What NinoMed does

NinoMed, LLC is a privately held US medical device and business analytics company founded in 2014 by Dr. Anthony G. Visco, M.D., a Duke University urogynecology chief and robotic-surgery pioneer. The company is headquartered in Syracuse, NY with a secondary office in Chapel Hill, NC, operates with 11–50 employees, and sells exclusively in the United States through a direct field-sales force, phone/email ordering, and a website quote-request flow, with an additional mid-market e-commerce storefront for PPE items.

NinoMed's core offering is a portfolio of single-use surgical patient-positioning consumables built around Safe-T-Secure®, branded "The Original All-In-One Trendelenburg Patient Positioner," which integrates lift sheet, body strap, protective foam, and perineal protective sheet to prevent patient sliding during steep Trendelenburg in robotic and laparoscopic surgery. The ecosystem is modular: STS-BodyPad™ variants (Regular, Regular Plus, XL, XL Plus) extend core positioning, Pluma-Soft Head-To-Toe™ is a double-layered convoluted foam OR-table pad for pressure ulcer prevention, and PneumoHub™ is a CO2-insufflation, smoke-evacuation, and scope-cleaning device for laparoscopic/robotic cannulas. Complementary foam positioners (head, arm cradles, chest rolls, heel protectors, body wedges, straps) and an EcoEnhanced™ product line round out the catalog. A 2026-introduced biodegradable variant addresses hospital waste mandates.

The business model is primarily per-unit/case hardware sales of consumables at quote-based pricing, with a secondary recurring-revenue stream from Safe-T-Net™, a HIPAA-compliant business analytics solution for health-system revenue cycle management that uses proprietary algorithms to recover missed billing opportunities without requiring IT infrastructure access. Customers are US hospitals and ambulatory surgical centers performing minimally invasive gynecologic, urologic, colorectal, and general surgery; Mount Auburn Hospital (Harvard Medical School teaching hospital) is the only named reference account in the data. No public revenue, funding history, institutional investors, or M&A activity is disclosed.

Name

NinoMed

Legal name

NinoMed, LLC

Website

https://ninomed.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

NinoMed, LLC is a US-based, privately held medical device and business analytics company that sells single-use surgical patient-positioning consumables (Safe-T-Secure, Pluma-Soft, PneumoHub) and revenue cycle analytics (Safe-T-Net) to hospitals and ambulatory surgical centers performing robotic and laparoscopic surgery.

Ownership category

akta.pro rank

Product category

Surgical Positioning Medical Devices

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA)

Keywords

• Patient positioning devices
• Surgical positioners
• Revenue cycle management
• Medical device manufacturing
• Healthcare business analytics

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Device Sales: Sale of patient positioning devices and surgical accessories including Safe-T-Secure, STS-BodyPad, Pluma-Soft, surgical foam positioners, and related positioning equipment. Products are sold as single-use devices with per-unit and case pricing.
2. Business Analytics Software (Safe-T-Net): Revenue cycle management and business analytics solution for health systems. Uses proprietary algorithms to identify missed billing opportunities. Works with existing EHRs and billing systems without requiring IT infrastructure access.
3. PPE and Supplies: Additional PPE products including surgical gowns, chemotherapy gowns, disposable lab jackets, bouffant caps, surgeon's caps, shoe covers and boot covers sold through online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

NinoMed manufactures and sells proprietary medical devices for patient positioning during robotic and laparoscopic surgery, including the Safe-T-Secure Trendelenburg positioner, Pluma-Soft pressure ulcer prevention OR table pad, and the PneumoHub CO2 insufflation/smoke management device. The company also sells Safe-T-Net, a subscription-based business analytics and revenue cycle management solution for health systems that uses proprietary algorithms to recover missed billing opportunities.

