PromoQui

What PromoQui does

PromoQui is a digital promotional flyer aggregation platform operating exclusively in the Italian market, allowing consumers to search, browse, and compare promotional offers, discount flyers, and coupons from hundreds of retailers across categories including groceries, electronics, home improvement, clothing, toys, travel, and financial services. The platform operates as a two-sided marketplace connecting deal-seeking Italian consumers with retailers seeking promotional visibility, with retailer clients including major chains such as Lidl, Eurospin, Conad, Coop, Ipercoop, Unieuro, MediaWorld, Leroy Merlin, Esselunga, Aldi, Penny, MD, and others. PromoQui is a consumer-facing brand operated by ShopFully S.p.A., an Italian private limited company headquartered in Milan with registered capital of €50,000 and subject to direction and coordination by MEDIA Central Holding GmbH. Founded in 2011, the company employs 11-50 staff.

The platform's core technology consists of a web-based promotional catalog with category-organized URL architecture, a geolocation-enabled store locator, and mobile applications on iOS and Android. Users can search for specific products, browse flyers by 18+ retail verticals, and locate nearby stores using address or geolocation. The platform's content library — structured promotional data from hundreds of Italian retailers including campaign imagery, expiry dates, and store details — forms the operational backbone of the service.

PromoQui monetizes primarily through retailer advertising and promotional listings, providing enterprises with a channel to reach consumers actively searching for deals. Pricing for retailer listings is not publicly disclosed, and the consumer-facing platform is free to use. The company distributes through its own website (promoqui.it), mobile apps, organic SEO, and a Facebook page for customer engagement. The business is structurally embedded within the broader ShopFully group, whose corporate site at corporate.shopfully.com suggests international scope beyond Italy.

Name

PromoQui

Legal name

ShopFully S.p.A.

Website

https://promoqui.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

PromoQui is an Italy-only digital platform that aggregates promotional flyers, discounts, and store locations from hundreds of Italian retailers, serving deal-seeking Italian consumers and providing promotional visibility to enterprise retail advertisers. It operates as a ShopFully group brand.

Ownership category

akta.pro rank

Product category

Retail Promotional Flyer Aggregation

NAICS

Advertising Material Distribution Services (541870), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industries

Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE), Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)

Keywords

• Promotional flyer aggregation
• Retail deal discovery
• Digital coupon platform
• Store locator service
• Online shopping offers

Headquarters

HQ city

Naples

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Retailer Advertising and Promotional Listings: PromoQui monetizes by providing a platform for retailers to list their promotional flyers and offers. The platform aggregates promotional content from various retail chains across multiple categories including groceries, electronics, home goods, and more. Retailers benefit from increased visibility to consumers actively searching for deals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PromoQui operates a digital promotional flyer aggregation platform that allows Italian consumers to search for products, browse promotional offers from hundreds of retailers, and locate nearby stores via geolocation. The platform organizes retail flyers by category including discount stores, supermarkets, electronics, home goods, health and beauty, DIY, furniture, toys, clothing, travel, and pet supplies. It is available as a responsive website and as dedicated iOS and Android mobile applications, with retailer advertising being the primary monetization channel.

Product overview

PromoQui is a digital promotional catalog and flyer aggregation platform operated by ShopFully S.p.A. (based in Milan, Italy) that enables users to browse promotional offers and flyers from various retail categories including discount stores, supermarkets, hypermarkets, electronics, home care products, health and beauty, DIY and gardening, furniture, toys, clothing, children products, travel, animal supplies, and telephony. The platform consists of a web-based promotional catalog, a store locator with geolocation capabilities, and a mobile application for on-the-go access to deals and offers.

Differentiator

Problem solved

Functional benefit

Products and services

• PromoQui Promotional Catalog Digital platform that aggregates promotional flyers and deals from multiple retail categories for Italian consumers, enabling them to browse current offers and compare deals across hundreds of retailers in one place.
• Store Locator Geolocation-enabled feature that allows Italian consumers to find nearby retail stores, view their current promotional flyers, opening hours, and directions.
• PromoQui Mobile Application Mobile application available on iOS and Android that enables Italian consumers to access promotional flyers, store locations, and deals on-the-go using geolocation features.

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ShopFully S.p.A.coreOthersShopFully S.p.A. is the operating company behind PromoQui. It is a sole shareholder company (Società a socio unico) registered in Milan, Italy, with tax code/P. Iva 03156531208. The company is subject to the direction and coordination of MEDIA Central Holding GmbH.
• Italian Retailers NetworkcoreGTM or Marketing PartnerPromoQui aggregates promotional flyers from hundreds of Italian retailers including major chains such as Lidl, Esselunga, Conad, Coop, Ipercoop, Eurospin, Unieuro, Expert, MediaWorld, Leroy Merlin, and many more across categories including groceries, electronics, home goods, clothing, toys, and travel. These retailers partner with PromoQui to reach consumers actively searching for deals.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• PrezzoMigliore: Italian price-comparison and deals platform; adjacent category, intersects with PromoQui's value proposition of helping consumers find the best prices across retailers.
• ScontiInRete: Italian online promotions and discounts aggregator; narrower in scale but overlaps with PromoQui's deal-discovery use case for Italian consumers.

Broad incumbents

• Criteo: Global retail media advertising platform serving retailers with performance ads on the open web; competes with PromoQui for retailer promotional ad budgets, though at much larger scale and across markets.
• ShopFully: The parent group that operates PromoQui, running similar drive-to-store flyer and digital circular platforms across multiple European markets; comparable at the platform/group level rather than brand level.
• Google Shopping: Google's product/price discovery surface that increasingly competes for the same intent-rich queries PromoQui targets; a structural threat to organic traffic and retailer ad spend.

Regional players

• PromoFarma: Italian online pharmacy and beauty deals platform; differs by category (health/beauty only) but shares the promotional-aggregation model targeting Italian consumers.

Direct peers

• Kimbino: European digital flyer aggregator with presence in Italy; competes for retailer promotional placements and offers similar category-based browsing and store-locator functionality.
• Tiendeo: Digital flyer and catalog aggregator active across Italy and Spain; competes head-to-head with PromoQui for retailer promotional placements and Italian consumer traffic.
• DoveConviene: Direct Italian competitor aggregating promotional flyers and offers from major Italian retailers; serves the same deal-seeking Italian consumer with overlapping retailer partnerships (Lidl, Eurospin, etc.).
• VolantinoFacile: Italian digital flyer platform offering browsable catalogs and store-locator functionality; directly comparable in product, audience, and monetization approach to PromoQui.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PromoQui
• Xx.com/promoqui

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PromoQui