What Groupe SEB does

Groupe SEB (SEB S.A., EPA:SK) is a French multinational founded in 1857 and headquartered in Ecully near Lyon, listed on Euronext Paris since 1975. It is the world leader in small domestic equipment, operating four business segments — kitchen electrics, home/linen/personal care, cookware, and professional equipment — and serving consumers, hospitality operators, and corporate gifting clients across nearly 150 countries with a workforce of 32,000+. The group runs a multi-brand strategy anchored by Tefal (with proprietary non-stick coatings and a registered PAEK-based coating patent), Rowenta, Moulinex, Krups, All-Clad, WMF, and Supor, each positioned at distinct price tiers and geographies.

Revenue is generated predominantly through hardware sales of branded cookware and small electrical appliances via mass-market retail, brand-owned e-commerce sites, and third-party online marketplaces. The Professional segment — built out through six acquisitions between 2022 and 2025 (Zummo, La San Marco, Pacojet, FORGE ADOUR, Sofilac/Lacanche/Charvet, La Brigade de Buyer) — sells coffee machines, precision culinary appliances, professional ranges, and outdoor planchas to chefs, restaurants, and hotels through specialized dealers. A French B2B corporate-gifts division and a preferential shareholder store (vpc.groupeseb.com) round out the model.

In 2025 the group reported €8,169M in revenue (+0.3% organic) and €601M in operating result from activity (down 25% YoY), prompting a 'Rebound' restructuring announced in early 2026 that cuts up to 2,100 positions (~7% of workforce) and targets €200M in cost savings by 2027. Manufacturing is concentrated in France (Is-sur-Tille, Mayenne, Alençon, Annecy) and China via Supor, while sustainability credentials were reinforced by an EcoVadis Platinum Medal (90/100) in 2026.

Name

Groupe SEB

Legal name

SEB S.A.

Website

https://groupeseb.com

Company type

Public

Founded year

1857

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Groupe SEB is a French public multinational (SEB S.A., Euronext Paris) founded in 1857, world leader in small domestic equipment, selling branded cookware, kitchen electrics, and professional coffee and culinary equipment across ~150 countries via its Tefal, Rowenta, Moulinex, Krups, All-Clad, WMF, and Supor brands.

Ownership category

akta.pro rank

Product category

Small Domestic Equipment

NAICS

Small Electrical Appliance Manufacturing (33521), Commercial and Service Industry Machinery Manufacturing (333310), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Household Appliances (3630), Cutlery, Handtools & General Hardware (3420), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

akta.pro secondary industries

Food Prep Appliances Retail (Blenders, Mixers, Processors) (CRACADAD), Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF), Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB), Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

Keywords

• Small domestic equipment
• Cookware products
• Kitchen appliances
• Home care appliances
• Professional cooking equipment

Headquarters

HQ city

Carros

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer cookware and appliances: Sales of cookware (pots, pans), electrical kitchen appliances (food processors, mixers, coffee makers, air fryers), home care (vacuum cleaners), and personal care products through retail channels globally
2. Professional equipment: Sales to professional chefs, restaurants, and hospitality sector including coffee machines (La San Marco, WMF), cooking equipment (Lacanche, Charvet), specialized appliances (Pacojet, Zummo), and planchas (Forge Adour)
3. B2B corporate gifts: Volume-based sales of branded products to corporate clients for gifts, incentives, and equipment purposes
4. Shareholder store: Preferential pricing store for registered shareholders offering ~500 product references at discounted rates

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Groupe SEB designs, manufactures, and sells small domestic equipment and professional kitchen solutions globally. Its portfolio spans cookware (pots, pans, bakeware), electrical kitchen appliances (food processors, mixers, coffee makers, air fryers), home care (vacuum cleaners, garment care), personal care products, and professional kitchen and coffee equipment (La San Marco, WMF Professional, Lacanche, Charvet, Pacojet, Zummo, Forge Adour). Products are sold under consumer brands including Tefal, Moulinex, Krups, Rowenta, All-Clad, WMF, and Supor, plus a dedicated Professional segment serving restaurants, hotels, and chefs.

Product overview

Groupe SEB is a global leader in small domestic equipment and professional kitchen solutions, operating a multi-brand portfolio strategy across four business segments: (1) Kitchen Electrics (electrical cooking appliances), (2) Home Care, Linen Care & Personal Care, (3) Cookware (pots, pans, bakeware), and (4) Professional. The core consumer brands — Tefal, Moulinex, Krups, Rowenta, All-Clad, WMF, and Supor — serve different market tiers from mass-market to premium professional. The Professional segment has been significantly expanded through acquisitions including La San Marco (professional coffee machines, 2023), Pacojet (professional culinary appliances, 2023), FORGE ADOUR (outdoor planchas, 2023), Sofilac/Lacanche/Charvet (high-end cooking equipment, 2024), and La Brigade de Buyer/De Buyer (professional culinary articles, 2025). SEB Alliance is the group's corporate venture capital arm. The portfolio spans from everyday household appliances to professional-grade kitchen equipment, with brands present in over 150 countries and 2025 annual sales of €8,169 million.

