Smartek

What Smartek does

Smartek USA Inc. is a privately held, Brooklyn-based distributor of consumer garment care products founded in 2000 by Michael Retek. The company operates a multi-brand portfolio under its own Smartek label and licensed brands Electrolux (a 2020 strategic partnership for premium garment care), Sunbeam, and Eureka. Its catalog spans approximately 150 SKUs across five categories: irons and steamers (handheld units, travel steamers, full-size irons including the Electrolux SteadySteam iron), fabric shavers and lint removers (battery, rechargeable, and deluxe variants), sewing machines and kits (handheld and mini machines), cleaning tools (lint rollers, brushes, handheld steam cleaners), and closet organization (tie racks, garment bags, valet stands, hangers). Differentiated technology centers on electromagnetic pump steam technology used in Electrolux-branded products, which prevents leaking/spilling during vertical or horizontal use and pairs with auto shut-off safety logic.

Smartek runs a B2B2C hardware distribution model with revenue generated through one-time unit sales at price points ranging from $3.99-$14.99 (value accessories such as lint rollers and brushes), $14.99-$49.99 (mid-range garment care items), and $50-$130 (premium Electrolux-branded steamers, irons, and shavers). The company has no disclosed subscription, recurring, or software revenue streams. Its primary customer segments are horizontal consumer/home users, travel consumers seeking portable solutions, and premium buyers drawn to licensed-brand recognition; the company explicitly does not target enterprise/B2B end users.

The go-to-market motion is multi-channel, combining physical retail at 10,000+ doors (Lowe's, Nordstrom, Macy's, Bed Bath & Beyond, Saks Fifth Ave), TV shopping networks (QVC, HSN, Evine Live, Shop NBC), the Amazon Live marketplace, and direct-to-consumer e-commerce at smartekusa.com. The company is bootstrapped and founder-controlled, with no disclosed institutional investment, no subsidiaries, and an operating footprint concentrated in North America. Three shipping points support distribution. Third-party media recognition in 2023 (Best Handheld Steamer of 2023 from The Spruce, travel steamer recognition from Travel and Leisure and Brides.com) has been earned principally by Electrolux-branded SKUs.

Name

Smartek

Legal name

Smartek USA Inc.

Website

https://smartekusa.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Smartek USA Inc. is a Brooklyn-based, founder-led distributor of consumer garment care products (steamers, irons, fabric shavers, sewing tools, and closet organization) sold under its own Smartek label and licensed brands Electrolux, Sunbeam, and Eureka through 10,000+ retail doors, TV shopping networks, and e-commerce.

Ownership category

akta.pro rank

Product category

Consumer Garment Care Appliances

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Sewing, Needlework, and Piece Goods Retailers (45913)

akta.pro industry

PRIMARYCRACADAH

Garment Care Appliances Retail (Irons, Steamers, Sewing Machines)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Small Appliance & Kitchen Gadget Retail

SECONDARYCRAJAAAL

Laundry Care Accessories & Consumables (Dryer Sheets/Balls, Lint Rollers, Mesh Bags)

Consumer Products & Retail/Household Products & Cleaning Supplies/Laundry Care Products

Keywords

• Garment care products
• Garment steamers
• Fabric shavers
• Sewing machines
• Closet organization accessories

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sale of physical garment care products including steamers, irons, fabric shavers, sewing machines, cleaning tools, travel accessories, and closet organization products. Revenue generated through retail partnerships and direct-to-consumer e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels3 records

Core offering

Smartek USA Inc. designs, sources, and distributes consumer garment care appliances — handheld and full-size garment steamers, steam irons, fabric/lint shavers, mini sewing machines, lint rollers, clothes brushes, handheld steam cleaners, and closet organization accessories — in the United States under its own Smartek brand and licensed product lines for Sunbeam, Eureka, and Electrolux. The company markets these products through major retailers (Lowe's, Nordstrom, Macy's, Bed Bath & Beyond, Saks Fifth Avenue), TV shopping networks (QVC, HSN, Evine Live), Amazon Live, and its own e-commerce site, reaching consumers at price points ranging from about $3.99 (lint roller accessories) to $130 (Electrolux SteadySteam iron).

