What Vodafone Germany does

Vodafone Germany (Vodafone GmbH), headquartered in Düsseldorf, is a major German telecommunications operator and wholly-owned subsidiary of Vodafone Group Plc. It provides mobile (4G/LTE and 5G), cable internet, DSL, fiber, landline, and IPTV (GigaTV) services across Germany, with mobile coverage reaching 99.2% of households and a separate regional entity, Vodafone West GmbH, operating the cable and TV business in North Rhine-Westphalia, Hessen, and Baden-Württemberg.

The company operates its own mobile and cable network infrastructure, including Germany's largest Open RAN deployment (launching 2026 with Samsung as the third O-RAN partner), next-generation Remote PHY cable architecture (with Aurora Networks and HUBER+SUHNER), and a 2026 build program of 10,600 construction and upgrade projects. Its product portfolio spans consumer mobile tariffs (GigaMobil, GigaMobil Young, FamilyCard, OneNumber, CallYa prepaid), fixed-line broadband (cable up to 1 Gbit/s, DSL, fiber), IPTV with Netflix and streaming integrations, mobile data solutions (GigaCube, DataGo), and business-grade connectivity (Business Prime, GigaMobil for self-employed). Adjacent services include direct carrier billing, 5G campus infrastructure (notably at University Hospital Frankfurt), and wholesale access for MVNOs such as Spusu.

Revenue is generated primarily through recurring consumer and enterprise subscriptions, supplemented by smartphone hardware sales (with a 5-year warranty "5 Jahres-Versprechen"), trade-in programs, roaming packages (EU included, EasyTravel, WorldTravel), and bundling economics via GigaKombi. Go-to-market combines direct online (vodafone.de), physical retail, telephone sales, authorized resellers, and dedicated B2B field sales. The company is undergoing a multi-year IT modernization with Amdocs to introduce autonomous operations and public-cloud migration, and achieved Net Zero emissions from operations in 2025, with a planned 2G phase-out by 2028 to reallocate spectrum to 4G/5G.

Name

Vodafone Germany

Legal name

Vodafone GmbH

Website

https://vodafone.de

Company type

Private

Operating status

Operating

Short description

Vodafone Germany is a Düsseldorf-based telecommunications operator and subsidiary of Vodafone Group Plc, providing 4G/5G mobile, cable/DSL/fiber internet, and IPTV services to German consumers, families, and enterprises via owned network infrastructure reaching 99.2% of households.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813), Communications Services, Nec (4899)

akta.pro primary industry

VoIP Access & ITSP Services (HDAIAHAD)

akta.pro secondary industries

Cloud PBX & Hosted Telephony (HDAIAHAB), Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE)

Keywords

• Mobile telecommunications services
• Fixed-line broadband internet
• Cable television services
• 5G mobile networks
• Fiber optic internet

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Subscription Services: Recurring monthly subscription revenue from mobile tariff plans (GigaMobil, GigaMobil Young, prepaid CallYa). Includes voice, SMS, data services, and roaming.
2. Hardware Sales: One-time revenue from smartphone sales (iPhone, Samsung, Google Pixel, Xiaomi) with bundled or standalone purchase options. Includes trade-in programs.
3. Internet & Festnetz (Fixed-Line): Subscription revenue from cable internet, DSL, and fiber connections for residential and business customers.
4. TV Services: GigaTV subscription services including TV packages, streaming integrations (Netflix), and video on demand.
5. Network Infrastructure Services to MVNOs: Revenue from providing network infrastructure to Mobile Virtual Network Operators (MVNOs) like Spusu that operate on Vodafone's network.
6. Direct Carrier Billing: Payment processing services enabling direct carrier billing for digital and physical goods, including world's first public transportation ticketing system using RCS messaging and Direct Carrier Billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Vodafone Germany is a telecommunications provider offering mobile network services (4G LTE and 5G), cable, DSL and fiber-optic broadband internet, IPTV (GigaTV), and fixed-line telephony to residential consumers and business customers across Germany. The company operates owned mobile and cable network infrastructure and supplements connectivity with bundled service offerings (GigaKombi), roaming packages, smartphone financing and trade-in programs, and device warranty extensions.