Differentiator

Problem solved

Functional benefit

Brands

• Tefal: Flagship cookware and kitchen appliances brand - 'Facilitator of daily life, for a home full of life'
• Rowenta
• All-Clad
• WMF
• Supor
• Moulinex
• Krups
• Lacanche
• Charvet
• De Buyer

Products and services

• Tefal (cookware and small electrical kitchen appliances brand) Flagship consumer brand offering cookware (with proprietary non-stick coating technology) and small electrical kitchen appliances (air fryers, food processors, mixers, coffee makers, toasters, electric kettles) for mass-market consumers worldwide.
• Moulinex (small electrical kitchen appliances brand) Consumer brand for everyday home cooking small electrical appliances including food processors, blenders, and kitchen aid devices at accessible price points.
• Krups (premium small electrical kitchen appliances brand) Premium consumer brand for small electrical kitchen appliances including coffee makers, espresso machines, and kitchen gadgets characterized by precision engineering and high-end design.
• Rowenta (home care and personal care brand) Consumer brand offering household appliances including garment care (steam irons, steam generators), personal care, and selected kitchen appliances, positioned as a source of sustainable wellbeing at home.
• All-Clad (premium cookware brand) Premium US cookware brand owned by Groupe SEB, known for professional-quality bonded stainless steel, hard anodized, and nonstick cookware targeting serious home cooks and professional chefs.
• WMF (Württembergische Metallwarenfabrik) premium kitchen and professional equipment brand German premium brand offering a comprehensive range of kitchen appliances, cookware, and professional catering equipment, positioned as the ultimate culinary experience brand within the Groupe SEB portfolio.
• Supor (苏泊尔) Chinese cookware and appliances brand Chinese brand acquired by Groupe SEB offering cookware and small appliances, providing solutions for a healthier and better-protected family life, serving as the group's primary platform for the Asian market.
• SEB Professional Coffee (commercial coffee machines division) Professional coffee division encompassing La San Marco and WMF Professional brands, serving the commercial coffee equipment market including cafes, restaurants, and hotels.
• Pacojet (precision culinary appliance for professional chefs) Revolutionary Pacojet culinary appliance used by professional chefs for ice creams, sorbets, mousses, and emulsions, acquired in 2023 to strengthen Groupe SEB's professional culinary segment.
• FORGE ADOUR (enamelled cast-iron outdoor cooking planchas) French manufacturer of enamelled cast-iron planchas for outdoor cooking, making Groupe SEB the European leader in outdoor cooking appliances.
• Sofilac - Lacanche and Charvet (high-end professional and semi-professional cooking equipment) French manufacturer of high-end professional and semi-professional cooking equipment including iconic Lacanche and Charvet ranges, acquired in April 2024 to expand the group's presence in the premium cooking equipment market.
• Zummo (automatic fruit juice extraction machines) Spanish company and global leader in automatic fruit juice extraction machines, serving juice bars, hotels, and restaurants.
• La Brigade de Buyer / De Buyer (professional culinary articles, pastry tools, and cutlery) International group owning brands in culinary articles, pastry equipment, and cutlery, serving professional and premium cooking segments; revenue of €66 million with 290 employees.
• Kitchen Electrics (Électrique Culinaire) business segment Business segment encompassing all electrical cooking appliances across Groupe SEB's brand portfolio, including air fryers, food processors, blenders, mixers, coffee machines, electric kettles, and toasters designed for everyday household use.
• Home Care, Linen Care & Personal Care business segment Business segment covering vacuum cleaners, steam cleaning appliances, garment care products (steam irons, steam generator irons), and personal care appliances across the group's brand portfolio.
• Cookware (Articles Culinaires) business segment Business segment covering all cookware products including pots, pans, bakeware, and kitchen utensils across brands such as Tefal, All-Clad, and premium professional lines.
• SEB Alliance Corporate Venture Capital Groupe SEB's corporate venture capital arm designed to identify and invest in emerging companies offering disruptive technologies and new business models aligned with the group's strategic innovation axes.

