What Waya Finance & Technology AB does

Waya Technology AB (formerly Inkassogram AB) is a Gothenburg- and Stockholm-based Swedish fintech operating within the Berazy Group. It provides an Invoice-to-Cash (accounts-receivable) automation platform, Waya360, that consolidates the full invoice lifecycle — distribution, payment matching, automated reminders, debt collection, financing administration, and bookkeeping — under a single provider. The platform is positioned as system-independent: it integrates directly into a customer's existing ERP/business system (notably Visma and Fortnox) via the Waya Connect module rather than requiring system replacement. Named customers span enterprise and mid-market accounts including SEB, Lowell, Hemnet, Aspia, Webhallen, Gigger Group, and Folkpool.

The product surface is modular. Core Waya360 is complemented by Waya Connect (ERP connectivity), Waya Distribution (email, letter, e-invoice, Kivra delivery), Waya Pay (Swish and payment methods), Waya Collection, and Waya Insight (real-time reporting portal). The company retains its licensed debt-collection operation under the Inkassogram brand, registered with and supervised by Sweden's data-protection authority (IMY), alongside supplementary services such as CleanUp (one-time overdue-invoice recovery), Business Monitoring (creditworthiness tracking), and Green Distribution (a sustainability certification for customers digitizing 90%+ of invoice flows). Infrastructure runs on Microsoft Azure with data redundantly stored in two geographically separate Swedish data centers.

Revenue mechanics are hybrid. The invoicing service uses a freemium model (free basic tier; per-invoice PRO/FLEX tiers) plus platform start-up and monthly subscription fees for corporate Waya360 accounts. Debt-collection revenue is generated primarily from statutory fees, late-payment interest (2.2%/month), reminder fees (SEK 60), and collection commissions (40% of remaining capital on follow-up), with the creditor typically paying nothing and revenue extracted from the debtor. Go-to-market is a hybrid of direct sales-led motion (demo booking) for enterprise, banks, and finance companies, and self-serve online onboarding (BankID) for SMBs through Inkassogram. The company operates within Sweden/the Nordics and serves four segments: large corporates, banks and finance companies, SMBs, and B2C e-commerce/retail.

Name

Waya Finance & Technology AB

Legal name

Waya Technology AB

Website

https://waya.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Swedish fintech (part of Berazy Group) offering Waya360, an Invoice-to-Cash automation platform that unifies invoicing, payments, reminders, debt collection (Inkassogram) and financing, integrated into customers' existing ERP systems. Serves corporates, banks, finance companies and SMBs.

Ownership category

akta.pro rank

Product category

Accounts Receivable Management

NAICS

Collection Agencies (56144), Business Support Services (5614), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Prepackaged Software (7372), Finance Services (6199)

akta.pro primary industry

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)

akta.pro secondary industries

Utilities/Telecom & Other Non-Financial Receivables Collections (FSAKAJAN), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Recurring Billing & AutoPay Management (FSAMAJAE)

Keywords

• Invoice automation
• Accounts receivable management
• Debt collection services
• Invoice-to-cash platform
• Invoice financing

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Invoice Service (Fakturaservice): Waya provides automated invoice services including distribution, reminders, payment matching, and bookkeeping. The basic version is free of charge; a more flexible variant (PRO/FLEX) is available at a cost per invoice. Revenue comes from transaction fees on processed invoices and monthly subscription fees.
2. Debt Collection / Claims Management (Inkasso): Collection services through Inkassogram brand, including online debt collection, CleanUp (one-time collection of overdue invoices), and follow-up services. Revenue generated from statutory fees and interest charged to debtors (late payment interest of 2.2% per month = 26.4% annual), reminder fees (SEK 60), and collection commissions. A 40% commission is charged on remaining capital for follow-up services.
3. Invoice Financing Administration: Waya helps customers administer invoice financing by distributing data to financing partners (banks). Revenue model involves facilitating financing relationships between customers and financial institution partners.
4. Account Subscription Fees: Customers pay start-up fees and monthly fees for access to the platform. Payment terms are 14 days from invoice date. Customers must pay monthly fees to maintain service access.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Waya provides an invoice-to-cash automation platform called Waya360 that orchestrates the entire accounts-receivable lifecycle — invoice generation and distribution, payment reminders, debt collection, financing administration, and bookkeeping — directly from the customer's existing ERP/business system via Waya Connect. The company also offers standalone online debt collection under the Inkassogram brand and a one-time overdue-invoice recovery service called CleanUp, primarily targeting Swedish businesses, banks, and finance companies.

