with massive event space. Larger-scale broad incumbent competing for LA-wide group, wedding, and event business with overlapping corporate clientele.
• Hotel Bel-Air: Legendary luxury hotel in Bel-Air with similar affluent leisure and event positioning. Larger, broader portfolio incumbent competing for high-end LA-area luxury demand.
• The Ritz-Carlton, Los Angeles: Flagship luxury hotel in downtown LA with full-service amenities and strong corporate/event base. Larger brand-affiliated incumbent competing for the same premium leisure and group demand across the LA basin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thehuntleyhotel
• Xx.com/thehuntleyhotel
• Facebookfacebook.com/TheHuntleyHotel
• LinkedInlinkedin.com/company/the-huntley-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Huntley Hotel