Product overview

Smartek USA Inc. is a Brooklyn-based distributor of garment care products with over 200 years of combined brand experience across its portfolio. The company operates as a multi-brand distributor under its own Smartek label as well as licensed brands including Electrolux (licensed garment care line), Sunbeam, and Eureka. The product portfolio spans five main categories: (1) Irons & Steamers including handheld steamers (Smartek ST-52, Voyage ERV2B; Electrolux LX-900T, LX-15002; Eureka Voyage), steam irons (Smartek ST-1200, ST-2000; Eureka Blaze series, Champion, Razor, Bullet Pro), and the Electrolux Steady Steam iron; (2) Fabric Shavers & Lint Removers including rechargeable (Smartek ST-200R, Electrolux LX-300R), battery-operated (Smartek ST-22, S15, S20), and deluxe models (Smartek ST-25, Sunbeam S20); (3) Sewing including mini/handheld sewing machines (Smartek RX01, RX08; Sunbeam SB08K, SB022) and sewing kits (Sunbeam SB17, SB18, ST-20); (4) Cleaning including lint rollers and brushes (BR-30 to BR-35, SB30, BR-40 to BR-43), and steam cleaners (Smartek ST-60, ST-61, Sunbeam SB80 Mighty); (5) Closet Organization including motorized tie racks (Sunbeam SB50, Smartek ST72, ST800), garment bags (travel, suit, dress, gown sizes), hangers, and accessories (iron board holder, shoe bags, shoulder covers). Electrolux products are notable for featuring electromagnetic pump steam technology, while Smartek branded products emphasize value positioning. The company distributes through over 10,000 retail locations nationwide including major retailers such as Lowe's, Nordstrom, Macy's, and HSN.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrolux Voyage Compact Steamer (LX-900T) Licensed Electrolux-branded compact handheld travel steamer with electromagnetic pump steam technology, 900 watts power, 110 ML water tank, 30-second heat-up time, ~10 minutes continuous steam, adjustable steam settings, fabric brush and travel pouch; targeted at consumers needing portable wrinkle removal.
• Electrolux Steady Steam Iron Licensed Electrolux continuous-steam iron providing uninterrupted steam until the user stops, positioned as the premium professional garment care option in the Smartek portfolio.
• Electrolux Handheld Steamer (LX-15002) Licensed Electrolux handheld garment steamer with electromagnetic steam pump, heavy-duty ceramic plate, adjustable steam settings, and automatic shut-off safety; the company's flagship premium steamer, recognized by The Spruce, HGTV, Brides.com and Travel and Leisure in 2023.
• Electrolux Rechargeable Fabric Shaver (LX-300R) Licensed Electrolux rechargeable fabric shaver with LED digital display, 3-speed settings, large lint-holder, rubberized handle, reusable storage box, fast charging, and durable blades; for consumers wanting premium-grade lint, fuzz and pilling removal.
• Smartek Voyage Handheld Steamer (ERV2B) Smartek-branded handheld travel steamer with automatic shut-off when the unit overheats or water is low, ~8 minutes continuous steam, and fabric compatibility for cotton, wool, drapery and linens; positioned as a safe alternative to conventional ironing.
• Smartek Handheld Garment Steamer (ST-52) 700-watt Smartek continuous-steam handheld steamer with XL visible water tank, wide steam head, rubberized design, and added disinfectant/deodorize function; includes measuring cup, fabric brush, and lint remover head.
• Smartek Voyage Steam Iron (ERV6001P) Compact travel-sized steam iron in the Smartek Voyage line, intended for consumers needing on-the-go ironing during travel.
• Smartek ST80N 3-in-1 Steam Brush 650-watt 3-in-1 steam brush with 30-second heat-up, tap-water compatibility, and interchangeable Pant Press Clip, Lint Brush, and Bristol Brush attachments; 100cc transparent water tank.
• Smartek ST-2000 Cord/Cordless Steam Iron Smartek steam iron offering both corded and cordless operation modes for flexible home ironing.
• Smartek SK1500 Silver Streak Steam Iron Steam iron in the Smartek Silver Streak product line for everyday ironing needs.
• Smartek ST1200 Steam Iron Standard steam iron in the Smartek product line for household ironing.
• Smartek ST15 Mini Iron Smartek mini craft iron for neckties, seams, quilting, tight spots, and paper crafting; features iron-on indicator LED light and UL-listed detachable electric cord.
• Smartek RX01 Handheld Sewing Machine Cordless, compact, portable handheld Smartek sewing machine for crafts or small mending; includes sewing accessories, bobbins, and needles.
• Smartek RX08 Mini Sewing Machine Smartek mini sewing machine handling silk, denim, leather, crafts and paper; 4 bobbins, 3 needles, threader, pre-threaded, double stitch, 2 speeds, 4 AA batteries or AC adapter.
• Smartek ST-16 Mini Folding Ironing Board Kit Smartek mini folding ironing board with anti-slip foldable feet, burn-resistant 100% cotton cover, nonflammable foam interior; bundled with a mini iron featuring a detachable 5 ft electric cord.