Product overview

Waya operates Waya360, a unified Invoice-to-Cash platform for accounts-receivable management. The core platform Waya360 connects invoice generation, distribution, payment processing, automated reminders, debt collection (via the Inkassogram sub-brand), and automated bookkeeping in a single flow integrated with the customer's existing ERP. The platform is built around five named service modules: Waya Connect (system integration), Waya Distribution (multi-channel document delivery), Waya Pay (payment services), Waya Collection (debt collection), and Waya Insight (reporting portal). Complementary offerings include CleanUp (one-time overdue invoice recovery), Green Distribution (sustainability certification), Final Notice (pre-legal demand service), and Online Inkasso. The Inkassogram brand handles registered debt collection activities under Integritetsskyddsmyndigheten supervision.

Differentiator

Problem solved

Functional benefit

Brands

• Waya360: Intelligent invoicing and financing platform that brings together invoice automation, credit management, financing and payments in a cohesive flow.
• Green Distribution

Products and services

• Waya360
• Inkassogram (Online Debt Collection)
• CleanUp

Quantifiable outcome

• 30% improvement in working capital
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• VismacoreTechnology or IntegrationERP integration partnership. Waya360 integrates with Visma business systems, allowing customers to manage invoice administration directly within Visma without changing their existing systems. Visma is a major Nordic ERP and business software provider.
• FortnoxcoreTechnology or IntegrationERP integration partnership. Waya360 integrates with Fortnox business systems, enabling customers to use invoice automation services directly within Fortnox. Fortnox is a leading Swedish accounting and business software platform.
• LowellmajorStrategic or Co-development PartnerEuropean partnership in debt collection. Lowell is Europes second largest credit management and debt collection company. Their partnership with Waya involves using Wayas invoice service to improve invoice-to-pay flows, with Lowell focusing on credit management for end customers. Wayas BNPL capabilities help Lowells customers increase sales and accelerate liquidity.
• SEBmajorChannel Partner/ Reseller/ DistributorSEB (Skandinaviska Enskilda Banken) is a major Swedish financial services group. SEB uses Wayas Inkassogram CleanUp service to provide debt collection services to their over 250,000 customers. SEB describes the partnership as enabling simple financial transactions for customers with fair terms and conditions.
• HVD GroupminorGTM or Marketing PartnerHVD Group CEO Mikael Viotti described entering into a Nordic cooperation agreement with Waya starting in Sweden, with Waya being one of the best companies for integrated invoice services and financing services.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Pleo: Danish fintech unicorn offering corporate spend management and embedded payments. Comparable in Nordic fintech profile and SMB/enterprise targeting, though focused on spend rather than receivables.
• Intrum: Europe's leading debt collection and credit management company, formerly led by Waya's Chairman Anders Engdahl. Overlaps with Waya's collection and AR services but operates at massive scale across multiple European markets.
• Visma: Nordic ERP and business software leader, integrated with Waya via Waya Connect but also a potential platform competitor as Visma expands its native accounting and invoicing functionality.
• Klarna: Swedish BNPL and consumer payments giant. Overlaps with Waya's BNPL-adjacent invoice financing capabilities and shares the Swedish fintech heritage, though operating at vastly different scale and consumer-facing.
• Fortnox: Leading Swedish accounting and business software platform serving over 400,000 customers. Integration partner of Waya but could compete by extending its native invoicing, AR, and payment capabilities.

Direct peers

• Billogram: Stockholm-based billing and payment platform offering automated invoicing, payment reminders, and dunning flows. Closely comparable to Waya's invoice-to-cash automation offering, targeting similar Nordic enterprise customers.
• Lowell: Europe's second-largest credit management and debt collection company. Direct peer to Waya's Inkassogram business and also an existing partner, competing in Nordic/European debt collection while sharing some customers.
• Kreditz: Nordic fintech providing invoice financing and consumer credit data infrastructure. Comparable to Waya's financing administration and invoice-to-cash offering, with overlap in BNPL and credit decisioning.

Emerging players

• Bokio: Swedish cloud-based bookkeeping and accounting platform serving SMBs. Comparable in serving Swedish SMBs with financial workflow automation, though focused on accounting rather than AR/invoicing.

Others

• Tink: Stockholm-based open banking platform (owned by Visa) providing account aggregation, payment initiation, and credit decisioning data. Adjacent infrastructure that could power Waya's credit checks and A2A payment flows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/waya-finance-technology

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waya Finance & Technology AB