Product overview

Vodafone Germany operates as both a mobile network operator and internet service provider, offering a comprehensive telecommunications portfolio. The product architecture consists of mobile tariffs (GigaMobil with 5G connectivity, including youth and prepaid variants), fixed-line internet services (cable, DSL, and fiber), IPTV (GigaTV), mobile Wi-Fi solutions (GigaCube), and companion services (FamilyCard for additional lines, OneNumber for multi-device usage, and GigaKombi bundles). The company provides supplementary services including roaming packages for international travel and device protection plans. Business offerings include specialized tariffs for self-employed professionals and premium Business Prime services with enhanced support.

Differentiator

Problem solved

Functional benefit

Brands

• GigaMobil: Mobile tariff brand offering contract plans with 5G connectivity
• GigaTV
• GigaCube
• CallYa
• FamilyCard
• OneNumber
• DataGo
• GigaKombi
• Red+

Products and services

• GigaMobil Tariffs Mobile contract tariff plans offering 5G connectivity with data volumes from 7 GB to unlimited, all-net flat rates for calls and SMS within Germany, and EU roaming included. Targeted at general consumers and available with smartphone bundles or as SIM-only.
• GigaMobil Young Tariffs Discounted mobile tariff plans for customers under 28 years old with larger data allowances and promotional pricing compared to standard GigaMobil tariffs.
• CallYa Prepaid Prepaid mobile tariff plans without contract commitment, offering flexibility for customers preferring pay-as-you-go services.
• FamilyCard Additional mobile SIM cards that can be added to a main GigaMobil tariff, offering shared benefits and cost savings for family members across multiple tiers (S, M, L, XL).
• OneNumber Service allowing customers to use their mobile phone number across multiple devices including smartwatches, tablets, laptops and cars through eSIM or SIM card technology.
• DataGo Data-only tariff plans for tablets and laptops providing mobile internet connectivity with 5G/4G high-speed access without voice or SMS services.
• GigaCube Mobile Wi-Fi router providing home internet connectivity through 4G/LTE or 5G networks without requiring a fixed-line connection.
• GigaTV IPTV service offering television content, video on demand, and integrated streaming services (Netflix, Apple TV) delivered over the internet connection.
• Kabel-Internet Cable-based broadband internet service offering high-speed connectivity up to 1000 Mbit/s in applicable areas, delivered over Vodafone's cable network infrastructure.
• DSL Internet Digital subscriber line internet service providing broadband connectivity through telephone lines for residential customers.
• Glasfaser (Fiber) Internet Fiber optic internet service offering very high-speed broadband connectivity through FTTH infrastructure.
• Business Prime Tariffs Premium mobile tariffs for business customers featuring Europe-wide roaming, international flat rates, premium service with a dedicated contact person, and a free second SIM card.

Quantifiable outcome

• First contact resolution increased from 16% to 44% with conversational AI deployment
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor, core and strategic.