• Smartek ST-22 Lint and Fuzz Remover Fabric Shaver Battery-operated Smartek fabric shaver with rubberized handle, exclusive safe-trim system, triple-blade action, 2.5-inch shaving head, and comfortable grip for lint and fuzz removal.
• Smartek ST-200R Rechargeable Fabric Shaver Smartek rechargeable fabric shaver with LED display, dual-speed, six-leaf blades, USB charging (3 hours), detachable bin; removes pills, lint, and fuzz from wool, knits and synthetics.
• Smartek ST-25 Deluxe Fabric Shaver Smartek deluxe fabric shaver that safely removes pills, lint, and fuzz from clothing, upholstery, drapes, blankets and carpets; includes shaver, power cord, and cleaning brush; 4 C batteries or corded operation.
• Smartek ST-60 Handy Steam Cleaner 1000W handheld Smartek steam cleaner that uses tap water to remove wrinkles, clean and sanitize bathroom and kitchen surfaces, and remove mildew, grease, grime, germs, allergens, and dust mites.
• Smartek ST-61 Mighty Steam Cleaner 1200W multi-purpose pressurized Smartek steam cleaner with detachable detergent dispenser tank, wide range of cleaning attachments, and continuous steam and detergent functions.
• Clothes Valet Stand (ST90) Solid-wood Smartek clothes valet stand with trouser hanger bar, jacket hanger, 3 chrome shoe bars, tie and belt hanger, tray organizer, and engravable name plate; no tools needed, available in espresso and mahogany.
• Motorized Tie & Belt Rack (ST72) Motorized rotating Smartek tie and belt rack for closets, with a battery-powered light for visibility.
• Iron & Board Holder (ER1010) 500°F heat-resistant wall-mounted iron and board holder; one size fits all, easy 2-step installation, raised dots for faster cooling; designed to save space and reduce closet clutter.
• Hanging Tie-Belt Rotating Rack (BR-20) Hanging tie and belt rotating rack for closet organization.
• Foldable Hanger (BR45) Space-saving foldable hanger for closet organization and travel use.
• Travel Garment Bag Travel-size garment bag designed to protect clothing during transport.
• Suit Size Garment Bag Garment bag sized specifically for suits.
• Dress Size Garment Bag Garment bag sized specifically for dresses.
• Travel Shoe Bag Waterproof 13.5 × 16-inch nylon travel shoe bag with drawstring closure.
• Large Lint Shaver (S20) Motor-driven large lint shaver with 2.5-inch shaving head, comfortable-grip handle, and cord or cordless operation.
• Lint Roller Counter Display (BR-40) Reusable-handle lint roller with spiral-cut 60-sheet rolls (also advertised for pet hair), sold as a counter display with header for retail placement.
• Lint Roller Refill 3-Pack (BR-43) 3-pack lint roller refills with 60 sheets per roll (180 sheets total); fits any brand of lint roller, sold at a per-sheet discount versus single rolls.
• Single Lint Roller (BR-41) Single lint roller for fabric and clothing cleaning.
• Self-Cleaning Lint Roller (SB30) Self-cleaning lint roller with comfortable grip handle.
• Soft Clothes Brush (BR-30) Solid-wood soft clothes brush with soft and sturdy bristles, designed for delicate garments.
• 3-in-1 Clothes Brush (BR-33) Multi-function brush combining a clothes brush, lint brush and shoe horn in one product.
• Eureka Blaze 1800 Steam Iron Eureka-branded steam iron in the Blaze line for household ironing.
• Eureka Blaze Plus Steam Iron Enhanced Eureka-branded Blaze steam iron with additional features over the base Blaze 1800 model.
• Eureka Champion 1500 Steam Iron 1500-watt Eureka-branded Champion steam iron for home ironing.
• Eureka Voyage Travel Steamer Eureka-branded travel steamer in the Voyage line for portable wrinkle removal.
• Eureka Bullet Pro Steam Iron Professional-grade Eureka-branded Bullet Pro steam iron.
• Sunbeam SB51 Handheld Travel Steamer Sunbeam-branded handheld travel steamer for portable garment care.
• Sunbeam SB80 Mighty Steam Cleaner Sunbeam-branded Mighty steam cleaner for household surface cleaning and sanitizing.
• Sunbeam SB1800/1818 Sewing Machine Sunbeam-branded home sewing machine for everyday sewing tasks.
• Sunbeam SB18 Essentials Sewing Kit (Over 100 Pieces) Sunbeam-branded comprehensive sewing kit containing over 100 pieces of sewing essentials.
• Sunbeam SB08K Mini Sewing Machine Sunbeam-branded electronic mini sewing machine with 12 stitches, top drop-in bobbin with clear view plate, reverse sewing button, thread cutter, built-in free arm, storage drawer, LED light, and automatic bobbin winding.
• Sunbeam SB50 Motorized Tie Rack with LED Light Sunbeam-branded motorized tie rack with automatic revolving multi-directional carousel, built-in LED light, battery-operated, storing up to 50 ties or belts.
• Sunbeam S20 Deluxe Fabric Shaver Sunbeam-branded deluxe fabric shaver for removing pills, lint, and fuzz.

