EWE
EWE is a privately held German energy and telecommunications company headquartered in Oldenburg, serving residential and business customers across Northern Germany with electricity, gas, fiber/DSL/mobile telecom, solar systems, heat pumps, EV charging, and enterprise IT security.
- Company typePrivate
- Founded1996
- HeadquartersOldenburg, Germany
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What EWE does
EWE Aktiengesellschaft is a privately held German energy and telecommunications company headquartered in Oldenburg, Lower Saxony, with 1,001-5,000 employees and operations dating to 1996. The company operates through three core wholly-owned subsidiaries: EWE VERTRIEB GmbH (electricity and gas retail plus energy solutions), EWE TEL GmbH (telecommunications), and EWE SERVICEPARTNER GmbH (heating and solar installation services). Its revenue base combines recurring subscription streams (electricity, gas, DSL/fiber/mobile telecom, EV charging tariffs, heat pump service contracts) with transactional hardware sales (PV systems from €11,999, Daikin and Viessmann heat pumps) and enterprise managed services (IT security, networking).
The technology backbone spans physical infrastructure (Glasfaser FTTH network up to 1,000 Mbit/s, DSL, mobile via Einfach Mobil tariffs) and a connected-home software layer (EWE Flow, EWE Energiemanager HEMS) that orchestrates PV, battery storage, heat pumps, and EV wallboxes against dynamic EPEX Spot-based electricity tariffs. The company targets two horizontal segments: residential (Privatkunden) and business (Gewerbe- und Großkunden) via direct-to-consumer digital channels, physical EWE Shops, callback and WhatsApp inside-sales, and dedicated enterprise field sales. The go-to-market is platform-plus-modules, where energy and telecom subscriptions anchor a customer relationship and solar, heat pump, EV charging, IT security, and home protection modules expand wallet share via combination discounts (EWE ZuhauseKombi) and referral incentives (up to €400 per referral). Geographic focus is Northern Germany with expansion into North Rhine-Westphalia.
EWE firmographics
Firmographics- Name
- EWE
- Legal name
- EWE Aktiengesellschaft
- Website
- https://ewe.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- EWE is a privately held German energy and telecommunications company headquartered in Oldenburg, serving residential and business customers across Northern Germany with electricity, gas, fiber/DSL/mobile telecom, solar systems, heat pumps, EV charging, and enterprise IT security.
- Ownership category
- akta.pro rank
Where EWE is headquartered
LocationHeadquarters
- HQ city
- Oldenburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
EWE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Electricity Supply (Residential & Business): EWE supplies electricity to residential and business customers, including green electricity (Grünstrom) options. Revenue is generated through monthly consumption-based charges with contract terms of 12 months and price guarantees. For heat pump customers, EWE offers dedicated electricity tariffs with price advantages.
- Gas Supply (Residential & Business): Natural gas supply to residential and commercial customers with various contract options including EWE Zuhause+ Gas and EWE Gas basis products. Revenue is recurring based on consumption.
- Telecommunications Services: DSL and Glasfaser internet services, mobile plans (Einfach Mobil), and landline telephone services to residential and business customers. Mobile plans range from SIM-only to smartphone bundles with 24-month contracts.
- Solar Systems (PV): Sale of complete solar (PV) systems including installation, with models ranging from 7.28 kWp systems. The company acts as installer and contractor through EWE SERVICEPARTNER GmbH.
- Heat Pump Sales & Installation: Sale and installation of heat pumps (Wärmepumpen) from brands Daikin and Viessmann, including planning, installation, and optional service packages. Revenue is generated through one-time sales with optional recurring service contracts.
- E-Mobility Solutions: Wallbox sales, charging tariffs for electric vehicles (E-Auto Strom), charging cards, and THG quota trading for EV owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Einfach Mobil M - SIM-Only mobile plan with 30GB 5G data |
| Subscription | Monthly | Einfach Mobil L - SIM-Only mobile plan with 80GB 5G data |
| Subscription | Monthly | Einfach Mobil XL - SIM-Only mobile plan with 140GB 5G data |
| One time/ perpetual license | Multi-year contract | Solar System Package - 7.28 kWp PV with 5 kWh Huawei battery |
| One time/ perpetual license | Multi-year contract | Heat Pump Daikin Altherma 3 H MT 8 with installation |
| Subscription | Monthly | Wärmepumpe sicher service package |
| Subscription | Monthly | Wärmepumpe sorgenfrei service package |
| Subscription | Annual | EWE business Kombi - Electricity and gas bundle for businesses |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
EWE product offering
Product offeringCore offering
EWE supplies electricity (including 100% green options) and natural gas to residential and business customers across Germany, and delivers telecommunications services including fiber optic (Glasfaser) internet up to 1,000 Mbit/s, DSL, mobile (Einfach Mobil 5G tariffs), and TV. The company also sells and installs connected-home solutions such as photovoltaic systems, heat pumps, battery storage, wallboxes, and the EWE Energiemanager home energy management system, operating a full-stack regional utility and telecom proposition from Oldenburg.