Quantifiable outcome

• EcoVadis 90/100 score placing Groupe SEB in Top 1% globally
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• NBC (for All-Clad advertising)minorChannel Partner/ Reseller/ Distributor · 6 February 2026All-Clad (Groupe SEB brand) launched its first-ever advertising campaign on Peacock's stream of 2026 Winter Olympics, targeting Team U.S.A. audiences during ice hockey and ski jump events.
• La Poste (French postal service)minorStrategic or Co-development Partner · 3 July 2025Tefal partnered with La Poste to multiply collection points for used pans and cookware through the 'Aluminum Loop' (Boucle Alu) initiative - a world first for recycling cookware.
• La Brigade de BuyercoreOthers · 23 January 2025Groupe SEB announced acquisition of La Brigade de Buyer, an international group owning brands in culinary articles, patisserie, and cutlery. Revenue of €66M with 290 employees and 3 sites in France.
• KUANTOMminorStrategic or Co-development Partner · 13 January 2025SEB Alliance participated in KUANTOM's funding round alongside SOCADIF (Crédit Agricole Ile-de-France subsidiary). KUANTOM creates innovative cocktail solutions for professionals.
• Alesayi HoldingcoreChannel Partner/ Reseller/ Distributor · 19 April 2024Groupe SEB took 55% stake in its Saudi Arabian distributor Alesayi Household Appliances Co. LLC, partnering with Alesayi Holding to strengthen presence in the Saudi market. Alesayi has been exclusive distributor since 2009.
• Sofilac (Lacanche, Charvet)coreOthers · 11 April 2024Groupe SEB completed acquisition of Sofilac, a French company specializing in high-end semi-professional and professional cooking equipment with iconic brands Lacanche and Charvet.
• AUUMminorStrategic or Co-development Partner · 5 December 2023SEB Alliance invested in AUUM (Arrêtons l'Usage Unique maintenant), a French startup fighting against single-use products. This aligns with SEB's sustainability and circular economy initiatives.
• FORGE ADOURcoreOthers · 4 July 2023Groupe SEB acquired FORGE ADOUR, a French manufacturer of enamelled cast-iron planchas, to become the European leader in outdoor cooking appliances and expand outdoor product range.
• PacojetcoreOthers · 5 May 2023Groupe SEB acquired Pacojet, a family-owned company specializing in precision culinary appliances beloved by professional chefs for 30 years.
• La San MarcocoreOthers · 16 February 2023Groupe SEB acquired La San Marco, the iconic Italian professional coffee machine company from Massimo Zanetti Beverage Group (MZBG), to expand in the professional coffee market.
• ITENminorStrategic or Co-development Partner · 4 October 2022SEB Alliance invested in ITEN, the French specialist in Li-ion ceramic micro-battery technology, alongside Bpifrance. Supports development of micro-battery capabilities for connected appliances.
• ZummocoreOthers · 27 July 2022Meridia Private Equity sold its majority stake in Zummo (Spanish leader in automatic juice extraction machines) to Groupe SEB in July 2022, following Meridia's investment since 2019.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Middleby Corporation: US-listed global leader in commercial kitchen equipment — directly comparable to SEB's growing Professional segment (La San Marco, Lacanche, Charvet, Pacojet) serving restaurants, hotels, and foodservice operators.
• De'Longhi: Italian small domestic equipment manufacturer with strong positions in coffee machines, kitchen appliances, and home care — directly competes with SEB's Krups, Rowenta, and Tefal ranges across Europe and globally.
• Breville Group: Australia-headquartered premium kitchen and consumer appliance maker (Sage brand in Europe) — competes directly with SEB's premium prosumer offerings including All-Clad, WMF, and Krups.
• SharkNinja: US-listed fast-growing small appliance challenger with strength in vacuum cleaners, kitchen electrics, and outdoor cooking — directly competes with SEB's Rowenta, Tefal, and Forge Adour product lines, particularly in North America.
• Helen of Troy: US-listed consumer products company with significant small domestic appliance and personal care portfolios (OXO, Hydro Flask, Revlon, Vicks) — directly comparable to SEB's mid-market consumer small appliance and home/personal care segments.
• Hamilton Beach Brands Holding: US-listed small domestic appliance manufacturer serving North American retail — directly comparable to SEB's mid-market consumer kitchen electrics business (Moulinex, Black & Decker license, basic Tefal).

Broad incumbents

• Whirlpool Corporation: US-headquartered major home appliance manufacturer — broader portfolio of major kitchen and laundry appliances, with overlapping small appliance and cookware categories that compete with SEB's All-Clad and consumer brands.
• Koninklijke Philips: Dutch diversified health and home appliance company — directly comparable to SEB's Rowenta personal care, garment care, and small kitchen appliance categories in Europe and globally.
• BSH Hausgeräte: Bosch and Siemens home appliance subsidiary — major European incumbent with broader portfolio across major and small appliances, directly overlapping with SEB in built-in cooking and kitchen electrics.
• Electrolux AB: Swedish global home appliance major with comparable global footprint and major-appliance breadth — competes with SEB in cooking, laundry, and small appliances, particularly in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/164065
• Xx.com/groupeseb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries11 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A14 records

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe SEB