Product overview

NinoMed is a medical device and business analytics company offering a portfolio of patient positioning products and revenue cycle management solutions. The core product lines include: Safe-T-Secure® (All-In-One Trendelenburg patient positioning system for robotic/laparoscopic surgery), Pluma-Soft® (pressure ulcer prevention OR table pads), PneumoHub™ (CO2/smoke management for surgery), and Safe-T-Net™ (business analytics for revenue cycle management). The positioning product family includes STS-BodyPad™ variants (XL, XL Plus, Regular, Regular Plus) as modular additions to the core Safe-T-Secure® system, along with various surgical foam positioners (head/neck, upper extremity, lower extremity, straps). The company also offers PPE products through its shop. The product architecture follows a modular approach where the core Safe-T-Secure® positioner can be enhanced with BodyPad™ kits, while Safe-T-Net™ operates as a standalone analytics platform.

Differentiator

Problem solved

Functional benefit

Brands

• Safe-T-Secure®: The original All-In-One Trendelenburg patient positioning solution for robotic and laparoscopic surgery
• PneumoHub™
• Safe-T-Net™
• Pluma-Soft®

Products and services

• Safe-T-Secure® The original All-In-One Trendelenburg patient positioning solution for robotic and laparoscopic surgery. Provides complete integrated positioning with setup time under 1 minute and prevents patient sliding during steep Trendelenburg positioning. Sold to hospitals and surgical centers.
• Pluma-Soft Head-To-Toe™ OR table pad designed for head-to-toe pressure ulcer prevention during surgery. Double-layered convoluted foam overlay (20" x 76" x 3.6") fixed to side rails with hook and loop fasteners. Includes Lift Sheet and Body Strap/Foam.
• PneumoHub™ CO2 insufflation control device that also manages smoke evacuation and scope cleaning. Works with traditional insufflators and all laparoscopic/robotic cannulas without requiring larger cannulas or specialized equipment.
• Safe-T-Net™ Business analytics solution for health systems that improves revenue cycle management with proprietary algorithms designed to capture missed billing and revenue opportunities. Provides real-time visibility into charges, receipts, and work RVUs by provider, CPT code, or clinic/OR. HIPAA compliant and does not require IT infrastructure access.

Quantifiable outcome

• Reduces OR prep time to under 1 minute
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Xodus Medical: Manufacturer of disposable foam surgical positioners and patient-positioning kits for the OR. Directly comparable to NinoMed's foam positioner, head positioner, body strap, and OR table pad SKUs.
• Allen Medical Systems (Baxter / Hill-Rom): Established maker of surgical positioning accessories including stirrups, leg holders, and Trendelenburg-positioning products. Most direct large-scale competitor to Safe-T-Secure in the Trendelenburg positioning category.
• Innovative Medical Products (IMP): Manufacturer of patient positioning devices and surgical table accessories including arm boards, shoulder supports, and Trendelenburg stabilizers. Highly comparable product line and customer base to NinoMed.
• Mizuho OSI: Specialty surgical table manufacturer focused on positioning for orthopedic, spine, and Trendelenburg procedures. Comparable to NinoMed's positioning-platform approach and robotic-surgery use cases.
• Prime Medical: Surgical positioning products and accessories for ORs, including foam positioners and Trendelenburg-related pads. Direct niche competitor to NinoMed's positioning line.
• Skytron: Manufacturer of surgical tables, lights, and OR integration equipment that compete in the same hospital OR procurement decisions as NinoMed's positioning devices.

Broad incumbents

• Steris: Large diversified medtech selling sterilization, surgical and OR equipment, and infection-prevention consumables. Competes broadly for hospital OR wallet share and could bundle positioning accessories.
• Baxter International (Hill-Rom): Owns Allen Medical and a broad hospital-bed and surgical-equipment portfolio. Competes with NinoMed across patient positioning and surgical accessories through established GPO contracts.
• Stryker: Diversified medtech with surgical equipment and instruments used across ORs. Adjacent positioning offerings and large sales force make Stryker a credible competitive and potential strategic acquirer.

Others

• Waystar: Healthcare revenue cycle management and analytics platform. Relevant peer for NinoMed's Safe-T-Net software, which targets the same missed-billing and revenue-capture pain points addressed by Waystar's enterprise RCM suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NinoMedLLC
• LinkedInlinkedin.com/company/ninomed

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NinoMed