Bodega
BODEGA Studios is a New York-based commercial production company producing commercials, brand content, show opens, promos, films, and digital media for major advertisers, brands, networks, streamers, and agencies, leveraging a roster of 15 award-winning directors and integrated post-production through the Northern Lights Family.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bodega does
BODEGA Studios is a commercial production company and content creation studio founded in 2009 and headquartered in New York, with additional offices in Los Angeles/Beverly Hills and San Francisco. The company produces commercials, brand content, show opens, promos, films, and digital media for advertisers, brands, networks, streamers, and advertising agencies across all media platforms. Its core offering is end-to-end production — from creative development through production, animation, post-production, and final delivery — supported by a curated roster of 15 award-winning directors whose credentials include an Academy Award (Lesley Chilcott), Emmy and DGA Awards (Jason Winer), multiple Cannes Lions and D&AD Golden Pencils (Rudi Schwab), and James Beard Awards (Daniel Milder). BODEGA is part of the Northern Lights Family alongside Northern Lights (editorial/post), Mr Wonderful (design/branding), and SuperExploder (sound), giving clients integrated creative services under one roof.
The business model is professional services with project-based pricing that is not publicly disclosed. Go-to-market is enterprise field sales: executive producers in NY and LA manage direct client relationships, supplemented by four regional rep firms (Hello Tomorrow on the East Coast, Covington Reps on the West Coast, MoButler Reps in the Midwest, Remedy Reps in Texas) plus a dedicated Network & Streaming lead. The company maintains preferred-vendor status with major national brands (Amazon, Disney, Microsoft, P&G, Pepsi, Verizon, Facebook, General Mills, CVS Health, Bristol Myers Squibb, Prudential, HP, LG, PVH, Chevrolet, Mazda, Salesforce) and all major US broadcast networks and streamers, and works across the major agency holding companies (Dentsu, Interpublic, Omnicom, Publicis, WPP). Quantifiable client outcomes include the Street Food Asia documentary series outperforming any prior Netflix food documentary, a Peacock campaign associated with 2 million added paid subscribers, the charity: water Gift of Time activation raising over $7M, and the NBC Sunday Night Football open averaging over 20 million weekly viewers. The company is WBENC-certified as a Women's Business Enterprise and holds memberships on AICP's Equity & Inclusion Committee. No funding rounds, acquisitions, or revenue disclosures were found in the source data.
Bodega firmographics
Firmographics- Name
- Bodega
- Legal name
- BODEGA Studios
- Website
- https://bodegastudios.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BODEGA Studios is a New York-based commercial production company producing commercials, brand content, show opens, promos, films, and digital media for major advertisers, brands, networks, streamers, and agencies, leveraging a roster of 15 award-winning directors and integrated post-production through the Northern Lights Family.
- Ownership category
- akta.pro rank
Bodega industry classification
Industry- Product category
- Commercial Production Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Bodega is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bodega business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Production Services: BODEGA generates revenue by producing commercials, brand content, show opens, promos, films, and digital media for advertisers, brands, networks, streamers, and their agencies. The integrated approach covers creative development through production, animation, post-production and final delivery.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels3 records
Bodega product offering
Product offeringCore offering
BODEGA Studios is a commercial production company and content creation studio producing commercials, brand content, show opens, promos, films, and digital media for advertisers, brands, networks, streamers, and their agencies across all media platforms. The studio offers an integrated end-to-end service spanning creative development, production, animation, post-production, and final delivery, leveraging an in-house roster of award-winning directors and partners within the Northern Lights Family.
Product overview
BODEGA Studios is a commercial production company and content creation studio that operates as a single, unified offering rather than a platform-plus-modules architecture. The company provides end-to-end creative production services including commercials, brand content, show opens, promos, films, digital media, and animation. Their integrated approach encompasses creative development, production, animation, post-production, and final delivery. The studio houses a roster of award-winning directors who specialize in various disciplines including animation (IAMSTATIC), documentary series (Daniel Milder), network/streaming content, social good campaigns, and brand storytelling. As part of the Northern Lights Family, BODEGA collaborates with in-house partners Northern Lights (editorial/post), Mr Wonderful (design/branding), and SuperExploder (sound) to deliver comprehensive production under one roof.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercials Production Production of television and digital advertisements for brands, advertisers, and agencies across all media platforms.
- Brand Content Creation of branded storytelling content that engages audiences while promoting brand messages and values for advertisers and brands.
- Show Opens Design and production of opening sequences and bumpers for television networks and streaming platforms.
- Promos Promotional content production for television networks, streamers, and broadcast media.
- Films Feature documentary and narrative film production, including feature documentaries such as 'Watson' and series content.
- Digital Media Creation of digital-first content for social platforms, streaming services, and online distribution.
- Animation Services Animation and motion design production including 2D, 3D, and hybrid animation techniques for commercials, branded content, and title sequences.
