Zummo

What Zummo does

Zummo (Zummo Innovaciones Mecánicas, S.A.) is a Spanish designer, manufacturer, and global commercializer of automatic fresh fruit juice extraction machines, headquartered in Valencia and operating as a subsidiary of the French consumer equipment conglomerate Groupe SEB. Founded in 1992 and registered as a corporate entity in 1999, the company specializes in professional-grade citrus juicers built around its patented EVS (Exprimido Vertical System) — a vertical squeezing mechanism designed to maximize juice yield and preserve fruit presentation. Its product range spans the Viva, Z1, Z06, Z14 (including contactless Z14 GO variants), and Z40 juicer series, alongside the Isla pineapple slicer and the Z22 professional blender, with accessories such as the Boost Up Kit performance upgrade.

Zummo serves three primary customer segments: retail (Carrefour, Albert Heijn, Aldi, Auchan), hospitality (B&B Hotels, Hilton Hotels & Resorts, Millennium), and foodservice (Del Monte, McCafé, Starbucks). The company reaches these customers through a combination of direct sales offices in Spain, the United States (Doral, Florida), and Mexico (Mexico City), and a global distributor network amplified by Groupe SEB's commercial reach. The company's go-to-market increasingly emphasizes recurring revenue via its Zummo Rent program, which offers professional equipment from €2.10 per day bundled with maintenance, supported by an online amortization calculator to convert capital purchases into operating expenses for hospitality and SMB operators.

The business is a niche incumbent in a narrow equipment category, with 101–250 employees and no public revenue disclosure. Strategic emphasis over recent periods has centered on product line extension beyond citrus (pineapple, blending), hygiene-driven contactless models, and integration into Groupe SEB's broader SEB Professional Beverage commercial umbrella, showcased at HOST Milano 2025. No AI/ML or data-driven product features are disclosed, with the company's differentiation resting on mechanical IP, distribution scale, and parent-company channel leverage rather than software-driven capabilities.

Name

Zummo

Legal name

ZUMMO INNOVACIONES MECÁNICAS, S.A.

Website

https://zummocorp.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Zummo designs, manufactures, and commercializes professional automatic citrus juicers and adjacent fruit-processing equipment, selling globally to retail, hospitality, and foodservice customers through distributors and direct offices in Spain, the US, and Mexico, as a subsidiary of Groupe SEB.

Ownership category

akta.pro rank

Product category

Commercial Juicing Equipment

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311), Flavoring Syrup and Concentrate Manufacturing (311930)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)

Keywords

• Commercial citrus juicers
• Professional juice extraction
• Automatic juicing machines
• Foodservice equipment
• Fruit processing machinery

Headquarters

HQ city

Moncada

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Professional Juicer Hardware Sales: Sale of professional juice extraction equipment including models Z1, Viva, Z06, Z14, Z40 series and their variants (Nature, Nature Inox, Cabinet, Contactless, Advance). Equipment ranges from compact units for low-volume operations to industrial machines for high-capacity retail and foodservice.
2. Equipment Rental (Zummo Rent): Rental program offering professional juicers from 2.10€ per day including transport, installation, annual maintenance, training, and technical support. Option to purchase the equipment during or after the rental period.
3. Accessories and Consumables: Sale of accessories including buckets for peel collection, bottle racks, cabinets, cleaning kits, squeezing kits with interchangeable cones, and parts for maintenance and customization.
4. Technical Support and Warranty Services: Extended warranty services (3-year standard, extendable to 5 years) and technical support including spare parts and repair services.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Zummo designs, manufactures, and commercializes automatic professional fresh fruit juice extraction machines for the foodservice, hospitality, and retail industries. Its product range spans compact units (Viva, Z1) for low-volume operations to industrial machines (Z14, Z40 families) for high-capacity environments, all built around its patented EVS (Exprimido Vertical System) vertical squeezing technology. Complementary offerings include the Isla industrial pineapple slicer, the Z22 professional blender, accessories, and a Zummo Rent rental service.