Product overview
EWE is an energy and telecommunications company operating a multi-product portfolio for both residential and business customers. The core offering consists of electricity (EWE Zuhause+ Grünstrom) and natural gas (EWE Zuhause+ Gas) supply contracts, supplemented by telecommunications services including fiber optic internet (Glasfaser up to 1000 Mbit/s), DSL, mobile tariffs (Einfach Mobil with 5G), and TV services. For the connected home, EWE offers the EWE Flow ecosystem comprising EWE Solarsystem (PV with Huawei equipment), EWE Energiemanager (HEMS for load optimization), Wärmepumpe (Daikin/Viessmann heat pumps with up to 70% subsidies), and Wallbox for EV charging. The business segment provides EWE business energy contracts, IT-Security services, and Vernetzung solutions. Additional services include digital portals (Mein EWE), home protection (ZuhauseSchutz), combination discounts (ZuhauseKombi), and referral programs. The architecture is platform-plus-modules, where energy and telecom supply contracts serve as core products with add-on modules for solar, heat pumps, security, and digital services.
Differentiator
Problem solved
Functional benefit
Brands
- EWE Zuhause: Home energy solutions brand offering solar systems, heat pumps, and home energy management
- Mein EWE
- EWE business
- EWE Flow
- WMega
- WERDER STROM
Products and services
- EWE Zuhause+ Grünstrom
- EWE Zuhause+ Gas
- Glasfaser (Fiber Optic Internet)
- DSL Internet
- Einfach Mobil (S, M, L, XL, Unlimited)
- EWE Solarsystem
- EWE Wärmepumpe
- EWE Wallbox
- ZuhauseTV
- EWE business Grünstrom
- EWE business Gas
- EWE IT-Security
- EWE Vernetzung
- EWE Energiedirektvermarktung
- EWE Flow
Quantifiable outcome
- Electricity costs can be reduced by approximately 50% through PV, battery storage, heat pump, and dynamic tariff optimization compared to standard supply
- +2 more outcomes
Companies that use EWE
Customer profileSegments2 records
Ideal customer profiles2 records
EWE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EWE partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
EWE competitors and assessment
Company assessmentBroad incumbents
- EnBW: EnBW is one of Germany's largest integrated energy utilities, supplying electricity, gas, and increasingly telecom and e-mobility services. It is a broad incumbent with comparable multi-utility offerings (incl. broadband and EV charging), though at national scale vs. EWE's regional footprint.
- E.ON: E.ON is a leading European energy supplier with deep operations in residential electricity, gas, heat pumps, and distributed energy solutions in Germany. Comparable as an integrated utility competitor with significantly larger scale than EWE.
- RWE: RWE is a major German-headquartered utility active in renewables, generation, and retail supply. It overlaps with EWE in electricity/gas supply and increasingly in residential energy services (heat pumps, EV charging, home solar).
- Deutsche Telekom: Deutsche Telekom is Germany's dominant fixed-line and broadband (incl. FTTH) provider. It is the principal telecom incumbent that EWE competes against in Glasfaser and DSL across its service region.
- Vodafone Germany: Vodafone Germany is a major cable, fiber, DSL, and mobile provider competing directly with EWE TEL's broadband and mobile offerings. Comparable as a converged telecom operator with bundled energy-adjacent services.
Direct peers
- Vattenfall Europe: Vattenfall is a European integrated utility operating in northern Germany with residential electricity, gas, heat pumps, and heating solutions. Closely comparable to EWE in geography (northern Germany) and integrated utility model.
- HanseWerk: HanseWerk is a regional energy network and supply company in Schleswig-Holstein and northern Hamburg, focused on electricity and gas distribution plus e-mobility. Very similar regional utility profile to EWE, serving an adjacent northern German footprint.
- Avacon: Avacon is a regional energy network operator (E.ON subsidiary) serving Lower Saxony, Saxony-Anhalt, and Hesse with electricity, gas, and heat distribution. Highly comparable regional utility to EWE in northern Germany with similar customer base.
Regional players
- Thüga: Thüga is a German municipal utilities holding company bundling ~100 Stadtwerke and regional energy suppliers. Comparable as a network of regional utility brands serving the same decentralized German energy market that EWE operates in.
- Mainova: Mainova is a Frankfurt-based regional utility supplying electricity, gas, heat, and water to residential and business customers. Comparable as a regional multi-product utility, though operating in Hesse rather than northern Germany.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
EWE social profiles
Digital presenceEWE compliance and trust
Trust signalCompliance18 records
EWE financial estimates
Financial estimateRevenue estimate
Valuation estimate
EWE leadership team
Management profileNumber of profiles
EWE subsidiaries and ownership
Company hierarchySubsidiaries3 records
EWE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EWE M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EWE
What does EWE do?
EWE supplies electricity (including 100% green options) and natural gas to residential and business customers across Germany, and delivers telecommunications services including fiber optic (Glasfaser) internet up to 1,000 Mbit/s, DSL, mobile (Einfach Mobil 5G tariffs), and TV. The company also sells and installs connected-home solutions such as photovoltaic systems, heat pumps, battery storage, wallboxes, and the EWE Energiemanager home energy management system, operating a full-stack regional utility and telecom proposition from Oldenburg.
Is EWE a public or private company?
EWE is a private company. It is classified as unknown and is currently operating.
When was EWE founded?
EWE was founded in 1996. It employs 1,001 to 5,000 people.
Where is EWE based?
EWE is headquartered in Oldenburg, Germany, in the Europe region.
How does EWE make money?
Six revenue lines are on record. Electricity Supply (Residential & Business) is the primary driver. The others are gas Supply (Residential & Business), telecommunications Services, solar Systems (PV), heat Pump Sales & Installation and E-Mobility Solutions.
Who are EWE's main competitors?
Broad incumbents on record are EnBW, E.ON, RWE, Deutsche Telekom and Vodafone Germany. Direct peers are Vattenfall Europe, HanseWerk and Avacon. Regional players are Thüga and Mainova.
Does EWE have an API?
No public API is recorded for EWE.