• SpusuminorChannel Partner/ Reseller/ Distributor · 17 June 2026Austrian MVNO Spusu launched in German market as a budget challenger, offering mobile tariff plans over Vodafone's network infrastructure. Spusu provides five tariff tiers ranging from 5GB for €4.90 to 100GB for €19.90 per month, all including unlimited calls, texts, and EU/UK roaming.
• HUBER+SUHNERcoreTechnology or Integration · 25 March 2026Partnership to deploy next-generation Remote PHY technology for Vodafone Germany's cable network using Distributed Access Architecture and virtual CMTS technologies. Solution runs on commercial off-the-shelf servers providing multi-gigabit service capabilities with improved scalability, reduced rack space, and energy/cost savings.
• Aurora NetworkscoreTechnology or Integration · 23 March 2026Collaboration to upgrade Vodafone Germany's cable network using Distributed Access Architecture and Virtual CMTS technologies. Long-term partnership enabling multi-gigabit services, improved network scalability, and reduced operational costs.
• AmdocscoreStrategic or Co-development Partner · 3 March 2026Vodafone Germany extended its multi-year partnership with Amdocs for technology transformation program to simplify IT architecture, implement autonomous operations, and migrate to public cloud over three years using generative AI tools. This is a significant strategic partnership for network and IT modernization.
• SamsungcoreTechnology or Integration · 23 January 2026Samsung added as third O-RAN partner for Germany's largest Open RAN deployment launching in 2026. Samsung provides open radio access network technology as part of Vodafone Germany's network modernization strategy.
• AST SpaceMobilestrategicStrategic or Co-development Partner · 7 November 2025Vodafone Group and AST SpaceMobile launching satellite operations centre in Germany as part of strategic expansion into satellite communications to provide universal coverage.
• DIMOCOminorChannel Partner/ Reseller/ DistributorDIMOCO is a key Direct Carrier Billing provider partnering with German mobile operators including Vodafone Germany for DCB payment processing across digital and physical goods.
• BokuminorChannel Partner/ Reseller/ DistributorBoku is a Direct Carrier Billing provider partnered with German mobile operators including Vodafone Germany for expanding DCB usage across both digital and physical goods verticals.
• University Hospital FrankfurtstrategicOthersVodafone deployed comprehensive 5G network infrastructure at University Hospital Frankfurt with over 650 antennas, supporting both standard mobile coverage and specialized hospital systems.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Deutsche Telekom: Germany's incumbent mobile and fixed-line operator, market leader by subscribers. Directly competes with Vodafone Germany across mobile, broadband, IPTV, and business services with comparable 5G and fiber ambitions.
• O2 Telefónica (Germany): Third major German MNO, offering mobile, DSL, and cable/fixed services with the O2 brand. Competes head-to-head with Vodafone Germany in consumer tariffs and postpaid market.
• 1&1 (United Internet): German challenger MNO rolling out its own 5G Open RAN network while also reselling DSL and fiber. Comparable to Vodafone Germany as a mobile operator with fixed-line DSL/fiber bundles targeting cost-conscious German consumers.

Broad incumbents

• Swisscom: Swiss incumbent telecom operator offering mobile, broadband, TV, and IT services. Comparable as a European integrated operator with similar product portfolio, premium positioning, and 5G/fiber investment profile.
• Orange: French-headquartered European telecom incumbent with mobile, fixed, and enterprise operations across multiple countries. Comparable as a Vodafone Group peer in scope, scale, and converged service strategy.
• BT Group: UK incumbent offering fixed broadband, mobile (via EE), pay-TV, and business services. Comparable as a converged European operator investing in fiber, 5G, and AI-driven customer operations.

Regional players

• KPN: Dutch incumbent providing mobile, fixed, and business telecom services in the Netherlands. Comparable as a Western European integrated operator with fiber and 5G ambitions, though operating in a different national market.
• Proximus: Belgian incumbent operator delivering mobile, fiber, TV, and enterprise ICT services. Comparable as a smaller European integrated player investing in fiber and 5G, with similar regulatory and bundling dynamics.
• Telia Company: Swedish-headquartered operator with mobile and fixed networks across the Nordics and Baltics. Comparable as a European incumbent pursuing 5G, fiber, and operational efficiency programs in saturated northern markets.

Others

• Liberty Global: International cable and broadband operator (parent of Virgin Media O2). Comparable as a former cable infrastructure owner and Vodafone network-partner/peer in European broadband consolidation discussions.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vodafone_de
• YouTubeyoutube.com/user/vodafonedeutschland
• Facebookfacebook.com/vodafoneDE
• LinkedInlinkedin.com/company/vodafone
• Instagraminstagram.com/vodafone_de
• TikToktiktok.com/@vodafonedeutschland?lang=de-DE

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vodafone Germany