Product overview

Zummo (ZUMMO INNOVACIONES MECÁNICAS, S.A.) is a professional juice and fruit processing equipment manufacturer and part of Groupe SEB. The product portfolio is organized around professional citrus juicers (the core product line) across multiple tiers — the compact Viva and Z1 models for low-to-medium volume food service; the mid-range Z06 for versatile food service use; the high-capacity Z14 and Z40 families for high-demand retail, hospitality, and food service environments — with cabinet/self-service variants and a contactless model available across both Z14 and Z40 lines. Supporting the juicer range, Zummo offers the Isla industrial pineapple slicer, the Z22 professional blender, a range of accessories (containers, bottle racks, modular cabinets, cleaning kits, squeezing kits), a machine rental service branded 'Zummo Rent,' and digital tools including a product comparator and an interactive recommender quiz. The company also markets its proprietary EVS (Exprimido Vertical System) technology as the unique patented squeezing mechanism across its juicer lineup. Products are sold direct and through distributors globally, with offices in Spain (headquarters), the US (Doral, FL), and Mexico (Mexico City).

Differentiator

Problem solved

Functional benefit

Products and services

• Viva Advance

Quantifiable outcome

• Up to 5-year warranty coverage (3 years standard + 2 years extended)
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core, parent company and minor.

• SEB Professional BeveragecoreStrategic or Co-development Partner · 17 October 2025Zummo is showcased under SEB Professional Beverage at major industry events like HOST Milano 2025, alongside other professional beverage brands including WMF, Schaerer, Curtis, and La San Marco. This positions Zummo within the professional beverage solutions ecosystem.
• Groupe SEBparent companyOthersZummo is a brand under the Groupe SEB (SEB Group) umbrella, a global leader in small equipment. The company benefits from the parent company's manufacturing scale, R&D capabilities, and international distribution network.
• Valencia BasketminorGTM or Marketing PartnerOfficial sponsor of Valencia Basket basketball team, providing brand visibility and community engagement through sports sponsorship.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zumex Group: Spanish-based manufacturer of professional and domestic citrus juicers, founded 1985. Most direct competitor to Zummo, offering comparable EVS-style systems and similar target customers in foodservice and retail across global markets.
• Robot Coupe: French manufacturer of professional food preparation equipment, including commercial juicers. Competes with Zummo in the broader foodservice equipment category and shares similar customer base in restaurants and catering.
• Santos (SAS Henri Julien): French manufacturer of professional juice extractors and food preparation equipment. Directly competes with Zummo in cafés, hotels, and bars across Europe with overlapping citrus juicing products.

Broad incumbents

• Schaerer (Schaerer AG): Swiss professional coffee machine manufacturer, also part of Groupe SEB. Co-exhibited with Zummo at HOST Milano 2025 and serves overlapping hotel and foodservice customers, although focused on coffee rather than juice.
• Breville Group: Australian-listed global appliance company with a commercial juicing lineup and broader small-equipment portfolio. Comparable in serving juicing applications but oriented toward consumer and prosumer rather than industrial foodservice.
• JBT (John Bean Technologies): US-listed industrial food processing equipment company. Operates upstream of Zummo in fruit and juice processing at industrial scale, but is a credible alternative for high-volume retail juice operations evaluating centralized processing versus on-premise extraction.
• Hamilton Beach Commercial: US-based commercial small-equipment brand offering juicers and other foodservice appliances. Competes with Zummo at lower price points within the same supermarket, hotel, and foodservice accounts.
• Hobart Food Equipment: Large US-based commercial foodservice equipment manufacturer. Overlaps with Zummo through foodservice channel relationships and broad equipment portfolios, though its juicing line is narrower than dedicated brands.
• WMF Professional: German-based professional beverage equipment manufacturer, sister brand to Zummo under Groupe SEB Professional Beverage. Offers coffee and broader beverage solutions rather than specializing in juicing, but shares channels and trade-show positioning.

Emerging players

• NUC Electronics: Asian commercial juicer and food equipment manufacturer offering lower-priced alternatives. Represents the emerging price-competition pressure on Zummo's installed base, particularly in price-sensitive markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/Zummo_official
• LinkedInlinkedin.com/company/zummo-official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zummo