- Directors Roster Roster of 15 award-winning directors specializing in commercials, animation, documentary, branded content, and network/streaming projects.
- Social Good Campaigns Purpose-driven content creation for nonprofit organizations, charities, and social impact campaigns.
Quantifiable outcome
- Street Food (Asia) garnered more viewers than any other food-related documentary series Netflix has ever produced
- +3 more outcomes
Companies that use Bodega
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles4 records
Bodega technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bodega partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Northern LightscoreNorthern Lights is part of the Northern Lights Family alongside BODEGA, Mr Wonderful, and SuperExploder. Northern Lights handles editorial and post-production services, providing integrated production capabilities under the same umbrella.
- Mr WonderfulcoreMr Wonderful is part of the Northern Lights Family, handling design and branding services. Works in conjunction with BODEGA for integrated campaigns.
- SuperExplodercoreSuperExploder is part of the Northern Lights Family, covering sound design and audio mix services. Collaborates with BODEGA on projects like Peacock Homecoming campaign.
- Northern Lights FamilycoreBODEGA is part of the Northern Lights Family of companies, offering established, award-winning resources under one roof including Northern Lights (editorial+post), Mr Wonderful (design+branding), and SuperExploder (sound).
- Hello Tomorrow (East Coast Representation)supportingHello Tomorrow represents BODEGA on the East Coast with representatives Mary Eiff, Michelle Stuart, and Mackenzie Bergin handling project inquiries.
- Covington Reps (West Coast Representation)supportingCovington Reps represents BODEGA on the West Coast with Brooke Covington handling project inquiries.
- MoButler Reps (Midwest Representation)supportingMoButler Reps represents BODEGA in the Midwest with Maureen Butler handling project inquiries.
- Remedy Reps (Texas Representation)supportingRemedy Reps represents BODEGA in Texas with Julie Koellner handling project inquiries.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Bodega competitors and assessment
Company assessmentDirect peers
- Anonymous Content: Major US-based commercial and film production studio with an award-winning director roster, producing commercials, branded content, and long-form entertainment for global brands. Closest large-scale analogue to BODEGA's director-talent-driven, multi-platform production model.
- Radical Media: New York-based commercial production and content studio serving global brands and agencies with commercials, documentary, and branded entertainment. Comparable integrated production offering with similar Fortune 500 client roster to BODEGA.
- Park Pictures: Independent commercial production company with a roster of film and documentary directors producing TV, digital, and experiential content. Operates with comparable scale and director-talent model as BODEGA.
- m ss ng p eces (formerly MJZ): Premium commercial production company known for high-profile, award-winning director work across TV, digital, and content. Direct competitor in the top tier of A-list director-driven commercial production.
- Prettybird: Commercial production and entertainment studio with a diverse director roster spanning commercials, documentary, and feature films. Comparable multi-discipline boutique model serving similar agency and brand clients.
- Smuggler: Award-winning commercial and content production company with a director-driven roster servicing global brands, agencies, and platforms. Operates at similar scale and with overlapping client mix to BODEGA.
- Pulse Films: Integrated production company producing commercials, music videos, documentaries, and branded content. Comparable blend of commercial work and long-form content for global platforms and brands.
- RSA Films: Ridley Scott-associated global commercial and feature production company with a roster of A-list directors serving brands, agencies, and entertainment platforms. Direct competitor for high-budget commercial briefs.
- Hungry Man: Boutique commercial production company with a director roster spanning film, documentary, and branded content. Similar independent production-shop model competing for the same agency-of-record work.
- Variable: Independent commercial and content production company with a director-driven model producing commercials and brand stories for agencies and brands. Smaller boutique with similar operating profile to BODEGA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bodega social profiles
Digital presenceBodega compliance and trust
Trust signalCompliance1 record
Bodega financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodega leadership team
Management profileNumber of profiles
Profiles6 records
Bodega funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodega M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodega
What does Bodega do?
BODEGA Studios is a commercial production company and content creation studio producing commercials, brand content, show opens, promos, films, and digital media for advertisers, brands, networks, streamers, and their agencies across all media platforms. The studio offers an integrated end-to-end service spanning creative development, production, animation, post-production, and final delivery, leveraging an in-house roster of award-winning directors and partners within the Northern Lights Family.
Is Bodega a public or private company?
Bodega is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bodega founded?
Bodega was founded in 2009. It employs 11 to 50 people.
Where is Bodega based?
Bodega is headquartered in New York, United States, in the North America region.
How does Bodega make money?
One revenue line is on record: commercial Production Services.
Who are Bodega's main competitors?
Direct peers on record are Anonymous Content, Radical Media, Park Pictures, m ss ng p eces (formerly MJZ), Prettybird, Smuggler, Pulse Films, RSA Films, Hungry Man and Variable.
Does Bodega have an API?
No public API is recorded for Bodega.
What industry is Bodega in?
Bodega's product category is Commercial Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 51211 and its SIC code is 7812.