Quantifiable outcome

• Products sold at 10,000+ retail locations
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ElectroluxcoreOEM/ Whitelabel/ Licensing Partner · 1 November 2020Licensed partnership where Smartek develops and distributes Electrolux-branded garment care products including SteadySteam iron and handheld steamers. Products developed with sustainable engineering and environmentally friendly components. Electrolux is a global leader in home appliances known for sustainability initiatives.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Conair Corporation: Conair is a long-established direct competitor with overlapping garment-care and small-appliance SKUs (steamers, irons, fabric shavers) sold across mass, drug, and specialty retail.
• Rowenta (SEB Group): Rowenta is the premium-segment garment-care specialist under SEB, competing head-to-head against Smartek's Electrolux-branded line on steamer and iron feature/price points.
• Reliable Corporation: Reliable Corporation is a niche direct peer focusing on garment-care steamers, irons, and commercial sewing/mending equipment, overlapping in the steamer/iron category.

Broad incumbents

• SharkNinja: SharkNinja is a broader small-appliance and home-care incumbent that increasingly competes in adjacent categories (garment care, home cleaning) with significantly larger R&D and marketing investment.
• Hamilton Beach Brands: Hamilton Beach is a broad household small-appliance incumbent with overlapping iron/steamer assortment sold through mass and club retail, serving as a comparable scale peer.
• Stanley Black & Decker (Black+Decker): Black+Decker is a broad home-appliance portfolio brand overlapping with Smartek in garment-care and household cleaning categories via major retail distribution.
• Newell Brands (Sunbeam): Newell Brands owns the Sunbeam trademark, which Smartek licenses for select garment-care SKUs; Sunbeam also directly distributes its own small-appliance line, making it both licensor and direct competitor.
• Philips (Versuni / Domestic Appliances): Philips is a broad home-appliance incumbent with a strong presence in steamers and irons (PerfectCare series), competing for the same premium-garment-care shelf space as Smartek's Electrolux line.
• Electrolux: Electrolux is the global home-appliance licensor Smartek partners with; it is also a broad incumbent in the same garment-care category, creating both partnership and competitive overlap.

Emerging players

• Jiffy Steamer: Jiffy Steamer is an emerging/niche direct peer specializing in garment steamers sold through specialty and travel-retail channels, partially overlapping with Smartek's handheld/travel lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smartek-usa-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartek