doveconviene srl (shopfully spa)

What doveconviene srl (shopfully spa) does

ShopFully S.p.A. operates the DoveConviene platform, a digital retail-media business that aggregates promotional flyers and offers from multiple competing retailers into a single, location-based consumer destination. The company is headquartered in Milan at Via Giosuè Borsi 9 and is incorporated as an Italian joint-stock company (S.p.A.) under the direction and coordination of Austrian holding company MEDIA Central Holding GmbH, which acts as sole shareholder. The platform is the leading digital-flyer aggregator in Italy, with city-specific landing pages covering major urban areas and many regional towns.

The core product is a free consumer-facing service distributed via a responsive website (doveconviene.it) and native iOS and Android mobile applications. The platform features a store locator with distance calculations, retailer-by-retailer flyer browsing, and categorization across fourteen retail verticals including supermarkets, discount chains, electronics, DIY, furniture, automotive, and health & wellness. Distribution reaches consumers through app stores, city-level search engine optimization, and an email newsletter. On the retailer side, ShopFully monetizes its consumer audience through advertising and promotional placement fees paid by chains whose flyers and offers are featured on the platform; the customer base includes most major Italian retailers — Conad, Lidl, Unieuro, Carrefour, Coop, Esselunga, Leroy Merlin, MD, Penny, Eurospin, Pam, Panorama, and Decò, among others.

Under the ShopFully master brand, the business has extended internationally to Brazil, Mexico, France, Australia, and New Zealand, each with its own country-dedicated website. The company has no public listing, no disclosed venture or private-equity funding rounds, and no published management team in the source data; revenue figures, headcount, and explicit AI/ML capabilities are not disclosed.

Name

doveconviene srl (shopfully spa)

Legal name

ShopFully S.p.A.

Website

https://doveconviene.com

Company type

Private

Operating status

Operating

Short description

ShopFully S.p.A. (operating as DoveConviene in Italy) runs a location-based digital platform aggregating retail flyers and promotional offers from major Italian and international retailer chains, monetizing its consumer audience through retailer advertising fees.

Ownership category

akta.pro rank

Product category

Retail Media Platform

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (54183)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

akta.pro secondary industries

Local Services & Experiences Generalist Marketplaces (CRAFAAAD), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Digital flyer aggregation
• Retail media platform
• Promotional offers aggregator
• Local deal discovery
• Retail marketing tools

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Retailer Advertising and Promotional Fees: The platform aggregates retail flyers and promotional offers from various retailers, generating revenue through advertising and promotional placement fees from retailers featured on the platform

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ShopFully S.p.A. operates the DoveConviene platform, a digital retail media service that aggregates retail flyers and promotional offers from hundreds of Italian retailers into a single location-based discovery experience accessible via website and native iOS/Android mobile apps. Consumers can browse flyers by city and category, locate nearby stores with addresses, phone numbers and opening hours, and subscribe to promotional newsletters, while retailers pay advertising and promotional placement fees to feature their flyers and offers on the platform.

Product overview

DoveConviene is a single unified digital platform operated by ShopFully S.p.A. that aggregates retail flyers and promotional offers from multiple store chains into a location-based discovery experience. The core platform (DoveConviene website and mobile app) enables users to browse deals across 14 product categories (including Iper e super, Discount, Elettronica, Arredamento, Motori, Salute e Benessere) organized by city and retailer. The platform features store locator functionality with distance-based search, flyer viewing, and newsletter subscription.

Differentiator

Problem solved

Functional benefit

Named customers16 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• ShopFully BrazilminorStrategic or Co-development PartnerInternational expansion into Brazilian market under the ShopFully brand
• ShopFully MexicominorStrategic or Co-development PartnerInternational expansion into Mexican market under the ShopFully brand
• ShopFully FranceminorStrategic or Co-development PartnerInternational expansion into French market under the ShopFully brand
• ShopFully AustraliaminorStrategic or Co-development PartnerInternational expansion into Australian market under the ShopFully brand
• ShopFully New ZealandminorStrategic or Co-development PartnerInternational expansion into New Zealand market under the ShopFully brand

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Flipp Corporation: North American digital flyer and weekly ad platform. Directly comparable to DoveConviene as a retailer flyer aggregator monetised via retailer advertising, serving grocers, drug stores, and mass merchants.
• Bonial (Bonial.com): Germany-headquartered digital retail-media platform for brochures and offers, operating across several European markets. Closest European analog to ShopFully in scale and category coverage.
• ReclameFolder: Dutch flyer aggregator serving the Netherlands and Belgium. Directly comparable product offering (digital flyer aggregation with location-based discovery) and similar retailer-funded monetisation.
• Pepper Media Holding: German retail-media-tech company operating offer/discovery platforms for retailers across multiple European countries. Highly comparable as a digital retail media platform aggregating retailer promotional content.

Regional players

• Publi-info / PromoQui (Rossel): Belgian/French local-deal and flyer platform operated by Rossel media group. Comparable product but operates in Belgium/France rather than Italy.

Broad incumbents

• Quotient Technology (Neptune Retail Solutions): US-listed digital coupon and retail-media company (acquired by Neptune). Larger and broader scope but competes in the same digital retailer-promotion monetization space.
• Catalina Marketing: Established US-based retail-media network monetising shopper data and targeted promotions for grocers and retailers. Operates at greater scale and across data services, but addresses the same retailer-promotion wallet.
• dunnhumby: Global retail-data and media company powering retailer loyalty, customer data platforms, and retail media networks. Represents the broader retail-media evolution path ShopFully could pursue.

Emerging players

• Shopmium: Digital cashback and coupon app focused on FMCG brands and retailers across Europe. Adjacent product (consumer-facing deals) but typically brand-funded rather than retailer-funded; partial overlap in retailer advertiser budgets.
• MyDeal (MyDeal.com.au): Australian online marketplace and deals aggregator. While broader than pure flyer aggregation, the Australian market is one where ShopFully also operates, making MyDeal a regional comparison point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about doveconviene srl (shopfully spa)